122: Did Peloton Purchase Mirror? and our interview with Teri Griege
September 6, 2019
- Did Peloton purchase Mirror Interactive Fitness? Sounds like we’ll get to find out soon either way. Whatever they acquired is supposed to be finalized in September!
- We find a rare positive article about the IPO courtesy of Yahoo Finance. Finally someone gets what all the excitement is about and that Peloton is NOT Uber and Lyft!
- Psychology Today writes about why fitness with friends is better. Many different workout options are included, but of course, we care most about Peloton!
- The Clip Out Challenge is finally here! We call out our first square. We even tried a little video so you can watch while we pick!
- Peloton has stopped selling bikes to apartment complexes and apartment complexes aren’t happy. Did they make the right choice? Find out our opinion.
- Wahoo Fitness has released their own bike trainer. The Road Rider crew LOVES it. Will it gut Peloton sales?
- Peloton and Flywheel are duking it out in court and We Work is caught in the crossfire. This is a fascinating little business tug-of-war, if you like that sort of thing.
- A Mini-Purge has occurred. Which instructor no longer has classes available?
- Lots of new celebrities have been spotted with their Pelotons.
- Rebecca Kennedy is back on a bike after her injury. Check our her IGTV for all the details and make sure to welcome her back.
- Christine D’Ercole cleaned up at Nationals. She gave a whole list of her awards here.
- John Foley has a new favorite ride. He popped up on the OPP just long enough to share!
- Hannah Marie Corbin buys a house.
- Are you ready to Run The Year 2020? Make sure to check out the new Facebook group and join us all in 2020 to reach a new mileage! Don’t worry, you don’t have to run all 2,020 miles!
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By Crystal — 2 years ago
Indoor biking has been making its way to homes, and virtual bike rides are making it more interesting. A Peloton bike has become a popular household necessity that allows you to have as many virtual rides as you can. In this episode, Crystal and Tom O’Keefe discuss a curious thing about the mystery of the missing rides. Moving forward, they then interview Peter Shankman, a renowned keynote speaker, Faster than Normal podcast host, and entrepreneur. Peter talks about ADHD and how Peloton has helped him in his journey with the disease. Join Crystal, Tom, and Peter as they immerse you with insights about staying fit against it all.
Listen to the podcast here:
The Curious Case Of The Missing Rides Plus An interview With Peter Shankman
We’ll get right into the shameless plugs. Perhaps you have already seen on the internet that HRI is around the corner. Last time, John Foley gave a big speech. This time, they’re going to do a Q&A and they apparently needed someone to host it and they picked us. We’re excited about that. It’s nice for our shameless plug to be an event that’s already been sold out. If you’re going to HRI, you should swing by and watch the Q&A. It’s going to be at the same location in a side room.
It’s not so much the swinging by though. They have to sign up. They have to go to the HRI website where they sign up for the classes. That’s on the HRI website and I believe it’s noon Eastern, 11:00 Central. Not that I have my calendars marked or anything, but where you sign up for your classes, you also have to sign up to go to the event.
This portion of the event does not cost money.
They’re already paid for it because you had to pay a ticket to get into HRI. You have to reserve your spot because seating is limited. It is not guaranteed for everyone who got a ticket to HRI to go to this.
If you want to watch the John Foley Q&A or a conversation with John Foley hosted by The Clip Out, you need to go and sign up there. You need a ticket to HRI. You have to sign up in advance to make sure you can get in. Please do that so it’s not the three of us standing in an empty ballroom wondering what happened. We’re excited and also, the Q&A portion, the cues will come from the audience. If you have a cue for John Foley, you go to The Clip Out Group, which is not the same as The Clip Out page. Go to Facebook.com/theclipout. While you’re there, you can join the group for The Clip Out. In there, there’s a thread that’s pinned to the top of the page where we’re soliciting for questions and then we will call all of those questions and perhaps yours will be read to Mr. Foley. It’s exciting news for us. We hope to see you all there. Even if you’re not going, you could still submit a question. If you can’t be there and you feel you’re missing out, this could be your way to still partake. Swing in by and participate. Also in shameless plugs, we’ve got a website, we’ve got a Facebook page and we’re on iTunes. You can go there, rate, review and subscribe. What do we have coming up on the show?
We have a new line of shirts. We have an update on our Chicago store visits. We have a little discussion about Synchrony Financing, rides that disappear and our amazing interview with Peter Shankman.
Let’s dig in.
There were some issues with financing.
Apparently, you might know that Peloton ended their agreement with Synchrony Financing. They moved it over to a new lender for the financing portion of their program. When they did that, it shows up on your credit report that Peloton paid it and moved over to the other one. A person posted on the OPP that when that happened, it had a negative effect on their credit report and panic ensued. I don’t believe that was their intention. I’m just saying that there are a lot of people that had that happened to them. They were using their financing and were then concerned it was going to affect their next credit.
Anybody who financed their Bike by virtue of definition, unless you put it on your credit card, you’re going through their financing companies.
They reached out to Peloton and according to the poster, Peloton said that they wouldn’t help. I don’t know the details, but that was what got the ball rolling about this.
My guess is they probably said it a little nicer than, “We’re not going to help.” There’s probably not a lot of control that Peloton has. I know they are a wonderful and powerful company, but I also don’t know that they have a lot of control over your credit report.
I think once the transaction is completed, there’s not much Peloton can do. They’re not a credit reporting company. The reason I wanted to talk about this was that there were people who posted after that. I wanted to make sure that anybody who’s read about this got all of the details and facets of the equation. People that posted on this original post commented that there are a couple of articles that talk about when you close a balance. It can affect your credit if the person reading the report doesn’t understand that’s a closed report. It can also affect your credit if you have a high ratio of debt to income.
It’s debt to balance like if the card got a $10,000 limit and you’re at $9,500, that’s damaging to your credit report.
The bottom line being there was going to be a small portion of people that might be affected negatively, but I saw post after post, comment after comment saying that they had not been negatively affected. They had called Synchrony and what happened is, Synchrony is not closing the account. You can’t make future purchases on it. Synchrony is going to keep whatever agreement they made with the owner of the Bike. If you had to pay $49 a month, then you would continue to pay $49 a month until the end of your agreement. You can’t purchase anything else with that credit line. I want to let everybody know that there are multiple ways to look at this. You should check your credit report. It’s free. If you are concerned about it, do check it. We will have some articles posted out there on Facebook.com/theclipout. I do not anticipate that a ton of people is going to have issues with this, but I did want to bring it up since it was raised as a question.
I would also like to point out that if you’ve got to get your free credit report, be careful that you’re on the right site. There are a lot of bogus sites that aren’t the free credit report site that will tell you they’re free credit report sites. Do some due diligence. Make sure you’re on the right site. I would like to end this segment by saying that we’re not attorneys or credit counselors. Please do your research. Don’t assume that we knew exactly what we’re talking about. We think we got a handle on this but as a little disclaimer, it’s not our gig. Do your research before you make any credit-based financial decision. I was going to grind and I was going to do the DJ John Michael ride, the one with him and Denis. I have heard many good things. I was all prepared to hop on the Bike and it was gone. I was like, “I don’t even want to do it now. I’m not going to do it.”
Yeah, that was some drama on the Facebook OPP. It’s not you not taking your ride. That’s always drama.
Am I being led to believe that Peloton is not going to preserve in amber every ride that’s ever been photographed?
They’re not going to do that. This is my feeling, I have no inside information. They probably are deleting rides all the time. We happened to notice this one because this was a super fun ride. It would have been a great ride for your first ride because it’s amazing. I don’t know why it got taken down. There was a post on the OPP about it and there might have been more than one. I saw one had tons of comments. I saw that JV responded to that comment on the Facebook page and said that they do purge the on-demand library from time to time. It can be for several reasons. It can be technical difficulties, due to licensing issues, people aren’t taking that class anymore. It can be for multiple reasons. That’s pretty much that. A lot of instructors were affected. It was not just poor Denis. I know that Matt Wilpers’ 75-minute ride that he did also was taken down.
It is noticeable because there aren’t a lot of 75-minute rides.Medication has a place for certain people. Click To Tweet
A lot of people were planning on taking that one because it is a special ride that was 75 minutes and everybody loves their Power Zone training. It happened to be two high-profile rides that get affected. There were tons of rides. We had a new stat fairy visit.
Did they calculate how many rides had been purged?
Yes, they did. This person looked at the on-demand ride count from 1/21 and then they looked at it again on 3/6.
Did they happen to go through and catalog it?
I don’t know. I’m not judging. I’m telling you that’s what they have here. These people like data. We are type-A people that ride the Bike. We like our data and our facts or stats.
To be clear, this data is not coming from Peloton.
Not only is it not coming from Peloton, but it’s also coming from one individual who may or may not have correct information here. This is what they calculated on a given day at a given moment. You could look at it and it would look totally different. They had notes showing from January 21st and then they compared on 3/6. There was a change for every instructor. It’s all negative with the exception of four.
When you say negative, meaning they all dropped.
They all dropped in the count. I only say that to tell everybody that this was not directed at one instructor.
Your favorite instructor wasn’t singled out.
If anything, you have to remember that some instructors teach more rides than other instructors do. Some focus more on the short rides, some focus more on the long rides. There’s also going to be a disparate number of that as well. I don’t want to get into specifics because I don’t want anyone to think I’m picking on any instructor or that I’m highlighting any instructor. I wanted to point out that almost everybody had to drop.
I know we were being silly at the opening of the segment, but I get that I have my favorite things and if they went away, I’ll be upset. All of a sudden, I couldn’t find the monkey song. That’s damaging to my psyche.
They can’t keep every single ride because when I first started, there were 7,000 rides and there are over 8,000 now. I think they have a number in mind they want to stick around. I don’t know what that number is. I don’t know why they have that number. I believe there’s a method to their madness and that there’s a good reason behind it that we aren’t privy to.
Let’s face it, there typically is a method to their madness. There’s also an economic theory called the Paradox of Choice, which is sometimes when you have many options, you end up choosing nothing.
That’s a good point. They talk about that at grocery stores all the time.
That’s why something like Costco or Sam’s where you walk in and they got one kind of ketchup, that’s your ketchup. That’s what they carry, buy it or go somewhere else. If you walk into some fancy pants store and it’s got 47 kinds of ketchup, you’re like, “What am I supposed to do? I don’t even know where to start.” That might be something that’s at play too. We’re spitballing, we don’t know.
I do empathize with anybody who did not get to take their ride, especially knowing that there were rides people were looking forward to. The rides affected were not old rides. They had occurred and people had them in their schedule for the week.
They didn’t have a chance and they were going to circle back around. It’s not like it was a ride from 2014. It was not one of those. Who fell off the Bike?
I don’t know.
Somebody must have fallen off the Bike.
Maybe they’re worried about who’s going to fall off the Tread.
They’re gearing up for somebody.
It also could be they’re getting larger as a company. We should probably tell people what we’re talking about in case they don’t know. When I hopped on the Bike to do my two on-demand rides back-to-back, I found there was a new screen. It was an overlay on top of my normal screen. It was a health warning that I had to acknowledge before it would let me take a ride. It was like, “Be safe. You accept there’s a risk when you click this button,” which absolutely I do. I’m cool with that. It’s cool that this is on there because I feel it signals growth. I feel it signals more structure and more things leading up to the big moment of going public. This is the thing they have to get in place before they can go public.
This is like when I was a kid and the school finally introduced permission slips for field trips. Before that, they would take us anywhere, “We’re taking them to the canning factory. They’re going to put in eight hours.” You do a couple of those. Suddenly, there’s a permission slip. There are some new shirts out there. What would that cost me?
It’s not in the boutique. It’s found through DJ John Michael and his new Society6 website. He put out a new line of shirts, things like House Music Will Save The World on a solid black shirt in white writing and I love them. We might be getting one in every design. DJ John Michael makes me happy. I love his outlook on life. I love the way he spreads love. He’s such a positive human being full of light that I want to have all of his shirts.
That’s what he’s banking on.
It worked. I am hooked. Get your shirts from DJ John Michael.
What’s that website again?
We should probably bring up the fact that we were in Chicago. We were visiting our first Peloton store for your first personal appearance.
It was in the Old Orchard store in Skokie, Illinois. It wasn’t old at all. It was brand new. It was a beautiful mall. It was a beautiful area. Big thanks to Katie. She did the nicest display of hospitality that I have ever seen.
She was nice and helpful. She got us entertained. We went to The Second City. I bought the wrong tickets. We went to the small stage instead of the main stage, but the show was amazing. If you’re a main-stage snob, which I would have been previously, you should totally head on over to the ETC Stage because it’s fun. You might pronounce that in Chicago as etc. We weren’t sure but either way, it was so much fun. They put on a hell of a show. It was good.
I like the drink package. Let’s say that. That was fun. We went out to dinner with some of the employees from the Old Orchard store and the Oakbrook store. It was Caroline from the Oakbrook store then we had Christine, Katie and Brittany from the Old Orchard store.
You took your 400th ride right there in the showroom. They had balloons that said 400 and for me, they had a balloon that said zero.
They gave me the easiest Bike in the store, which I’m okay with because it was nicer than it being the hardest Bike in the store. I PR on a 60-minute ride and broke 500 for the first time ever. Even on a 60-minute ride, that’s the first time I have ever had 500. I had a hard Bike or at least that’s what I’m telling myself. It was a wonderful time, not to mention that Katie collaborated with Tom and several people that have been on The Clip Out. They sent videos to say hi and to congratulate us.
They didn’t collaborate with me. I loaded them up to YouTube and she did all the work. Let’s give credit to where credit is due.
Katie was amazing. She was awesome.
People were excited to meet you. They were not excited to meet me. Here’s how it worked, “Can I get a picture?” I’m like, “Sure thing,” then they throw their arm around you and hand me their camera. That’s how it went. It was a great time. We had a blast. Thanks.
Joining us is Peter Shankman. Peter, how’s it going?
It’s awesome. How are you doing?Having an audience is a privilege. Click To Tweet
It’s great. Thank you for joining us.
This is a thrill. I love this. I run my podcast. It’s nice to be on the other end. I don’t have to worry about it if it’s recording. I don’t have to check the level. This is awesome.
I was like, “I think I needed to double-check that quick.”
It happened to me too. We get to 25 minutes and I’m like, “This is awesome. Let’s do this again. Let’s take another track.” My assistant who’s always on the call is texting me. She’s like, “You forgot to hit record, didn’t you?” I’m like, “Shut up.”
We had that so much with Dottie. She changed her name to goddamn Dottie. She gets a little spitfire. She gets mad. Before we jump into all the Peloton stuff, give us some background. I have a list of things and it says that you’re an author, an entrepreneur, a corporate keynote speaker, worldwide connector and you’re an expert in customer service, social media, PR, marketing, advertising, and the last one explains everything that came before it in a way, ADHD.
“Our next guy is ADHD. Okay, start talking,” that’s pretty much all you have to say. I found that at an early age that I didn’t play well with others. I had one job in my life. It was my first job ever out of college. I wasn’t supposed to be doing anything that I’m doing now. I was in graduate school studying fashion and portrait photography in the early ‘90s. With eighteen credits to go, I lost my financial aid. The government sent me an email and said, “Your parents make too much money. We’re taking all your financial aid.” I sent the government back a letter. I said, “My parents do make too much money but they keep it.”
This is the exact same problem Crystal had when she was in college.
They put me through undergrad at Boston University. I couldn’t, in my good conscience, ask them to put me through grad school. With eighteen credits or so left, I was in Santa Barbara, California studying photography. I moved back to New York. This was in 1995. A lot of your readers aren’t going to understand this next sentence. I was in my parents’ basement hanging out in something called the Melrose Place TV gossip chat room on America Online. For those of your readers under 30, imagine Twittering about Altered Carbon, but it’s not your phone, it’s a box that’s connected to another box on the floor and then there’s a TV screen. That’s connected to something called a modem. You type something into it to this chat room. You go out for a slice of pizza. You come back 0.5 hours later and someone’s typing something back to you. That’s what we did in the ‘90s.
Crystal and I were talking about remember when we used to say things like Be Right Back, BRB, ASL. Now I can text you while I’m peeing.
You could be like a bio break because you had to leave the room. Now it’s whatever.
The first time I got a laptop with a Wi-Fi stick, USB stick or whatever, I remember going to Starbucks not because I’d steal Wi-Fi. They didn’t know what that Wi-Fi was. I started by saying, “Wi-Fi with a latte.” I find a place to get online so I could tell all my friends I’m sending this from someplace.
We were watching Roller Boogie. Melrose Place got a lot cooler, but we were watching Roller Boogie and there’s a scene in the movie where he’s blowing this girl’s mind because he’s calling from outside of her apartment. She’s like, “There’s no payphone outside my apartment.” He’s like, “I know. I’ve got a car phone.”
Those were the days.
Long story short, I was hanging out in the chat room. I have no idea what I wanted to do with my life. A friend of mine in the chat room said, “My company is trying to build the newsroom. You have a journalism degree. Why don’t you send me your resume?” I said, “Sure, I have no experience, that would be great.” I learned that sarcasm doesn’t translate online. Two weeks later, I was being moved down to Virginia to become one of the three founding editors of the America Online Newsroom.
That was a big deal. That’s a huge thing. AOL is a punch line anymore.
It is the punchline, but back in the day, AOL was the internet. It would be essentially like a 23-year-old who’s in love with Peloton got asked to head up Peloton Tread or whatever the case may be. You go into the mothership and it was the greatest experience of my life. I had 2.5 years under Steve Case and Ted Leonsis. They taught me more than I’ll ever know. It was a godsend and it was the best job in the world. Two-and-a-half years in at 8:00 AM, I walked in. At 9:00 AM, they had their first-ever mass content layoff and at 10:00 AM, 300 of us were on the sidewalk going, “What happened?” It was great. The best thing in my life was getting a job in AOL.
The next best thing was getting laid off because I moved out of Virginia back to New York and I got a job. I had an AOL background, so everyone wanted to hire me. I got this job working for an offline magazine who wanted to start an online component. In my first week in the office, I’m like, “You want me to be in exactly at 8:45 or earlier?” In AOL, they let you do whatever you want, just get it done. I’m like, “I have 45 minutes for lunch. What is this, Russia?” That was the last full-time job I ever had. I went out on my own, much to my parents’ chagrin and dismay at that point in the summer of ‘98. I had no money but I had this idea. I had this feeling and when you’re ADHD, you basically do it. I literally said, “Mom, I’m going on my own and when I fail, I’ll get a full-time job.”
The first thing I had to do was figure out how to pay rent because I was living in a studio apartment in Manhattan, roughly the size of a laptop. The movie Titanic was coming out on video. That’s important for a reason. I live near Times Square and I still do but I’m in a much bigger place now. I remember walking through Times Square one night and everywhere you look, there were signs that said, “Buy the Titanic video. Buy it on video. It’s on video. Get it here. Get it at Amazon. Get it at Reel.com.” I said, “There’s got to be other people that hated that movie.” My rent was $1,600 and I had $1,900 in the bank. I took $1,800 and I had 500 shirts printed up. The shirts read, “It sank, get over it.”
I went into Times Square on a Friday night. I figured if I could sell 180 shirts over the course of a week, I would make my rent money back. I wouldn’t be homeless or have to move back in with my parents. I figured it would take at least a week to sell 180 shirts. I sold 500 shirts in six hours on a Friday night. I came home. I threw $5,000 up in the air. I rolled around it naked. I called the reporter the next day who I had met while working at AOL. She was in USA Today and I told her this story. She goes, “Are you selling the shirts online?” I went, “Yeah, that’s why I called you.” This is 1998. There was no WordPress. There was Peter and his craptastic HTML. It was, “Buy a shirt, click here.” You’d click to send me an email that you wanted the shirt. I would email you back my physical address and you would mail me a check.
That was the ‘90s.
I said, “Okay, we’ll see what we can do.” I forgot about it because ADHD or I call it ADOS, which is Attention Deficit Oh Shiny. The phone rings the next morning at 5:30. It’s the hosting provider of my website, “I called to see if you started advertising.” I’m like, “No, it’s 5:30 in the morning. What the crap?” “Sir, normally you get about 100 visitors a day to your website and most of them are you.” I’m like, “That’s great, thanks.” “You have got over 37,000 unique visitors to your website in the past two hours. You have taken down our first, second and third primary servers. You’re about to take down our fourth, fifth and sixth. We only have seven servers. I’d like to know what’s going on.”
This story ran on the front page of USA Today in the bottom little life section. I listed the website. I hung up the phone, it was People Magazine. I hung up the phone, it was the Today Show. I hung up the phone, it was Howard Stern. I sold 10,000 shirts on the web at $15 apiece over the next two months. My dad was a high school principal at the time at a public school. I had him send me his detention students every day after school. I’d give them $20 or $30 a day and buy them pizza. They would pack shirts and take them to the post office. It was like P. Diddy’s studio sweatshop after school stuff.
You went viral before there was a name for it and you reinvented the sweatshop.
I sold out $15,000. I cleared out $100,000. I started my first company, which was a PR firm. I’m like, “I know how to speak and I know how to talk to the media, I should do PR.” Long story short, I sold that agency because of ADHD. I talked to everyone. If you’re on a plane next to me, unless you fake your death, I would know everything about you by the time we land. I was building up this ridiculous Rolodex. While consulting for the next several years, reporters would call me, “Peter, I need a source for this or source for that,” and I’d find them.
It started taking more and more of my time. I’m like, “There’s got to be an easier way.” I built a Facebook group, which I outgrew in one week. I moved it to an email mailing list where the reporters would send me their queries. I would send them out to anyone who wanted to sign up for my friends or whatever. From late 2007 to mid-2010, that little mailing list became a company called Help A Reporter Out or HARO. Long story short, in 2010, it was acquired by a company called Vocus who’s now Cision. They’re now PR Newswire.
In three years, by the time I sold it, I was sending out 1.5 million double opt-in emails a day with a 79% open rate, which is obscene. I made a name for myself. I got ridiculously lucky, but the company was acquired. It was a game-changing moment for me. Now I consult and I run an entrepreneurial mastermind because as you probably know, entrepreneurship is lonely as hell. I had about 200 people who are part of my group. I called them ShankMinds and we were there for each other in that regard. I then launched this podcast because I took some time after I sold the company and I realized that every decision I made, it has either been yes or no.
There’s been no, “I’ll wait and see.” There’s been no, “It’s little research.” Some are spectacular failures and some are spectacular successes. I joke I have two speeds and only two speeds. My two speeds are Namaste and I’ll cut a bitch and it’s served me well. I launched this podcast. I realized a lot of other people who are successful are also ADHD entrepreneurs. We had Tony Robbins. We had Joe De Sena from countless fun races. We had John Michael Di Spirito from Peloton. I’m lucky and I’m having a blast. I’m hoping with the podcast that I do a little bit good to help kids and adults realize that ADHD isn’t a curse. It doesn’t mean you’re broken. It’s a gift.
That’s awesome. We’re on the HARO mailing list and have been for a year. It’s not because we’re interviewing you like, “We’re supportive.” I ended up in a couple of things. They quoted me in something on /Film because of my movie podcast background. They were writing an article about all these TV shows that are getting brought back. It’s a crazy new thing. I was like, “They were bringing back The Honeymooners in the ‘50s. What are you talking about? This is not new. In 1971, there was a show called Make Room For Granddaddy. There is nothing new about this at all.” I thought they would call me and interview me and then all of a sudden, I’m vain. I have a Google alert set up for my name. One day I got a Google alert that’s like, “Your name is on /Film.” I was like, “What?” They took my email. They didn’t even ask for a follow-up or anything. They took it and lifted it. We’ve been in a couple of different things.
It’s awesome. It’s a lot of fun. It’s great.
It’s a great feeling. I know I have helped a lot of people with it. I know that there are a lot of small businesses that couldn’t afford a PR firm who has gotten bigger, grown and has had success because of this. That makes me feel good.
For my edification, how is that monetized?
There’s a little text ad that I would write every morning or afternoon, evening, all three editions. With a 79% open rate, you can command people’s first children for that because no one gets a 79% open rate. I got to a point where I didn’t even do CPMs. I’m like, “Here’s the fee.” The open rate was high that there were many people on the list and I wrote every ad. If the ad was good and it was something that appealed to entrepreneurs, journalists or whatever, people would sell out. People would take out an ad and it would go out in the noon HARO and by 4:00 PM they’d be out of inventory. This happened a lot.
From my couch, we do the math. We had three emails a day and the ads were $1,500 apiece times 3 emails a day, times 5 days a week, times 4 weeks a year. I had two employees working for me who are editors. They worked from their homes. In fact, the legal name of the entity HARO, the DBA, the legal name of EMT was Two Cats and A Cup of Coffee, LLC because the only thing that was awake when I first started it at 5:30 were me and my two cats and my cup of coffee.
You mentioned that ADHD is something that you talk about on your podcast and you want to make sure that people know that it’s not something that’s crippling. What should people know about it? Now, a lot of people know that there are tons of medications they’re trying to give kids. I don’t know where you stand on that. A lot of people are being diagnosed with it. They know there’s a lot.
The first thing I want to say is I’m not anti-med. I have written several op-eds. However, I feel strongly that it should not be the first line of defense. I definitely believe that we are over-medicating our children. We are taking away the things that would prevent them from needing medication in the first place. The recesses have dropped in public schools from an hour 50 years ago to twenty minutes if we’re lucky. There have been countless studies. There was a study in Texas where they took an entire school district and they changed breakfast to a high level of protein as opposed to chocolate bars and sugar bombs. They increased recess from twenty minutes to an hour. The instances of acting out with ADHD dropped 54% in boys. Even cooler, girls raising their hands and getting involved in class and getting involved in the discussion have increased by 48%.
These are ridiculous numbers. I believe that medication has a place for certain people. The problem I have is that when a five-year-old starts acting out, maybe because he’s freaking five and because he is having those other pressures too where they were sitting in front of the TV for an hour. Maybe instead of saying, “Let’s put them on amphetamine salts,” maybe we say, “Let’s try changing up his diet to fewer processed carbs and more protein. Instead of having them sit in front of the TV before school, let’s have them run around.” These are not radical changes, but they’re changes that can be implemented at school. Parents have to look at it differently.
The problem is that you put these kids on meds and then you have a kid on meds. There’s a great line, “Pills don’t teach skills.” The kid stays on meds until he or she is out of college and eventually of their parents’ health plan. They can’t afford the meds and then they stop taking them. What happens is they have learned nothing. I am thankful that when I was growing up, it wasn’t ADHD. That didn’t exist. I’m 45 and it was, “Sit down, you’re disrupting the class.” What I learned about myself and I didn’t realize this stuff many years ago, is that everything I did over the course of my life from being an entrepreneur to being the class clown, to getting in trouble, to constantly going home with a note from the teachers, that was all self-medication. It’s no coincidence that I’m a licensed skydiver. I took a whole bunch of people sky diving as a publicity stunt. It was all our first time. All 149 people had a great experience. They chalked it up and they’re like, “That was cool.” No, I go back next week and go for my license.
It’s that kind of thing. Over the years, I have learned that it can be a great gift. I believe almost all my successes are because of it. The flip side is I had to learn how to manage it because ADHD is tied closely to an addictive personality. I did my first 5K at age 29. I have never run before in my life. Most people are like, “I got 5K, let’s go have a beer. That was awesome.” I signed up for a marathon and after a bunch of marathons, I signed up for the triathlon. Now I have two Ironman under my belt. You look at me and I don’t look an Ironman. You think, “You’re confused. You watch the movie Iron Man while sitting on your ass.” Ironman, and it’s no coincidence, has the most number of recovering addicts in the world. It’s about knowing myself.
We were talking about how we get to wear t-shirts and jeans. I have had to come up with what I call life rules. I wrote a book about this called Faster Than Normal, which is also the podcast name. I talk about my life rules. I have to exercise every day and the Peloton has literally saved my life in that regard. Because I’m a single dad half the week and my daughter, I couldn’t go out and run at 4:00 in the morning or whatever. If you Google me, you’ll find that I’m the guy who got arrested in Central Park for exercising “before the park opened.” It turns out the wrong thing to say to a cop at 4:00 AM is, “How do you close nature?” I grew up in Manhattan. I have never heard of Central Park closing but whatever.
With Peloton, I get up around 3:45, 4:00 AM. I’m a member of the Predawn Riders Tribe. I’ll do 2 or 3 either 45-minute classes or four 30-minute on-demands before the 6:00 AM live. I’m done at 6:45. I have a quick shower and my daughter wakes up around 7:00. If I don’t work out, I don’t get the dopamine, the serotonin and the adrenaline that normal or that neuro-typical people have, that people with ADHD are constantly seeking. If I don’t have that, I don’t have a good day. My closet is simple. I have two sides. The left side says, “Office/travel,” and t-shirts and jeans. The right side says, “Speaking/TV,” and it’s button-down shirts, jacket and jeans and that’s it. All my suits, ties, and all that crap are in another room in my daughter’s closet because if I had to go to the closet in the morning, “What should I wear? Look at that vest. I remember that vest. Laura gave me that vest. I wonder how she’s doing. I should look at her.” Three hours later, I’m naked in the living room on Facebook and I haven’t left the house.Peloton is letting their recruitment flow organically. Click To Tweet
Was there a story where Einstein had fourteen of the exact same suit because he’s like, “Why spend that much time thinking about it?”
Look at Zuckerberg and Obama. Why waste time thinking about things that don’t better your life? I know what works for me.
With the speeches and stuff that you give, is that ADHD specific? Do you have other topics?
No. After selling HARO, I spent a year trying to figure out why HARO was sold for as much as it did because I had no idea. I’m not an MBA. I’m not a business guy. I know people. I know how people think. I like talking to people. It was like one of those movies that they make me an offer. I’m like, “That’s interesting. I’ll have to think it over.” I hang up the phone and I’m like, “I can’t believe it.” I tried to figure out why a business would think that my company was valuable. What I discovered was that they had interviewed 200 or 300 random users of HARO. Every single one said, “I totally feel I’m invested in this company. If I ever have a problem, I email Peter.” I was sending 1.5 million emails a day from the email address [email protected] which is still mine. If you had a problem, you replied to me. It was simple.
I realized, “Why is this special?” because most companies don’t do it. Customer service in general in this country sucks. That’s something that I’m not joking or it’s not hyperbole. It is terrible. If it’s terrible, then it turns out I don’t need to be awesome. I wasn’t striving to be awesome. I was simply being one level above what everyone expected. I can’t tell you how many speaking gigs I have gotten, major corporations, massively huge speaking gigs for decent fees because they call the number on my website and it rings to my cell phone and I’d answer it. It’s hysterical when I go, “This is Peter Shankman,” then they go, “Is this the office of Peter Shankman?” I’m like, “Yeah, this is Peter.” They’re like, “Great, is it possible to speak to Peter?” “This is Peter.” They apparently called 25 other speakers and they either got voicemail or an assistant. I’m like, “What’s up? I’m walking to catch my flight. How are you doing? What do you want to talk about?” They’re shocked. They’re floored. To me, I was raised to be a decent person.
I’ll never forget and this is one of my favorite stories. I only remember this because my cat, I’m home and out of the two cats from the cup of coffee, one of them, NASA, has left. He’s right there. Karma was my first one. I found both of them on the street. I then sold HARO, they may be announcing it in DC and I was flying home the next morning. For the first time in my life, I started to believe my own press. When you’re ADHD, you might have the greatest ideas in the world, but you constantly feel you can’t accomplish a thing. Not a day goes by when I wake up and I’m sure this is the day the New York Times is going to run this huge expose on why I suck. When they don’t, it’s because I’m not an important New York Times.
My first thought was at least you made the Times.
I sold this company and I have some money in the bank. As I’m in the elevator to my apartment, for the first time, I remember it clearly. I’m like, “I’m the man. I did this thing. I got some money. This is what everyone wants and I did it.” I opened the door to my apartment and I had an entryway hallway, four-foot-long skinny rug. When I tell you that Karma and NASA puked on the rug, you think puke spot in the road. The night before, they’d gotten into a 25-pound bag of dried food, fresh, brand new and full. They’d eaten as much as they could, drank some water, walked over to the carpet, thrown up, and then apparently repeated the process about fifteen times over the night. Imagine a football stadium and how they make those crisscrosses when they mow. I spent the first three hours of my life as a millionaire on my knees cleaning up cat puke. I believe to this day that was supposed to happen. That was the universe saying, “Great job. Don’t get cocky.”
That’s when he started his company about cat bulimia, which is the real reason he came to talk to us.
It’s a serious issue.
It is. I’m frustrated with how people make fun of it. It’s the punchline.
That is hilarious. What a great story.
It’s random and I love that. It’s the concept that you can’t take anything seriously. If you spend your day and you have done nothing else but make someone laugh, tell a funny story or help someone in some capacity, in my book, that’s a huge win. I grew up in New York City as a public school kid. My parents were public school teachers. It was what they called the middle class back then. Every once in a while, I look around and I have no idea how I got here, but I’m having fun and I’m helping people. That’s literally it. At the end of the day, did I have fun? Cool, I’ll do this again.
That sounds great. You definitely game the system. Good for you.
I’m fortunate and lucky. If you chase it back to what happens if my friend at Boston University hadn’t given me an AOL disc in 1983 and I hadn’t joined him. All those little moments add up to something. I did some work for Tony Bennett many years ago. When I went to dinner with him one night, it was him, his gorgeous 29-year-old girlfriend, my mom, my dad and me. We walked into this gorgeous restaurant with no reservation because he’s Tony Bennett. We had this amazing dinner and at some point to the dinner, my mom got up to go to the bathroom. My dad and I were like, “Have you ever seen the Simpsons when they eat?”
My mom goes to the bathroom, we were eating and Tony Bennett stood up for my mom when she went to the bathroom. When she came back, he sits up again and the dinner ends. Tony and his girlfriend got to their car and the driver. My mom, my dad and I were walking to the cab. My dad’s like, “The food was amazing.” I’m like, “It was incredible.” My mom was like, “Tony Bennett stood up for me when I went to the bathroom,” and she didn’t talk to either of us for a week. I learned from that. Now I have the longest relationships I ever had.
There’s a woman who told me, one of my longest relationships, she goes, “I wasn’t going to have a second date with you, but you stood up when I went to the bathroom in the restaurant and you asked me about my day.” I don’t need you to be awesome. I don’t need anyone to be awesome. I need you to be a little bit better than what we expect. There’s a joke about two guys running in the woods in a trail and they see a bear. They’re freaking out like, “The bear is going to charge us.” The first guy leans down and tightens up his sneakers. The second guy says, “Don’t be crazy. You cannot outrun a bear.” The first guy says, “I just need to outrun you.”
Was that maybe a moment when your parents were like, “Our son made it,” because you’re like, “Let’s go to dinner with Tony Bennett?”
My parents are awesome. I love them to death. I’m fortunate they’re both still very much alive. They live three blocks from me, which in Manhattan is cool. If we lived in Iowa and they lived three blocks, we see them every day. In Manhattan, you still have to find time to see each other because I’m never going to run into them on the street three blocks away in Manhattan. They’re great and they understand what I do now. There was a time when I went on my own. You’re going on your own. You’re calling your PR firm The Geek Factory. Now they understand that I’m a speaker. I have written five books. Once you write a book, it’s just, “My son’s an author,” and it’s easy. They weren’t public people. They both worked at the New York City Board of Education. They retired at the top of their game in the public schools in New York. It’s still weird to them to turn on CNN every once in a while, and see me on it or get a Google alert on my name and it’s some major newspapers. It’s fun.
I don’t think my mom ever calmed down until I got a government job, then I got a government job booking concerts. She was like, “Tommy has a government job. I feel okay now. They don’t fire anybody.”
There were years though where I was making my rent, I was paying my bills and I had a few bucks in the bank and they didn’t understand that like, “You don’t seem like you’re doing much.” I love them and they did get it. If you’re not an entrepreneur, you don’t know. It is a lot of fun. It’s incredible highs. It’s incredible lows. It’s essentially waking up every morning and jumping off a cliff with the objective to build a parachute that functions before you hit the ground.
That is a good thing to do. That’s definitely important.
Peloton has helped. I discovered exercise many years ago as a way to reset my brain and get that ADHD reset that I need. I have an office but if I’m home from work and in the middle of the night, if my brain won’t shut off, I would go out for a run at 3:00 in the morning, but I prefer not to. That Bike, I become one of those people. It’s horrible. People used to make fun of vegan. They used to joke, “How do you know if you meet a vegan? Don’t worry, they’ll tell you.” I’m the guy who, if I’m on a plane and the plane is going down, the flight attendant is saying, “The pilots are dead. Who can fly a plane?” I’ll stand up and I’d be like, “I can’t, but I own a Peloton. Here’s why you should get one.”
How did you find it then? Who did that for you?
A few years ago, I met their head of marketing through various people at some event. I’ve heard about it. I met this person and she used HARO. She’s like, “I know who you are, why don’t you come in and have a ride on me?” I’m like, “Sure.” I wanted to experience it. My goal at that point was, “They’re new. Maybe I could use my audience and get a free Bike.” I rode one Bike. It was a lot of fun. It was my first ride with Christine. I’ll never forget. It was funny because the woman didn’t know I exercise and I came fifth in the class. She’s like, “Wow.”
Long story short, I left and I reached out to the marketing person a couple of weeks later. I’m like, “Do you want to get coffee?” She’d been let go with half the team when they cleaned house. I’m like, “Whatever.” I didn’t think much of it. I was flying home from a speech in late April of ‘17. I was checking my email on a plane and I got an email from my sports doctor who said, “Peter, we got the results of the MRI for your foot.” I had surgery on my foot that didn’t work. He said, “We got the results from the MRI and nothing’s changed. We’ve got to figure out the root of the problem of why your left foot still hurts. We’re not sure what it is, but we’ll keep trying.” I was angry. This meant no running for at least another month or two. I shut down my email and the website that opened afterward was a new site. I don’t remember what it was. There was a story about connected tools and they mentioned Peloton. I’m like, “I remember that Bike,” and on the airplane flying to New York, I rage purchased.
I’m not the only one who makes the occasional rage purchase. I once rage purchased an exact replica of Tom Servo from Mystery Science Theater 3000.
I’ve got to be honest with you, most people would find that weird. You are literally high in my book. I remember purchasing it and thinking that it was freaking stupid because you live in a two-bedroom apartment in Manhattan. Good job giving up half your apartment space right there. You remember you were a Jewish kid who grew up in New York City. You remember that your parents had lots of workout equipment that essentially held clothing. They were over-glorified hangers. This is going to be the same thing. You’re an idiot. Why would you do this? Especially if you’re trying to minimize. It showed up and these two nice guys came in. Four minutes later, it was put together and they were out. I’m like, “Alright, whatever.” I went on that afternoon and because my thought was that if it was an on-demand ride, it would just be a ride and you compete against yourself and nothing else.
I started the ride and I figured the leaderboard was for decoration. The second I moved up one that was like if you’re a junkie, how’s that first time where they got addicted? I’m like, “Holy crap.” Even the on-demand rides are “live.” I remember the person who was ahead of me. She was the first person I ever followed. Her screen name I remember is PR or The ER. I was new then that I thought, “She must do public relations for the emergency section. Maybe she knows about HARO.” I’m fighting to beat her the entire time. I get off the Bike 45 minutes later and I’m like, “What happened?” In my bedroom, I’m sweating like I ran a marathon. I am high as a kite on dopamine. I looked at the Bike and it was like when Marty McFly saw the DeLorean reappear, “Are you telling me you built a time machine? I have a DeLorean.” That’s how I felt and I was shocked because I do marketing. I’m a marketing advertising PR guy. I don’t get caught up on brands, this thing.
I thought it was funny when you said, “I thought I’d use my podcast or use my audience to get a free Bike.” I was like, “We bought the Bike and then built an audience. That’s why he’s an entrepreneur.”
I’m a social influencer and I have to predicate that with, “I hate that term. It makes me feel like the biggest douche in the world,” because I don’t believe I am. I get offers every single day, “We have this new product. Do you want to share it with your audience?” 99% of the time, it’s, “No, go screw yourself,” because my belief is having an audience is a privilege. It’s not a right. I’m not going to subject my audience to some BS that they don’t care about and I don’t care about. That’s ridiculous. There are people who do that and some say, “They make good money, let them.” That’s not in my code of ethics. If I promote something that I’m getting paid for, I will tell you. More importantly, if I promote something, it’s because I truly do love it.
We have people come at us with stuff occasionally, I’m sure not nearly as frequently as you do, but so far we’re like, “I don’t know.”
We don’t do the show to sell. We’re not trying to push things on people. That’s not what the goal is. If there’s something that we feel people need to know about, we’ll tell them for free. It’s not what we want to ticket.
If that’s normal for podcasts, I never started that thing to make money. Occasionally now we have an advertiser because they hear it and they’ll be like, “I’m a fan of your podcast. I have something that I’m working with ADHD kids or schools or whatever.” I started working with specialized bikes because they have a nonprofit called Riding For Focus, where they put public middle school kids on bikes to counteract the negative effects of ADHD. It’s doing such a world of good. For these guys, I’ll go to the ends of the earth because they’re truly benefiting society.
I’m not looking to get paid for that or anything. They’re doing wonderful work. I wake up every day, I can’t believe I have an audience. I can’t believe these people want to hear from me and like what I’m doing. I literally giggle. I’m 45 years old and I giggle. I love what you have built here. I love it because it’s authentic. It’s real. You don’t have ulterior motives. It’s similar to what I have done on mine but it’s fun. Another thing about Peloton is they have built an audience that is unbelievably engaged. I haven’t seen engagement like the Peloton audience since I worked at AOL.
I always say I don’t think I have seen people this engaged since the Branch Davidians.
I’d go out for a smoke break at AOL. Everyone smoked in the ‘90s. I’d be standing out in front of the building. I’d see people pull up in 2 or 3 cars and twelve people would get out, run up to the AOL sign and take pictures in front of it. I’ve had people I’ve met in chat rooms and decided to have a road trip to meet up in person. They’d come up to me, they’d see my badge and they’d be like, “Do you work here?” I’m like, “Yeah, I pulled a 36-hour shift covering the Olympics. Why? Do you think this is awesome?” It was that level of adoration.
You’d take your pictures back then and it was not like taking pictures now. You had to put thought into it. Somebody brings a camera and make sure there’s a film. Nowadays you always have a camera. It’s not a big deal. That wasn’t like we’re passing this, “We should get a picture.” That was a mission.
You went to the outhouse, that was the photo mat. Kodak came out with the first digital camera called the Mavica, which the memory was a 3.5-inch floppy disk. It will hold four pictures and each one was about 970K which was the highest quality I have ever seen.
I remember the first time I saw a digital camera was when I was an intern for The Point morning show and they had a guy, and I don’t even know what his name was. I think he was the head of Yahoo at the time and this would have been ‘95, ‘96. He came in and he’s like, “Can I take some pictures?” We’re like, “Sure.” He pulls out this digital camera and we’re like, “Are you from the future.” We’re even like, “What would you do with a digital picture? Who gives a crap? Where are you going to put that? Can you print it out somewhere?”
That was the thing. I found this company that I found online called Mixtiles. I’m trying to grow up and put stuff on my walls that aren’t movie posters.
There’s nothing wrong with putting movie posters.
There’s nothing at all but at age 45, it’s time that I took the in and out poster for the Working Girls framed poster off my living room.
You need better-tasted movies.
I ordered these Mixtiles and all of a sudden, we have spent all this time making everything digital and now there’s an app that allows you to print and hang up your photos. I’m like, “Everything old is new again.”
It’s the photographic equivalent of vinyl. Since you live in Manhattan, do you tend to ride at the studio much or are you like, “I’ve got a Bike right here. Why would I do that?”
I do. I try to go at least once every couple of weeks on days. I don’t know, my daughter, it’s nice to go to a 6:00 AM class to meet some of the instructors. Jennifer Jacobs teaches a lot of the 6:00 AMs on Fridays. She’s cool. We follow each other on Instagram. It’s fun to be there in person and say hi to her. Christine is amazing. John Michael is incredible. He and I have become friends. Along with other people, we’re going to see a Broadway show.
What are you seeing?
In the ‘80s, there was a wonderful show that to this day is my number one favorite show called Chess.
One Night In Bangkok, Murray Head, I’ve seen it. I saw the touring production that lasted probably one tour because it was Chess. I saw it at the Fox when I was a kid.
It becomes a legend that is now in less than 68 days. Chess was the first time I ever wrote a letter to the editor of the New York Times because Frank Rich, who was the Broadway critic, killed the show. Had it had one more week of tails, that would have made its money enough to stay open instead of closing it at 68 shows. I thought I was Hemingway, I remember saying, “Much like doctors or surgeons have to go back to school every once in awhile, so don’t kill their patients. Your critics should go back to school. They don’t kill a perfectly viable show.”
Long story short, it’s being performed for four nights only at the Kennedy Center in DC featuring Raul Esparza. It’s going to be amazing. I found out about that and I jumped on that immediately. I’ve got to give a shout-out to my ex, Kira, my daughter’s mom, my closest friend in the world still. When I told her I was going on your show, she goes, “The male host, you and him are going to bond. Trust me, you and he are going to be besties.” I’m like, “Leave me alone.” Here I am publicly, Kira. You’re right. You know everything and I know nothing. Thank you.
My mom took me to all that theater and Broadway stuff when it would ever come to town. I have seen weird stuff that if you live in St. Louis, you don’t typically get to see professional productions of Starlight Express.
The first play I ever saw, I was five years old. It had to be ‘77, ‘78. It was Sweeney Todd with Angela Lansbury. I’m five years old and at intermission, a woman behind us in her fur coat turns to my mother and says, “Do you think this is appropriate for a child of his age?” My mother turns to me and goes, “Peter, what do you think of the show?” I’m like, “I love it.” She turns back to her and says, “Yeah, I think it’s fine.”
I remember my mom, I wanted to see the comedians. When they opened the Fox Theater in town, they would bring in comedians. She got season tickets and she’s like, “You’ve got to see everybody. Liberace and Sammy Davis Jr., I saw all that stuff too but I wanted to go to the comedians. One time we went and saw Joan Rivers and I was probably 12 or 13. When it’s over, she was dying. She’s like, “What do you think?” I was like, “I thought it was funny but there was some stuff that I don’t know that I fully understood.” She’s like, “What would that be?” I was a fairly precocious child. I was like, “What’s a gynecologist?” She delicately explained that. I’m like, “Okay, I get the other 35% of the act.”
My not so well-kept secret is that I went to High School Performing Arts in Manhattan, the “Fame School.”
The Fame School, you dance in the streets.
I never did any of that. My graduating class of 1990 had Marlon Wayans and Omar Epps. Two years before me was Jennifer Aniston and Adrien Brody was after me. This used to be a badge of honor. We tell everyone. In 2006, Nicki Minaj graduated from there and it screwed it up for everyone. Having access to that school, to those kinds of teachers and to Broadway ten blocks away. That’s why when people say, “You’re raising your 4.5-year-old in New York City?” I look at them and go, “Like that’s even a question.”
When we’re in LA, I’m like, “I love LA.” It’s a lot of fun, but I don’t think I could live there. New York, I could totally live here. The best part about going to the Fame School is that you’re going to live forever. You are checking boxes left and right. When you do go in for your rides, do you have a specific instructor you seek out? I know you listed some or are you like dealer’s choice? You walk in and get who you get.
I love them all. They’re all wonderful in their own way. I know that some people are unbelievable in so-and-so’s camper faction. It’s like an episode of Altered Carbon. You’re either pro or con. I love them. They’re all great in their way. When I go to class, I’m looking for that chemistry in the brains that hit where I had a great workout and it rebooted me. I have been doing a lot more high-intensity interval training classes because no one told me, apparently six months after you turned 45, your ability to lose weight stops forever. I do two hit classes a day. My breakfast is I look at an egg. For lunch, I have one piece of lettuce and I lick an olive for dinner, but I love the high-intensity stuff. I’m an ‘80s kid. At the end of the day, if it’s not hit, I’m not in any of this class.The only winning move is not to play. Click To Tweet
Are you looking forward to the Tread?
Yeah, I put the deposit down.
Were you rageful when you did it?
No, I drank the Kool-Aid. I’m having foot issues. I’m hopeful I’ll be able to run. I’m signed up for Ironman, so I better be able to run.
Even your exercise choice isn’t focused on one thing. You have got to do the Ironman.
Why stick to one sport when you can stick to three? My favorite story about that is I had my first Ironman in 2010. I was still running HARO and I had mentioned in one edition of HARO about how much I love Sport Beans. They’re made by Jelly Belly. I guess the Sport Beans’ PR person was on the list and they reached out. They sent me a Sport Beans jersey, which was essentially the team Sport Beans on the back and it was covered in huge colorful jelly beans. It’s a great jersey if you want to get noticed. I wore it for my first Ironman in Cozumel in 2010. I was scared to death. I was at the pier on the ocean at 5:00 AM. No one else was there yet. I’m praying, “Don’t let me die.” I remembered this guy comes up to me and he has this German accent. He goes, “I see your shirt. You too are a sponsored athlete.”
I come out of my haze and I look at him and he’s thin. He’s 1/8 my weight, same height, and he’s wearing a jersey that says Cervélo, which is arguably one of the world’s fastest triathlon bikes. He’s obviously a pro athlete and he’s German. I’m like, “Yeah, they gave me a shirt.” He goes, “Are you hoping to place?” I stand up and I look over at him and I’m like, “Am I hoping to place? I could tell by your jersey since you’re sponsored by arguably one of the fastest triathlon bikes in the world, I can tell you’re a pro athlete and sponsored by Cervélo. If you look at my jersey, you’ll see my sponsor is candy. No, I’m not hoping to place.” He goes, “What is your time goal?” I go, “It’s the same day. I would like you to just go over there.”
The time goal involves a calendar.
It’s literally not dying. I’d love the Tread for no other reason than to get a little faster on the Bike and lose a little more weight. It’s basic physics. The more weight I lose, the less I have to carry. The logic would suggest the faster I can get.
It does make sense.
Are you in any of the groups out there? Do you have enough to do in a day?
I’m on Facebook a lot for work in the respect that I do ads. My mastermind group, the digital version is based on Facebook. We have video calls off of it. I’m a member of some of the groups like the Predawn Riders. They’re wonderful because they’re people as crazy as me. By 4:00 AM, they are posting their end pace line results. I’m like, “Me and my people.” I feel loved. I go to the official page a lot to look around, but I don’t get notifications. It’s busy. There’s a Peloton group on Facebook for everything. I have been invited to the Jewish Peloton Riders.
I have been invited to the Entrepreneur Peleton Riders. There’s an After-hours Peloton Group. I haven’t seen anything like this and since AOL and good for Peloton. If they will keep this up like that, their audience that is engaged and vibrant without expecting anything in return, that is what’s going to make them the billion-dollar unicorn. They have great tech and the Bike is amazing. I love it. It’s free technology. I’m sure the Tread too, but let’s face it, you’ve got 100,000 buzzers every day doing nothing but spreading the word. That’s what turns a company into a golden God.
That is absolutely true. I think you’re watching it unfold.
It’s cool to watch.
It’s funny, I don’t see and I don’t know that they would come on and tell the story if it did but you don’t see a lot of people talking about like, “I never use it anymore.” Every once in a while, you see somebody that’s like, “I fell out of the habit.” Nobody’s going to bet $1,000 but for the most part, I haven’t seen rageful people that are like, “I bought this $2,000 thing and I’m still shelling out money.”
The only time I have seen anything even approaching that is on the buy-sell-trade group and it’s not angry people.
They are sad. They’re like, “I had a life-changing event and I can’t afford this.”
It’s like we’re moving to a place that doesn’t accept dogs. What’s incredible about it is this is all organic. I could be wrong and naive, but I don’t believe that Peloton corporate is going out and recruiting. They’re letting it flow organically, which is the smartest conceivable thing they could ever do.
Do you have any advice for people that entered the world of Peloton?
What I do and I’m sure everyone does this, I’m not special, when you’re working hard on a ride, click on the person a point above you and the person a point below you and follow them. Use the people. Follow the metric when you’re on your next ride. Those are your rabbits. Those are the people that will get you faster. It’s the same as when you’re running a 10K relay marathon. You look for the person slightly ahead of you and you try to catch them the entire race.
I’m like that at a hometown buffet.
The beauty of ADHD is I don’t have, remember the movie War Games? “The only winning move is not to play,” it’s the last line. I have learned that about myself. I don’t use a hometown buffet. I live in New York City. It’s the pizza capital of the world. I’m sure you guys go home, you had a long day or whatever and you’re like, “I don’t want to cook. I’m going to order a pizza.” You have a couple of slices then you put the rest in the fridge. I have never had leftover pizza in my life. I have learned to stop doing certain things and put that energy elsewhere. I don’t drink anymore. It’s not because I have a problem or I was going out and getting drunk, but because I don’t have one drink.
I can totally understand that.
I go to free internet events or whatever, the corporate events, and it’s an open bar.
I’m the same way. I rarely drink and I always joke that I have two settings, Billy Graham and Billy Carter.
I love that. That might replace Namaste and I’ll cut a bitch.
It’s either I’m not drinking at all or it’s on bitch. It’s going to be crazy.
That’s the key. The funny thing is moderation isn’t a thing. I had a girlfriend once. The first time I ever realized I might have a problem with drinking. It was at a promo drink. I get to do everything fast. She goes, “If you have a problem drinking, don’t drink so much.” I’m like that. It’s that simple, screw me.
Start running to AA meetings, “I figured it out. Don’t do it so much.”
I wasn’t gaining weight from drinking per se. I was getting weight because I’d wake up the next morning, I wouldn’t be hung-over or anything like that. I’d wake up at 1:00 in the morning as opposed to going to bed, now I’m asleep by 8:00. If I put my daughter down at 8:00 PM, I’m out by 8:15. I wouldn’t wake up at 5:00 and go for a run, so screw it. I might as well order three grilled cheese and tomato and bacon sandwiches from the diner so I can get rid of this alcohol. If I did that for breakfast, I might as well order Mexican for lunch. If I did that, let’s have dinner for pizza. I had a trainer once and he said, “Peter, an FYI, a cheap day isn’t supposed to last four weeks.” I can’t moderate and most people usually can. I have learned it’s all or nothing.
It’s hard to do that though because if you say all or nothing, you have to be disciplined all the time. It’s also hard to relax ever in that way.
I’m far from perfect. I am as disciplined as I can be and 99% of the time, it’s great. What I have learned is not to beat myself up for the 1% of the time that it’s not, but get back on it. If I don’t work out one morning, sleep in or whatever, or the alarm doesn’t work, not to say, “You’re losing it.” One mistake doesn’t undo everything you have been doing for the past year or two years, whatever, or even the past week. It simply means, “Look at all the awesome things you did for the past week, month, year, whatever. Now, let’s keep going. This one day, you did this. You didn’t do the awesome thing this one day, but you have all this background of sixteen months or two years or whatever. Let’s keep going. When you realized it’s not about, “I blew everything I did.” I had lost close to 45 pounds over the past few years. If I have a night where I eat all the pizza in Manhattan, I don’t wake up the next morning 45 pounds heavier. I have to make sure it doesn’t become the same thing I do the next day and the day after that. As long as you do that, I’m okay.
There is a little window into what it looks like in our studio. I have a self-satisfied smug look on my face and Crystal is refusing to make eye contact with me.
Tom may have said those exact words to me before.
The extent that the three of us need to have dinner is unbelievable.
We’ll be there.
Mental note, stand up when Crystal goes to the bathroom.
I sleep in my gym clothes, which is another great tip. I sleep in my shorts and my shirt. I wake up in the morning and my shoes are right at the end of the bed. It’s hard to go back to sleep when you’re in your gym clothes already. It’s also hard to say, “I want to go back to bed.” None of these matters when you have a digital lighting system or an internet lighting system that turns on automatically as you wake up. You wake up and it’s like, “It’s light. I’m in my gym clothes, let’s make it happen.”
There’s no point in going back to sleep with that.One mistake doesn't undo everything you've been doing for the past year or two years. Click To Tweet
For me, that’s the wake-up call. It’s like, “I’m up.” There’s a guy I knew, Hal Elrod, who wrote a book called The Miracle Morning and he said this great thing. He says, “If you hit your snooze button, you’re already late to your day. I hate being late as you know. For me, it’s like, “I’m up.” I know that if I don’t do this, how am I going to feel in twelve hours when I get home? My day wasn’t as productive as it could have been. I’m not happy. I’m angry at myself, “Get your ass out of bed.”
It’s not worth it. You’re going to be too mad later. What is your leaderboard name? How did you come up with it?
It’s this ridiculously complex story. It’s Peter Shankman. All the socials like Twitter, Facebook, Instagram, everything I have is Peter Shankman. Once you get verified, it’s the blue checkmark network. If you change your name, they un-verify you and you have to apply again. I’m like, “Yes, stuck with this.” Everything is @PeterShankman and the joke is when I worked at AOL, [email protected] was my email early. I can never use it because everyone was getting on the internet. Everyone said, “Peter is on the internet. He must be [email protected].”
There were 500, which was the maximum emails you could have, 500 misdirected emails in my inbox every single day. Every Friday, we would open up a six-pack in the newsroom and project my inbox under the wall and read some of them. I’ll leave it at this. There are some Peters in this country doing some freaky crap. It’s @PeterShankman on all the socials and everything. I’ve made a few smart moves. I’ve considered my daughter one of them and another one was buying Shankman.com in ‘95 for $75 and having to endure my father going, “$75 for what? You don’t even physically own a thing. What’s wrong with you?”
Did you use the name as star?
He has his first name @Shankman.com, my mom’s first name @Shankman.com, my daughter’s first name @Shankman.com. Yeah, he’s apologized for that. The email is [email protected] and as I said, I answer all my own.
Where can people find you in various social media outlets that you would like them to find you?
My other show got featured there once. It’s a big help.
It is certainly a big help. That is Faster Than Normal on all the podcasts and then FasterThanNormal.com We have new episodes every Wednesday that is twenty-minutes long only because of ADHD. It’s anything Shankman pretty much. I encourage people to follow. I follow back. I use the photography skills that I earned in school on Instagram. I’ll put this out there. I bet none of you guys has done that. If anyone not from New York comes in to go to the mothership and reaches out to me, I will join them for a ride and treat them for a ride in the mothership.
Thank you for taking the time out of what I’m sure is a busy day for you.
I have been on hundreds if not thousands and I’m not bragging, I do a lot of interviews. They’re fun and I like to help podcasts. This is hands down one of my top five of the ones that I’m psyched to have done.
Thank you. That’s nice of you. Maybe we’ll see you at HRI.
I hope so.
There’s no recipe for this episode. Peter Shankman is busy. He said he’s allowed you to all order takeout.
That’s your gift from Peter Shankman.
Thank you. It’s what I’m going to do, Peter. I appreciate that. It’s quite a treat. That’s it for this episode. I know this is a bit of a long one. We were chatty but we had a lot to talk about. The next episode will be shorter, we promise. We have an exciting guest next episode. Not that this one wasn’t exciting, but perhaps you saw this guy on the Olympics.
You know how we all rode from home with Robin because she was in Korea, this dude was up on the stage with her. You might know him as the Queasy Rider from The Wall Street Journal, Jason Gay, who almost gave Peloton and NBC a Technicolor yawn. He’s going to tell us all about his story. Is there going to be a room for this guy? He was the guy that almost everybody was like, “What’s wrong with that guy?” They were posting about it on the OPP. He wrote a big article in The Wall Street Journal. He’s going to come and tell us the story. I’m excited. That’s it for this episode. Until the next episode. Where can people find you?
You can find me on Twitter @RogerQBert or on Facebook at Facebook.com/tomokeefe. If you want to find the show, you can do it at TheClipOut.com or at Facebook.com/theclipout. Don’t forget, while you’re there, join The Clip Out Group and leave a question for John Foley that we will ask him personally at HRI. That’s it for this one. Thanks for tuning in and until next time, keep pedaling.
- The Clip Out Group – Facebook group
- Facebook.com/theclipout – The Clip Out Podcast
- iTunes – The Clip Out Podcast
- Peter Shankman
- Podcast – Faster Than Normal Podcast
- Faster Than Normal
- [email protected]
- Riding For Focus
- The Miracle Morning
- Twitter – Peter Shankman
- Facebook – Peter Shankman
- Instagram – Peter Shankman
- [email protected]
- iTunes – The Faster Than Normal Podcast
- Jason Gay – next episode
- Facebook.com/crystaldokeefe – Crystal’s Facebook page
- Instagram – Crystal O’Keefe
- @ClipOutCrystal – Crystal O’Keefe’s Twitter
- @RogerQBert – Tom O’Keefe’s Twitter
- Facebook.com/tomokeefe – Tom’s Facebook page
By Crystal — 2 weeks ago
Truthfully, getting a strong start on your fitness journey can be one of the most difficult things to do. But enjoying fitness as a community transforms the experience, making it collaborative, and creating accountability between you and the other people in your little circle. Monique Caradine is the founder of OverFlow Enterprises LLC, a personal development company for women. Monique chats with Tom and Crystal O’Keefe about the advantages of making your fitness journey a community effort. Thinking about a new approach to your own personal fitness? This might just be it!
Listen to the podcast here:
The Peloton Moms Facebook Group Has Been Infiltrated and our interview with Monique Caradine
What do you got in store for people?
I know I say this every week but so much.
I want to ask you, what do you have in store? Let’s pull back the curtain. It’s a little bit of BS because I already know. You gather everything and then I stack it in what I think is the most important order.
The guy who doesn’t ride or exercise in any way is the one stacking the order but it works.
I think me not being invested makes me a better judge of what’s an important story. There are three or four things that on a regular week would be like, “That’s easily the top story or the headline of the episode.” This week I went, “Struggle is a strong word,” but I was like, “That could work too.” There was some back and forth in my head. There’s a lot that goes on in there. It’s not just carnival music. Give them a sneak peek of what’s in store.
We’re going to talk about a new monitor, where is it going? What is it for? We’re going to talk about some major, I feel, potential drama happening on the Mom page. Then there are some updates with Peloton. We’ve got competitor news out the wazoo because it was CES. That’s how that rolls. New instructor rumor and an update. Then some other little things that came up as part of conversation and instructor news.
Before we get to all that, shameless plugs, don’t forget we’re available Apple podcast. You can go there, rate review, subscribe. You can also find us on Facebook, Facebook.com/theclipout. While you’re there, like the page, join the group and you can leave a review there or on iTunes, either place. We have a review. It is from KristinTTU. She says, “I love this show. I started listening after homecoming. Now, I look forward to my Friday drive to and from work because it’s Clip Out day. Keep up the great work, Tom and Crystal.
Thank you for this very nice review.
Thank you for listening while you commute. Also don’t forget we have a newsletter. We talk about a lot of things every week. There are lots of links and articles. You can get that directly in your inbox weekly if you sign up for our newsletter at TheClipOut.com. While you’re there, if you’re so inclined, there’s even a donate button. We aren’t going to stop you. That’s all of the things we have to push. Let’s dig in.
There is a new monitor in the works?
Yes. According to TheVerge.com, there’s an article that talks about a new monitor that was filed with the FCC. The big question is what is the monitor for?
It’s for monitoring.
What device, Tom? There are a couple of major lines of thoughts because I pay attention to everybody. All the rumors are that there’s a huge contingent that feels potentially this could be for a new smaller treadmill that they’ve discussed. It could also be for a new rower, maybe both depending on how big or small the new treadmill is. The other side of the coin seems to think no, this is a new monitor for the treadmill. It’s version three because apparently there’s already a version two out there. A little bit of history, if you have a bike, those bike monitors have the model number starting with RB. Then if you have a tread monitor, it starts with the letters TC. The listing of this new monitor started with TTR01, which I believe stands for Tiny Tread and Rower. As my little joke, I’ve been amusing myself since this article came out. We don’t know what it will mean, but that’s the big mystery.
Clearly, it means something. Watch this space. Give credit where credit is due. Oftentimes, we’re saying, “We read this on TheVerge.com or we saw this at CNN’s reporting or whatever.” This one’s all you. You have discovered that the Peloton Mom’s Group on Facebook has been infiltrated, compromised, if you will, by I don’t want to say spy, I’ll go with douchebag.
To be fair, I don’t know if this person’s trying to be a douchebag. I think they’re trying to be funny.
It’s a thin line sometimes. I walk it gingerly. Not everybody’s good at it as I am.
Here’s the deal. I scroll through a lot of pages pretty quickly. I happened to see a story that stood out to me on the Mom page, and I’m not trying to call any mom out, it just stood out to me. As I was scrolling through Instagram, that same story caught my eye. I thought, “This person must have posted in both places.” Then I saw that what they had done was scratched out the name of the group and left Mom Group at the end, then they took out identifying marks so there were no names listed. Then they proceeded to make fun of the post. I was like, “What is this?” Because the name of the account which is called The Mommy Group Says has nothing but these posts.
It’s all posts basically making fun of privileged women in mom groups, complaining about things that seem petty. Complaining about first world problems.
What bothers me about this is people think that they are protected. I know that they’re not. First of all, I realized that if you are on Facebook or you’re on the internet, you’re out there. I know that. These people, not everybody knows that when they’re in a group and it’s called a private group, they think that their thoughts are at least somewhat protected. It has not occurred to most of them that they would not only be screenshotted but then made fun of.
It also makes me wonder, this person posted a story about children not being happy with a Christmas present. It’s a present that most people would feel like your kid should have been happy with. People were chiming in with variations of their kids maybe being ungrateful about things. I’m wondering if this Instagram page is seeding these stories, if maybe the initial story is BS just to prime the pump in order to get other people to chime in with their own real life stories.
I don’t know because they don’t screenshot the comments. There’s a little bit of it, but it’s like what you can see in the screenshot. They’re screenshotting the initial.
I thought they were doing both. I thought they were priming the pump and then being like, “Look at what we’ve got all these people to say.” Either way, it’s a little seedy.
If you are the owner of the account, The Mommy Group Says, and you are annoyed by this, keep in mind, we are not accusing. We’re telling you what works. We’re telling you how it looks and this is how it looks. For those of you in the Mommy Group, watch what you say or in any groups. This one is targeting mom groups.
There could be other things out there doing something similar.
The point is nothing is private on the internet. You should never assume it is. If you are posting in a group, anybody can take a screenshot and do whatever they want with it. Be careful out there.
We had an outage outrage. You can’t spell outrage without outage.
There was a post that got posted on the OPP, over 700 comments before it got deleted. It did get deleted. I don’t even know what the original comment was. Apparently, it hacked a lot of people off because apparently, and I didn’t see it, I’m just telling you from the other things that I read that it sounded very entitled because apparently Peloton is not allowed to go down. Especially on a Saturday morning when this person is trying to work out.
It is bad timing, but it’s not like they selected that time. Things happen. Considering how many people get on their system every day, the fact that how rarely this occurs is pretty impressive.
This one took the whole system down. There have been times where people have been not able to access things. It doesn’t affect everybody at once. For whatever reason, this one affected everything and everyone. It was all platforms including customer service, sales. They were without any kind of movement. It was actually within The Clip Out group, somebody from the Sales Department posted and they said it was a rough couple of hours, but they came in to that. They started their day with that. They survived and it wasn’t that bad. From their vantage point in sales, they were very imaginative and got the job done. We appreciate all of the folks at Peloton who worked very hard to make it work, who make it work every day by the way. Thank you for all that you do despite the people crabbing at you.
The Peloton wife is back in the Peloton news.
I have a sub to this. I saw Peloton lady, Monica Ruiz, got a free Peloton. It was given to her by Peloton.
I just hope to Christ, she asked for it.
I don’t know that Peloton gave it to her for free. I am telling you that because a person who claimed to be a Peloton employee said that is what happened. I didn’t go fact checking, just to be clear. Regardless, she did get one. Then the other thing I saw is she is now a Wilhelmina model as of today.
What’s a Wilhelmina?
That’s a huge modeling agency. It’s pretty much top-notch.
That’s good that she was able to turn this into a move forward at her career. I’m sure there was a period of time when she wasn’t sure.
Although, I am tired talking about it.
While we’re talking about the ad, there was some interesting stuff that you found at YouGov.com.
I have to say that I believe it was Helen Watson sent me this article, so can’t take credit for it. She found it, but it is at YouGov. She thought it was interesting. She thought that other people might be aware. This gives some statistics, it tells about where Peloton was through this whole debacle from an advertising standpoint. It said that Peloton actually raced its way to the top of the advertising hill in December, that it had gained one of the most significant increases in ad awareness, which is a YouGov metric that tracks whether somebody has seen or heard an advertisement by a company in the last two weeks. It goes across this little timeframe. It starts at October 27th and it looks like the first week of November, Peloton launched the ad. Then the percent of awareness is right around 18% on this graph. It stays there until about December 6th or 7th. It starts to take up the very end of November.
It’s trending up towards about 20 and then it hits 20, then that’s when the backlash starts.
It says the ad goes viral on December 8th, and that’s where there’s a huge thing. Between December 8th and December 22nd, it is now at 32%.
Perhaps, it wasn’t as much of a debacle as we were thinking. I don’t think that they did this purposefully. You can’t plan something like this. I hate it when people are like, “Make us something that goes viral. I didn’t think about that make a viral thing.” Maybe this paid off in ways that in the moment when people are coming at them from all directions complaining, maybe it didn’t feel like. At the end of the day, it was a net positive for them. They clearly aren’t done with commercials because it sounds like there’s already another new commercial in the works.
I don’t know what the end result is going to look like, but I know that it stars Tune Day. I’m excited about that because she’s brand new and she’s already starting in a commercial. That’s so cool.
Good for her. There were some companies that hope to be competitors to Peloton that had some news. Echelon, who we make fun of to no end. I have to say they were bringing the heat.
I will admit that this is a surprising development. Echelon has announced that they are partnering with Samsung to expand their offerings. The reason I’m not sure about that is because Samsung is a big deal. I very much respect the Samsung.
We have multiple Samsung products in this household.Experiencing disaster has a way of bringing you closer not only to your family, but to your community as well. Click To Tweet
Almost everything we have is Samsung. That’s a lot of things. They’re saying that this partnership, this is a big one. There were a couple of other things from Echelon. This one, they’re saying echelon is going to have classes that are going to be available on more than twenty million TVs. It’s going to come through a launch on Samsung Health on TV. People are going to have access to free and exclusive content from partners in general but including Echelon.
I guess Samsung is going to have their own health app and Echelon will be importing to that.
Samsung already has that.
There’ll be an Echelon app on your Samsung television, which is probably for the best for Echelon. We have a Samsung television and I don’t go dig in through to look if there are new apps, but if it’s a Samsung app, Samsung is more apt, no pun intended, to push it in front of you to try and get you to notice it. That’s good for them. They had some new products that they revealed.
This is the other part that I think you were referring to that they were bringing the heat. They now have a rower. There was another product they did. It’s a tread treadmill. Now they have the four products because they had the mirror already. They had the bike, they had a mirror that they were doing complete knock off as well. Now, they have a bike and a rower that they introduced at Consumer Electronics Show.
The treadmill was a little weird-looking.
That’s a different one. That’s a different topic.
I get them all confused.
I know, there are so many. There was a lot that came out because it’s the next topic. It was all covered at CES and there were multiple things that happened. I don’t remember seeing a picture of the actual Echelon treadmill. I did see a picture of the Echelon rower. It’s another rower.
There are only so many things you can do to the design of a rower. To that point, there’s another treadmill entering.
You might remember that Lisa Niren is a past Peloton instructor. She also came on the show and we interviewed her. She was working for a company called Studio. She was doing what is very similar to active and such where they were doing runs on an app, like outdoor runs. They started using it on treadmills as well. That was around the time that Peloton had announced their treadmill, but they hadn’t come to market with it yet or anything like that. It was just out there. I’m giving you a timeframe because at this point, Studio has announced that they have a treadmill that they are putting out in the market. They are partnering with HUMEAI. It’s a company that claims that they have more wearables than anybody else in the world. They’ve sold more and they seem to do third-party after-marketing stuff. You don’t see their name on it, so you would know.
Studio has partnered with this company and they will have this tread. The interesting thing about the treadmill that they are coming out with is that it also has a 43-inch glass that is put on the wall right in front of it. That looks very similar to what you would think of when you think of the mirror concept. It’s for three things. One, with the treadmill, it allows you to see the classes you’re taking. Two, with the treadmill, it also has a camera in it that allows it to see your movements and to be able to tell you whether or not your form is good. That’s pretty interesting. It’s not going to lie. If you don’t want to be seen, if you’re concerned about that, you can cover up the camera very easily. No big deal. The third thing it’s supposed to be used for is to do any other kind of floor workout. They specifically mentioned yoga, sculpt and something else that I can’t remember right now.
The treadmill looked like it had a significantly smaller footprint than Peloton, but it looked like it was designed where you would leave a gap between the treadmill and the wall that the TV is hanging on. Let’s talk about that. I’m not sure how I feel about this treadmill because it does sit back from the wall. It would have to because that screen is 43 inches long and it goes all the way down to the base of the treadmill. You’d need to have some movement to be able to see around that because if you’re going to do floor work and use it on the treadmill, you would need to have it in such a place that you can see it from both directions. I think that’s why you pulled the treadmill back. The other thing that I’m not too sure about at all, I need to see it in person, feel it in person, it doesn’t have any crossbars. There’s nothing that goes across the front of the treadmill. Basically, you could go off the front or the back of this treadmill is what I’m trying to say. Then it’s got these arms that look like the arms of a hospital bed or something.
It reminded me of when my grandma fell and they had to do physical therapy.
That’s exactly what it reminded me of. I’m not digging the aesthetics of that. Beyond the aesthetics, I worry about the safety. We had several people chime in. I felt that Susie Barris made the most compelling comment about that. She said that because she had brain cancer, she had all of her treatments. Her scans had been clear. The point is she still has all of these dizzy spells and balance issues. She’s saying that if you don’t have something in front of you to grab, that’s scary. Just human nature, if you start to fall, you put your hands forward. If you don’t have something in front of you, that’s really dangerous. The other thing is that the controls are on these handlebars that we already described it looked like hospital beds. You put your phone on it. According to the article that was here, it says that you control the treadmill with your phone.
It’s like Bluetooth.
It’s all new and it was just released in CES. The Studio folks are super excited about it. Lisa Niren, who used to be an instructor at Peloton, she is gushing about that. She says that it’s an amazing treadmill. It’s not unsturdy at all. If I ever get a chance to go look at it in person, I absolutely will, because I would love to do that. To be fair, it gives me pause from a lot of safety concerns. Treadmills are a dangerous thing to have in your home. Bad things happen to kids and animals.
You need to be cognizant of that.
I don’t know what’s going to happen.
It’s fascinating to watch so many people enter this space with similar business models attached to it.
I saw an article also, I believe John Mills posted it. Basically, the headline was CES can be wrapped up that it was just a lot of Peloton wannabes. I think John Mills brought up a good point that these companies are all claiming to be able to come in the market at a fraction of the price of Peloton. Peloton has been saying that they want to be able to reach people of every price point. If that’s true and if that’s something they still plan to do, it’s like game on. What are you going to do about it?
Did either of these companies said what the price point’s going to be?
Echelon, they’ve had their prices out there for a while for the bike and that Mirror thing. I don’t feel like their prices are that competitive for Echelon because they have three different styles of bike. The one that actually compares to a Peloton that they totally lie about in all of their advertising and say that all of them compare, it’s pretty much the same price as a Peloton. That’s what I know about Echelon. I have not checked out the Mirror compared with the Reflect that they call it. Then these two new ones, I haven’t seen pricing. The studio with their treadmill and their Mirror, that’s a combo of those two things. There has not been any pricing released at all. They just debuted it at CES. Nothing is out there yet.
You would think if they’re not significantly cheaper, I would think at this point, Peloton now has name brand awareness that is going to give people comfort. All these companies want to be Pepsi to Peloton to Coke. Right now they’re more like RC Cola.
I have to agree and maybe that’s okay. Maybe it’s just Pepsi and Cola and RC Cola. There’s room for all.
There was a time when Pepsi was more like RC Cola in terms of market share and perception. You’ve got to start somewhere. Maybe one of these will be great and kick her ass and it will be a game changer. At the moment, I think people are a little skeptical. The Peloton prophet had a prediction about Germany a little while back.
We had talked about Eric Yeager was going to be one of the new German instructors. We had our first German instructor and that was Irene Scholtz and nothing was said about Eric Yeager. Here we are and there was a post he had on Instagram that it was clearly taken from the Peloton HQ rooftop. We know because we’ve got issues, we watch way too much Instagram.
Way too much about Peloton. Let’s not forget that.
As soon as that was posted before you knew it, it was taken down. The damage was done.
Too late, that ship has sailed.
Everyone saw it. I don’t even know where this came from, but supposedly his first class is going to be on January 14th. It’s not on the schedule. I’m not sure why they think that.
It’s looking more and more like the Peloton prophet was right. Don’t question the prophet. How’s your total stuff been going?
It’s great, except for the fact that I couldn’t work out much.
It’s because I got you sick. I love you so much. My love makes you sick. You made that very clear.
Anyway, I was looking at my numbers because I was able to finally do a workout. I have been doing tonal for nine weeks now. Then I’m in the middle of my second program and I have increased my strength by 55%. That’s insane.
That’s a lot. Good job.
Thank you. I’m very proud of it and I’m very excited about it too.
Do you know what your next thing is? How far are you into your current plan that you’re doing?
There are usually four-week programs and the one I’m in right now, which is called Lean In with Liz Letchford. I am two weeks in. I just finished two weeks, so I have two weeks to go and then I’m switching. I don’t know what I’m switching to. I want to do some program that’s total body. I feel like the reason that I had such a huge increase with my PRs and stuff is because I was doing so much legwork. The Lean In has been focused more on upper body and core, which I love. It’s great. For me, I think I want to have the whole body. The other thing I might do is do something more specific but then intersperse it because they have lots of cool things you can try. They have a selection of classes that you can do that are more fast-paced, designed to get your heart rate up. Then they also have one-offs that you can do that part of a program that you could throw in a lower body or throw in a core workout or they also have yogas. There are lots of options.
You can do Tonal now and take the challenge to crush your 2020 goals. If you buy one before January 20th and complete 12 workouts in 30 days, they give you $250 back. That’s a great deal. I think that’s such a great plan to like, “If you use this like you should, we’ll reward you.” Sweating out with workouts from strength training to cardio to yoga and you can learn more about their Commit to Fit Challenge at Tonal.com. I thought this was cool. I know that when you complete certain activities on Peloton, they give you badges. Up to now, they have been digital badges but some of the stores have actual badges now.
Apparently, you can get a little century badge when you go to the store.
You have to pull out your phone and show them that you did a hundred or how do they do that?
Word of mouth says that you tell them and it’s based on the honor system as of now. I will say that the couple of times I’ve been in the store, they pulled up my profile and they were randomly, not in a creepy way, but like, “You do this or you like that or that kind of thing.” They very quickly can look it up. They know your leaderboard name, so it’s not a big deal.
Is that in all stores or select stores?
I think it’s in all stores in the Continental US but I don’t actually know because I heard this sporadically. They didn’t make an announcement about it. This was coming in from different stores. I don’t know if they’re rolling it out. I don’t know if this is everywhere. I don’t know any details about it.
You’ve got to make a special trip to the store.
Also if there’s anything happening like with the UK, Germany, Canada, I haven’t heard anything from those areas, so I don’t know.
I think that’s pretty nifty.
It’s pretty nice looking too. It’s about the size of your digital badge. It’s what it looks like from a visual standpoint. It looks like a pin. It’s a metal and it’s engraved. It’s very nice-looking.
We watched a movie called Brittany Runs a Marathon.
I posted about it on Instagram and Facebook. I feel like there are a lot of you out there who probably don’t follow social media that closely, who might be interested in it. This movie is so great, especially if there’s something fitness-wise that you’ve struggled with in your past or that you want to do, but you’re not sure you have the courage to do it or maybe you’re not sure you have the time to commit to it. This movie for me brought all feels. She starts out overweight and she goes to her doctor and she has to deal with all the mental aspects of like, “I want to make a change but I’m not sure how to do it.” I’m not going to go blow by blow on what happened. It was some very powerful points that spoke to me like the very first time she decides to go for a run. How her hand was on the door and then she pulled it off and then she put it back on and then she put it off. Whenever she started running she was like, “Just to the end of the block,” and then the block kept getting longer.
They did shot in vertigo where the camera zooms in as it’s pulling back. Everything stretches. For our younger audience, it’s a shot. They stole that from Poltergeist.
I felt it. I vibed with this character so much. It’s a true story. There’s a whole thing that she’s trying to do for the New York City marathon. It’s very inspirational.
It was shot at the 2017 New York marathon. You see actual footage of that. We should all say that it’s a funny movie too. It stars Jillian Bell. You would probably recognize her but not necessarily know her name. She had some pretty featured roles on Curb Your Enthusiasm. I think she was in 22 Jump Street. She’s been in stuff like that and she’s really funny. This was her first starring role I think. It was a funny movie. I enjoyed it too.
She also said that she actually had to gain 40 pounds for the movie. Her weight loss journey that you see was real. As a person who’s struggled with weight loss in my life, I appreciate it. It was very cool.
If you’re looking forward, if you have Amazon Prime, it was an Amazon movie, so it’s available for free with your Prime video package. There you go. On the heels of that, there was an interesting article about running late in life. Every once and a while, I do a little work.
You’ve been doing a lot of work lately because this is the third article in a row you come up with. It talks about how this article is called Too old? Too slow? No! Debut marathoners may add years to life. It says that first-time marathoners, even if they take on the challenge later in life, they are able to lower their blood pressure and have healthier arteries. They were talking about on average, the study that they looked at, there were 138 first-time marathon runners. On average, those new runners were 37 years old and 49% were male and they had not been running for more than two hours per week before the study began.
It’s interesting that the split is almost perfectly 50/50 because 49% is that’s exactly the gender split. 51% of the population is female.
It said also for fellow people who don’t have race paces, we like to finish what we started like myself. The average marathon time at the end of the study was 5.4 hours for women and 4.5 hours for men. They weren’t breaking any records. After you’ve done this event and before you’ve done this event, what kind of arterial stiffening or hardening did these people have? That was the whole point of it. They said that on average, there was a decrease equivalent to a four-year reduction in their arterial age and a drop in systolic, which is when the heart muscles contract and diastolic, which is when the muscles relax. Blood pressure of four and three respectively. They said it’s possible to reverse the consequences of aging on our blood vessels with real-world exercise in six months. These people were not doing extreme levels of exercise. They were not losing extreme amounts of weight. They were just training. For those of us who were trying to be better as we hit our 40s, that’s good to know.
Trying to be an Olympic athlete, just trying to get a little movement.
I thought it was great news. Good find, Tom.
Our challenge is still going on. People seem to be responding. We’re seeing lots of people entering, which is great.
The prize in case you’ve forgotten, is a twelve-week subscription to Stronger U. It’s $449.
That’s quantifiably awesome. You can sign up for that by going to TheClipOut.com/thechallenge. What are the rules again?
The rules are you fill out the entry form, which is right there on the website. Then you say yes to getting our newsletter. Then you break up January into four weeks, however you want to for seven-day periods. For each of those seven-day periods, you work out three times, twenty minutes each. No meditation.
She figured that out because that’s the kind of thing I do. She’s like, “What would Tom do?” It fits in very handily with stuff you’re already doing. You don’t have to do anything you haven’t done before or not planning to do. You need to do it three times a week.
The only other thing you need to know is it needs to be on your Peloton records. You can do it on digital. That’s fine. We need to be able to go into your Peloton profile and see what you did. If you win, that’s what we’re going to be doing. If you don’t meet the criteria, you no longer win. We will move on to the next person.
We should probably also say we find people who are stronger who were kind enough to throw in this prize. We had so many people asking us about the discount that we did. They have revived that.
They gave us another discount. It’s going to be 10% off of any of their packages. All you’ve got to do is enter The Clip Out code, which is called Clip Out 20.
It’s very simple. You go to their website, StrongerU.com and enter, Clip Out 20. You save 10%. That’s good through the month of January. Yup. There is a new partnership in the works.
It’s all about clothes, Tom. I know you’re not going to be interested in it, but it’s a partnership with Peloton. They partnered with Athleta and Hill City. Athleta might sound familiar to you because it’s a Gap brand. For a lot of people, this is a very big deal because people buy Athleta a whole bunch. It’s a huge seller and the community outside of Peloton. The other cool thing is there were real people from our community that were included in this. It wasn’t supposed to be released until the 15th. We don’t know what happened, but it got leaked. I want to give a shout out to you, Steve Chan, Christina Riviera, Sienna Ferris, Mike Miller and Holly Hayes, who were all fine models for this awesome campaign beginning on 0115 when the new collection drops. Congrats to all of you
Alex Toussaint has a partnership of his own.
It’s super exciting. He’s not going anywhere for anyone who still thinks that. He joined Ladder.sport as an athletic training advisor. This is amazing, good news for him. Just like some of our other instructors are, they’re doing Adidas or they’re doing Nike. We have lots of ambassadors for that. That’s very similar to what we’ve got going on here. He gets to work with people like LeBron James. I don’t know if he’s actually working with them but he’s on the same level because they are also represented by people like LeBron James. This is huge for Alex and we are so proud of him.
I always know when an athlete is a big name, if I haven’t heard of them. Typically, if they’re not a Harlem Globetrotter, you’ve got nothing. I don’t know who they are. Finally, Cody and Emma are doing a dual ride.
One of the things that was mentioned in John Foley’s email that came out at the beginning of this year, 2020, he said, “We’re going to have dual rides,” and this is our first dual ride. It’s going to be Cody and Emma. It’s going to be at 8:30 PM Eastern. It’s going to be a groove ride. If you like Cody and Emma, you might remember they were dancers together in a former life. They’re being brought together again for the first dual ride of 2020.
Joining us is Monique Caradine. Monique, how is it going?
Tom, how are you?
I’m good. Crystal is here. It will be odd if she wasn’t.
It’ll be a little weird.
This is exciting. I know we were talking a little bit before we officially started, but I am excited about this because we met when we were at She Podcasts LIVE. It’s cool to find a fellow Pelotoner out in the wild and that you were kind enough to agree to come on our show.
I remember when I met you, I saw your t-shirt. It was the first day of the conference. How you’re all wide-eyed and you’re taking it all in, I see you and I notice your Peloton t-shirt. I’m like, “Do you have a Peloton?” She’s like, “Yes, I have a Peloton. Not only do I have a Peloton, but I have a podcast about Peloton.” I’m like, “It was meant to be.”
We were off to the races instantly. Speaking of Peloton, how did you originally find it?
I would always see the commercials on TV and having experienced spinning in previous years and fell in love with spinning classes. When I started to see the commercials, I’m like, “That will be cool.” I started to see the commercials. It wasn’t in our budget at first. My husband surprised me with a regular spin bike from Sam’s Club or somewhere. There was nothing wrong with that but it wasn’t the same.
As a husband, I know exactly you’re like, “There’s nothing technically wrong with these gift, but it’s wrong.”
It’s not what you asked for.
No, but I wanted. Long story short, this is the sad part of the story. We live in Puerto Rico, hurricane Maria hit the Island in 2017. I had my little spin bike and it was in our outdoor living space. When the hurricane came, we had stored all our furniture and stuff in this area that we thought would be secure and safe from the hurricane. That hurricane was incredibly vicious that it ripped away our storage unit, ripped away our storm shutters and my bike was in that area. It threw everything all around our yard. The bike didn’t make it out of that storm. Anyway, we managed to recover from that. Thank, God. It was about in August 2018, my husband surprised me with a real Peloton.
He was forever redeemed.
He got the husband of the year award for that one.
It’s nice that in some small way, something positive came out of the hurricane.
I can’t even imagine what you guys went through. Were you still on the island when it hit? How did that work for you?
That’s a great question because I was in Chicago right before the hurricane hit and I was on my way back home. I didn’t even know the hurricane was coming. I was at the airport leaving Chicago, my son called, “Mom, there’s a hurricane coming.” I’m like, “Lucky me, I get to go back to Puerto Rico just in time.” Literally, I got back home and we started to prepare for the hurricane and that’s when we started putting all the furniture up. I was here during the hurricane. It was quite an event. I’ll never forget, it’s the scariest moment of our lives, but thankfully we got through it. I’m grateful for that.When we have money, that's when we begin adjusting our relationship with it. Click To Tweet
Where do you go when a hurricane is coming, especially when you’re on an island?
It’s weird because living on the island, we’d been here for a couple of years and we had hurricane scares and threats before, but nothing ever really came. We’d get a little tropical storm or something like that. When this hurricane came, the way our house is positioned, we’re in a valley. We’re at the base of a little mountain area. I’m like, “We should be good.” I didn’t have a concept of 180-mile an hour wind, what that do no matter where you are. I’m taking it for granted. I’m like, “We should be good. We’re safe. We’ve got the storm shutters. We’re all set.” I’m chilling. I’m having that wine, making tacos as the storm is coming. I have no idea, what’s about to happen. For us, we had made the commitment to hunker down at home. We put all the shutters down and we had our generator, we have some water stockpiles. We’re like, “We’re good.” We gassed up the cars. To answer your question, there is nowhere to go. They had shelters and stuff here for people who lived in homes that were not structurally sound so to speak. Those people went to shelters, but there’s really no place to go. You’ve got to hope and pray that your house can withstand the damage.
The rest of your house was okay?
Yeah. We did have damaged. Most of the homes in Puerto Rico are built in concrete because this is a hurricane zone. They try to account for that. We did have damage, about $150,000 worth of damaged. We lost some of our roof and we lost a lot of our outdoor space and shutters. The wind came in and ripped everything apart. I’m grateful that we had the resources to repair the damages and the insurance helped out a little bit, but not a lot. It did help out a little bit. At this point, we are all good.
That’s amazing. I’m glad to hear that. I know it’s already been a couple of years since then obviously, but it’s hard to come back from that. I’m glad to hear you are in such a good place.
Where do you go within your home when that happens? I’m assuming since it’s an island, you don’t have a basement.
Is it like when we have tornadoes in the Midwest, we go to the inner most room of the house or if you have a basement, that’s where you go but not everybody has a basement. Is that what you do there too?
Yeah. It’s exactly what we did. We started out in our master bedroom. We thought, “We got this.” All the storm shutters were down and we felt like we would all hunkered down in the master bedroom. If it got really bad, we would come into the walk-in closet of the bedroom. It was me and my husband and my son and our dog. The crazy thing about it was this storm was bad and it started to intensify. The balcony doors to our master bedroom started to buckle and give way as the wind started to increase. At that point, we decided it’s not safe to stay in the room because we ironically had some construction done on our balcony. The doors wouldn’t lock down like they typically would. As the wind would blow, the doors would literally slam open. It was weird and scary. We decided early on because, Tom, you’re going to trip out on this. My husband was trying to be the strong man. You know how you all do, right?
Not me. Whatever you’re about to say, no, I don’t do it. Remember, we met at an all-women’s podcast event. Don’t ever forget that.
My husband is trying to be the man and he tried to hold the doors shut as the wind was blowing. I’m looking at him, bless his heart and I said, “Hon, you know we’re at the beginning of this storm and it’s only going to get worst.”
“You’re not going to be able to hold that for twelve hours.”
“I don’t know how to break it to you. You are not stronger than a hurricane.”
He gave up after about five minutes of fighting with the storm. We did have to evacuate the master room and we went to a different room. It was a room within the interior of the house. That room did begin to take on water eventually because this was an unprecedented storm. It did begin to take on water. We had to evacuate that room and then we went to another room and we pray because after that, we had no place else to go.
I’m glad it stopped there. That sounds super intense.
This is probably a nice avenue for you to be able to discuss this because the other people that live in Puerto Rico, when you try to tell that story, you’re like, “Whatever, you aren’t special.”
There are so many people that have stories that are so much worse. Some people say, “Our entire roof blew off. All the windows and doors were broken out of our homes.” My story that I share with you all is nothing compared to what so many people did. The thing that I’m grateful for from that hurricane, it was traumatic. It was devastating. It was all those things, but we were so lucky to have been involved. I literally took a break from work because you have to understand that hurricane took away our cell phone service, our internet and our power depending on where you lived on the island, anywhere from 5 to 9 months. I couldn’t work because my business is online-based. I couldn’t work for those entire nine months, couldn’t make a phone call. We depended completely on our generator for power. We got to know each other well as a family during that time. We played some board games. I’m grateful because not only did we become closer as a family, but I was able to throw myself into the relief efforts of my community. Along with some friends of mine and members of my church, we threw ourselves into providing food for families in our community, necessities. I’ve never talked about this. Thank you so much for letting me discuss it a few years later.
This is cool.
We would go house-to-house, door-to-door, block-to-block, neighborhood-to-neighborhood, checking on people, seeing what they needed, making sure their kids had food, making sure they had things like Band-Aids and alcohol and basic stuff because the stores had nothing. People didn’t have access to cash because you couldn’t use an ATM machine. People were a little bit desperate. For fourteen months, I was working on almost a daily basis, strictly doing relief for my community here in Puerto Rico. That was the most gratifying and difficult year of my entire life but I wouldn’t trade that for the world.
The reason I said, “This is cool,” is because you have this amazing outlook on that. Many people and myself included, I would be sad, upset and frustrated and that turns you into a victim and you turn something very tragic into this positive experience. That is not something everyone can do and you should be very proud of that. That’s amazing.
Thank you so much for saying that.
How long was the hurricane?
I remember we went to bed at about 10:30 and it was windy. I’m from Chicago, so I know about wind. This is like a Chicago wind thing. That was around 10:30. I remember my mom called because she was probably watching the news and we had already lost power at that point. We still had cell phone service, but my mom called at 1:30 AM. She said, “I’m checking on you, guys. Is everything okay?” I’m like, “Mom, we’re good. We’re fine. We’re sleeping. I’ll call you as soon as we can.” As she’s saying, “Goodbye, I love you,” or whatever she was saying, I heard the static and the phone cut-off before we officially end the conversation. That was at 1:30 AM, it started to get progressively worse and it went all the way until about 12:30. It was about eleven hours that storm went. It went all through the night. That was the longest night of our lives.
I bet your mom was freaking out.
If you don’t have power, you don’t have cell service, how do you let your mother know that you’re okay?
You all have no idea. My husband and my son had a charter boat business. They decided to open up a charter boat business. We live in Puerto Rico, we’re right on the ocean. They started the business a couple of years ago. One of the things that when you have a boat of any kind, it’s always wise to have satellite phones. When our crew is out on the water, they don’t have cell phone service, if there’s an emergency, they can always pick up one of the satellite phones to make a call. He had the presence of mind to say, “We knew the hurricane was coming. I’m going to make sure I go get the satellite phones off the boat.”
That’s way more impressive than holding down a shutter.
He’s a pretty smart dude. I had to give him kudos for that one. You all are going to trip out on this. We have satellite phones and with the satellite phones you can’t call from your house because the phone has to be able to reach the satellite. You have to go outside to make a phone call.
It’s like DIRECTV. It needs to see the sky.
We couldn’t call anybody until the storm began to settle down. It was 12 or 13 hours after the storm. I was finally able to get a call out to the family. They were having anxiety attacks, panic. Everybody was like, “Oh my God,” because they had no idea. All they could see was what was on the news. We were finally able to get a call out to the family and we said, “Everybody is okay. We’re fine. We can’t talk long. We don’t know when we’ll be able to call you in the next time, but we’re good.” The cool thing about that satellite phone is that we were literally able to take that phone to several of our neighbors, people in our community who had no way of contacting their family. They were able to use the satellite phone to let somebody in their family know, “We’re okay. Everybody’s safe. We’re good. You don’t have to worry.” You can’t imagine when people can get pulled to a phone to call somebody, anybody back in the States.
You guys were like angels. You’re walking around with this ability to communicate and nobody else has the ability.
As soon as you started the story, I’m like, “This ends with everyone using the satellite phone. She probably could have paid for the damage to her housing and it’s $5.”
People were offering to pay us. They were like, “We’ll pay you, just let us use your phone.” It’s like, “Chill. No problem. We were all in the same boat, so absolutely. Don’t be trying to have long conversation though.”
Save some juice for the next guy.
You guys are amazing. What an ordeal and you finding all these ways to help other people. You could have been in the movies where it’s like a post-apocalyptic scene and they’re all crammed in their house and they won’t open the door for anybody. You guys are out like, “Anybody need some Band-Aids? Call your mom.” I love that.
When you finally got power back, what was the first thing that you did?
When I finally got power back, I did several things simultaneously. I used my dishwasher and my washer and my dryer probably all at the same time.
My first thought was like, “I’m taking a hot shower,” but the water won’t be hot because you get power back, your hot water heater hasn’t heated it up yet. You still got to wait.
It was quite an ordeal. We had a generator, it was challenging to keep that thing filled up with gas on a weekly basis, but we managed to do it. There were a couple of days where we had no power, we had no generator. I had to cook dinner out on the barbecue grill. There were days I didn’t have my hot coffee because there was no way to make hot coffee. You discover what you’re made of.
You guys are resourceful. If there’s ever something happening to the world, I’m going to come to Puerto Rico and find you.
Come to my house and you’ll be good to go.
I’ll be like, “Monique will know what to do.”
You’re going to need your satellite phone number.
We had meals ready to eat and everything. We were good to go on.
Back to Peloton. Tom takes us down tangents. I never know where we’re going to go, but that was all super fascinating. I’m glad we got to hear all of that. Actually, I want people to hear about your podcast because when we talked in person, I was fascinated by what you do. Can you tell us about your podcast and what you do with people?
My podcast is called Sisternomics. It is a podcast for women entrepreneurs, which gives them practical tips, resources and advice on how to get to their next income level. I’m also using the podcast as my own personal accountability platform because my goal is to get my business to seven figures by April of 2021. People can follow my journey toward that goal by listening to Sisternomics. In my work, I am a coach to women entrepreneurs. I help them to stop stressing about money, stop chasing after it, stop worrying about it and finally use their gifts and their genius to make more than enough of it. That’s what I do in the world.
What I also found fascinating was that you use so much psychology around money. It’s like people who eat emotionally like myself. You can talk about dieting all you want, but until you deal with the emotional eating aspect of it, you’re always going to struggle with that. I felt like what you were doing dealt with money in that aspect.
We all have a story about money and that story is usually developed when we’re children around the age of 5, 6 or 7, sometimes a little bit younger. However you saw your parents or your closest family members handling money is typically how you grow up handling it as well. I always like to say that the only thing that stands between a woman and the money that she desires is the story that she tells herself. That story comes from how you saw your parents handling money. What happened when they had conversations about money? Was money even a topic of conversation in your household? All of that drives our relationship with money and our experience with money. My job is to help you break all that down. If the story that you have right now doesn’t fit who you are today or the goals that you have, then it’s up to me to help you rewrite the story so that it matches who you are and the goals that you have.
Isn’t that fascinating, Tom?
Yeah. My parents never talked about money.
That’s something to do with your story. I’m sure Monique could break it down, but it means something.
My story is when I would see my parents dealing with money, there was always tension or it was always, “No, we can’t afford that. No, you can’t go to the sleep away camp. No, you can’t get the fancy jeans that your girlfriends are wearing.” I saw my dad working 2 and 3 jobs. It was an interesting dynamic for me. The story that I grew up with, because all of us have a story including you, Tom, even though they didn’t talk about money, we all have a story and my story was, “The only way you’re going to make money is if you work 50, 60 and 70 hours a week. Money is only going to come to you if you’re constantly away from your family. You can’t make money doing fun, creative things like a podcast or coaching or anything like that. You’ve got to work your fingers to the bone.” That was my story. Even as a money coach, even as a host of Sisternomics, even as a person who’s had a successful career in broadcasting in radio and TV, I still every day have to work on my money story because I have to make sure that those old, disempowering thoughts and beliefs, I have to make sure that they’re not affecting the person that I am and the income that I want to create.
That’s funny because those are all messages my parents sent me and then I ignored them. I didn’t do any of them. Now, I have the fun job.
You found a way to create your own story to do what you wanted to do, but not everybody can. There are many years that I felt like I had to work 80 hours a week to be able to make enough money to support the family. Before you and I were married just to be clear, for anybody reading.
Gainfully important readers, pull my own weight, which is considerable because I’m fat.
I used to do that all the time. What you do is fascinating and I hope people who read to our podcast check you out because what you are doing is great and can help a lot of people.
I love doing this work. I know that when we have enough money, first of all, when we adjust our relationship with it and realize that there’s no shortage of money out there, that there’s plenty of it and it’s enough of it to go around for all of us to be wealthy. When we start to realize that and we start to take away the stress and all of the misunderstandings around money, then we can begin to create it easily and create it in fun ways and then also create a legacy of wealth so that our children, our grandchildren and our great-grandchildren can benefit from that because that’s the way it should be. When all of us are wealthy, we have the ability and the resources to make an impact on the world. That’s what it’s all about.
I should throw in here, you would like this, I was raised by a female entrepreneur in the ’70s and ’80s.
Tell her about the award your mom got.
My mom owned a printing company. Both my parents own printing companies. They owned one together and then they got divorced and started separate printing companies, but not like in a competing way. She was involved with the community and did all sorts of stuff. I still have the plaque she got. This is what the plaque says and it cracks me up, “First Lady President” of her Rotary Club.
It kills me. I love it so much. Bless them, they were trying.
They make that in the nicest way.
They loved her so much.
It did no harm.
They did not but it’s funny to see it, “First Lady President.” She might actually been the first female member in the Rotary Club when they first opened it up, the women joined. Then in classic Betty O’Keeffe fashion and then taken over the whole thing.
Back to Peloton this time. It sounded like when you and I talked, Peloton was your go-to work out at this point. I would like to hear why that is for you?
It’s something about the community, Crystal, that is addictive. I cannot get enough of it. I’ve done workouts before. I told you I had a spin bike, gym memberships and whatever. This is the first time that I have been consistent because when you have the access to the community, then you start to make connections within the community. Then you start to fall in love with the instructors because they’re like your best friend in your head. I’ve got to get on Alex’s ride or I have to go and see what Cody is talking about. It’s something about it. They’ve got this formula down to a science and I’m hooked.
I clearly am too, so I get it. Tom still has not taken a ride.
Tom, I’ve got a question for you. What is it going to take to get you on that bike?
In our Facebook group, they had that joke going around that they were going to make a bike out of chicken tenders and that maybe he would ride that.
I would just eat it.
He would eat it, he wouldn’t ride it.
You love the community. Have you gone to the studio in New York?
Yes. I was there in summer. I was able to ride with Christine and I absolutely love her. She was nice. The thing I love about her is that she is comfortable in her skin. I don’t know for me, as a woman that’s quickly approaching the age of 50, even though I know I don’t look a day over 35.
You really don’t, you say that jokingly. You look a lot younger than what you say you are.
I wouldn’t have guessed that you’re as old as me.
Thank you, guys, for saying that well. I met her and I’m getting to a point where I’d no longer judge myself in terms of, “I’m too this or this part of my body is imperfect or whatever.” For women, that’s an ongoing struggle. I’m now probably in the past year getting to a space where I’m not going to judge myself no more. I have to fall in love with me the way I am right now. I’ll still get on my bike and I’ll work out every day. For now, I’m going to accept myself the way I am. I love Christine because she does the exact same thing. She personifies this whole idea of women being comfortable in their bodies and I love her for that. I rode with her in summer. It was a blast. I didn’t get to ride with Alex, but next time I’m going to go and make sure I’ll ride with him. My new favorite is Matt Wilpers.
Is that for Power Zone rides or in general?
I finished taking Discover Your Power Zones. He was low on my radar. I wasn’t feeling his vibe or anything, but I knew that after having my bike for a year, I want to be more powerful on the bike. I want to be higher up on the leaderboard. I said, “Let me go ahead and mess with Matt and take his class and see what he’s talking about.” Matt for me is like Bay. He is my favorite coach of all times. He’s a rock star in my eyes. I wish I would’ve taken Power Zones when I first got the bike.
That’s interesting because I have this theory. You have 3 or 4 instructors you connect with but typically, they fall in quadrants. If you’re an Alex girl, it’s very rare that you’re a Christine and Matt girl. If you’re Christine, you’re definitely Matt. Alex usually is not lumped in with those threes. I am fascinated by that.
I’ve tried to try a little bit of everything. You’re right because I’m in the BGM community and all of them are in love with Alex. They love Robin. There’s very few in the community that love Matt. The thing I love about Matt is that he makes the bike makes sense. It’s not ride into your heart falls out. You don’t kill yourself with him. Everything he does has a strategy to it. It has meaning behind it. That’s the thing I look for in a coach, someone that can literally guide me to my next level and that’s exactly what he does. That’s why I love him so much. He’s amazing.
He does do that. That is absolutely true. That’s wonderful. I love that you try all the different instructors because we all should. You don’t know who you’re going to mesh with until you take a few of their classes. That’s great that you do that.
The bike has so much to offer. How can you not? That bike is everything. It’s just the floor workouts, the yoga, the meditation, I want to do all of it. Literally, when I finish my workout and I worked out with Matt, I said to myself, “I wish I could spend the whole day sometimes exploring some of these classes because they’re so amazing. I love it.”
I hear you. You have no idea how many days that I am at work. I’m like, “I want to go home and work out.”
I know how you feel.
She gets home and I’m like, “Let’s watch TV.”
My husband is to the point where he’s like, “You’re going to work out right now?” He knows. In my household, my husband and my son, they’re like, “You’re working out tonight, right?” “Yes.” Everything else is going to have to wait. I’ll get back to it when I’ve finished my workout. It’s a part of my life.
Here’s the thing, things might have to wait but your workout will never be as long as the weight of post hurricane. You’re like, “I’m going to be gone for 45 minutes. You can deal with it.”
That’s an excellent point.
They will never ever bother you again. If they were, you will be like that. That is your get out of jail free card. You mentioned BGM, but a lot of people in the Peloton community, they have so many groups. They may not have heard of Black Girl Magic. Can you talk about that tribe?
Black Girl Magic is a group of black women who are on varying levels of their health journey. I love this community because it’s so positive and everyone in there is encouraging and everybody respects where the other person is on their journey. You’ve got some people in there who are like fitness models and true athletes. You got people like me, I’m just a mom, trying to stay active few times a week. This is a funny story about my leader name. My leader name is Play Time is Over. Let me say how I came up with that name. I changed the name a few months ago before I was using my name, Monique Caradine. It was boring. One of the girls in the BGM in our little Facebook group, she’s a physician and she looks amazing and she posted a picture of herself. This woman has a six-pack to die for.
I looked at her and I said to myself, “This woman looks amazing.” She is probably around the same age as me. She explained how she got to where she is and how she works at. She was very nice to give us her whole entire workout and even some of her diet and stuff like that. I looked at her and I screenshotted her picture on my phone because I’m like, “If she can do that, I can do that.” That is what made me change my name to Play Time is Over, so I can get by myself daily that I’ve got the take it up a notch. That’s what made me take Matt’s Discover Your Power Zone. That’s what made me start getting down on that floor and doing some of that little strength workouts. I did Emma’s core workout all because I saw that picture.We have the ability and the resources to make an impact on the world. Click To Tweet
Does she know that? Does she know that you are so inspired by her?
I told her. I don’t know if she realizes the impact that she has had on my whole entire life, but I did tell her that she was truly an inspiration for me.
I love how that community does that for each other. That is amazing.
What I did was I started another subgroup from the Black Girl Magic group and there are ten of us in a little subgroup. We are ride or die accountability partners. We decide each month we say, “This month we’re going to focus on Power Zone training. This month we’re going to focus on endurance or strength or whatever the case might be.” We hold each other accountable every day. We create a little calendar. We say, “This is our workout for the month. How’s everybody doing? Check in when you finish your workout.” Somebody says, “I didn’t get to do my workout.” We say, “No problem, try to get at least ten minutes in.” It’s amazing the friendships and the connections that we’ve developed from that group. It’s awesome.
I am so glad that you are telling us about this group because it’s been a couple of months because we’ve obviously had been trying to have this conversation since I’ve met you. There was a BGM HRI in New York and Tune day and Jess Sims was there. The entire tribe at that HRI, they came into the class and it was Sims class that I did one morning and I was doing a run and the energy in that room was electric. It was fabulous. They looked like they were having so much fine and Jess Sims was having a great time. I love her. I don’t know if you’ve taken any of the classes with her since you’ve been using the bike and she’s a tread instructor. Have you had the chance?
Yeah, I did. I take her strength classes. I actually took one of her classes and it was killer. I took her upper body strength class. It was amazing. She’s no joke.
On Saturday, she has a class that she calls the Saturday 60 and it’s either a boot camp at 60 minutes or it’s a 60-minute run. If it’s a boot camp, she does these insane moves, the strength moves. You’ll do fifteen minutes run and then you’ll do fifteen minutes of strength and you jump back on and do a fifteen-minute run. By the end, you want to hurt her because it’s so amazing. She is tough. She’s amazing. I love her so much.
I like her a lot too.
I’m glad everybody gets to hear about that tribe because I tried to reach the admin and I sent a message. You know how you have the other messages on Facebook? It went there and I never heard from her.
Let me know, I’m happy to put you in touch with her and let them know that you want to reach out and stuff. I can make that connection for you if you’d like.
That would be great. I’d love to hear more. You told us your leaderboard name and how you came up with it. You just changed that?
I changed that in the last couple of months. I changed it probably at the end of August to September, something like that.
Are you happy with your progress so far?
I’m happy with my progress. I have what I call a six-pack starter kit. I’m starting to see some lines. My weight is very stable. It’s maintaining at a good weight. I also got some nice arms. I’m trying to get those tune day arms.
If you do, that’s amazing. I have tune day goal arms. They are my goal. I don’t have the arms but I would love to have them. She’s talking about no joke. She’s a beast on the bike.
I PR every time I ride with her. She is amazing. I’m actually trying to get her on my podcast, so hopefully I can make that happen.
That would be fabulous. If you do, let me know because I want to hear it. Are you going to go through a Peloton to do that or are you reaching out to her directly?
I reached out to her directly actually.
It’s not about Peloton necessarily your conversation?
Some of it will be obviously, but a lot of the things that I’m helping women do. I want to talk to her about the business of fitness. Since it’ll be around the first of the year, we all have fitness goals. I love her energy. I think she can add a lot of value to my audience in terms of business as well as health and wellness.
There’s no doubt. I’m sure you’ve heard her backstory.
A little bit of it. Not all of it.
She’s amazing. I don’t remember what country she grew up in, but she was overweight when she was thirteen. She ended up losing all that weight and looks the way she does now. That’s inspirational for teenagers especially because many kids these days, at least our kids, they sit around, do nothing. She’s super inspirational. She’s amazing.
She’s got a good vibe and good energy, she’s awesome.
Do you have any advice for people who are starting their fitness or Peloton journey?
My best recommendation would be to do Matt Wilpers’ Discover Your Power Zones because that’s a great way to develop a good understanding of your bike. It’s a great way to understand your body on the bike. It’s a great way to develop the right technique early on so that you don’t just jump on. My first ride was a 45-minute ride with Cody, and then while it was fun and it was great, I may have developed some not so good habits because I didn’t do the right techniques and stuff. If I could offer anyone any advice, especially if you’re a newbie, go ahead and jump on with Matt Wilpers and let that be your guide and then start trying the other folks. The main thing is don’t take it so seriously. Cody always says, “Have fun and live your life.”
That’s great advice. I love it.
I was thinking it’s like yard work. Everybody wants to have the nice manicured lawn, but first and foremost, you’ve got to mow the thing. First, you mow it and then once you’ve mowed for a while, then you look around and you’re like, “Maybe we can throw on some fertilizer.”
It’s good advice, Tom.
Until we live in the suburbs.
The next thing you know, you’re putting those little fancy lines, those diagonal lines.
You’re cutting the grass like catty corner. It looks all fancy and not unlike exercise. I hire someone to do it.
Smart man you got there, Crystal.
I agree, except for the exercise part.
Where can people find you on social media and whatnot? Normally, I say if you would like to be found, but I’m going to go out on a limb and say that you would like to be found.
I would like to be found and you can find me everywhere, @MoniqueCaradine. My podcast is called Sisternomics. You guys have been so much fun. Thank you for letting me share my story. I’ve never shared it to that degree. I’ve never shared it with such depth. I thank you guys for letting me get that out.
You’re very welcome.
I feel like we had a special experience. Thank you for sharing that with us.
It’s my pleasure.
It was wonderful to talk to you and I hope that we are able to keep in touch. If you somehow pass by St. Louis, let us know.
I’ll definitely let you guys know. Actually, I may be in St. Louis in summer. If I make it that way, I will definitely let you know.
That would be fabulous. You take care and thank you again for doing this.
Thank you so much.
Thank you, guys, so much.
What do you have in store for people next time?
We have another exciting interview. We are going to be talking to Brock Masters, who if by any stretch of what I saw on the official Peloton page, you guys have seen him, you just may not know his name. He has Spina Bifida. He was racing along in his fancy racing wheelchair while taking classes on Peloton all over the OPP and it’s awesome. We’ve got to talk to him.
He has a badass name, Brock Masters. He sounds like he should be a character on one of those old cowboy shows. Anyway, that’s who we will be talking to you next episode week. Until then, where can people find you?
People can find me at Facebook.com/crystaldokeefe. They can also find me at Instagram, Twitter, on the bike and of course the tread at Clip Out Crystal.
You can find me on Twitter, @RogerQBert or on Facebook at Facebook.com/tomokeefe. Don’t forget, while you got your podcast delivery device in your hand, you should make sure to subscribe so you never miss an episode. If you want to find out more about the show, you could do that at Facebook.com/theclipout. While you’re there, like the page, join the group and of course sign up for our newsletter at TheClipOut.com. That’s it. Thanks for tuning in and until next time, keep peddling and running.
- Apple podcast – The Clip Out
- Peloton Mom’s Group on Facebook
- The Mommy Group Says on Instagram
- Lisa Niren – previous episode
- Too old? Too slow? No! Debut marathoners may add years to life
- Hill City
- @RogerQBert on Twitter
- Monique Caradine
- She Podcasts LIVE
- Black Girl Magic
- @MoniqueCaradine on Twitter
About Monique Caradine
Why do you think you would be a great guest on the show?
this bike has been the ONLY thing that has me excited about working out consistently! I truly believe that Peloton is the answer to world peace. Real talk!
How old are you?
Who is your favorite instructor?
Hard to name just one! Alex because he helps me PR consistently, Cody because he’s fun, Jenn because she’s cool and i love her hip hop playlists, Matt because he makes the bike make sense (I just finished his Power Zones program), Christine because she’s so confident in her skin, Tunde because she’s fresh!
What is your favorite tribe?
Black Girl Magic the Peloton Edition (aka BGM Queens) – such a supportive, positive and motivating group!Love the show? Subscribe, rate, review, and share!Join The Clip Out community today:
By Crystal — 2 years ago
27: Calorie Calculation Controversy plus an interview with Claire Shorenstein
October 27, 2017
Calorie calculation has been changed and people are up in arms. The Puerto Rico & California Wildfire charity rides have been announced. The Mills are embarking on a world tour plus nutritionist Claire Shorenstein is back by popular demand.Post Views: 0