24: An Interview With Emma Lovewell! Which Rides Are The Most Popular? We Have The Numbers.

TCO 24 | New Peloton Instructor

Peloton rides are always top quality thanks to its carefully selected instructors. How these skilled individuals guide each rider can be credited to how the company aims at building impactful interactions. Here with Crystal and Tom O’Keefe is Emma Lovewell shining some light on what it is like as a newbie Peloton instructor. She walks us through her routine and what ups her game during sessions. Crystal and Tom also talk about a post by John Foley and the leaderboard logic. They also tackle on the battle to have the most Peloton rides as well as a huge benefit ride for Puerto Rico.

Listen to the podcast here:

An Interview With Emma Lovewell! Which Rides Are The Most Popular? We Have The Numbers.

We’re available on iTunes where you can go there and rate, review and subscribe. It helps us tremendously and we greatly appreciate it. Speaking of iTunes reviews, we have a new one. It’s from Radiohead7, “Thanks to Tom and Crystal for starting The Clip Out. I’ve been battling some injuries and unable to ride the bike like I want to, but I’ve been able to keep up with everything via your show. You have great voices, entertaining discussions and interesting topics. Most of all, you are both genuine and fun. I can’t wait to see where you take it. Keep up the great work. This is the start of something awesome.”

Thank you, Radiohead7. That was awesome.

You can find us on our Facebook page, Facebook.com/theclipout. We are on the interwebs. You can go there and interact if you miss a recipe or if we reference an article or something. It all gets posted in there. What do we have on the show?

We have so much. This one is packed with so much information. You and I are going to have a downright debate. We’re going to talk about something that John Foley posted. We’re going to talk about the leaderboard logic. We’re going to talk about some stats that we referenced in episode 23. We’re also going to talk about a battle to have the most rides on Peloton. There’s also a huge benefit ride for Puerto Rico. We’re going to talk about a group that just formed and I love it and we have an amazing interview with Emma Lovewell.

We have another instructor on the show, Emma Lovewell, the Bond girl extraordinaire. She will tell us all about her adventures with 007. I guess we should dig in.

If a fellow wanted to watch a documentary about fish, where would he go?

You would go to Facebook, apparently. John Foley posted, which I don’t see a ton of posts from him on the actual Peloton page and I thought it was cool. It has been especially bad. These people should just shush it. These people are ridiculous with their attitudes.

I bet you, sometimes John Foley, for some peace and quiet on Facebook, he probably goes over to the SoulCycle page. He’s like, “Over here, nobody cares about me or anything at all.”

People need to tone it down. It’s been a rough week. He posted a documentary about sushi of all things, but it’s not about sushi. It’s about loving what you do. He posted this great post that inspired me and I want to watch this documentary. We’re going to have to put it in the Netflix queue because it’s going to happen and that’s what it’s called, Love What You Do. It got his passion even more reignited for Peloton and he wanted to share it with all of his employees.

Part of me is like, “A documentary about sushi?”

We watched documentaries about a lot of stuff.

I do and I love a documentary about somebody that is fixated on something that sounds dumb or crazy and then they suck you right in. Some documentaries have been like that for me. There’s the King of Kong, which is about a guy obsessed with beating the high score on Donkey Kong and that is fascinating. There’s a side one called Chasing Ghosts, which is about an arcade in Ottumwa, Iowa which is also famous as the hometown of Radar on M*A*S*H. The arcade kept all the high scores for everybody there. There’s another one called The Rock-afire Explosion, which was all about the animatronic band from ShowBiz Pizza Place, which was a precursor to Chuck E. Cheese’s.

That was the first documentary I watched with you. I was like, “What is happening right now?” By the end of it, I was like, “I’m in love with The Rock-afire Explosion and you.” It’s because I love you more.

The main singer in that band is a big, fat, furry bear. I’m a short furry bear type of creature like Winnie the Pooh with the red shirt, pantless and looking for your honeypots. I’m more like Eeyore looking for my tail. Moving right along, we talked about twenty-minute rides, but we’re adding a bunch due to popular demand. You and I had a private conversation that we posted on iTunes. We were like, “How do they know? How do they calculate the negative? What is the metric, the algorithm or the magic juju that they do to determine that there aren’t enough twenty-minute rides? You had a numbers fairy reach out to you. We will not reveal anything that could indicate who this person could be. He and/or she had some interesting numbers that they have surmised.

This person contacted me and turns out they have some stats, and they said that 30-minute rides outperform longer rides by 40% to 50%. You can wrap your head around that.

That’s crazy. I would not have thought of that.

No, I would not have guessed that. Part of that argument, if you remember, it’s not you and I arguing, but the fact that people were upset about it was that they wanted to ride those longer rides also live. That was part of the concern as well. Get this, 80% of all rides taken across Peloton are on-demand. I understand that everybody’s happy with the changes and I’ve got news for you. Nobody’s ever going to always be happy with all the changes. They cannot make 150,000 people happy.

Those people are the most vocal on social media. I think the people that take the live rides are also probably your most passionate users. I don’t say that to take away from the on-demand ride. You use the bike in the way that works for you. That’s what it was designed to do.

I’m on-demand and live. I don’t get to take live nearly as much as I would like.

I think the people that are taking the on-demand rides are probably the super passionate people that are more likely to go to Facebook and voice their dissatisfaction. When I worked in radio, it was before the advent of social media, so you had the request line. That was the extent of social media. There was a saying in radio which said, “Never trust the phones. Don’t believe the phones.” I worked at an alternative rock station in the mid to late ‘90s. When I sat there and answered the request line, it was like, “Play Korn, play Manson, play Tool, play Limp Bizkit.” It was that over and over again. You would’ve thought they were the biggest bands in the world.

At the time, if they came to town, they would maybe sellout 1,000-seat room, but their fans were the most passionate. Their fans felt like their favorite band doesn’t get played on the radio enough. They were constantly barraging us with phone calls. At the same time, the biggest hits in the genre if you did the auditorium testing of what people wanted to hear, they’re going to be like the Matchbox Twenty, Marcy Playground and Goo Goo Dolls. Those were the hits. I think this is a version of that. The people that are the most upset are going to social media. The people that are the most passionate about the brand are going to social media, but most people get in their car and they wanted to hear Marcy Playground years ago. Most people just want to ride their bikes. They don’t want all this. They want to take their on-demand ride. That’s why they got the bikes, so they’re not at the mercy of a live class.

That’s 80%. It’s huge. It’s much higher than I would’ve thought. There’s a couple of other statistics that I was given to by this person. The total number of rides taken between July and August has increased by 30%.

This did not come from inside Peloton. It was all obtained legally. We didn’t hack their system. Nothing like that is going on. Nothing nefarious took place for us to have this data. Nobody breached an NDA. Nobody didn’t take their job seriously. None of that is going on. That’s why we’re being coy about this person.

I would not want this person to get inundated with questions. What’s also fascinating is regardless of instructor and theme, shorter rides are always the top rides. Here’s the debate that we’re going to get into. First of all, I have to congratulate Laura Pugerude. She hit her 3,000 rides. She was so excited and she should be. That is quite an accomplishment. She is the first person to hit 3,000 rides on a Peloton bike. It’s an amazing accomplishment. It started when she hit her 2,900th ride. When she hit that ride, about five minutes after I saw that post, I then saw a post from another person who announced that they had hit their 2800th ride. The remarkable thing about this is that in 2,800 rides, I’ve never seen this person’s name. There’s not been one post. He hasn’t posted anything. Everybody was taken aback like, “What’s been going on?” It began a discussion about a lot of things. Some people did some investigation and as it turns out, this guy has been doing this for a year. I want to say that riding 2,800 rides regardless of the lengths of the ride is amazing.

I don’t feel like this is a guy who isn’t truly utilizing his bike and that he’s gaming the system or anything like that, but it sounds like there are a lot of shorter rides mixed in.

I was not the person who looked at the statistics, but from what I understand, about 50% of his rides are around 5 or 10 minutes.

Do we know proportionally how many of Laura Pugerude’s are in that?

I don’t have a percentage. I was told, very few, barely any. I know she has like 30-minute rides in there and so does this guy. This guy is Bennett Conn. I didn’t mean to not give him credit by saying Laura’s name.

If he happens to be tuned-in, we’re not bagging on you. We’re having a conversation about, “This guy rides the bike tons.”

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That’s hours and hours at a time. My hats off to you.

That’s a very real thing. This isn’t like the creepy named guy that had a bunch of phantom rides. This is not what we’ve got going on here. It sparked a conversation between you and me about when you’re calculating ride count, the bike tells you if you took a ride or you didn’t. It doesn’t weight them. It doesn’t weight a 60-minute ride as “twice as good” as a 30-minute ride or six times as good as a ten-minute ride. There’s a little bit of an apples-to-oranges thing here. We’re not trying to replicate the ride shaming thing we had going on with somebody on the OPP page a while back. I was caught off guard by the fact that Emma Lovewell sounds like a Bond girl. Bennett Conn, sounds like a Bond villain. I don’t mean he’s a villain. The name has got a ring to it. He is absolutely riding the bike. We’re not trying to take away from that. It’s just when people start keeping score about how many rides they’ve taken, there are some apples-to-oranges going on between somebody that took 30 and 60-minute rides and somebody that has a good chunk of ten-minute rides mixed in.

I also want to mention that Bennett Conn did 2,800 rides since October of 2016 and LauraPug definitely rode more long rides, but she’s also had her bike a lot longer. Both of them have great benefits. They are huge accomplishments, no matter what. We want to make that clear because this conversation is not about that. This conversation is to celebrate LauraPug hit 3,000 rides. That’s first and foremost. Second of all, it’s interesting that both of these people did this and you also don’t want someone to come out of the blue and unseat this person. She’s been doing this for a long time. She’s been ahead of everybody else by a long shot. At some point, I’m not saying Bennett Conn set out to do that.

I don’t think that he was like, “I’ll show her.” The other thing to keep in mind too is that ten-minute rides for some people work for them. Ultimately, you should use the bike the way that it works for you. There’s nothing wrong with that or with how he’s using the bike.

I almost wonder if perhaps they need a new metric. I know this isn’t a leaderboard thing, but they give you a leaderboard. There is a built-in level of competition for a lot of people. It’s not crazy that people would be like, “I did this,” then somebody else is coming on their heels and they’re saying, “Wait, that’s apples and oranges.” I almost think that maybe they need a new metric. Maybe they should take real-time like the number of hours and minutes ridden times the miles you’ve ridden divided by the number of rides you’ve taken. The other thing too is if somebody takes a 60-minute ride, but they only go a mile and a half and somebody can go five miles in ten minutes, that’s a huge difference. The raw number of rides at the end of the day isn’t really all that good of a metric.

No, it’s not. That’s something to throw out there for Peloton to consider. I’m sure there will be some other people talking about the leaderboard. Congrats again to Laura. That was a huge accomplishment and congrats to Peloton. We don’t usually give call outs for milestones. I think 3,000 is a little bit of a difference. The reason I wasn’t saying congrats to him is because he had 2,942. My thinking is before the next episode, he will have hit 3,000 rides. That’s safe to say and I was planning to give him congrats then.

Here’s the thing, if he does read, I don’t want him to feel like we were playing favorites or if we give him the congratulations the next time, that it was some mea culpa that we were like, “Congratulations to him.”

I don’t want that either. That’s something to consider.

No matter what, it’s still 3,000 more rides than I’ve taken of any length whatsoever. They could be 3,000 one-minute rides.

Maybe you could make it a goal, 3,000 five-minute rides. Maybe you could do that. Next up is I’m going to talk about the Puerto Rico ride. The Peloton had a benefit ride for the first hurricane. I don’t even know their names anymore. Hurricane Harvey and then Hurricane Irma. I remembered Irma, but not Harvey. Peloton was nice enough to do one mile per ride ridden in a given ride. Peloton has not offered to do a ride for Puerto Rico, which I get. They are not a donation center. They cannot just sit there and dole out the cash any other time.

That takes a hit to the budget and when you get three back to back to back, that hurts.

Michael Kline came up with an idea. He was like, “Instead of keeping going to Peloton with our hands out, how about we organize our own ride,” which I thought was a great idea. We did our first Peloton-based ride where we took $1 per mile that we ride and we go to this GoFundMe page, which will be posted at Facebook.com/theclipout.

You could do more than $1 if you want.

You can donate as much as you want. You can donate and not ride. We’re not picky but we are asking that you ride and put your own money in because not everybody has more than $1 to ride. Please give what you can.

You probably gave it to others, but whatever you can do. This is a great name by the way, whoever came up with it.

The PR for PR? That was Michael Kline.

That’s a great name. I’m a marketing guy. I know a great name. I came up with The Clip Out.

Here’s the thing. When Peloton did the ride, we could only do whoever rode live. For this ride, it doesn’t matter if you’re live or on-demand, you can still donate. Whatever time works for you. If you can ride live, please do. That would be amazing. Change your location to PR for PR, then go to the GoFundMe page and please make a donation.

We will post the GoFundMe page on our Facebook page, so you don’t have to find it.

You can find the link on our Facebook page.

There’s a new group that you’re digging on.

There is and I have a lot of love for this group. People could probably not have missed the horrible tragedy that occurred in Las Vegas. It was absolutely terrible as many of these senseless shootings are. Every one of them is terrible. There was a person on and her name is Gina Mitchell. She was feeling bad, depressed and not wanting to do anything. She decided, “Instead of feeling like crap and sitting here feeling sorry for myself, I’d like to do something nice for others.” That inspired her to start the Peloton Random Acts of Kindness group. It’s very simple. You do something nice for somebody or anybody, then post about it on the page. That’s it. She has posted ideas to get you started. There was somebody I saw, sent a gift card through Facebook. You can send money through Messenger. She sent $15 to a person who was having a bad day just because somebody, it might have been Gina, paid for somebody’s Starbucks order behind them.

People have been doing nice things like that. I thought, especially when I see such horrible crappy things written on the OPP, which used to be a place that I always found humor and joy and now has turned into a quagmire of bitchiness quite honestly. It’s so nice to see this wonderful group pop up. I encourage everyone to join this group and pay it forward. Do something nice for somebody unexpectedly. Thank you for starting it, Gina. I wanted to mention that the leaderboard logic is still not fixed. It’s still in progress. I’ve been mentioning the 4:15 Tribe, so I wanted to give a little shout-out to the 4:35 Tribe, the Mothercluckers. They ride too and it’s affecting them too. I have not been purposely ignoring them and I feel bad for them. I’m just mentioning, keep hanging in there and if you see that it gets fixed, please let us know. There’s a new feature. I am so excited about this new feature. It just dropped in. We’ll be hearing about it.

It’s the long-awaited sex and people filter.

No, it’s not that one. There’s no filter. It is so cool. You can view the class playlist now. You can see exactly what songs are in every ride.

Is it before they happen so you know what’s coming up? Does that ruin it for you?

It says, “This feature will display on all rides beginning September 25th.” It says the playlist will not show for live DJ rides. I think it’s before.

Does that ruin the magic for you if you like the suspense?

I can’t verify that it is before, number one and number two, even if it was, I probably wouldn’t look at it. It’s not that big of a deal to me. I like to go in and be surprised. If I hear a song that I like, that’s a great feature to go back and look. It is not something that I have to know what the songs are. I know some people who are not sure that they want to take this kind of ride or this kind of music, so it will be helpful for them.

TCO 24 | New Peloton Instructor

New Peloton Instructor: You should use the bike the way that it works for you.


Think about that. It’s almost like a cussing filter in a way too where if you don’t have the filter on because you’re not that worked up, but you’re like, “How crazy is this ride going to be?”

Do you know how some people dig on Dave Matthews Band? I hate Dave Matthews Band. If I saw that playing, I would be like, “Next ride.” I’d probably still listen if it was an instructor I was in the mood to be around that day. That could be the only artist that I can think of that I would be like, “I don’t know what that is.” I’m very excited about this and supposedly it’s already out there, so enjoy.

I thought they were going to have a Snapchat filter where you can make yourself look like a bunny while you rode the bike.

That would be so cute, but you don’t see yourself while you’re riding the bike. I’m done with the news.

We have a big interview. With us is the latest instructor extraordinaire for Peloton, Emma Lovewell. Welcome, Emma.

Thanks for that nice introduction.

We are so excited to have you on the show.

I have to ask you, when my wife told me the name of the new instructor, I’m curious if you get this joke a lot. I was like, “She sounds like a bond girl.”

Yes, some people are like, “Is this your stage name? Did you make it up?” I was like, “I wish I could have thought of that, but no. I was born with this name.”

It’s a whole family of Lovewells.

It’s true. There’s not that many of us either.

I don’t know if I’ve ever heard the name before.

I haven’t either but it sounds great.

It goes back to my family lineage somewhere. Somebody changed it to Lovewell. I think it used to be like Louvelle or something. There were too many Louvelles, so they decided to make it Lovewell. That’s what I’ve been told.

If I might be so bold, what is that lineage?

It’s English. I’m a daughter of the revolution. My ancestors came over on the Mayflower on my dad’s side and then my mom is from Taiwan. Both sides of the family have a very interesting history and they’re both pretty good about tracking it, so it’s interesting.

As a parent, when you said the origin of both lineages, my first thought was your college scholarship choices must have been ridiculously good.

I don’t know if I looked at it that way. I should have done more research, I guess.

I don’t know many college-aged people that think about it like that.

I’m like, “You’re checking boxes left and right.”

That’s true. For a while, I remember being a kid and it was like, “Pick which race you are,” and they only allowed you to pick one. I used to have this existential crisis. I don’t know what to do. Now you can pick multiple boxes, which is nice.

That’s a good change. The government figured out a good change.

Before Peloton, if you can go all the way back or whatever, what did you do leading up to Peloton?

I was a professional dancer. I’ll start there. I graduated from college. I went to UMass Amherst. I studied Chinese and dance and communications. I moved to New York to pursue dance and did TV and film. I was a backup dancer for different artists and performers. Cody and I used to back up dance together years ago. We met because we’re both dancers in the industry.

Did you dance for anyone that we would know? Can you name drop for us?

My biggest accomplishment is I performed with The Rolling Stones. That was pretty epic. There were 20,000 or so people in the audience. It was at the Prudential in New Jersey. It was their 50th-anniversary show. We did the opening number. There were twenty dancers. We all had masks and we had drum sticks. We were all drumming and came out through the audience. We met them up on stage and we did this whole opening number. It’s seeing those guys and then we got to watch the rest of the show from right in the pit. It was phenomenal. You can imagine the energy. It was huge.

What song did you come out to? What song did you dance to?

I can’t even tell you because it was some musical instrumental big thing that I don’t even think is one of their songs.

It was an intro number, not them performing a song.

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When Tom and I talked about you joining the Peloton team, I took your intro class because I was excited for the new instructor. I was telling him how you blew me away because you didn’t act like you were nervous at all. You had this confidence. You were like, “I do this. I’m on the Peloton bike while you people are staring at me.” That made me wonder because when we were talking about The Rolling Stones, were you nervous then or was it like, you were up on stage and you were part of it, but they were the focus, so it wasn’t as nerve-wracking? Was it terrifying?

My best answer is I knew I should be a dancer when I was a kid, my dad is a musician. I grew up playing the piano. I studied piano for nine years. I sang and did all the performing arts. Anytime I’d go and have a piano recital, I was so nervous. I would shake and my hands would be shaking. I didn’t want to do it. Anytime I had to sing on stage, I hated it. I couldn’t get the nerves out, but anytime I had to dance on stage, it was a different feeling. I was nervous but it was such a way more confident feeling I had than any other type of performance. I was like, “This feels right. This feels good. I don’t want to play the piano and sing anymore. I need to do dancing.” It’s like you have these nerves, but it’s excitement and it’s different. I don’t know. It’s like good nerves.

When you talk about you were shaking, it sounds like if you have a nervous energy that requires movement, you can funnel it into dancing. It’s hard to shake and play the piano.

That’s why I think indoor cycling resonated with me because my body is moving to the music and that feels very natural to me. I love music and performing. It’s all of that in one. That’s why I took to it.

How did you make that leap from being a dancer to being a spin instructor? Where did that transition?

I taught dance. I was instructing dance and I started getting more into fitness. I had friends that were teaching indoor cycling. They would invite me to their classes and I fell in love with it. I was like, “Maybe I want to do this.” I worked at SoulCycle for a few years and that’s how I got into that. I was teaching Pilates as well, which went well with dance and knowing anatomy and fitness overall. I did my personal training certification. From there, I got involved in all things fitness and there’s no turning back.

How aware were you of Peloton before you joined?

In 2012, even before I worked at SoulCycle, I got hired by Peloton to model for them. You can probably find the commercial somewhere. It was their very first ever commercial and I get on set. John Foley and Jill were there chatting with me. They were so friendly and it was such a fun day. I play a rider in the commercial where I’m at home and it’s raining. I want to take a spin class, but I don’t want to go outside, and then Jill is my girlfriend. We decided to take a class together. That’s how I first heard about Peloton and I was like, “This is cool.” I kept following them and their progress throughout. Since then, John, Jill and I all became friends on Facebook. I would see any new articles that came out about them or updates. I knew about them since 2012. It’s full-circle.

You never know when those connections or things that you do are going to come back around in life.

We’ll have to see if we can find this commercial on YouTube or something.

It’s definitely on there somewhere.

The way you were describing it, I was expecting a Peloton bike to come bursting through the wall like Kool-Aid man, “I fix your spin problems.” When they were looking for new instructors, did they post a help wanted ad on Craigslist? Do they reach out to people? How did that work? Is there a secret spin instructor board that they post on? Do they already know you? They were like, “We’re thinking about this. You should come in and talk to us.”

For everybody, it’s a different situation. There are different scenarios. For me, I had left SoulCycle and moved to California. I wanted a change of scenery. I was working as a personal trainer at Facebook headquarters in Palo Alto and my brother lives out there. I’m loving California and then I reached out to John and Peloton to see what the options were. I came in to audition, had a few meetings and that was that. It’s different for every person. I don’t know the standard of how it normally goes. I don’t think there’s anything normal about Peloton.

I think that’s a fair statement.

Everything is so up and coming. It goes with the flow of whatever works for that situation. That makes sense.

How long did the process take you from beginning to end, from the first conversation or submitted a resume or whatever you need to do to you’re on a bike talking to people?

I don’t remember exactly but I was traveling a lot at the time too. My family is in Massachusetts, so I was at home for a while. I think it took a few months.

Are you excited to be back in New York?

I am excited. Part of me always wanted to try living out on the West Coast. There was this part of me that I have to do it at some point in my life. I did and it is beautiful. I have a lot of families out there that I love, but also my friends and my whole network is here on the East Coast. There is this part of me that I’m starting over again and I missed the network and friends that I had here. It feels good to be back and it’s like I never left. I say that I like summer or I wintered in California.

That’s a good way to do it.

Without revealing anything proprietary, we’re not trying to get you in trouble, was there a special process or training that they had you do before you started officially teaching classes? Were they like, “You’ve been doing it. You’ve got a thing and we liked the thing, just go, do your thing?”

Even though all the instructors are very different, we all want to follow similar guidelines so that as a rider, you can take anybody’s class. You’re going to get the same kind of workout. It’s going to be a good workout. You’re going to hit these cadences and these resistances. You want to make sure that we’re all speaking the same language and we’re on the same page. There was definitely a process, which was awesome. I worked closely with Robin, Christine and the whole team to hone in my skills and get me ready to be out on that bike.

What’s it like being a new instructor at Peloton?

It’s cool and exciting to work alongside all of these talented instructors and people throughout the company. No matter what department, I feel everyone’s smart and motivated. It’s exciting to be working alongside these people and seeing where this company is going and the amount of energy that goes into all of it in every class every day.

As a home rider, I feel like we can feel that energy. That’s part of what makes Peloton special. You can feel that everybody’s excited. The riders are excited, the instructors are excited. Everybody’s excited.

There’s an intangible quality to it that you can’t nail down. When you said energy, I was sitting here in my head saying, “As someone who doesn’t even ride the bike, there’s an energy coming out of that thing.” I used to work on radio and I worked for a classic rock station, which was an upstart classic rock station going up against the Heritage station. At some point, that thing took off like a rocket. There was an energy in the building where you were like, “This staff can do no wrong.” We were in the zone. That’s for real. Watching Peloton reminds me of my time at that radio station when we were taken down by big dogs left and right, and nobody thought we could do it. They were like, “Where did this come from?” No one had ever thought it could be done. That’s what it reminds me of.

Were you on air on the radio station?

Yeah, I did mid-days and I was the promotions director.

I was going to say you have a very good radio voice.

TCO 24 | New Peloton Instructor

New Peloton Instructor: You can resonate with indoor cycling because your body can move to the music and can feel very natural to you.


He does, doesn’t he?

Yeah, it makes so much sense now.

This is my attempt to still be on the radio without being on the radio because what I do now pays better. I came up with exciting promotions for my radio station like, “Firehouse at your house. That’s right. If you win the grand prize, Firehouse will come to your home and perform acoustic.” That is a real honest to God’s promotion I came up with. You’re a new instructor. Was there hazing? I heard Jenn Sherman tried to sell you an elevator pass. True or false?

There’s no hazing. Everyone has been supportive and helpful and the instructors are lovely. Everyone is busy and has a million things going on and they’re all killing it. It’s inspiring to be around them and have them cheer me on. We try to show up for each other as much as possible whether that’s taking each other’s classes or if we need subclasses or help each other out. It definitely feels like a team, which is nice.

That’s awesome. I was going to be like, “This is the hazing. There’s no Peloton podcast, come on. It’s a very elaborate plan.”

What do you think of the community so far?

It’s awesome. There are many people, which is overwhelming at times but lately, I’ve started to notice some repeat leaderboard names when I teach, which is comforting. I smile when I’m like, “I’ve seen that name before.” That makes me happy that I recognized somebody. Even if it’s just a name on the leaderboard, but feeling it’s that community. It’s knowing that your people are showing up for you. That does feel good. I have some riders and friends who are in New York who come to my classes as much as possible. That’s awesome to have them there live. Even on the leaderboard, seeing familiar names is also super good vibes.

It means people are coming back to take your class. You’re developing your own following.

I have only been able to take one of your classes, but I thought you had such great energy and you were encouraging. People are responding to that. You’re doing a great job.

Thank you. I appreciate it.

Do you have a certain training philosophy that you tend to follow? What’s that like?

For me, it’s mixing it up as much as possible. That means either constantly trying something new, whether that’s a new type of class. Maybe it’s a ‘90s class or EDM class or a big and brassy class or it’s going in for a run or do ten-minute abs or whatever. It’s constantly changing it up. For me, that works because I don’t ever want to get bored and I don’t ever want to get comfortable. It’s constantly shocking your body and always being open-minded and willing to try new things. As an athlete, you get to notice how your body can adjust and acclimate to these different conditions that you put it under. It’s cool if I ever had a friend that’s like, “I’m teaching some weird new dance class, come try it out.” I’m like, “Sure, I’ll be there.” I try to constantly mix it up and have fun.

From an instructor standpoint of mixing things up, do you anticipate ever adding any heart rate training into your classes?

Anything is a possibility, honestly. It depends where Peloton goes. They’re innovating constantly and they’re never staying the same, so wherever I’m open to it. I’m not going to say yes or no. I would have to focus on training and that. I think we’re going to keep evolving as a company and personally, I will keep evolving as an instructor as well.

I would assume that’s the same answer that you would probably give Beyond the Ride content or doing the ad videos you instruct or whatever.

I know I will be teaching Beyond the Ride. I can’t tell you exactly which content yet and also coming from a Pilates background, I hope to be able to incorporate that into whatever it is that I end up doing.

I would love that. I used to do Pilates all the time. Now that I have the Peloton, I tend to not go to the gym. That would be so cool to have Pilates as well.

We have some questions from our audience. We’re going to pepper you with some of their questions if that’s okay. Jessica McCurry wants us to ask you about your break dancing background.

I started dancing when I was twelve years old. I’m originally from Martha’s Vineyard, Massachusetts. It’s a small island and there’s not a lot there. I remember I was twelve and reading the newspaper. A woman was coming to the island to teach a hip-hop dance class. I was the first person to sign up. I’m so there. I was the first person to walk in there and I fell in love with hip hop dance. I dance all through high school. I also played soccer and lacrosse and was very active. When I got to college, I went to UMass Amherst in Western Massachusetts and there was surprisingly no hip hop dance in Western Massachusetts.

I started teaching hip hop dance at a gym and then I found a break dancing crew at my university and they were called The Origins of Funk. I went and met with them and started practicing with them, and I totally fell in love with all things hip hop culture. I remember at the time I was taking this class where I got to pick a history project and I did the history of hip hop. I dove right in and all things. It was so fun. Those guys were so talented and we would practice. We would find these lobbies of different buildings that we would practice in. Sometimes we’d get kicked out and have to go somewhere else. We would compete in battles and stuff too.

Is there a reason you would practice in lobbies?

We needed a big open space that was free.

I was trying to figure out if there was something about like the floors were slicker.

It was cement. The reason why I eventually slowed down from doing it was I was getting hurt too much. I had bruises everywhere. When I was 18 to 21 or however old I was in college, it was a lot easier to fall a bunch of times and get back up. It was fun. We made t-shirts. I remember we went to a battle at NYU. We traveled to New York City for this collegiate battle. We did not do that great but we competed.

It sounds like Pitch Perfect.

It was like that.

I think we invented a spinoff franchise.

I think they do that in Step Up or something.

I was in Step Up 3D movie. I was one of the thousands of backup dancers in the movie. That was my break dancing, and then I moved to New York to pursue a dance career. There were many auditions where people are like, “Do you know how to breakdance?” I’m like, “Yeah, a little bit.” It ended up helping me out a lot in different auditions. I could pull out some weird dance move or handstand or something. It’s cool. It’s a great culture.

Music is a huge tool in spinning because it matches the intensity of the ride. Click To Tweet

When you get your own clothing line at the boutique, we can expect some parachute pants.

Yeah, like knee pads and elbow pads.

We have another question from Stacy Kaplan. From your perspective, what is the instructor bike like and the studio?

As an instructor, you’re the ultimate multitasker. You have to be many things up there. You’re a DJ, host, fitness expert, performer and athlete. You’re looking at the leaderboard, your playlist and all four different cameras that we have. You’re looking at the people who are in the room. It’s a lot and it requires multitasking. You have to be able to think about eight things all at one time. It’s a unique skillset for sure. It’s very exciting. It’s so much adrenaline up there. You probably notice in my premiere ride, I had so much adrenaline. I was like, “70 resistance call.” I’m going nuts because the adrenaline takes over. I start saying crazy numbers about it.

I did notice that my knees were a little sore the next day. I might have gotten all amped up with you there.

It happens.

Do you feel like all the multitasking has become second nature yet or are you still getting acclimated?

I’m used to having to multitask being a dancer. A lot of the instructors at Peloton are dancers. I think dancers are great people. They are good workers. They have a good work ethic. They take criticism pretty well and are constantly trying to perfect their craft. I’m used to thinking about a hundred things at once. This is an exciting new challenge for me. The teaching with the cameras and with the leaderboard is new to me too. It is a lot of new information, but it’s good and I’m getting used to it.

Joseph Lambert would like to know what your process is in terms of picking out your music. Do you post any of it to Spotify or a streaming source of some sort?

I love looking for music. I get into these rabbit holes of all of a sudden I’ll be like, “Two hours just went by.” I’m deep in some weird playlist on Spotify that I’m like, “I don’t know how I got here,” but I love doing that. I searched for music every day. I like looking for new stuff that comes out and also old stuff that most people have totally forgotten about. I look at stuff on Spotify and different music blogs. I don’t post full playlist, but on my Peloton Facebook page, I’m going to be doing a monthly playlist of some of my favorite tracks from that month. I feel that’s a fun way to pick a handful of songs that I love that can all live together on one playlist.

That’s always good. I know from a rider’s perspective, I’m always excited to see what kind of music the instructor listens to. I appreciated that you put out there that songs that we could expect to see on your Spotify. I know you had that on your Facebook page. I thought that was great because it gives people an expectation of what your music personality is like. It’s a nice way to get to know you a little bit before we ride.

Since music is such a large part of what you do. Have you been approached by any record labels yet or anything trying to get you to play songs the same way they get to radio stations to play songs?

I don’t think so. Not to my knowledge. No one’s approached me. I can’t speak for anyone else, but not that I know of.

We have another question from Megan Yarnall. She wants to know, who or what is your spirit animal?

Denis and I did a little rapid-fire Q&A for Peloton when we first started. That was one of the questions. It was funny because I knew the answer immediately. I was like, “It’s a sea turtle definitely, 100%.” He’s like, “How did you know that?” I’ve been asked that question multiple times, believe it or not. I went scuba diving a few years ago and I saw a sea turtle for the first time. It totally blew my mind and I was swimming alongside this giant sea turtle. We looked at each other in the eyes and I was like, “This is my spirit animal right here.” They’re so chill but strong and they’re awesome. I want to be a sea turtle. I hope that that’s my spirit animal.

All I can think of is the Finding Nemo movie, but I mean that in a good way.

They’re like the coolest dudes.

How could you mean anything from Finding Nemo in a bad way? I have never told you that my spirit animal is Kool-Aid man. It explains a lot about me, doesn’t it? Another one wants to know what got you into motorcycling. Hopefully, you’re into motorcycling.

I am. Growing up, I knew very little about motorcycles. In college, I studied abroad in Beijing and so I lived in Beijing for six months. I had a friend there that owned a motorcycle. My very first time ever riding on the back of a motorcycle was in Beijing. I don’t know if you’ve ever been there, but you’ll know that the traffic there is insane. They don’t believe in driving in lanes. We were in a six-lane highway that turned into a nine-lane highway and it’s terrifying.

Hopefully, they were all going in the same direction.

Yes, at least they are. You don’t use a blinker, you just honk your horn and crank the wheel. It’s mayhem. That was my first introduction, but it was exhilarating and fun. I came back and then I moved to New York. I had a few friends that were into motorcycles and two friends of mine were like, “We’re thinking about going to take this course up in the Bronx to go to a motorcycle driving school. Do you want to come?” I was like, “Sure, why not?” That would be a fun thing to do for the weekend. I don’t know that much about motorcycles. It would be cool to learn how to drive one.

You get there and it’s a three-day driving course. They walk you through everything. They tell you if you’re good at video games then you’ll probably be good at driving a motorcycle. It’s multitasking. It’s being able to look and feel and use both hands simultaneously and your foot at the same time. You do the three-day course and then everyone ended up passing. They handed us our license and they were like, “Here’s your license, but just so you know, you’re all still terrible drivers. The only way to get better is if you keep practicing.”

I’m such a perfectionist. I was like, “How do I get better? I need to get a motorcycle.” The next week, I went on Craigslist and found a little motorcycle. It’s a 200cc Honda Twinstar 1980 motorcycle out in New Jersey. I drove out there with a buddy of mine and picked up this little motorcycle and brought it back to Brooklyn. I was like, “I’m going to get good at this,” and I kept driving. I only had it for six months because it was stolen, which was bittersweet. It was probably better that I didn’t own a motorcycle in New York City.

It sounds dangerous.

My parents were not that excited.

Parents are never excited when you have a motorcycle. There’s a word for a parent who’s excited when their kid gets a motorcycle and that is a bad parent. I crashed a motorcycle once and I was ten. I’ve never told you this story. Everything about this story is probably my origin story about why I am what I am. I was forced to go camping. That’s not my thing. They had a motorcycle there. It was by the river and they were like, “You should ride the motorcycle.” I was riding around as a passenger on the motorcycle because I was ten and that would be appropriate. They were like, “Do you want to try and drive it?” I’m ten and dumb. I was like, “Sure.” It was a 250, so it was a big one for a kid and I’m a Shetland person. I’m not very tall even now. I started driving, I was going right towards a cliff, not off a cliff, but into a wall. There were all these trees that had fallen. I don’t know how to stop it. They didn’t bother to tell me that part. The students start yelling at me and I freak out. When you freak out, you tense up. When you tense up, you go faster. You pull the throttle. “Luckily,” I hit the old tree and completely flipped upside down. The bike landed on top of me but luckily, my leg was there to break the mufflers fall. That is the last time I rode a motorcycle.

There are many things that are explained to me. That’s why you hate camping.

I don’t like to go outdoors. I’m always like, “It’s such a nice day. We should watch television with the windows open.”

That’s Tom’s trauma revealed.

TCO 24 | New Peloton Instructor

New Peloton Instructor: Instructors have to be ultimate multitaskers.


I would be traumatized too.

You’ll be traumatized just hearing it. You’re like, “Thank God somebody stole my motorcycle.”

It’s a blessing in disguise.

Emma, do you have a leaderboard name? Do you ride outside of teaching the classes?

I don’t log in. I will take classes sometimes but I usually guest it.

What would your leaderboard name be if you had one?

I don’t know. Maybe it would be Sea Turtle Emma or something.

How has the experience been so far? Do you feel you’re connecting with the riders?

It is totally different. Connecting in the studio, there are 50 bikes in the studio and then there are thousands of people taking it live or on-demand. It’s trying to find that balance of how to connect a little bit with everybody. Social media is huge in that. Having Facebook and Instagram has allowed me to chat with different riders and get feedback from people. Without that, I don’t know how I would know and how I would talk to anyone.

Have your social media numbers shot up?


That’s a good sign.

It’s amazing how quickly that can happen too.

The best thing about that too is they can’t take that from you. In this world, that’s got real value. That will go with you whatever the future holds.

All the new Peloton followers that I’ve gotten are not quiet either. They definitely participate on social media. They like and comment.

I heard about two of these Peloton riders. They’re nut jobs. They started a podcast. All they do is talk about the bike.

I don’t know that we can say that you’re a rider.

That’s true. I’m a rider supporter. If you can’t be an athlete, be an athletic supporter. That’s what they say. What do you think makes a good spin instructor?

The playlist is huge for me. If I’ll take a class, I’d like to know the instructor’s taste of music. I try to do a good job at matching music that matches the intensity of what I am asking you to do. I understand that to ask you to do some crazy 70 resistance and pushing your cadence, you have to be inspired to do that with more than just maybe me telling you to do that. Maybe it’s the music or the leading up to it or the lighting. Whatever you can use to help somebody push themselves to be the best that they can be, use it. Music is a great tool that we have. Speaking from personal experience, it’s obvious to notice when somebody’s being authentic up there. People love authenticity. When I know this is uncomfortable or this is hard, I will say that because I’m doing it too. I know that it’s not easy. I’m not going to pretend that this is a breeze and this should be so easy for you.

I’m glad you don’t do that.

Being able to put yourself in the rider’s shoes is important to be a good instructor of anything.

What do you think makes you unique as a spin instructor?

The approach in itself of when I tell you something motivating, it’s because I need to hear it. I am as much motivating myself to push as I am motivating you to push. Being connected to how I’m feeling is important in order to instruct. Being a good leader is paying attention to how I’m doing and how the room and the perceived audience is doing. It’s having that good connection to yourself and then also adding the music element to it. I know that I am driven by music that I try to capture that and use it as much as I can to help inspire other people

It is important. You’re absolutely right.

Tell people where they can find you in the myriad of social media channels that are out there. Rattle off some of yours.

I am on Twitter and Instagram @EmmaLovewell. I often use #LiveLearnLovewell. I have a blog that’s LiveLearnLovewell.com. I put recipes on there, stretches and different workouts. Sometimes I’ll post some music and things, so you can check out that blog as well. I’m on Spotify. ELovewell is my Spotify. You can find some playlists that I have on there. On Facebook, it’s Emma Lovewell – Peloton. That’s me.

Everyone’s going to be excited. As soon as they announced that you were going to be one of our new instructors, people started like, “You’ve got to interview the new instructors. You’ve got to interview them.” People were very excited that you took the time to do this. Thank you so much for taking the time.

It was my pleasure and it’s lovely getting to meet and talk with you two.

If you ever see me on the bike, I’m @ClipOutCrystal. That’s me.

Being able to put yourself in the rider's shoes is important to be a good instructor of anything. Click To Tweet

A big famous Peloton instructor Emma Lovewell doesn’t have time for a recipe. What did you put together for us on your own?

She gave us a recipe. I couldn’t come up with this if I tried.

I’m wondering what’s in it.

I’m not sure I’m okay with trying this one. It’s kombucha. It’s a living organism. It’s a strain of bacteria and yeast that you lovingly grow on your counter and tea until you decide to drink it. It ferments and you do that on purpose, which when it applies to beer, I’m down with. I saw pictures of this thing. I’m not sure I could stomach it. It reminded me way too much of my daughter’s vomit. I’m not sure I could be putting that thing down in my stomach. This came from her blog. I was sent the link from her blog because she posts a lot of her own recipes on her blog. Her blog is called Live Learn Lovewell. This recipe and the link to her blog will be on the Facebook page, Facebook.com/theclipout. I’m not going to try to explain this whole process other than you need a glass jar, a t-shirt, a rubber band and 60 bags. You can use black or green oolong. You get your tea bags and you get a cup of white sugar and then after that, you get a SCOBY.

A little penicillin will clear that up, right?

Ironically, you’re making the penicillin.

I don’t think I can eat this. I’m allergic to penicillin.

It’s a fermented tea drink. I’m going to read to you what a SCOBY is. I kept my notes because I had a feeling this was going to turn into a discussion. SCOBY is a Symbiotic Culture of Bacteria and Yeast. That’s what it stands for. She wanted to bring us something unique. Apparently, this is trending right now. It hasn’t made it to the Midwest. You’ve got to remember, she’s on the coast. She’s on the cutting edge. We’re in the middle.

We should start this now. In that way in two years, we can be like, “That stuff has been making us gag for years.”

I don’t think I can do it. It says that after you put this thing in, the SCOBY sinks to the bottom and then in a few days, it floats to the top. It’s this white gelatinous thing.

No wonder she’s thin, the stuff she eats takes five days to make. She’s eating once every five days.

I’m going to post all this. If anybody is brave enough to make it and drink it, please reach out to me. We should have you on the show to talk about that. Send a video of how you made it. I don’t know. I’m curious.

Send a video if you can choke it down because it sounds gross. We got to love her for sending us the recipe, but this sounds awful.

She loves it. She flavors it with different things and she enjoys it. I am not trying to bag on her. This is outside of my comfort level of consumption.

What did she flavor it with?

It’s a beet and ginger, strawberry and ginger, pineapple and ginger. She said, “Can you tell I like ginger?” She said any fruit juice is good because the kombucha will continue to eat off the sugar from the fruit juice and create carbonation. It also makes it carbonated.

It eats sugar. It’s the only good thing in the whole dish is eating it.

I’ll be honest, this is the first recipe we’ve got that I’m not sure I could try. I’m not down with this.

I’m already the least culinary adventurous person you will find, but thank you very much.

It was so nice of her to take the time to interview with us and take the time to send in a wonderful recipe, which I’m sure a lot of people enjoy. I looked it up. This stuff is sold commercially and on purpose. It’s growing 30% a year.

Yeah, because it sits on the shelf and it grows.

It also got taken off the shelves because they found that it had elevated alcohol volumes in it. They had to redo the recipe so it didn’t have as high of an alcohol level. I was ready for all your questions. Anything else about kombucha?

I think I’m good. That’s everything. That’s it for this episode. Who will be joining us in the next episode?

It’s Yanina Livingston, Yaya. She’s so fun. All of our guests are fun. We’ve had many wonderful people in the show.

What is her claim to fame?

TCO 24 | New Peloton Instructor

New Peloton Instructor: Being a good leader is paying attention to how you are doing and how the room and the perceived audience is doing.


She’s Yaya. She is also an admin on the JSS Tribe. She has a Starbucks cups that she would write everybody’s milestones on. She has a lot of claims to fame. She’s amazing. She is behind a lot of shenanigans that go on at the studio and elsewhere from what I understand.

We have that to look forward to. I don’t normally plug Reel Spoilers on here, my movie-based podcast, but we have an episode about a movie called Battle of the Sexes, which is about Billie Jean King and her battle against Bobby Riggs at the height of the Women’s Liberation Movement.

Not only is that fascinating to Peloton people because they are very athletic, but you should tell them who you had on the show.

I had two female tennis pros. Both have met, worked with and were business partners with Billie Jean King at a tennis league that they own a team in. It’s not for dudes sitting around talking about women’s tennis. We brought in some women tennis players and female team owners that are very familiar with not only the story that this movie tells, but with Billy Jean King herself and tennis. I thought that there might be some crossover there.

I’m glad that you brought it up. It was cool because they weren’t on Skype on the phone, they were also in our home.

We found local people. They came and sat down in our studio. They were very nice. There’s the shameless plug for my other podcast. I appreciate you sitting through that. Coming up next episode, the sisterhood of the traveling Yaya pants. That’s it for this episode. Thanks for tuning in. Until next time.

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About Emma Lovewell

TCO 24 | New Peloton InstructorEmma Lovewell is a Martha’s Vineyard native and a woman of all trades. She’s spent much of her career in fitness and wellness as a professional dancer, dance coach, fitness model, personal trainer and pilates instructor. Emma was also a DJ, and brings this love of music to her teaching style at Peloton.

She’s passionate about movement and connecting the heavy beats of her playlists to each ride she teaches. After class, expect to feel like you just stepped off the dance floor.


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