Peloton Community

143: Homecoming Sells Out in 9-Minutes! Plus our Interview with Nicole O’Mara

TCO 143 | Peloton Tread

 

There’s a lot of hype around the online sphere for the Peloton Bike, but there’s a new movement gathering around the Peloton Tread.

After all, some people enjoy their bike workouts, but others do need a good run.

Nicole O’Mara is one such Peloton enthusiast who’s mostly made the switch to the Tread.

Nicole shares her experience of making the switch with Crystal and Tom O’Keefe.

Could the Peloton Tread be more your speed?

Find out now!

Watch the episode here:

Listen to the podcast here:

Homecoming Sells Out in 9-Minutes! Plus our Interview with Nicole O’Mara

The sickness is setting in.

I don’t feel good. I think it has arrived. I blame you.

You should. I had it. I still have the cough.

I over did it signing up for homecoming. That’s what the final straw was.

Not to give too much details, but I lost three-and-a-half pounds. That is not hyperbole. Low carb bulimia is not advisable, but it is effective. Hopefully, you don’t get that end of things.

I hope not.

I also learned a very valuable lesson about when and when not to sneeze. Let’s leave it at that. What do you have in store for people?

We are going to talk about Peloton, shocking. We’re going to talk about homecoming. We’ve got lots to talk about. We have an interesting article from Motley Fool Investing. We’re going to talk about an instructor that’s no longer with Peloton. We have a visit from the Peloton Prophet, then all kinds of little detailed information about things that are happening.

Before we get to all that, shameless plugs, don’t forget, we’re available at Apple Podcasts, Spotify, Stitcher, Google Play, wherever you get your podcasts, you can find us. While you’re there, be sure and subscribe so you never miss an episode. Of course, you can find us on Facebook, Facebook.com/theclipout. While you’re there, like the page, join the group. You’ll get all sorts of things like handy tips about how to get your homecoming tickets. We had people saying that we were the reason they got their tickets. They were like, “Thank you, Crystal, for the tips. I have tickets now and it’s all because of you.” That’s what they said. That’s another valuable service that we offer. Of course, you can feel free to leave us a review there in Apple Podcasts or Facebook, wherever. We have a new review. It’s from iLisa1983. She says, “Peloton Prophet FTW. I only had my bike for about six weeks and binge-listened to all the episodes because I was so pumped. I especially love the Peloton Prophet and getting insider information. Keep up the good work.”

To be clear, the Peloton Prophet does not work for Peloton, so it is not technically insider information.

We like to put that disclaimer on there, so Peloton doesn’t think we’ve infiltrated the company. That’s all of that. Let’s dig in.

I can’t tell you how relieved I am that we got homecoming tickets today. I can’t even imagine what this household would have looked like had we not managed to secure at least one ticket. I would stand out on the sidewalk and wait patiently for you. By patiently, I mean at the comedy cellar. It would not have been good. We don’t mean to rub it in the face for people who maybe tried and didn’t get tickets, but I’m just saying it would’ve been ugly.

I was ready to go. I had three computers. I had my phone. I’ve talked about my coworker before who’s my boss who gives me a lot of crap for a lot of things, including how slow I am. He slow-shames. He speed-shamed me. I got to work and he was there and I was like, “This is not good a day for him to be here. Today’s a big day for me, you can mess with me all you want after I have the tickets, but until I have the tickets, you need to leave me alone. From 11:00 to 11:15, do not talk to me.” It’s 11:00 to 11:15 because we’re Central time. They went on sale at noon Eastern. He came over and stood next to me while I was typing in the credit card information and he was like, “What are you doing?” I was like, “Stop it. I will tell you in 30 seconds when this goes through.” Then it went through and I was like, “We can all breathe now, people.”

I feel confident that the people were breathing the whole time. I got it too.

I’m so grateful you did because the first time, mine didn’t go through. It was like, “We had an error. Could you do that again?” I was like, “No,” so I did again and it went through that time. It was all good.

Last year 2019, it’s all out in twelve minutes. This year in nine minutes.

I actually don’t know how many minutes it was last year. Last year 2019, the difference is that they had Saturday packages and Sunday packages and there were all kinds of confusion. Saturday sold out fast. Sunday never sold out. If it sold out in twelve minutes last year, that was only for Saturday. This year it sold out in nine minutes for the whole shebang.

It was when people are upset because they didn’t get to pick there. The thing is even if you did get to pick, you probably wouldn’t have gotten to pick.

I get that people want to be in a class with somebody. They probably need to figure that out. They need to say like, “I want to take a class with this person,” and add a box to be able to do that. Then you’d link each other, but it’s so hard. I think that it went beautifully compared to 2019. It was perfect compared to 2019. Last year 2019, it didn’t even happen on the first day.

The site didn’t crash, they didn’t have to refund a bunch of tickets and have everybody start over. It was a market improvement over the last year 2019.

And I know that it sold out really fast, but there are 750,000 subscribers to Peloton and there are 3,000 tickets. You can see that coming.

Unless they figure out a way to accommodate more people. This is not going to get better anytime soon. At least I hope it’s not. If it gets easier to get tickets, it means nobody’s interested anymore.

It’s tough because a lot of people are like, “I don’t want to deal with it on Peloton. I don’t want to deal with homecoming weekend. I want to go on my own. I’ve been whatever.” I get that. For us, we have to go. I mean that I want to go. We can’t go to New York two or three times a year, so this is it. I want to see as many people as possible. I love it.

Hopefully, you got your tickets. If not, if you’re wait-listed, hopefully someone has a change of plans.

For those of you wait-listed, there’s a lot of you that have a very good chance of getting in because you can refund up until for one. The schedules come out on March 9th, so whatever classes you picked, “I have these five bike instructors, I have these three tread instructors,” so let’s say that people get their schedules on March 9th and they’re not happy with it, so now they’re not going. They’re going to be asking for a refund. That means you on the wait list move up in line. I do think that’s going to help.

A lot of people that can go to New York frequently that live close or travel a lot for work, if they don’t get the classes they want, I think you will see them bailing, and those wait-list people will move in.

It happened in 2019.

Keep your fingers crossed. Don’t lose hope.

Another date you need to know is February 24th. You can make changes on your preferences for the instructors you chose up until February 24th. Log in and make your changes. That’s February 24th, schedules come out on March 9th, refund until April 1st.

I thought it was interesting that someone posted on our page that people in the UK, they were wanting to buy tickets and they were struggling because it made you enter a zip code and they don’t have zip codes. Over there, they call them postal codes.

TCO 143 | Peloton Tread

 

It wouldn’t accept foreign zip codes. They only accepted US zip codes.

I thought it was great that apparently some people that lived over there, they only knew one zip code and it was 90210.

There are a lot of people coming from 90210. That made my day. That was so funny.

If you see lots of people with British accents, but with large sideburns, it’s because of 90210.

I think this is going to be great. Did you want to talk about anything that’s coming up for homecoming? You talked about you wanted to go through the site and talk about all the stuff. Now you look like you have no idea what I’m talking about.

I was like, “You should go through the site.” Were there any highlights that you saw that you thought people should know about?

Things are different from last year 2019. One thing I’ve learned about Peloton is they change things every year. They don’t do the same thing twice, which I appreciate. Last year 2019, everybody was ticked off that there were a limited amount of spots for the community run. This year 2020, no limit. Everybody was invited. Friday, 3:00 PM, everybody can join the community run. That means that it doesn’t count as one of your classes, which I don’t think it did last year 2019 either. You still get a studio class. This year, another thing that’s different is you don’t get to pick your studio class because last year 2019, you had the stress twice. You had the stress of buying the ticket. Then once you had the ticket, you had to go and pick your instructor. That was insanity. That was a knockdown drag-out fight and everybody ended up pissed off about it.

You get one class, and for those of you who are new to this whole realm, not everybody’s going to get a Bike class. There are 3,000 people coming. There’s no way to fit 3,000 people on the bikes in one weekend. We think there are only 70 Bikes, so you can’t. The math isn’t there. That means, some of you are going to be on Treads, some of you are going to be on Bikes, some of you are going to be in Yoga. You’ve got to pick from two and then you say, “I would like these instructors,” and you pick from five on the Bike, you pick from three on the Tread. All of that was different from last year 2019. In March 9th, you’re going to get handed an instructor. That’s all different.

That instructor is yours to keep. Do you get to take them home?

No, Tom. Another thing is they have said that there is a community celebration, but we don’t know. Is it Friday night or is it Saturday night? We don’t know anything yet. We do know it’s at a place called Terminal Five and it’s a giant ballroom. It seats 3,000 people. The look of the place tells me we’re going to have another musical guest, but I don’t know if that’s the case. That is purely speculation on my part. I’m very curious to see.

It’s a concert venue. I think it very much stands to reason that there will be some musical guests attached.

Also it’s in Hell’s Kitchen. That would be the first time I’ve been in Hell’s Kitchen. Not that it matters. I just like saying that. There are two hotels that they recommended. There was the EVEN and then there’s the Crowne Plaza. I have heard that the rooms are all booked at the Even already. In Crowne Plaza, last I heard they’re still available. “Can you transfer an event package to another member?” No, you can’t. Don’t even try. They’re not going to let you. It’s not happening.

I can’t scalp mine on the secondary market?

You cannot. Also another question I have heard a lot, “Can I still attend the warehouse sale?” No, you can’t. It says, “Only if you have a package.” They stuck with it last year 2019. They were like, “No.” There are a lot of people who are like, “I live in the city but I’m not going to the homecoming, so I want to come hang out with you.” No, you can’t. We can always meet up with people, but they can’t come to these things. It’s not a thing. It’s going to be a great time. I know there are some of you that are nervous like, “I don’t know if I’m going to like all these people.” You will because there’s a ton of first-time people that come, you will recognize people.

I feel like as it gets bigger, you’re getting more first-time people coming. A lot of people are like, “I liked it better when it was smaller.” The people that had been doing it every year are starting to be like, “No, thank you.” Because of that, more first-timers can come. It’s at least based on chatter online, that was my takeaway.

When someone tells you they ran a marathon, you can't help but be in awe of those people. Click To Tweet

I think that you will have a good time. You’re only going to get one studio workout, but you could come Thursday if you wanted or you could stay an extra day, obviously if your schedule budget allows.

If you do, that’s something to consider.

The other thing I will tell you is last year 2019, on Sunday it was really dead. There might be some things that you want to do that you didn’t think you should stay for. It was slow in the open space where they had all the instructors compared to Saturday. I don’t know what it’ll look like this year because the schedule is not out, but keep that in mind. People seem to be focused on the Saturday activities. Also, everyone stays up late the night of the celebration. There’s a lot of drinking. A lot of people don’t make it to their classes Sunday morning.

Do you have any anecdotal evidence that would back up this theory?

Make sure that if you want to take classes, show up on those mornings because they usually have a waitlist right there that you can hop in.

Odds will be very good on the Sunday. I think you’re three for three now, right?

No, I did my classes last year 2019.

Didn’t you have a Sunday class blew off last year 2019?

I don’t think so because I only had one and I took yours. All the years are starting to mingle.

Anyway, there’s a whole bunch of information for you and more tips and things to look for and whatnot. We talked about the stock price and the quarterly earnings reports.

I was so pumped after that earnings call.

We were so wrong, which is another good example of why you should not come to this show for investment advice. We do not know what we’re talking about. Motley Fool, an investing website and I believe podcast, had an interesting article about why the stock decline after that quarterly earnings report was dumb.

Literally, the title is Why Investors Overreacted on the Peloton Q2 Earnings. They overreacted for sure. We talked about in the last episode, I’m not going to recap all of that. I felt like it was great and I explained to you about the difference between last year versus this year and how it meant that there were 6,000 orders they pulled in the second quarter, which meant they lowered their quarter earnings, like estimates. Apparently, that was the panic button issue because they lowered third quarter so, “It must be terrible.” I feel like, “If you had gone to the earnings call, maybe you would have understood that.”

That’s the problem with the stock market. They’re basically trying to incentivize them to not deliver the Bikes as quickly as possible so they would land in a different fiscal quarter. That’s dumb and short-sighted. Thank you, Peloton, for not doing something dumb.

This article covers that. They covered how it’s going to make this year compared to last year. It’s going to be tough because if you’re looking at Q3 compared to Q3, that’s not going to be apples to apples anymore. All of that was addressed in the earnings call. Their recommendation is to stay in the course because the Peloton raised the full year guidance. They reduced the third quarter, but they raised the full gear from $1.53 billion to $1.55 billion. That is a 68% year-over-year at the midpoint. That is crazy high growth. As I said in the last episode, it’s going to be between 920,000 and 930,000 subscribers. That is an increase of 81% in subscribers at the midpoint over last year 2019. Those are fantastic numbers.TCO 143 | Peloton Tread

 

Basically, it’s a bunch of people that want to make money right now and they’re mad about it.

That’s the way the stock market is.

They’re like, “Gut your company and give us all the cash now and then we will love you.”

They haven’t figured out that Peloton is different.

JJ had resurfaced.

Jennifer Jacobs, for those of you who are new to the community, she popped up on the internet. She was on the television show, I’m sure everybody’s heard of called The Doctors. Jennifer Jacobs was on and she was in a segment that they were talking about how to get out of a weight loss plateau. There was also one of our own Pelotoner, Sherri. I know she is a Peloton owner and I know she has worked with Jennifer Jacobs. Jennifer Jacobs had tips for her. They worked out together. They did a whole thing and Jennifer Jacobs did a great job. I think that she is hitting the media circuit hard. She is trying to make her own niche as an influencer outside of Peloton.

I think that’s smart. If you want my tips for overcoming the weight loss plateau, I would recommend the stomach flu. The Peloton Prophet has returned and has a new prediction for us.

Lots of people have been asking. I have been getting messages daily, “When is the new super studio opening?” The Prophet says in March. I don’t have an exact date. The Peloton Prophet did not give me one, but The Peloton Prophet is very confident it’s happening in March. That means for those of you keeping score, we’re going to have all new experiences during homecoming. We don’t know how big the studio is going to be or how many bikes there will be or how many treads there will be. We do know that it’s all going to be in one place. How amazing will that be?

That’s pretty cool. Do we know anything about places to wait nearby?

We don’t. It’s in Hudson Yards, which actually is huge. It’s like a giant mall thing, I think maybe you can walk around. Don’t forget, Dr. Jenn Mann might be there, Tom.

I’ll wear a disguise. I’ll wear a tracksuit. She’ll never expect to see me in athletic wear.

Your laugh will give you away. That is very exciting though. I can’t wait to see.

It’ll be cool to see what the new digs look like. Here’s your moment of awe. There was an engagement at the studio.

It happened live. Peloton social media captured it. It was all over the place. It was right after Kendall’s ride on February 8th. It was Dina M and Jeremy B from Laredo, Texas got engaged. That was sweet. I wonder if they’re going to have the wedding at Peloton.

I’m going to predict, no. Although if they do, Matty should become an officiant.

That would be amazing.

You want to get remarried just so we could do that?

I do. I wonder if Matty would do that.

The Comeback program is officially a year old.

They have guests, but do you know how many people that they have provided comeback bikes for? One year, 400 bikes. It’s amazing. For anybody out there who say Peloton doesn’t do nice things, suck it. I disagree with those people. That is a lot of bikes. I can’t do math. Is it like five a week? That’s a whole bunch. A YouTube video was created by Peloton and it’s amazing. I feel like you need to cry if you watch this but in a good way, like in a heartwarming beautiful way. If you didn’t cry Tom, you have a heart of stone.

I do have a heart of stone though.

This is a beautiful video. They did such a good job on it.

My heart only is malleable for you and I guess the kids and stuff. They’re okay. Matty and Anna made a trip to Cleveland. There are not a lot of cities people in St Louis can make fun of. I feel like Cleveland is one of them. Look at all the cool bands they won’t let in.

That’s true. That is a really good point.

Take that Cleveland listeners.

They also had a wonderful visit from Matty Maggiacomo and Anna Greenberg. They were there for a meet and greet on February 12th. You could get all of your gear personalized if you brought it in. I’m super jelly because we didn’t have that here.

They had a little machine that would stitch your name on it?

Yes.

That’s spiffy. You could probably find a store that would do that.

I know, but there’s something about having it done officially. I like the official stuff. There’s a ton of illegal Etsy stores out there that I can buy Peloton knock-on stuff, but I would like to buy the real Peloton stuff.

TCO 143 | Peloton Tread

 

I bought a cool Clip Out Crystal shirt. It’s just not the same.

They take the logo and use it in these illegal Etsy stores. It’s pretty egregious. The ones on Instagram are really bad though.

It’s like those Facebook t-shirts that lists 100 adjectives, “I’m a soccer drive mom who loves starfruit and once went to Australia and also now I have a t-shirt.” What is happening? It’s like someone threw a bunch of refrigerator magnet poetry at a T-shirt. There’s a new artist series. They’re doing Peloton’s celebration of artists I’ve met. The last time it was The Spinners. This time it’s with smokey Robinson.

The first one is with Hannah Marie Corbin. There’s going to be a ride on Thursday the 13th at 8:30 PM Eastern. Hannah is also doing a Post-Ride Stretch On Demand on Sunday. Then Matty is doing a stretch on Valentine’s Day at 8:35 AM Eastern and Denis Morton is doing a 30-minute Yoga Flow on Tuesday the 18th at 6:00 PM Eastern. It’s all good stuff. The ten-minute stretches really threw me off. They’d never done that before, so I’m curious.

Finally, there’s an instructor quote collection that’s on sale.

It’s been up, but they brought back everything and they placed it under the Sale tab. In the past, it was a new collection. When you went to the page, it was right there but this one was buried under the Sale tab. A lot of people missed it, but they brought back all of the sports bras for all the instructor quotes that were in the winter collection last year. They have all the t-shirts. Aall of the instructor stuff was back. I think we’re down to very limited selection again, but there was everything a couple of days ago.

The takeaway here though is maybe every once in a while, you have to come through those other sections.

You should keep an eye out on that sale one because they don’t announce it all the time. When they do announce it, they announced it after it’s been up for a while. For those people that constantly keep an eye on the boutique, they get the dibs and then they tell everybody on Facebook and it’s gone. I’m one of those people, so that would be me. Sorry.

Joining us is Nicole O’Mara. Nicole, how is it going?

I’m good. How are you?

We’re excited this is happening.

Me too, I’m very excited. I’ve been thinking about it since you emailed me.

Tell us how you originally found Peloton.

Peloton came into my life because my very good friend was an avid SoulCycler. She was preparing for her wedding and she was spending so much money on taking these SoulCycle classes that her husband had said, “You have to stop doing this.” She did some research and found out that there was this bike that came out that you can purchase and take these classes from home. Me not being athletic or doing any physical activity, I made fun of her and said, “This is ridiculous. You’re going to ride a bike in your apartment.” She said, “Yes.” I realized I hadn’t purchased my husband a birthday present yet. I said, “This is the time. I’m going to do this.” I bought it and they called me later that day and said it’s coming in a week, which was perfect because it arrived on his birthday. I was thinking, “He uses Spin many years ago, this will be pretty good.” During that time, I was doing a lot of research about it. I said, “I want to get into shape. I want to lose some weight. This is something that I want.” Even though it was a present for him, I still say it’s my bike.

How does he feel about that?

It's wonderful to have instructors that care enough to get to know you. Click To Tweet

When we would argue over whose turn it was to take a class, he’d say, “This is my present.” I’d say, “I bought it.” I would always win. It was a battle in the beginning.

You said you weren’t working out before this. You work out all the time, so I didn’t realize that.

I lived in the city for several years. While I was there, I had a personal trainer because even though I belong to a gym, I couldn’t trust myself to go. If I did go, I wouldn’t know what to do. Someone wasn’t forcing me to do something. I got a trainer. When I moved out of the city, I was here for a few years and did absolutely nothing. To get a bike and to all of a sudden start working out with something that was completely new to us. It was a great addition for us.

Who has more rides?

I do. He did celebrate his 250th. We went into Studio Four and it was great.

I can’t remember what number on. I was like, “I know it’s a lot more than 250.”

It would have been a lot more, but I had bought the tread years ago. That’s what had happened.

What do you think your fitness level is now compared to then?

It was a zero then. I work in the city so walking up subway stairs. I used to not be able to do that without huffing and puffing. I’m able to do that. I did the Peloton 5K. I remember Alex had a 90-minute ride. I must have taken that class twenty times. Being able to have a cardio level that I could do at all is something that’s mind-boggling to me that I have the ability to do pretty much anything after not doing anything for a long time.

You got the tread, how did you end up forming the You Get To Crew? How did that happen?

Having the bike, I immediately fell in love with Alex. I loved his positive vibes. I love hip hop music. It was an instructor that I immediately had a connection with besides him being easy on the eyes. The thing was important to me, wanting to take a class because you love the music and liking the person and their vibe. When I had gotten the tread, my friend Gina had said to me, “If you like Alex, you’re going to love this girl, Jess.” I got the tread and I saw that she had a twenty-minute ‘90s hip hop class. I said, “If there’s nothing else in the world, I love more than ‘90s hip-hop.” I took it.

Song after song was as if it was being taken off of my playlists. The songs that my friends say, “I can’t believe you still listen to this music,” I was like, “This is great.” Her vibe is so positive and great that I fell in love with her immediately. Her tagline, “You don’t have to, you get to.” It’s a privilege to be able to move our bodies like this. It’s something that hit home for me a lot because I didn’t know physical activity for such a long time. I also was diagnosed with multiple sclerosis many years ago. Being a young woman living with MS and I couldn’t find anything that I wanted to do to improve myself physically, it was something that was hard to wrap my head around.

When she said, “You don’t have to do this. You get to do this,” it took my breath away because riding the bike, I would do it because there are many people out there that are physically unable to do that. It’s something that I would always think of whenever I would step into any class. As soon as she said that, I was like, “This is amazing.” I was at the bike studio with the Feel Good Family. We were taking one of Alex’s Club Bangers classes and she walked past me. I stopped her and I said, “You’re Jess Sims.” She said, “Yes.”

At first, I thought that she was shocked that she had been recognized. Little did I know that Gina had done the same thing two seconds before in the lobby. She was coming off of her fangirling and she turns a corner and I’m like, “I need to come into a studio. I want to take a class with you.” She said, “Anytime you want.” I spoke to a couple of my other girlfriends that were liking her. I said, “We should do this.” Every week I would go in and I would see her. I said, “We started this tribe and we’re at 100 members. We’re at 200 members.” She was flattered and blown away because at that time, she was the newish tread instructor. We hit 1,300 members and it happened in less than a year.

It is crazy particularly since she arrived at either the tail end or after all the rest of the instructors had left the group. It is fascinating that it’s grown as much as it has, considering that she’s not even in the group. You do a great job of allowing Jess to have a voice in the group through you. That’s awesome that you do that.

TCO 143 | Peloton TreadShe wants to play as much of a role as she can. The instructors are very limited in what they can do with their tribes, but if something great is going on like I’ll ask her advice on something. We do a lot of challenges. I’ll say, “We’re doing a monthly challenge. How do you think we should balance this?” I’m not a fitness instructor. I don’t know what I’m doing. I want everyone to be able to do what they’re physically able to do and to do it safely. She’ll say, “Be careful. Don’t work out too much. A rest day is important.” She’ll give the advice to us, which is great. She’ll interact with us as much as she can. The tread instructors are lucky because the classes are small. If you’ve ever taken a class with her live, there’s a five-minute window between when the camera starts and when it goes live for a replay. During those five minutes, she’ll ask everybody in the studio their name, where they’re from and something funny like, “What’s your favorite food?” She cares that she wants to know about everybody. It’s wonderful to have an instructor that cares about that stuff.

Since you have a tread too, where do you gravitate there?

My bike has collected a lot of dust since I’ve gotten the tread. I feel very accomplished on the treadmill because I’d never run before. My friends have run marathons and I say, “You are out of your mind.” The fact that I can even keep up any pace, I amaze myself. I feel very accomplished on the tread. I liked the bootcamps. I like being able to take the class and go on the floor and do weights and stuff. I feel proud after taking a biking class, but the tread for some reason all of a sudden, I feel like, “I could be a runner even though I may run slower.” I think that I’m moving in the direction of being a runner.

I never realized it because it’s about exercise, so I never thought about it. How many people are intimidated by running versus biking?

When you’re running, you’re propelling yourself, your entire body. Whereas biking, you’re using your legs to propel yourself on wheels. It’s a lot harder to run than it is to bike. That’s why it’s so intimidating. When you don’t have the fastest speeds like myself, you can see an improvement as well as you go through time. I was never super-fast on the bike either. I don’t know because there are so many people that own the bike, there are a lot of people that are at the bottom of the leaderboard with me. On the tread, that’s not necessarily true.

Who was the tread a present for?

A few years ago, at HRI and the buzz was the tread because they had announced it and everyone was talking about it. My husband, his name is Lucas, he said, “This tread seems interesting,” because they were talking about the bootcamps and stuff like that. I went and saw the other room and I reserved one. Funny enough, it came the week before Christmas, so there you go. It was his Christmas present. They wheeled it in. He was like, “What is that?” I’m like, “Merry Christmas.” He’s like, “What?” The same arguments happened. I thought it was my birthday present, I should be able to ride it. That’s my Christmas present. I should be able to run. I’m like, “Take it easy over there.” I live my life with it’s easier to ask for forgiveness than it is to ask for permission.

I was picturing the conversation when he was like, “That sounds interesting,” and you’re like, “If you insist.” He was like, “I didn’t insist.”

Do you consider Jess your favorite instructor on the tread, but Alex is still your favorite bike instructor? How do you manage that?

Alex is my person on the bike. I have nothing against any of the other instructors, but as you know, you vibe with one person more. Jess is definitely my person on the tread. I love her techniques. She’s funny, quirky and she says things sometimes, I’m like, “What?” With the whole You Get To Crew, we laugh at it. It’s not that we mock her because that’s not what we’re doing. Can you believe that Jess says that she can’t stand the word bulb? I’m at home and I’m like, “What did she say?” You have a whole conversation about it and it’s hysterical. We’ll change our pitchers to things that she doesn’t like, hashtag in different locations to stick it to her. She interacts well and she’s very quirky. I liked the way that she teaches classes. I feel like I’m able to follow her well and she’s a nice person.

I like her listening games. I liked how playful she is with the other instructors. When she went on the trip with Becs and she had all those funny things, those were the best Instagram stories ever until Matty scared the crap out of her. Tom, I don’t know if you’ve seen it, but I’m sure you’ve seen it. Matty is going to do her class for her and so she did an age progression filter on Matty for the class and he’s an old man in the picture. She said, “Grandpa Matty.”

The banter back and forth is great. It’s very playful, but they’re also supportive of each other.

Do you think that the community for the tread is different than the community for the bike?

The community for the tread is how the community for the bike was when the bike first started. I’ve had the bike for several years. I remember taking classes and there were 400, 500 people in the class. Even when I started to take the tread classes, there were 40 people in the class. There were 400 people in it the class when Jess did it. Matty’s Gaga run, there are a lot of people in it, but it’s great to have been in the beginning because when you see the same 40 names on the leaderboard, you get to know them a little bit better. It’s the same thing when I was on the bike. You would see the same people in your classes and you meet them in person and you get to make that connection.

I feel that everyone that got the tread that it’s being had is very similar to how the bike was when the bike first started. Everyone is very tight-knit. I want that to continue in the You Get To Crew because everybody there was inspiring. They amaze me with their accomplishments. It’s nothing against people who ride the bike because they’re amazing too. When someone tells you they ran a marathon, you can’t help but be in awe of those people. We started doing this thing in which we feature somebody every single day. I asked people who want to participate to send me their leaderboard name, something about themselves, what you do for a living, your favorite memory of Jess and why you consider yourself to be a badass.

The things that people say that they have accomplished, we’re talking cancer survivors, people that are living with cancer, parents of twins, people that have one child, people who have special needs kids. Someone who tore both of their ACLs and then played basketball in college. Someone who got hit by a car and ran a marathon. A woman who plays first out of all women in this di-tri competition. These people are amazing. I’m in awe of them. I’m lucky to be with them. There was a woman that we featured and she said that Peloton allowed her to step back into her power.

That made me warm and fuzzy because that’s exactly what we’re doing every single time. We’re getting on the bike or stepping onto this tread. We’re taking the power back. We’re taking time for ourselves. Everyone could be doing a million other things every single time but they choose to get on one of those pieces of equipment. I feel that us showing up for each other, we’re showing up for the instructors also. To have a leaderboard go from 40 people to 400, how great does that make you feel? How great does that make the instructors feel? I feel like that because it’s starting up, that community is tight. It’s an amazing thing to be a part of because everyone was amazing.

Part of that comes from the leadership within each group because every group has their own vibe. I appreciate how you have such a positive personality and you’re always cheering people on and saying great things to people. I know lots of other people appreciate that too. You have a lot to do with that community doing well.

Thank you. I appreciate them.

Do you have that in your job place?

No, definitely not. I’m a private banker in Manhattan. I’m positive for my clients but no. When I was first diagnosed with MS, I had this calm that came over me and I said to myself, “I’m going to be living with this for the rest of my life. I need to be strong. I need to be mentally there.” As I was coming to terms with it myself, I realized that my family around me was having a harder time than I was having. Coming to terms with this is something that’s happening to me. I tried to be extra strong for them. I realized that that’s something that I’ve carried with me. The number of times I said, “I’m fine,” when I wasn’t, but I had to be fine for them because they were falling apart in the inside.

I have that positivity in me. I want everything to be fine because it has to be. In the group when it’s like, “I wanted to get three miles in my 30-minute class,” it’s like, “You got 2.98. You’ll get it next time. Everything’s fine. We’re all doing a great job. We’re all showing up. We’re all here for each other.” If I’m taking a class that’s on-demand and one of my friends had gotten a milestone and called out, “Congratulations on your 200th run.” I cheer as if I’m standing right next to them screaming behind them to keep going. It’s a crazy thing that you have this connection to people virtually. It’s an amazing thing. To answer your question, no, I do not have that in my career in the least. I feel like it’s something that I had grown into, for sure.

This question is non-Peloton related, but I’m curious what exactly does a private banker do?

I have a very wide range of clients, mostly based in Manhattan. Anything that you need as a business owner, I do for you and I make your life a lot easier than it needs to be. You call me when you need a transaction to be done, you need to order checks, you need that. It’s a lot of schmoozing. I’m interacting with people all day, so maybe that does help me with my interactions with people. I talk to everybody and make their lives a lot easier.

Are you an employee of the bank and they assign you to certain people or do people say, “I need a private banker,” and they hire you one-on-one? How does that work?

I’m an employee of the bank and I bring in my own clients. If you’re looking for a banker to bank The Clip Out, give me a call.

It’d be a lot of like, “Can you make sure our overdraft protection is working?” You worked for the bank, but you go and find the clients. How do you find people that need private banks? That seems like such a niche.

It’s going on meeting people. It’s very interesting because if you talk to a business owner and you say, “Who do you bank with?” They name one of the megabanks, and it’s like, “How is that working out for you?” They say, “They don’t care about me. I’m a client to them.” I’ll say, “If you ever want personal care, let me know and we can set something up.” It’s amazing how much people don’t know that they need a private banker until they have one. It’s a very interesting job. I love my job. I’ve been at the bank for several years.

Were you always in banking or did you fall into that?

I was always in banking professionally. I went to college for criminal justice and forensic science and I stepped into banking. I knew that I will work at a bank and they got me in and I switched to the bank that I’m at. When I first started, I worked in the compliance department and the anti-money laundering area. I switched over to a sales position. I switched over to the private banking position.

TCO 143 | Peloton TreadHow often do you get in the studio?

It’s as much as I can. Jess’s schedule changed. She used to teach 5:30 on Thursdays and I would go every Thursday. I try and go in every Saturday that I can. It’s great because I’m very fortunate. I live 40 minutes outside of the city. I work in Manhattan so I can leave work, take a class and go home. On the weekends and stuff, especially people that want to come in, it’s amazing. The You Get To Crew, they fly from everywhere to come in for these classes. I feel very responsible that when they’re coming in, I try and organize things, whether it’s a group class. I was emailing with the studio.

I have three group classes booked. We have people coming in. I have a group of friends that I met through the tread. It was like you had to take a certain number of classes every week. I was placed on a team with these five amazing people and I clicked with them immediately. I talked to these women every single day. We are on Messenger all day. They’re all coming in. I took off of work and we are doing all things Peloton. I feel like they’re my best friends. It’s like I’ve known them forever. We’re taking Jess’s class and they can’t wait to meet her. The majority of them had never even been in the studio before. They’re flying in from all over. We have someone coming in from Utah. We have somebody coming in from here and from there, so I use it as an excuse. I say to my husband, “I have to go, my people are coming in. I have to organize everything.” It’s great to meet people face to face. As much as I can, I’ll be in the studio.

What is your leaderboard name?

My leaderboard name is CocoLoco6. Obviously, my name is Nicole. When I was born, my older sister couldn’t say Nicole so she called me Coco. My entire family calls me Coco. It’s very rare that anyone ever calls me Nicole. The Loco comes in because I’m a little crazy and the number six because my birthday is on the sixth. It’s been a name that I’ve had my entire life.

Do you find that being a little crazy is something people look for in a private banker?

What’s interesting about it is that I remember when my sister had come to the city one day because she lives in Ohio. She came to the city and she said, “I want to see where you work. I need to see you in a professional setting.” I said, “Sure.” She comes in and everyone’s like, “Nicole’s sister is here. We have to meet her.” She said to my boss, “Is Nicole different in work than she is outside of work?” My boss is a young guy. He’s a couple of years older than me. He said, “No, she’s the exact same person.” My sister said, “That’s petrifying.” I can’t be anything other than like how I normally am. People love it.

It sounds like it’s a career based on relationships. If you have a little personality, you have no relationships.

When I joined my boss’s team, he said, “When it comes down to it, it doesn’t matter what you know because you don’t know what I can teach you, but people like you and that’s what we need.” I said, “Me, sure, whatever.”

Are you from the New York area or the Ohio area?

I’m from the New York area. I grew up on Long Island. I went to school in Pennsylvania and when I graduated, I moved right into the city when I had first started working.

Your sister grew up in New York and moved to Ohio, she’s doing it backward.

She’s a professor at the University of Dayton. After all of her many years of schooling, that’s where she settled.

Do you have any advice for people starting out with the bike or the tread?

I would suggest taking classes with every single instructor. Once you find your people, connect with their tribe. I don’t think that I would have enjoyed the biking community of Peloton as much as I do if I hadn’t met the Feel Good Family. The same thing with the You Get To Crew. If I didn’t have them, I don’t think that I would enjoy it as much because I feel you get good friendships with that. Set a schedule for yourself so you know that every single day you’re going to take this class at this time. You’re depending on yourself to show up every single day. If you set a schedule, find your people and everything will fall into place.

How can people find you on social media?

You Get To Crew on Facebook and @YouGet2Crew on Instagram.

Thank you so much for taking the time out of your busy private banking day.

Thank you.

That wraps up another episode. What do you have in store for people in the next episode?

I am excited because Tunde is on the next episode. I got to introduce her because Tom wasn’t here at the beginning.

That’s a story we will tell in the next episode. I was running late for no fault of my own as you can tell because we are still married.

That is true.

That is what people will have to look forward to.

Tunde tells a lot of stories. You do not want to miss it.

Until then, where can people find you?

People can find me at Facebook.com/CrystalDOkeefe. They can find me on Instagram, Twitter or on the Bike and at the Tread at @ClipOutCrystal.

You can find me on Twitter, @RogerQBert or on Facebook at Facebook.com/tomokeefe. You can find the show online at Facebook.com/theclipout. While you’re there, like the page, join the group. Don’t forget we’re available wherever you get your podcast. Be sure and subscribe, so you’ll never miss an episode. Sign up for our newsletter at TheClipOut.com. That’s it. Thanks for tuning in. Until next time, keep pedaling and running.

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140: Howard Stern’s Jenn Sherman Obsession Continues And Our Interview With John Prewitt

TCO 140 | Peloton Community

 

Tickets for Homecoming go on sale February 21 and Crystal has tips on how to get your tickets.

Peloton was all over the pop culture universe this week – Howard Stern, Curb Your Enthusiasm, The Steve Harvey Show, and This Is Us.

The new Power Zone instructors are officially announced.

A rare tweet from John Foley as he takes pride in Peloton being named a LBGTQ inclusive workplace by Human Rights Campaign.

Gearpatrol.com has an article comparing Peloton with Wahoo.

Dailymaverick.co.za compares all sorts of connected fitness products.

Robin Arzon makes the Create Cultivate 100 list.

A new Artist Series is announced featuring Billie Eilish.

Jersey Shore’s Snookie talks about peeing on the bike.

More evening classes are on the way.

HMC was in London.

Kristin McGee launches a yoga series of prenatal classes.

All this plus our interview with John Prewitt!

Watch the episode here:

Listen to the podcast here:

Howard Stern’s Jenn Sherman Obsession Continues And Our Interview With John Prewitt

What do you have in store for people?

We’ve got a plethora of things, little bits and pieces of Pelotonia.

No sneak peek?

Yeah, I get tired of doing the sneak peeks. Basically. I repeat what we’re going to do.

TCO 140 | Peloton CommunityIt’s like a table of contents. Since you’re not going to do it, then I’ll do my shameless plugs. Don’t forget we’re available on Apple podcasts. You can go there and a rate and review and most importantly, subscribe. That is so you never miss an episode. You can do that wherever you choose to get your podcast. There should be some subscribe option and you should take advantage of it. You can also find us on Facebook at Facebook.com/theclipout. While you’re there, like the page, join the group. We have so many people joining.

I don’t know what you did. Somebody must have posted something about us somewhere.

It has been quite the influx. Hello and welcome. Also you can leave a review there and eventually, I’ll get around reading them. Here’s one from the good old iTunes. This is from ArnoldFamily1. They said, “I love all things Peloton but hadn’t leaned into The Clip Out podcast even though Britt Drake, #SweatingGlitter, told me it was fantastic, informative, fun and worth a listen. Thanks for all of your work and keep it up.” #AssLikeA10YOBoy is the leaderboard name. There you go.

Thank you for that very nice review. Thank you, Britt, for telling them we’re fantastic.

You’re not going to say thank you by name to the person that left the review?

No.

Not even just once?

No. I don’t know their actual name.

You could use the leaderboard name. Also. don’t forget if you want to say up to date with everything that goes on with the show, you can sign up for our newsletter TheClipOut.com. It will come to you weekly-ish.

Homecoming will be here before you know it.

It is a few months away.

Tickets will be going on sale very soon.

February 12th at noon, Eastern. For those of you who are new to this, I am going to tell you to expect everything bad to happen. Expect that the internet won’t work. Expect that your computer will freeze up inexplicably at 11:59. Expect that Peloton will start ten minutes early. Expect that they will start ten minutes late. I don’t know which of those things will occur, but all of them happened.

TCO 140 | Peloton Community

 

Last year while trying to buy tickets, your computer got feline AIDS. You’ll never know what’s going to happen.

I had to take it to the vet. It was crazy. Here’s my suggestion for you. Have your phone browser ready. Have your computer from work, if you work, ready. Have your personal computer ready and have your spouse do the same because you can only buy one ticket at a time.

Do you want to give away all your tips like this?

I love our Clip Out audience because they’re going to ask me anyway. I’m going to get a thousand inbox messages. Keep it on the DL, keep it amongst all several thousands of you. If they’re planning on going, I want them to have the best shot possible. It’s my gift to you. Consider it a late holiday gift.

That’s very gracious of you.

Thank you.

That’s all we know at the moment?

It is. The tickets are $95. There is another thing that we do know actually. It appears that this year, you tell them which classes you would like to take. You’d say, “I like this instructor, I like that instructor, I like this type of workout.” Then they’re going to assign you where they want to assign you. There will be no signing up. They’re going to put you where they want to put you. I think that’s going to be horrible. There are going to be so many complaints. It’s going to be insane and everyone gets to attend the community run. Everybody’s in on that.

That’s probably an easier thing to accommodate tons of people for.

It sold out so fast last year.

TCO 140 | Peloton Community

 

The slogan this year is, “You get what you get and you don’t throw a fit.”

It should be that slogan every year. They will still throw a fit.

A little window into the mind of Crystal O’Keefe. If you’re wondering, sometimes I tease her about being stubborn and you see the bright, shiny side of her, not the stubbornness or things like the faces she’s making it me, but to show you how stubborn she is. I wish you guys could see her face. She’s giggling with her mouth closed. She’s laughing, but also has a sour face going. You only get that one about 2% of the time, so you’re very fortunate. Anyway, in the notes that I have here, it doesn’t say homecoming, it says HRI. For the newer listeners, we’re not going to explain it. You can ask a Peloton friend homecoming versus HRI.

I want to mention one other thing that was not on the list. I saw posted in The Clip Out group that Kristina Blair Howard mentioned that Peloton’s Q2 earnings are coming up on February 5th at 5:00 PM Eastern. That’s the Q2 earnings call for Peloton. I will be on that. If anybody would like to join and you have shares, you should listen along. The link is out there at Facebook.com/theclipout.

Back to our regularly scheduled program. Howard Stern continued his obsession with Jenn Sherman.

Working from home, it's nice to have the option of getting a workout without having to go to the gym. Click To Tweet

I had a rough day when we were putting the news together, so I did not include it. He actually had a visit from Jenn via the call-in feature.

She had to be beside herself.

She got through.

Do you think she actually gave another number? When we were in the radio, we had the request line, but then you had what we called the hotline, which is if something had really gone bad. Then you had what we called the warm line. That was what you’d give to guests to call.

TCO 140 | Peloton CommunityI don’t think so because this sounded like an unscheduled call. He was talking about how she sings on the bike all the time and that she had done a new track ride that week and that she didn’t sing as much. She was calling in to tell him, “That was me covering that ride. I didn’t know all those songs because I’m not the one that put it together.” You could tell how nervous she was. Her voice sounded so nervous. She kept it together. He would have never known how nervous she was but I know because I listen to her voice all the time.

He knew. He’s a very astute interviewer.

He was very gentle with her.

There’s a lot of bluster there but he’s good at picking up on cues and knowing what people’s buttons are. My guess is he knew it.

I have to mention that our interviewee, John Prewitt, also known as Kenny_Bania. He is the one who founded that clip for me and allowed me to post it on his behalf in The Clip Out. He said there’s another one because Howard Stern’s not done talking about her. I didn’t understand.

It sounds like he was talking about doing some hypothetical live event. He was trying to get people there for free and they were riffing. They started talking about having Jenn Sherman on a bike and having the entire audience on Peloton. They were being goofy.

Going back to the previous clip, after he hung up with Jenn, he started telling Robin, his cohost, about how Jenn Sherman is to him.

He should have told Jenn Sherman. It’s not like she’s not listening. She’s still hearing it. Does he know how radio works? I would think he does by now.

Maybe he was a little nervous too. When you’re starstruck, you’re starstruck.

Even people that meet famous people all the time, they still have those certain people that can rattle them. It happens.

I’ve seen it happen to you very rarely.

I don’t know what you’re talking about. It was all monkeys-related. Other than that, I’m just like, “What’s up, Bruce Willis?” He was like, “You produced Headquarters?” Then I get all nervous. While we’re talking about Peloton in the pop culture, it had quite a week with Stern and then there was an out-joke on Curb Your Enthusiasm.

I thought it was in the middle of the episode?

No, that was the final shot of him on the Peloton.

TCO 140 | Peloton Community

 

Maybe it was toward the end. He was riding a Peloton because he had been working out at the gym. Then at the end, he was riding a Peloton in tennis shoes because it’s Larry David.

It was weird though. You pointed it out, but I thought it was worth mentioning. It opens with him on a treadmill in a gym and then obviously there’s a kerfuffle and then later, he doesn’t want to go to the gym. He’s going to work-out at home and then you see his work-out room with a Peloton and a weight machine and a treadmill? I was like, “Why would you ever go to the gym?”

I don’t think they thought that through. Clearly, they’re not as obsessed with workout rooms as we are, because I am.

Also, Peloton got mention on This Is Us.

I don’t want to know any spoilers, but it’s something about Randall mentioned.

That’s St. Louis’ Sterling K. Brown.

For some reason, I wanted to call him RK Sterling and I was like, “No, that’s like JK Rowling.” I don’t know what happened. There were too many Ks in my head. The joys of getting old. I love him. He’s such a great actor. I like that show.

I think there’s only so long you can keep that storytelling. I said it when that show started, “This is going to be Lost for soccer moms.” It starts off great, but how do you keep telling a story like this when you want to tell it indefinitely? It’s still enjoyable.

That first season was magnetic.

That was like first season of Desperate Housewives. There are some shows when that first season is perfect. This Is Us, Desperate Housewives, Friday Night Lights, those are prime examples. Anyway, off of TV talk.

TCO 140 | Peloton Community

 

We’re not done with pop culture.

We’re not because Robin Arzon was on the Steve Harvey show.

She even got Steve Harvey to ride on a Peloton on his show. It didn’t look like it was for very long and he was still wearing his suit. They had a great talk and it’s been posted all over the place, so you can check that out. It was great to see Robin on Steve Harvey show. That’s awesome.

Christine and Olivia officially added to the Powerzone line.

The mystery is done. Out of the huge debates, the counting of the ballots, Christine was at the top every time. Olivia was all over the place, sometimes up, sometimes not. They’re both there. The Peloton Prophet was correct and it was announced during the joint Peloton Powerzone ride.

When you're new to riding, it can be very intimidating to ride live. Click To Tweet

Another one. John Foley had an interesting tweet. He doesn’t tweet a whole lot.

I hope he doesn’t think I stalk him because I watch him on all social media channels.

There are lots of people who watch him on all social media channels.

He tweeted that Peloton have earned 100% on human rights campaigns, Corporate Equality Index for LGBTQ inclusive workplace policies and practice. He was very proud of that and that’s awesome. He should be proud of that. Everybody at Peloton should be proud of that.

I wonder what they score that on. I’ll have to go read that.

TCO 140 | Peloton Community

 

You can go read it. If anybody else is interested as well, you can find it at CEI 2020. If you google that, you’ll find it.

They can use that hashtag, #CEI2020, on Twitter and it will pop right up. There was an interesting article in GearPatrol.com.

They compared a Wahoo bike and a Peloton bike.

What is a Wahoo?

It’s a training bike. The Wahoo bike is an indoor training bike. They have trainers that you can put underneath your bike, like we saw at the bike shop where you use your outdoor bike, you stick it on there. These weren’t rollers, but they have those too. They have different kinds of trainers.

You use your road bike as an indoor training bike?

This is their answer to Peloton Stationary Bike. They came out with a bike that is like ‘s bike, in that it’s an indoor bike. That’s the only thing they have in common, nothing else about it.

I wonder what all those road bike people who’ve been shitting on indoor stationary bikes because of Peloton.

They’re still shitting on it because I’m not done.

TCO 140 | Peloton CommunityThey were so above it.

They still are because here’s the thing, the Wahoo is specific to trainers or it’s to people who train outside. The reason that’s important is because if you’re training on it, you can move the handlebars back and forth. It gets you a more aerodynamic fit, just like your actual road bike, which the Peloton can’t do. It’s not meant to do that. There are a lot of differences. The Wahoo is more specific for people who are training for things like triathlons or riding outside in general. Whereas the Peloton is meant to be a stationary spin bike. You can also use it to train for outdoor rides. They’re two totally different tools.

I’m sure the Wahoo thing comes in handy, especially if you’re an outdoor rider that lives in a place where you get snow a lot.

You can use it with different apps. You can use it with Swift, you can use it with all these other different apps to do races or connect with other people online. When you do that, somehow it’s able to increase your incline or decrease your incline on the bike automatically.

It does it for you.

You also have gears that you can shift just like your outdoor bike. Those are all things that are very specific to training. This article was attempting to say, “Which should you do?” A lot of people had issues with this article. I posted it. I thought they did a good job of saying, “Peloton is for one thing and this is for another.” It was to compare them point by point.

I don’t even know how you compare it because it sounds like it’s pretty spiffy.

That’s why people had a problem with the article because they’re not equal tools. They’re not meant for the same purpose. There’s some crossover. If you had a Venn diagram, they could both be in the middle but one’s for training and one’s for spin class. I thought the article did a pretty good job of explaining that. They were very positive to Peloton and to Wahoo, which I was appreciative of because sometimes people are in one camp or the other. That’s why the article is valuable to me. It’s a great breakdown point by point of each bike for both of those different things. For somebody who is in the market for both, you’re in that Venn diagram center piece, this is a great article.

I’m sure if you ride outside and you enjoy that, but then you also see the benefits of Peloton. I’m sure you probably are torn, but there are probably tons and tons. I’m sure they’re out there.

DailyMaverick.co.za had an article and they’re talking about how the home gym has returned with a vengeance, which we’ve talked about many times. They break down all of the different connected fitness stuff that matters. I say, “That matters,” because not everyone made it. They talked about the Peloton Bike, the Peloton Tread, they talked about the Hydrow, they talked about Mirror, they talked about tonal. That’s a lot. Another thing I found interesting that somebody called out the second I posted it was they had the prices wrong for the Peloton stuff. What they did is they included the monthly fee as the monthly fee of the subscription and if you were buying it with financing it. They bundled it together. It looked like they would show, “Here’s your price per month and here’s your price for the bike.” It looked like it was a $2,000 bike, plus you’ve got to pay $80 a month. I was like, “That’s not right at all.” They did that on the Tread and the Bike, but they did not do it on any other piece of equipment. That was kind interesting. I think it might’ve been the person taking the information from Peloton didn’t get it right.

They didn’t process it properly.

It was a good article for what it was worth. It was a good break down of everything. They want to get clicks. It wasn’t anything too exciting.

Also, .za is South Africa, which then also makes you wonder who they’re writing this for because you can’t get a Peloton in South Africa. It was a British colony as we know, but I’m curious as to who’s the intended reader if you’re writing about it in a country where you can’t get it? Maybe it’s coming to they know something and we don’t. If they knew that much more, they will get the price right.

Tonal is not available in any country other than America. I don’t think that’s about what country of origin. For some reasons, this was about clicks.

TCO 140 | Peloton Community

 

There was the Create & Cultivate 100 list.

Robin Arzon posted about this. They went through influencers by section. Under Health and Wellness, she was listed as one of the top contenders of the Create & Cultivate list. It’s pretty cool. Congrats, Robin.

We should’ve talked about this in the pop culture stuff, but Snooki peed on her bike.

Maybe more than once, it’s hard to say. Apparently, you pop out a couple of kids and there can be accidents. Sometimes there’s a little stress incontinence and that happens for her on the Peloton. That has never happened to me on the Peloton. It has happened at other times though. Maybe you sneeze just wrong. Getting old sucks. She’s not that old.

She’s probably 35 or something. A lot of people chimed in. Half of the people were like, “You’re awful. I hate you.” There are a lot of people who chimed in, “That’s a thing.” I know that you refuse to watch Jersey Shore. I get sucked into it. I don’t watch the back to the shore thing they’re doing, but I like it. It’s easy to make fun of the cast of Jersey Shore. They’re very much cartoon characters. I will say, the longer I watch it, the more I was like, “These are pretty nice people. They seem genuinely nice.”

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We watched that Marriage Boot Camp. You might remember that some of the characters. It grew on me. I was like, “This guy.” Then he grew on me. He’s adorable.

What I like about most of the casts of Jersey Shore is that they were exactly what they told you they were going to be.

I have respect for that.

They didn’t have any shame in it. They didn’t lie. Even when they were out like carousing and tearing through ladies, they were like, “This is what we do.” They were very upfront about it. It was like, “This shouldn’t shock you.” I grew to have a certain amount of affection for them, much to my surprise.

I shouldn’t judge.

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It looks like there’s a new artist series being launched. It will be the first one that the volume level won’t go past six.

That’s not true. It’s going to be Billie Eilish for those of you wondering what that even means. There are a lot of you who don’t know who Billie Eilish is. I didn’t know until about a year ago and I dig it. It’s not something that I would go to all the time, but Jenn Sherman has included her in some of her playlists, and it works. I think that this will be good. I don’t know if I’ll enjoy it as some of the other ones because I don’t know as many of her songs. Some of her songs I enjoy. I have to respect the fact that she’s been writing songs for so long and she’s sixteen.

She’s selling out arenas in a heartbeat. She does have songs that I like, but I just don’t think of her music as hard driving exercise. It falls into that whisper rock camp to me.

There are places of it. It’s very incumbent upon the teacher to do their magic with making it work. I think that these two that they chose, so it’s going to be Kendall on the Bike and then it’s going to be Becs Gentry for the run and Anna Greenberg is going to do the flow. I think that they’re all well-suited to do that. I like what these artists collaborations that they’ve been picking instructors, they’ve been matching them with musicians that they mesh with and they use in their classes. I think that’s great.

This is the first artist series that’s all cooled down.

It’s going to be good.

More evening classes are on the way.

I don’t know how much that’s going to affect a good portion of our audience. I found this on the UK page. There are more evening classes are coming in the UK. That’s six hours later than it is here. I think that will mean more afternoon classes for the US. We’ll see how that goes. They’re going to be coming in from the London studio. Of course, there are going to be more opportunities to ride live. That is very exciting for the London studio. They’ve been wanting to grow. Now, they have four instructors. This is great news for them. This is awesome.

I wonder how long it will be as they add more countries before there’s pretty much live classes almost 24 hours a day.

That will depend on where they’re at because they added London and then Germany and it’s probably going to depend on where they go because if they’re not constantly going one direction, if they’re not going East or West, it’s not going to matter.

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I bet you, it happens eventually.

Hannah Marie Corbin was also in London this. That’s another reason that we wanted to mention London. She was there and she got to ride live with Sam Yo. Then afterwards, they had a little meet and greet out in the main area, the main lobby, and then she did some stretches with some of the people that came in. It was a great time from what it looked like.

There’s a new yoga class?

Yes. I should have included that. The last Wednesday of every month at 8:00 AM Eastern, there’s going to be a whole new series, 60 minutes live Prenatal Class with Kristin McGee. That is very exciting. People have been asking for these. This is so exciting. Eventually, all the instructors are going to have their own curated thing like this.

Now they have a Postnatal class, so you will stop peeing on the bike.

Joining us is John Prewitt. John, how’s it going?

How are you doing?

I always like to find out how people found Peloton originally.

We got our bike in July of 2017. My wife had a couple of friends who had the bike that she knew of and they were your casual riders. They weren’t drinking the Peloton Kool-Aid in all over social media about it and in the community. She was aware of a couple of friends who did it and liked it and had it. Right after that, all the targeted ads start showing up on Facebook. We had taken an interest, but we were both haters on the whole subscription model. We were thinking, “You buy a bike and then you have to pay a gym membership on top of that?” We had no idea of what came with that of all the other content than the extras. We lived in Austin, Texas at the time. What sold it for us as we went to the Austin showroom, which was fairly new and we both did a ride side-by-side in the showroom. We did a 30-minute Cody ride. Right after that, that sold us. We’re all in. We bought the bike and got it a week or so later. My first ride was a Cody 30-minute Guilty Pleasures ride. From there, it took off with our level of engagement.

Before this, were you guys both into fitness, going to the gym or didn’t go at all? How was that working?

We were not gym-goers. We never had a gym membership. My wife was always into barre-based workouts. When we lived in Chicago before we lived in Austin, she started going to The Bar Method, which is a ballet-based studio exercise class. This Bar Method blew up and this was back in 2006 or 2007. She started going there, taking regular classes and then we moved to Austin shortly after that and she got into a similar studio exercise experience called Pure Barre methods competition in the same exercise space realm. She became a teacher there. She was teaching Pure Barre and taking classes there in Austin for the entire time. We lived there for a few years. She always did Pure Barre. I always played sports. Growing up, I always played ice hockey. I played goalie since I was little and traveled in high school and college. After our son was born, I stopped playing in men’s ice hockey leagues in Austin. We had a crappy elliptical in our house, which I would like to plop my iPad on and binge watch Netflix and would casually go back and forth on the elliptical. That was the extent of the exercise. I’m not walking the dog every day. We both worked from home, so it’s nice having that option, not having to go to the gym but not gym-goers at all.

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What is the difference between Barre and Pure Barre?

They’re similar like small movements with weights.

There’s no real difference between the two things? It’s just a different brand name. It’s Coke and Pepsi.

They are two different companies. My wife is more partial to Pure Barre. She thinks it’s a harder workout. She’s taught it and she’s more biased towards that, but similar workouts.

I should be careful because this is probably how some people feel when I’m like, “NordicTrack and Peloton.”

I fear for your safety, John, because she keeps it and you’re like, “They’re the same thing.”

I’m sure you have others that are crazy about the barre method. There’s something called Daily Barre. There are many variations with the word barre in it that are barre-based. It’s a little watered down.

You were sports-minded and fit, but Peloton, I would assume, was a game-changer for you, guys?

Definitely, because you didn’t have to spend all that time going somewhere. It was something to look forward to during the day. We both work from home, so it’s like we hop on there, jump right off and go right back into our work routine for the rest of the day.

How many days on end do you spend at your house without leaving?

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It’s many. She still goes to Pure Barre. She supplements with Peloton. I’m working out maybe 4 or 5 days a week, but some days I’ll be home all day long and I go out and walk the dog at some point in the afternoon, besides getting the rides in. Before we moved into this house, we were in an apartment for four months while we were waiting for this one to be built. We were right on top of each other, working maybe 5 feet away. That was challenging and stressful. That tested the relationship, but we made it out on top.

Unlike the people that your wife knew that had Peloton, you guys are not casual users. You like social media and Peloton.

When I first started, I wasn’t crazy. I’m insane with it now with how much I ride throughout the day. My wife, she does it almost every day, but I do multiple rides in the morning and the afternoon. When we first got it, I was on the OPP, the Official Peloton Page, here and there like I was a newbie. I’m a lurker posting here and there. It was after I found a few tribes, I joined Denis’s Menaces first and then I found the JSS Tribe and then the #BooCrew. I started posting little snippets of pre-shows and then compilations. I took it to a whole new level.

What inspired you to start posting your videos?

Back when I first started riding and Denis was the one that got me hooked on the bike. Because he was hired basically right before we got the Peloton. I discovered him immediately. I loved his personality. I loved how he told stories through the ride and his corny jokes. I felt like he was always kicking your ass but you didn’t realize it because you were having such a good time. I noticed whenever I would ride live, I’d always join the ride early for the pre-show before they started taping for on-demand. Every now and then, he’d give a shout out and I would start recording with my iPhone. I would set up a little tripod. It was this janky recording or you hear me coughing in the background or blowing my nose from time to time. If you would tell a funny story or something or a shout out, I’d post that on the Menaces page or the OPP.

It evolved from thereafter iPhone had screen recording after they added that feature where you could record directly off the screen a nice clean recording. I started recording the pre-shows and then recording funny moments and randomly posting them here and there. It took off from there. When I started riding with Cody more and his pre-shows were hilarious, the things he would say before the ride would start. I would randomly start posting pre-show moments and then people would say like, “Do you have my shout-out from this pre-show?” I became the unofficial bootlegger of the pre-show, which I love to do because I feel like if you join the ride right when it starts or right before, I almost feel like you’re missing out on a little party because you never see that again. It’s gone forever.

I thought that you have stumbled into a little cottage industry.

Especially with all the rides that got deleted.

You can make a bank if you’ve got that Jenn’s Men Tribe.

I only got the pre-show and a little quip here and there from the actual ride.

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As Peloton gets larger and more important, this is probably a portion of their programming that they might not even be keeping themselves.

I don’t know if it’s deleted forever. There was an awesome moment in a Jenn Sherman ride where her daughter showed up to ride with her in the studio for the first time and surprised her. I got most of that moment of the pre-show where she freaked out and realized it was her. Security came like somebody’s going to rush the stage. I sent her that clip, but I don’t know if they ever keep stuff like that because I’ve never seen it posted by them or anywhere else.

It’s a good question. From a data management standpoint, I’m guessing they delete it but from a, “We need to keep a record of all of the awesome things that we do,” who knows what they do?

All I know is my memory on my iPhone is rapidly dwindling. The amount of Cody albums that I have of clips and compilations, I got to start cleaning the house a little bit.

Do you have a place where you’re going to back all that up or are you going to delete?

I haven’t even thought that far ahead, Tom. Maybe the newest iPhone gives you more memory and go from there.

When TV first started, nobody kept all that stuff. It’s like, “Who cares? We’re going to do another one next week. It doesn’t matter.” Now when they do find stuff like that, people are always happy.

I did ask Peloton a couple of years ago if they had an archive and if they were keeping all this stuff. I never got a reply. I figure that’s probably some secret that they don’t want to divulge. Maybe they didn’t want to go find out.

They don’t want to deal with a million questions of like, “Did you get my shout out from the pre-roll a few weeks ago?”

I would think it’s lost. It’s too much storage to deal with.

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The other thing that I find about you is that you give a lot of high fives.

No one gives more, literally. That’s been quantified.

What can I say? I give good high fives. That was a feature that suited me apparently when they added that, whenever that enhancement was added in the app. That’s the one thing about my level of engagement in the community and the tribe. I love to encourage, to support people to build them up. I like that high five. I love to cheer people on when we’re riding. It’s easy to do and it’s such a simple gesture that sometimes people seem to appreciate.

I love it when I hop on a ride and it always happens the most on a Jenn Sherman ride. Sundays are my day. Whenever I hop on a bike on the ride on a Sunday morning and tons of high fives are being exchanged. It is fun. In my head it’s like “cheers.” You walked into cheers.

I joined the ride in the pre-show, I do a quick round for as many people as I can I get to depending on how many are there and then start getting ready. My system is like when the ride starts, I have my whole following, the people that I follow. I try to high five at least once a song or after a big push and then I go back and expand the whole leaderboard and try to go up and down as much as I can. There could be 80 people that I’m following. It takes a while to get through all those.

It’s hard because especially if there’s a bunch of milestones, which there always are on the Sunday morning ride. You’ve got to go through like, “I’m scrolling. I know. I saw them. Where did they go?”

Jenn has a workout with the milestone shout-outs and birthdays on Sunday mornings.

How many high-fives on average do you give during a 45-minute ride?

I’d say at least 90. I don’t know.

Are you getting extra arm workout from doing it?

That right-hand gets tired out, yes, the high-five hand.

Have you ever accidentally tried to high five somebody while you’re holding a dumbbell for your workouts?

That’s where people get you too. They try to high five you during the upper body. It’s like, “Really?”

I’m like, “I have the dumbbells. What do you want me to do?” I’m trying to high-five with my pinky.

I’m super OCD so it’s like, “Do I try to return it or do I wait?”

It’s hard because it’s mocking you. It’s there and you have to clear it.

It’s lingering and then more notifications pop-ups and then it gets buried further down. It’s your first world problems.

They should disable the high-five during arm work.

Some people try not to overdo with high five, like how we got Nick and Lisa Getty. They’re the OGs that aren’t super into high fives. I try to be respectful of them.

You’ve got to respect the high-five boundary.

Everybody else I bombard. It’s all right. They can deal with it. To circle back when Tom said you could quantify the number of high fives I’ve given. That was a total shock when Alex and Robin shouted me out at the Homecoming celebration.

You had no idea that you were that high up on the list?

No. Earlier that day before the party at the Hammerstein Ballroom for Homecoming, I had gotten this random email from Jayvee Nava with Peloton and she said, “Please come to this entrance of the Hammerstein at so-and-so time.” I showed up there and walked in and they said, “You’re Kenny_Bania. This is so and so Chris with Peloton. He’s going to show you what’s going on. We have something special planned. I can’t tell you what it is.” I said, “How did I get on your radar?” He said, “I can’t give anything away.” He kept it all secret. He walked me over to the stage where they were doing a soundcheck before they started letting everybody into the venue. He said, “You need to stand at this X on the floor at the center of this in front of the stage and be here standing here at 7:45 and I’ll meet you here.” Basically, the party starts when Alex and Robin come out and do their thing. We’re standing there and then I see Alex. He calls somebody out stage right for however many, like 5,000 rides, some crazy number of rides. I realized he’s going to shout me out and I had no idea what he was going to shout me out for. The spotlight comes on me and I hear him go, “Where’s John also known as Kenny_Bania?” I hear him and I’m like, “He got the leaderboard name wrong.” You put the high five hand up and he goes, “He’s given out over 61,000 high fives,” and everyone starts cheering and high fiving me. That was cool.

I think that means that you got closer to any of the instructors that night than anybody else.

You guys were in there, weren’t you?

Yes. I remember you walked up to us and took a selfie with us randomly. You didn’t say anything else. You were like, “Quick selfie,” took it and you were gone.

I don’t even remember that. I remember meeting you guys when I was riding the lounge bike at the studio and you were standing nearby and I shouted, “Clip Out.”

I don’t remember that.

I’m like, “I’m Kenny_Bania.” Crystal is probably all like, “Backup slowly, Tom.” I waved to you guys randomly when I was probably trying to get another ride in to make sure I reached a milestone while I was in town.

Do you think you’re going to be able to repeat it?

I don’t know. It’ll be interesting to see if they’re still keeping count.

Maybe you’ve inspired a competitor.

There are a lot of other big high fivers out there. The competition is stiff. It was fun. The following day when I rode with Jenn Sherman for the Homecoming ride, I was talking to her about that moment and she goes, “We were doing a rehearsal for that. When they said your name wrong, I walked up to him. I was like, it’s Kenny_Bania,” and they still got it wrong. It would have been cool if it had been her shouting out. Alex and Robin are pretty awesome too.

Is that a sports thing? What is Kenny_Bania?

Kenny_Bania is a character on Seinfeld.

I was thinking is that a Seinfeld thing? I remembered a Bania character but I’ve never seen it spelled, so I didn’t know it was spelled weird.

He’s one of the supporting characters on Seinfeld who’s this bad comedian.

He’s the guy that that converted to Judaism so he could make jokes about being Jewish.

That was Tim Whatley, Tom.

I haven’t watched Seinfeld since it was on for the first time.

That was Tim Whatley played by Bryan Cranston, the dentist who converted to Judaism for the jokes. Kenny Bania was this bad comedian that Jerry despised. He was oblivious to it. I always thought he was funny and he always had these awful jokes. Jerry in one episode, helps him with his material and he’s going, “That’s gold, Jerry.” There’s an episode, which is my favorite Seinfeld episode, where Kenny bumps into Jerry and he tells him he’s got a brand-new Armani suit that he outgrew that he can’t wear and he offers it to Jerry. Jerry was like, “Okay, whatever. I’ll take the suit.” In the end, Kenny’s like, “You can take me out for dinner some time.” Jerry’s like, “Okay, I’ll take you out for dinner.” They go out to dinner at this restaurant called Mendy’s, but then Kenny says he’s not hungry, he’s going to order soup. He’s going to save the meal for another time. They go into this big argument. Jerry goes, “No, Bania. The soup counts. Soup as a meal,” and Kenny’s all, “The soup is not a meal.” A lot of times that’s what my location field, my leaderboard name reads, “Soup is not a meal.”

We have a big Seinfeld fan here.

That had to be a Larry David story idea. It’s got Curb Your Enthusiasm written all over it.

It’s some personal story to them, I’m sure.

Do you watch Curb?

I do. I watched a random episode from the season with Lin-Manuel Miranda from Hamilton because the next season’s coming back.

I like Curb better than Seinfeld.

My Curb knowledge, I don’t have the deep Curb pull out of your ass references as I do with Seinfeld.

I like Seinfeld, but I didn’t like the Kramer stuff. The Kramer stuff in Seinfeld was too broad for me. I like Curb because it’s much like Seinfeld but without Kramer. It’s more of the cynical aspect of Seinfeld, which is fine for me.

My eyes glazed over a little. I love Larry David. He’s great. I love Seinfeld, but you guys love it more than I do. Tell us about the shirts that you made. You have to describe it first because Tom probably hasn’t seen it or he doesn’t know if he’s seen it unless it’s been pointed out specifically to him. He wouldn’t have known. There are probably readers who have no idea what I’m talking about. You have to describe it first.

You need the visual and I know I’ve sent you some pictures, Crystal. You can get a better sense. Everything that we buy now, there are some random targeted ads that pop up in your feed randomly. I don’t know if it was Facebook or Instagram, but it was this custom shirt company, custom clothing apparel company where you could put a face shot of somebody plastered all over the shirt. It’s like one face 100 times over every inch of the fabric. I see this ad pop up and this is when I’m deep in Cody World and the #BooCrew Tribe posting compilations and funny Cody videos all the time. I randomly post a screenshot of the ad to the #BooCrew page and I said, “Please tell me why I shouldn’t get a shirt of this with Cody’s face all over it made.” Pretty much everyone’s like, “You’ve got to do it.” They dared me and I ordered it. I got it. My wife took a picture of me on the Bike after I received it. They got a big kick out of it. My wife and I and son and in-laws, we went to Disney World and I worked around Disney World. I posted a picture of us in front of the castle, that traditional picture you always take in Disney World in front of the big castle. I was like, “That’s right. I wore my Cody tank here. I am 100% that Disney bitch.” People got a kick out of that.

There are other instructors that you’ve done this for.

Cody was the first and then Jenn Sherman is my absolute favorite instructor and Cody and Denis. I got a bike shortly after that. I ordered one of Denis and one of Jenn’s shirts and posted those. I was back in New Jersey visiting my mom and sister and brother-in-law. My wife and I rode in the studio with Jenn on Sunday morning and the first ride that we did with her, the Best of the Decade ride, I walked in wearing the Jenn shirt and my wife and I was on bike 5 and 6. We were dead center.

We couldn’t miss you because I was where I was riding and I was like, “That’s a lot of Jenn.”

I posted the pre-show clip after the ride. Jenn was like, “Look at this guy just slipping into town.” She was like, “Is that me all over that?” She’s like, “How are you doing Jenn Sherman, all 30 of you there?” She thought it was funny and she looked a little frightened.

I was like, “Does this end with a restraining order?”

I haven’t been served yet, so I think we’re good. I’d probably get one for Cody soon.

I think they’re okay as long as you don’t try and resell them.

That’s it for the shirts though. It was fun. I haven’t had a chance to ride since I got them to ride in the studio with Cody or Denis, but I’m going back for Jenn’s Men ride and hopefully, I’ll be able to do a Denis ride and a Cody one and rock the shirts.

I’m telling you, capture that ride. If it gets deleted, that’s a 401(k) in your pocket. I understand you have to pretend like it’s a dumb idea because of Peloton, but you and I, we know.

Do you do any of the other Peloton workouts or do you stick to the bike?

I’m mainly just the bike. I don’t have any excuse not to take it. I need to take advantage of the other content. I’m ashamed to admit I’ve never done a yoga class with Denis, which is ridiculous because he’s awesome. I’ve maybe done one sleep meditation, but I’m not a runner, so I’ve never done any of the running classes. We’ve traveled and I’ve used the app when I had to use a shitty hotel fitness room spin bike. It’s nice having that option.

Crystal, you’ve done the sleep meditation at a time or two. It was upsetting. The one time she said she was doing a sleep meditation and did you know how the room gets quiet and you can hear it bleeding through the headphones? It was my other podcast. She’s pitiful.

It’s the perfect cure for insomnia.

I was trying to drown out your snoring.

Sometimes I nod off during my other show. The joke’s on you.

You’ve said who your favorite instructor is, but it sounds like you have a few favorites.

Cody was my first ride even before we got the bike. Basically, Denis had started with Peloton after we got the bike right before and he got me hooked on it. I joined his tribe, Denis’s Menaces quickly thereafter. I had a total man-crush on him. When he came, we lived in Austin. He came to the Austin showroom maybe a couple of months after we had gotten the bike to do the little meet and greet. I dragged my wife there. She didn’t want to go, she doesn’t ride with Denis. I dragged my wife and son there. I was totally fanboying. This was when his hair was probably four feet shorter than it is now. It was super short. He’s full Fabio now with the hair at its length and its current way. Soon after that, I discovered Jenn Sherman. I remember taking a Green Day ride. Back then, I didn’t ride live. I was a totally new, super-intimidated to ride live, to open up the leaderboard. I’ve come a long way. From there, I did this on-demand Jenn ride. It was a Green Day ride. I remember posting in the OPP about it, taking a Jenn ride for the first time. She connected well with the people in the studio and with the people ratting at home.

I was impressed with the way she commanded the leaderboard and went through the whole ride. From there, I love riding with her. In January of 2018, I finally got to ride in the studio and my first ride was with Denis. A couple of days later, it was with Jenn and it was an ‘80s ride, which is amazingly still on-demand and available. I rode with her on bike 6. I wore my Kool-Aid shirt and I had University of Michigan headbands and wristbands on. I was smiling ear-to-ear. It was an amazing experience. We talked afterwards and we’re both huge Howard Stern fans. We both grew up in New Jersey. We love the Grateful Dead. She has similar interests that we vibed well.

Do you feel like your favorite tribes match up with your favorite instructors or do you have other tribes that rise to the top?

The main tribe I would say is the JSS Tribe. I have some of my closest Pelo friends who are also in the Menaces and the #BooCrew. That’s where I’d say I have many great friendships that have formed since I joined the community in the JSS Tribe. I’ve gone Homecoming. I went to the JSS Tribe party, which I missed all of it because I was busy taking a Cody ride at the studio. I had to ride with Boo and I’m getting my ride in with Cody.

It’s hard to pick your priorities on Homecoming weekend.

It was like Sophie’s Choice there. I’m definitely closest to JSS Tribe with the folks there that I’ve gotten to know well like Janet Barr. I haven’t met Howard Godden and he’s the one person I haven’t met in person.

How is that possible?

Every time I’m in town, even at Homecoming, our paths didn’t cross. He was out of town when we were in the studio. He’s one of those people I have not met yet. I haven’t met Lisa Getty yet. She wasn’t at Homecoming. A lot of close friends. Another good friend from that tribe, Nicole Rachetti, Nikki_Pelos_For_Pizza. She’s my Phish, The Grateful Dead, Peloton friend. Whenever Jenn plays The Grateful Dead, we’re messaging each other. A lot of good friends in the Menaces. The #BooCrew page, I’m probably most active of the tribe page because I’m always posting something Cody-related to that page in addition to the OPP.

What state do you live in now?

Now we’re in the Ann Arbor, Michigan area in a town called Kenton, right next to Ann Arbor. My wife is from Ann Arbor and grew up here and went to Michigan. Our folks live down the road from us.

How often do you get to the studio? It sounds like fairly often for living far away.

I wish it was more often. It’s maybe once, twice a year if I’m lucky. When I go back to visit because I’m from Northern New Jersey originally, a little town called Summit. My sister still lives there and my mom’s there. We were there after Christmas and then I’ll be going back maybe twice for Jenn’s Men and maybe hopefully Homecoming. My mom tries to lure me back now to visit. She’s like, “You can go into the studio.” The fun thing was when we rode on a Sunday morning, my mom drove in with our son, our 7.5-year-old son Jackson. She drove into the city and brought him after the football ride ended. My mom got to meet Jenn, my son also got to meet Jenn and my wife met her for the first time as well when we rode together. My son loves Cody. He loves to say, “I’m going to snatch your wig.” The first thing he said to Jenn when he met her was, “Where’s Cody?” Jenn’s response was, “He’s probably still in bed from partying all night.” I jokingly refer to Jenn Sherman to my wife as my wife from another life because another lifetime, we totally would have hit it off because we have so much in common. I took a picture of just Jenn and my wife and I was like, “My two girls right here.” She knows how much I love Jenn.

You have an understanding wife.

We have a healthy relationship.

Do you have any advice for people getting their bikes?

This would have been great had I had it when I first got the bike and had taken it. I would say to the newcomers, don’t compare yourself. Everyone is from all levels of experience and walks of life. Don’t feel intimidated when you’re riding when you see someone with crazy numbers, crazy output. Like Cody says, it’s not that deep. Don’t take it seriously. The great thing is the community because when we first got the Peloton, we thought we were getting a bike. We had no idea of the community and all the friendships that awaited us. Embrace that community. Find your tribe once you gravitate towards an instructor or instructors. Seep yourself in that because there’s a lot of amazing people and there are many great things about it and it’s so much more than a bike.

Where can people find you on social media if you would like to be found? I have a feeling you would like to be found.

I have a public Instagram, which is a lot of Cody in there, as we know. I post everything that I post to the OPP on Instagram. It’s @JohnPrewitt. I also post all the compilations. I’ve got Denis compilations, Jenn Sherman compilations. I think I’m up to part 27 of Cody compilations, all on YouTube. My channel is PrewittJ1. There is a lot of good stuff on there.

That’s a lot of cool content for people. Stuff if you probably don’t always see, especially if you’re not taking live rides.

The Cody compilations I always put out usually every Friday. Friday seems to be a good day to put that out there. People seem to enjoy it. The one thing that I like about doing them is a lot of people are riding with them with Jenn or with Cody for the first time. I love seeing the comments like, “I haven’t taken a Cody ride yet.” His Backstreet Boys compilation inspired me to ride with him. I love it. I’ve given him free promotion there, so I’m sure he doesn’t mind. I’m working on a Jenn Sherman one. I put together a couple of pre-show compilations for Cody of pre-show moments that are a lot of fun. Usually, it’s comedic relief, but whenever there’s a cool, inspiring moment or funny, I’ll post that or I’ll add it into a compilation. As I’m riding, something happens, I make a quick note on my phone, the time and the moment and then I do a quick screen recording later in the day and splice it all together at some point and there it is.

Thank you for doing that. Those moments, they’re not captured. A lot of times, we’re taking a ride. It’s nice to have it captured in that way.

It’s a lot of fun. People seem to enjoy it. I’ll keep on doing it as long as people want to see it.

Thank you so much for taking the time out of your schedule to join us.

It’s good talking to you.

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79: The Power Zone Pack Gets Promoted Plus An Interview With Jayvee Nava

TCO 79 | Official Peloton Member Page

 

The Official Peloton Member Page or Peloton groups create a community that supports each other through feedback, suggestions, and experiences. Updates and announcements can be posted through it by various administrations. Crystal and Tom O’Keefe give some information about group changes, competitor news, instructor news, and new features. They then interview the face and voice of Peloton and VP of Community, Jayvee Nava, about her experiences working with the company and moderating its online presence. Working with Peloton is an empowering opportunity, and Jayvee notes what sets working for Peloton apart from others.

Listen to the podcast here:

The Power Zone Pack Gets Promoted Plus An Interview With Jayvee Nava

What wonderful things can they be looking forward to in this episode?

We’ve got a group update. We’re going to talk about some changes to groups. We’re going to talk about competitor news. We’ve got some content updates, new features, instructor news. We’ve got a visit from the Peloton Prophet and our very exciting interview with Jayvee Nava.

You’ve got questions and she’s got answers. Before we get to that, don’t forget we’re available on iTunes. You can go there to rate, review and subscribe. You can also find us on Spotify. There’s a nice, easy way to access the show. If podcast scares you, Spotify probably doesn’t and it’s living right there. Also, don’t forget that we have a Facebook page, Facebook.com/theclipout. Go there, join the group and if you join the group, you will see our stuff in your feed more frequently. It’s a great way to stay up-to-date and it’s a lot nicer than the OPP.

If you have any ideas for people that you would like to know from on the show, please let me know. Send me an email at [email protected] and we’ll give it a shot.

I guess that’s all of that. Let’s dig in.

The group shake-up continues.

It does. It’s definitely continuing.

This is the big one that nobody saw coming.

I would agree, except for the people probably that we’re managing.

That’s a little different.

We have the Official Peloton page and the Official Peloton Mom page. Those are the only official Peloton pages. All the rest of them, The Tribes, etc. are all because we love Peloton. We have a third official page. It is the Official Power Zone Pack page.

It has been absorbed.

Matt and Denis had to leave the page, like all the other tribes, but they’re coming back because their names are Matt Wilpers – Peloton and Denis Morton – Peloton. They get to interact. There is a Peloton member who will be admining as well. They don’t do whatever they want anymore. We don’t know what that’s going to look like. There are many questions. Will they keep it closed down like they do the OPP? Will they change anything about the content that’s on it? What does this mean for the other groups that all the instructors had to leave? What does it mean?

Will there now be porn in the Power Zone Pack?

If they let anybody in, it’s only a matter of time that will happen. It’s interesting. Why? I talked to some people and I think it comes down to numbers. I know that we all love our instructors. We all love our tribes, but there were 18,000 people in the Power Zone Pack. That’s the biggest group. The Power Zone Pack is a method that has multiple instructors. It’s not just about one instructor so that could be why. I know HRI Tribe, I hear you.

The Power Zone training, is that something that other exercise and fitness outlets do or is that exclusive to Peloton?

It’s a method that definitely was created outside of Peloton. Matt Wilpers brought it to Peloton. If you remember all the way back when we interviewed him, episode one, which is a long time ago, he referenced this all came out of a book. The thing is that nobody else is teaching it. You couldn’t go to a Flywheel class and they’re going to teach Power Zone training. It’s only being taught at Peloton.

I wonder if, at some point, they’ll go and license it so other people can’t do it.

They don’t own it.

That’s what I’m saying.

Do you mean, buy the rights?

Right, to stop other people. Disney doesn’t own Winnie the Pooh, they had to license it. They don’t own Peter Pan, they had to license it.

It brings up a lot of questions because they didn’t create it, but the cool thing about Peloton is it’s the first time that there’s ever been a place where you can see your output and have your measuring output to a reason. It’s not a leaderboard like you’re saying, “I’m going to be within these specific zones.” You do this test and then that tells you what your zones are. Nobody else is using it. Nobody else has zones the same way Peloton does and then you get into the whole argument. Even if they did, every bike is different. MyZones on my bike isn’t going to be MyZones on a bike in the studio. It’s going to be a little bit different. Does it matter? I don’t know.

As more and more people try to emulate what they’re doing, it matters. That’s something if they could lock that down in some capacity, it’s something they could use to preemptively shut that down.

Will they do something with Power Zone training on the tread?

That’s very interesting.

Matt does both now. He’s teaching classes on the bike. He’s teaching classes on the tread. Now, they’ve taken over this page.

Talk about another way to get attention, what if they had a book? If they put out a book that explained Power Zones, now they’re on the New York Times’ bestseller list because you know that they would move books.

Even though there are already books out there?

I think if they had a Peloton book, they would move copies of it. It is a company that has a bestselling book.

Nothing would shock or surprise me with Peloton. They’re smart. They look at what the numbers are and they go after it. It will be interesting to see how all of this continues to evolve. Just so everybody knows, I’m watching everything very closely. I am very aware that there is a meeting coming up. I’m going to keep my mouth shut until I see what happens. I’m very curious about how this is all going to go. I’m not ready to make a prediction either way.

You are not the Peloton Prophet. You should not be making predictions.

The Peloton Prophet didn’t even want to go down this road.

That tells you everything you need I know.

Anything could happen.

Part of being the face and the voice of the company is also exposing personal Facebook to all of Peloton’s members in the beginning. Click To Tweet

There was a very interesting video released from a wannabe competitor. NordicTrack has reared its ugly head. I found this video fascinating.

Let me set the stage for you. First of all, you can find this video because one of our awesome readers posted it out there on The Clip Out Group. If you go to The Clip Out Group, Facebook.com/theclipout, you can find it. This video is NordicTrack. It has a NordicTrack trainer and he’s talking to you. He says that he’s going to help you decide whether or not you should buy a Peloton or a NordicTrack bike. He’s got them side by side in his little living room. As he talks to you, he spends a lot of time on the NordicTrack bike and not a lot of time on the Peloton bike. In fact, in front of the Peloton bike, he’s blocking the actual monitor.

I watched it and I was like, “Did they take the monitor off of there?” I couldn’t even see if it had a monitor on it.

There were other people that commented on the same thing in our group that they didn’t see it. They were wondering if they were hiding it on purpose. As I watched it with that already in my head, that’s not what was going on. It was at a weird unnatural angle of 90 degrees that no one would ever do.

I promise you that’s not an accident.

They were trying to make it look ugly and unappealing.

Here’s the thing, as frustrating this video might have been for the people who love Peloton, I think it was a master class and passive-aggressive marketing speak. He never diminished the Peloton bike. It was never like, “This bike is awful.” He was always like, “This is good, but here’s what we do that’s better.” I thought that it was structured very well to not sound defensive. It was fascinating to me the way he would say, “With Peloton, they have some extra classes,” then he would go and talk about all the things that you could do on the NordicTrack. It was identical to yoga and he would acknowledge that Peloton has it but in such a dismissive and minimalistic fashion. It sounds like what they’re doing is radically different. It’s not at all.

Not only is it not different, but he downplayed the studio. You can’t get this experience in a studio, take our on-demand classes because we don’t have any live ones.

In their defense, Peloton has said it repeatedly.

Peloton has never said it. The staff fairly had said it.

We have heard repeatedly, to be fair. That is true. Most of the rides taken are on-demands. The live classes aren’t what’s driving a lot of the usage.

This is absolutely true, but it’s the live ride competition and in the instructor interaction that drives the community, which is the real differentiator for Peloton. First of all, it was number one that did all this. They were the first one. They should get credit for being the first one to do this and come along and be like, “We did this awesome thing and the Peloton is okay.” You should look at the price because ours is a lot cheaper.

Sometimes you get what you pay for.

You have to wonder, are they going after the audience that doesn’t have the disposable income? They want to go after that audience.

Is there a monthly fee for the content?

There is not, but that’s because there’s no live content. They don’t have to pay anybody. You don’t have 8,000 live rides. You have a very small library of on-demand rides.

You’ve got to think, if there isn’t a monthly fee, they’re not incentivized to continue to create content because once they sell you a bike, your relationship with them has come to a close.

NordicTrack is also known for one new thing after another. When have you ever seen a commercial from something that they released years ago and they’re still trying to sell it? They don’t. They’re a flash in the pan. They always have been. I’m not saying they don’t make good equipment.

The company is not. They are constantly moving from equipment piece to equipment piece.

What is the long-term engagement that you can get out of this? Particularly, the differentiators that they are touting are that they have an articulating arm that they can pull the screen out. It is a nice feature, but it’s something else that can break. It just is and then they’ve got a built-in fan underneath the monitor. I’ve had their equipment before and those fans are not anything to be excited about. It’s like somebody is pretending to blow on you. It’s not a real fan. The other thing that they are excited about is that the instructor can increase or decrease your resistance. I don’t like that.

Especially if it’s not a live ride, it’s a pre-program in the 22-minute mark.

That is all it is, but what if that breaks? What are you going to do then? I also don’t like that everybody’s different. They were acting like it’s so hard to press and turn a knob and turn it up and it’s difficult to get a precise number. No, it’s not. The instructor says to turn it into 45 and we turn it into 45. It is not rocket science. It’s not difficult. It bothered me that they act like it was so difficult. In addition to that, the other thing that bothers me is that I don’t like the fact that it’s not focused on safety. Not every person should be doing the same resistance. What if you were out of shape and you’re getting on here to do beginner rides? You don’t know what you’re doing so you might pick a ride that’s not beginning and then it goes ahead and inclines. What do you do then?

I’ve got to think that there’s a way to disable that.

I think there is a way to disable it. I’m sure there is, but my point is they’re making it sound like this is a no brainer and I don’t think it is a no brainer. Quite frankly, I have seen very intelligent people ask a lot of questions that I thought were obvious with the bike. If there are intelligent people not able to use a very intuitive screen, how are they going to turn off and on this thing that’s going to make it stay on a hill?

I know something that I don’t remember them addressing in the video.

What’s that?

Music licensing. Do they have music in their classes in the same way that Peloton does?

I don’t know the answer to that. They did not address it. I assumed that there was music playing but they only show the screen. You never hear it. The only time you ever heard it was when they did address the scenic rides. The scenic rides were the best part of their entire thing, I thought.

Obviously, it doesn’t matter.

You are not bringing a NordicTrack into this house.

I’m not going to ride that one either. I will say that the inclusion of an instructor on the scenic ride I thought was a nice feature.

I thought it was a great way to do it because, for those of you who haven’t seen the video, it’s an instructor riding down an actual trail. That’s the footage you get. You still get the amazing scenic views that we get from Peloton, but there’s an instructor and not an avatar. They had some like that too. The one that I was showing that was a scenic ride, it had a person that was there and it was like, “We’re going up this hill.” That was cool. That was nice to have that interaction.

I would concur. Here’s what I found. I think the most fascinating about it. When I was in radio, one of the stations I worked for was an upstart classic rock station, going head to head with the heritage classic rock station in the market. The oldest classic rock station in America is what we were going head to head against. People in this town have tattoos of that station’s logo. I knew someone that named their daughter after this radio station. That’s the amount of passion people have for it. We never had a problem talking about that other station because we knew 100% of our listeners were aware of them. They’ve been around for 35 years at that point. We would always get excited when we would do something that would irritate them enough to reference us. We knew not all of their listeners were aware of us.

The rule in radio was always if you’re the established market leader, you don’t reference your competition, especially by name. The alternative rock station that was in our cluster was the heritage alternative rock station. They were an upstart. They would never acknowledge that radio station because they were better than that station and it was beneath them. It could only elevate the stature of that station. I find it fascinating that this fitness equipment company that’s been around, I don’t ever remember a time when there wasn’t NordicTrack pushing something. They flat-out owned, “We’re late to the game and here’s what we got.” In my opinion, that video was a tacit admission that Peloton is the leader when it comes to this piece of equipment.

I see what you’re saying. That makes a lot of sense. Peloton would be like, “Yeah.”

TCO 79 | Official Peloton Member Page

Official Peloton Member Page: The real differentiator for Peloton is the live ride competition and the instructor interaction that drives the community.

 

I find it fascinating that no one in that company either saw it through that prism or they saw that prism and they knew they had to tackle that head-on. They’re realizing that this is cutting into what they do and they know it’s only going to get worse.

I think that it was on purpose. I think that they had to do that. Honestly, it gives me a little respect for them because there are many knockoffs at this point and that’s how I view them. They’re pathetic little knockoffs. For somebody to own it, at least I have some respect for some honesty.

Peloton is Kleenex and everybody else is tissue. That’s ultimately what that NordicTrack video said to be. Even though I thought it was done well. Remember the Flywheel one where we’re like, “What a whiny, little.” The bike, did it ever even come out?

Peloton is suing them so it did come out.

I didn’t know if it made it to market. That was like, “I can open that thing.” They watch the video too, and we’re like, “They’re dicks.” That’s all you could take away from it.

He showed us everything not to do.

I do think that the tone that they struck for the most part, they did it well, but at the end of the day, was it an admission that they’re no longer the leader when it comes to home fitness equipment?

I have to say, they did such a good job on the video that I have to give them credit for it. I do think they will get a lot of people buying that piece of equipment. I don’t necessarily think they were ever going to buy a Peloton. I don’t think you’re going to have a lot of people that are on the fence of like, “Should I get a Peloton or in NordicTrack?” They will have some, but not a ton. I do think that they are going to sell a lot of that because NordicTrack has been around for a long time and people do trust it. I don’t think that NordicTrack is a bad company or anything like that. It is not anywhere even close to Peloton, but I don’t think that there’s anything wrong with getting a NordicTrack piece of equipment, period. It’s easy and accessible.

I think it serves Peloton brand because it makes Peloton look like Calvin Klein and it makes NordicTrack look like Jordache.

I think NordicTrack was okay with that. They still sell a lot of Jordache. You can’t now, but you could in the ’80s.

It makes the Peloton brand even more aspirational, but they don’t want the lesser.

I want the real thing.

There’s more new content.

There are six new outdoor runs for your running pleasure out on the app and the web. Someday, it will be on Android. It’s great because people have been talking about the outdoor runs like there’s a limited amount of them so it’s pretty easy to literally run through them. They want more because if you’re running outside a lot, it’s great to have somebody running with you. It’s like having a friend run with you. I can’t wait to do it on a regular basis.

There is also a new feature.

This has been one that people have been waiting for so long, the search function. You can go in and type in any bands and find rides with that band in the actual playlist. You can also search by the title of the class. If you know the title of the class, if it was ‘90s rock ride, you can put in ‘90s rock ride and all the ‘90s rock rides will come up. That’s awesome. People have been waiting for that for a very long time.

You’ll see if there’s any Roger Clyne and the Peacemakers.

I could. I wonder if there is, I’ll have to search for it. You can only search for it on your bike so far. It’s not out on the app or anything. It’s not on Peloton Digital yet.

We have some updates on instructors.

Matt is going to be back on the bike. Gina Mitchell told us that when she did her special tread review. He has been suffering from tendonitis, but he is definitely going to be back on the bike. We’re happy to have him back. He’s been missed.

We teased it at the beginning, our prediction from the Peloton Prophet.

The new prediction, the holiday line, I do remember that I waited a very long time for it because that was the one I was excited that had the instructor quotes on it that John Foley had teased about whenever he was on.

With the Peloton Prophet and the Stat Fairy, we should add a Peloton historian to keep track of all these for us.

We should. The Peloton Prophet says that the New Holiday Collection when it comes out, whatever that timing shall be, shall include instructor quotes yet again. I’m excited about that.

Maybe they’re starting a little tradition.

I hope so. It is a good way to start off the year because that was the thought at the time.

Inspirational.

I have no idea if they’re doing that this time. I don’t know the timing, but I am excited. I hope that the Prophet is correct.

Joining us is the ruler of the OPP, the ever mysterious, Jayvee Nava. How is it going, Jayvee?

Tom and Crystal, how are you?

I am super excited about this. We’ve been wanting to interview you since day one.

You’re like The Wizard of Oz.

Except if you’ve seen me in person.

We’re looking behind the curtain.

At Peloton, we all work hard and we have fun as a team. Click To Tweet

I am super excited to be here.

We appreciate you taking the time to do it. The first question we have to ask because I got a big kick out of all of the questions that came in when we posted it in the group. It was very clear to me very quickly that nobody has any clue what you actually do at Peloton. We see your title, but what is the scope of what Jayvee does?

I love this question because not a lot of people do know. The community team is responsible for the Official Peloton Member Page on Facebook, both on what we post and how we engage with our members in the group. We also monitor and respond to members across all of our social channels, like our public Facebook page, Instagram, Twitter, etc. In doing so, we are able to track member feedback and we share a monthly report across the company. We are also in charge of planning HRI, which is our annual member event. That is where I met you, Crystal and Tom, during the cocktail party of HRI in 2017.

You met us pre-Clip Out. You were very nice to us because we could have been wackadoodles. We’re like, “We’re starting a podcast.” If that had been someone coming up, if I was her, I would’ve had to look at my face that was like, “Sure,” but you didn’t do that.

You did it very well in your head.

I think there was a reason. I approached you guys and I came over and I was like, “I’m Jayvee.” Then I asked, “Who is your favorite instructor?” You mentioned that you did an interview with Matt Wilpers and then I introduced you to Matt.

That is my very first picture with an instructor. We did a selfie and Tom was like, “Why am I even in the picture?”

I feel we need a photo of HRI 2017 and it’s just you, Tom and Matt. Then in HRI 2018, it’s with 500 members and John Foley. That is an Instagram photo.

It’s funny, I never thought about it that way.

That’s why she’s good at social media. She’s got this down.

I do it for a living too.

Clearly Jayvee, that’s why she’s got the big bucks in New York.

That is why she is in New York in the Market 29. It’s all becoming painfully clear.

You get to hear all of what everybody says. You literally are the face and the voice of the Peloton. You usually post from yourself so it usually says your name whenever you post, which I think is cool. It’s not always just Peloton out there.

In Facebook groups actually. Back in 2015, we couldn’t post as Peloton. Part of being the face and the voice of the company is also exposing my personal Facebook to all of our members in the beginning. We’ve also realized that it makes it more relatable and this is a real person talking to our members, not just a company engaging with our members. That also helped in building our community is having someone that they can talk to. There are obviously pros and cons to that. I do like that there is someone that they can say, “I need help. It would be great if we can do this @Jayvee Nava,” but it’s been great.

On the upside, it prevents the issue of accidentally posting as Peloton.

That’s important to Tom because every once in a while, he’s like, “Did I post that as myself or as my job?”

I don’t think I’ve ever done it, but I know the one time, I was on Twitter and I made some snarky comment and set down my phone and had a moment of like, “Did I do that as my job or did I do that as me?”

The downside is she can’t ever say things that she wants to say because everybody knows Jayvee. She can’t ever have an unguarded moment.

I don’t type it. I have my moment to say what I want to say but no. I think that’s a good call out in terms of being careful about what you say. It provides good judgment, responsibility for me and to make sure that however I communicate reflects upon Peloton as well and it is not just I can say whatever I can say. It gives me, I can’t say power, but I have to be very careful and make sure that I’m thinking not just for myself, but also for the brand.

It is a giant responsibility.

You’ve been there since the very start. Tell us something that you feel has not changed since the beginning and something that is completely different.

I’m going to start with something that changed the most first and then talk about what’s still the same. What’s changed the most would be that in the beginning, everyone that worked for Peloton wore many hats. We had a small team. It was very startup-y and it wasn’t about who had the experience to do specific things. It was about getting things done and how much we can get done every day. I remember Tom, our COO, he was in charge of replying to support inquiries, chats, emails and he was also in charge of sending emails. That was early 2014. Now that we’ve grown and we’re continuing to grow and have a lot more members, the team has scaled and now we have more defined roles. I think that’s important. As the company grows as well is that we’re not juggling in doing too many things all at once and we’re hiring people to do what their experience is or what they’re meant to be doing for Peloton.

However, what’s still the same is our culture. At Peloton, we all work hard and we have fun as a team. John, our CEO, truly cares and feels passionate about our company culture. I’m not sure if you are familiar with our four core values. The first one is we put our members first. We obsessed over every touchpoint of you, our member’s experience. When we make decisions, we think about, “How will this impact our members?” The second one is we operate with a bias for action. We empower Peloton employees to take risks, fail fast and learn from past failures. Our founders believed since the beginning in giving employees, and I experienced this, the autonomy to make the best decisions for the company. If we make mistakes along the way, we learn from it and that helps us grow. We don’t want to restrict employees in doing what they feel is best, but also if we make a mistake, that’s a learning for us. That truly helps us understand what works and what doesn’t. We also don’t let perfect be the enemy of good.

The third one we empower teams of smart creative. I’m going to talk about that a little bit because you might be like, “What does that mean?” Similar to operating with a bias for action, our team here, we stay lean, scrappy and creative. When we talk about or when John talks about how we have 900 employees, we scale teams or departments that need to in order to provide the best experience. That is, field ops. Our team, who delivers the bikes and our support team, who are responsible for fixing issues when there are real problems. That also means that we hire the best people and we get out of their way. Last but not least, the fourth one is together we go far. This one is my favorite and what motivates me to do with what I do every day. We strive to build a diverse and inclusive community because as we’ve seen, we can do anything with the support, encouragement and motivation of our members. We really take that to the heart.

I love that one of your core values is one of the taglines you use in a lot of your marketing because it speaks to the riders so much and we all feel that way.

It’s got to be rough because, in a lot of ways, you’re definitely blazing a new trail. This is not a way that home fitness equipment has ever operated before. There are no steps to follow. You’re making them up as you go.

Also, we didn’t think that the community was going to be such an integral part of the company. We were surprised by how powerful and important it has become for our brand. When Dema Han started the group, we were like, “We’re getting real-time feedback here.” This will help us set the tone for everything else. If we were asking, “Who is Peloton’s direct competitor?” No one’s doing exactly everything that Peloton is doing. Not from a streaming content side, but in terms of designing the product, building the product, both the hardware and software and we are continuing to release features that are coming from our members, like feedback from members making it happen on the bike, tread and implementing that because we do care about our community and that helps us drive the company’s goals and success.

That brings up a question that one of the members of The Clip Out Group asked, which they said, “What is the process that Peloton uses to vet the feature suggestions? Is one of the things based on how many times it’s suggested?” If you get something that’s suggested a bunch of times versus something that’s only suggested a few times or is it based on something else entirely?

Feature Fridays are a real thing. Everyone from the team loves Feature Fridays. We do manually look at every comment and we compiled the requests we received, not only in our social channels but also tagging them from what we receive via email and chats with our support team. It’s support and social combined. As to what I do or what the community team does is, we do have a report that provides all of this information. They get shared with the entire company every month in each department. Each department has their own roadmap and they determine which ones we can implement based on our members’ feedback and suggestions.

That’s one of my favorite things about Peloton is how you listen. I’ve been amazed since day one that I’ve seen stuff asked on the OPP and then it feels like soon after that, “Here’s a new feature.” That’s crazy. No other company does that.

If we also think about it, a lot of companies say, “We put our customers first.” For us, we really do. It’s one of our core values and we do think about that for every decision or every feature that we make. We think about, “How will this impact our members?”

I appreciate it. Tom doesn’t get the benefit of this, but I do.

I can appreciate it in the abstract.

You still haven’t taken a ride? Have you not even sat on the bike?

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Official Peloton Member Page: The community team is responsible for the Official Peloton Member Page on Facebook.

 

Not one time, Jayvee.

I thought you were going to be able to get in a class.

It didn’t. We had with all the other stuff that ended up happening at HRI. There was not an opportunity to do that. I’m hoping that maybe when we get our tread, I can get him on the tread. That’s my new goal.

Maybe. Can we get you to commit, Tom or no?

Of course, you can.

It’s just walking. You can walk, Tom.

I can’t control my own pace. It is a treadmill.

We need to set up a Facebook Live event if it is going to happen because we all need to tune it.

She’s good at this.

I break out in sweat when I watch that OK Go video. I’m like, “I can’t. It’s too much to take in.”

We need you to be on the treadmill. We need to see you standing there. I think that will be the big moment.

I always tell people, “Do you want to hear Harpo Marx talk?” You don’t want to see Norm’s wife on Cheers. That’s the appeal.

I know I don’t have anything to say.

Crystal was saying we had readers who send in questions so we were going to go through some of their questions with you. I always preface by saying that I didn’t almost invariably screw this up, but this one is from Cece Rivera. She wants to know how you even ended up at Peloton.

Especially with it being a startup. I’m super curious about that too.

You might remember Marion Roaman. I give her the credit for this. She worked at Peloton in the early days, but one thing that not a lot of people may know is that I also worked for her for several years since I was a teenager at a cycling studio in East Hampton. It was called Zone Hampton and then it was changed to Ride The Zone. It’s still remained as an indoor cycling studio and she put me in touch with John Foley and the rest is history. During my conversation with John, I recall John is showing me his vision on a PowerPoint. There might be 30 slides. This was I think around late 2013. I started at Peloton in January 2014.

I will never forget two years after meeting him that day and reflecting on everything we’ve done so far was exactly what was happening in real-time. His PowerPoint slides were happening. He’s a visionary and I’m still amazed by that because when you go to panels and you’re listening and seeing someone’s PowerPoint size of their vision and this is what’s happening, for me to experience that in real-time was super cool. It truly made me appreciate working here at Peloton. I thought that was a cool moment and I do believe in John Foley and making things happen.

The cycling place that you started at, have you run it out of business yet?

The cycling studio was sold to Flywheel. I was part of the migration over to Flywheel. She migrated her business to Flywheel.

She wouldn’t have worked for that.

I didn’t know the timing.

She was saying as she worked there, it got sold. As it got sold, she went through the better direction.

Marion also worked at Flywheel for a few years as well.

It’s a pretty small industry so I feel like there are probably a lot of people that know each other and get along very well. I know we tease a lot, but that’s the whole other story. We don’t want to start asking questions about any legal proceedings that are out there or anything, but we know we can. On a lighter note, Meghan Yarnall would like to know, “How do you deal with all of us?”

We do love our community. I should say I love our community and without you, Peloton wouldn’t exist. Having that motivation and seeing it all come to life and at the end of the day, we’re all here because of our love and passion for Peloton. That’s how.

That is a very nice answer, but I’m sure that there are stories you could tell.

Meghan is also curious, “What is your spirit animal if you do that thing?”

I didn’t have one until I went to Maui after HRI and swam with sea turtles. I was amused. I’m like, “I think if someone was to ask me what my spirit animal is, I would have to say sea turtles.”

That’s the same spirit animal that Emma Lovewell has.

I did not know that.

It is. I loved your Instagram pictures of you and the sea turtles. That was amazing. It’s on my bucket list though.

I had to ask you guys, Tom, what is your spirit animal?

I don’t know, maybe a sloth.

That was a very quick answer. It is like you answered this question before.

It’s how I’m wired. I don’t do anything physically fast, but when it comes to that sort of stuff.

Putting yourself on other people’s shoes helps you understand the situation better and then handle it properly. Click To Tweet

What about you, Crystal?

I don’t think quickly like that. I’m not comedic as Tom is. Sloths are adorable. What I can think of is a Panda. That’s the only animal I can think of.

Sometimes she lounges around the house in a giant panda outfit.

I do, in one of those onesies.

Panda is amazing. Should we all be in our spirit animals for Halloween?

That would be so fun. We can make do one of those things on Facebook where we all post about it or that would be so cool. You should start a thing.

We’re doing that. I’m usually the one coming up with ideas and content, but I think we were able to tag team this one. Let’s check where we go far.

I’m curious how you’re going to pull off a sea turtle though.

Go to the Disney store. They probably have one. Crash from Finding Nemo.

We’ll have to see what I can pull off. Only if you promise that you’ll be a sloth for Halloween.

Whenever I was doing my relay for the Half IRONMAN in Atlantic City, he posted in The Clip Out Group that if anybody was looking for him in Atlantic City, you could find him in a realistic sloth suit.

For some reason in my Facebook feed, I got served an ad for a sloth costume and I’m like, “I don’t even know what I did.” I don’t know what the magic juice algorithms are. It’s like, “Here’s a dude that probably wants to buy us sloth costume.”

They read your mind.

You talk about doing nothing all the time and Google is listening. Going on to the next question. Gina Mitchell would like to know if you have a special darkroom at Peloton that you go in, you get fetal, you rock back and forth if you get tagged on the OPP a million times.

Unfortunately, we don’t have a darkroom here in the office. Now that she asked that question, I should definitely tell our HR team that we need one.

The go fetal room, that’s what it should be called.

It’s a great idea. I don’t have a dark room.

It’s incense and smooth jazz and because it’s Peloton, they’ve got all that startup cash. It’s Boney James and they are playing smooth jazz and hearing Kenny G. I won’t say jamming because it’s smooth jazz, but whatever the smooth jazz equivalent of jamming would be, we’ll be doing that.

Our next one is from Shannon Burroughs-Campbell. She asks, “How many folks do you have on your communications team?”

It’s not a communications team, it’s a community team. We hired a new community specialist. I’ll have a total of two people on my team. The combined social and community team compromises a total of six people. Some people might say that’s very small, but one of our core values is that we empower teams of smart creative and we stay lean and scrappy across the organization. It also forces us to be laser-focused on activities that drive the most value for our members and the business overall.

I have an ad hoc question. Is your team also responsible for those cool cards that come in the mail and tell people congratulations or encourage people to keep going? Things that are based on what was seen on the OPP?

We work with that team and we have a concierge team member who goes through the Official Peloton Member page and find stories that our members post. She works with our production and content teams to make sure. Sometimes it comes from us, sometimes it comes from one of our instructors. We work with them hand in hand. They sit on the same floor as us and they make those things happen.

It’s crazy because I feel like that’s a large part of what you do. How often does an entertainment company write a fan letter to you?

That’s one of those touchpoints that we do want to get across is that because Peloton is getting bigger, we still want to be able to touch our members via handwritten notes. We are making sure that we see you, we want to support you, we’re there for you, you are part of the Peloton family and while we can’t do that to every single person, we do try to do it. We put our members first in everything that we do, whether it’s putting out one of the most requested features that we’d gotten for the month or in terms of trying to figure out what our roadmap would look like. We make sure that every touchpoint is being thought through and that it’s adding that personal touch, even though we’re a tech and media company. To your point about saying how many companies do that, that’s definitely something that we do. It’s something that’s unique to us and that we want to continue doing.

It’s very special and I see how much it means to people. They post about it on the OPP and it’s always so touching. I am always in awe every single time I see one. Whoever writes those has nice handwriting. Mike Kyle had our next question and it’s about the OPP. He’s joking when he says this, “At what point do you say ‘Forget it’ and shut down the OPP?” There can be some crazy stuff that happens out there and I know you see that. What are your thoughts on that?

To be honest, I’ve never said that. Can you believe it?

You’ve never said anything crazy out there?

I truly believe in the power of OPP. I know that you guys call it the OPP, but we call it OPMP. It’s funny that it’s one of those terms that got passed on and it’s hard to change, but I’ve never thought about shutting it down. I personally have never. Thanks, Mike, for asking but this is how I truly believe in the power of the group.

She’s probably like, “If we shut it down, what do I do for a living? Why do you want me to get fired?” All I can think of when you said you call it the OPMP and everyone out here calls it the OPP is that it was how many years Coca-Cola tried to fight being called Coke.

They ended up changing it to Coke.

They finally gave up. They’ve used both interchangeably, but for years, they were like Coca-Cola. White Castle, for years, you were not allowed to say Sliders. When I was on the radio, we would do remotes and they would give you a list of things you couldn’t call the burgers. You couldn’t call them belly bombers. You couldn’t call them Sliders. Finally, I saw a commercial a few years ago where they refer to them as Sliders and I was like, “What is happening?”

You couldn’t call it? When you would try to order, they would be like, “I’m sorry, what?”

I was on the radio and we would do live remotes. As a DJ, they would give us, “Here are the things you can’t refer to these hamburgers as.” We didn’t call them something they didn’t like. They had thought that was fascinating. Many people call them sliders and they absolutely not. They finally caved so well.

Maybe someday it will go back to the OPP.

Our next question is from Katie Norris and she says that you’re such a good sport and she would love to have some of your Zen, especially after what you said.

TCO 79 | Official Peloton Member Page

Official Peloton Member Page: One of the powerful things that happens in the group is that a lot of members feel comfortable talking about personal stories and struggles.

 

You must be the most patient person on the planet.

She honestly doesn’t even have a question. She just says, “Thanks.”

Maybe she was asking how to get the Zen, maybe that was her thought. How do you stay so Zen in the middle of everything?

Honestly, I do try to find the good in every negative post that we see or that come through the group. Sometimes when we see posts, whether it may seem like it’s a complaint or why are you doing this and you could be working on this, I’ve seen it all. I try to put myself in their situation or in their shoes and think about, “Will this upset me if I was the customer and I truly believe in this brand? I love this brand so much that I talk about it all the time, then there’s this one little thing that keeps bothering me and no one’s helping me. This is how I feel about it.” I think especially now with social media, everyone their first go-to is, “I’m going to write a bad review about so-and-so.” It’s easy. “I can tweet about this.” It could affect the brand because if that goes viral or something if it’s terrible, that could make or break the brand. For me, when I do read something or it’s too crazy, I’m like, “I can’t believe this is even something that needs to be written on social media.” I try to put myself in their shoes and how I would feel about it. That helps me understand the situation better and then handle it properly.

Is that something that comes naturally to you or was there a class that taught you that?

It comes naturally and I put myself in how I’m seeing customers react to certain brands whenever they take away something or feel like they’re paying too much for what it is. It all comes from passion and obsession and being engaged with the brand. It’s usually not a bad thing unless it’s someone who’s just a “troll” who wants to start stuff. For that, I do see the difference. You see a difference between someone who truly values the brand and feels attached and then to make them feel, “This is wrong or I want to be able to use my bike but I can’t.” Whatever the complaint may be and understand that. If I love the brand so much, this is how they communicated something or they added something that doesn’t add any value for myself and seeing the comments come through, that helps me think about, “If that was to happen at Peloton, how would we handle it so then you can avoid having all of those negative comments on your feet?” It’s a lot of being on social media, seeing how other brands interact with their customers and things like that and then apply that to Peloton, so we don’t do the same thing.

It is impressive because a lot of people start from a hateful place. To be able to find the positive and maybe turn it around, “I’m going to put you to the test. I’m going to forward you some emails from my ex-wife.”

To see if you can find some positive.

You know who can give you a lot of good feedback is if you screenshot that and post it in the OPP.

Now, you’re just looking for hands. You turn me into a clickbait.

It would be effective.

She’s not wrong.

Clearly, you’re a glass-half-full kind of girl. Gina Mitchell would like to know, “What do you envision as the future of HRI as Peloton continues to grow, as the community continues to grow?

We’re seeing this now. Many Tribes and subgroups are already self-organizing their own mini HRI’s in your city, at our flagship studio or what our community would call it, the mothership. We work directly with our studio team based on the feedback that we see on social and how we can be better at this. Our studio team created a shared calendar with us that shows all of the group rides that are happening. We set up a process so that everyone’s being treated fairly. We want to make sure that this is something that is being organized by our members. We want their experience to be great when they come into the studio. In terms of HRI specifically, we want HRI to be special too. We do plan to only host HRI once a year and based on the feedback that we received in 2018.

It seems like forever, doesn’t it?

The last time I saw you two was several months ago. Based on the feedback that we received then, we are taking that to heart and we’ll make sure that we provide the best experience to all attendees flying across the country, making sure that they blocked off that weekend to meet their fellow members, meet their favorite instructors here in New York and meet the Peloton team. We’ll make sure that all of the feedback that we got is being thought through and make each year’s HRI bigger and better.

I can’t wait to see it. I hope we get in. It is cutthroat to get a ticket.

To put this out there, you can back us up. We bought our tickets.

Jayvee knows that.

She can vouch for us. You didn’t do a special favor and I don’t mean that they complain. I’m just saying that we didn’t get special treatment. We bought tickets through the same process everybody else did because we bought them way before we even knew we were going to be involved at such a wonderful level.

I had to buy two so I had to log in twice and beat all those people to a second ticket because I knew you wouldn’t be on it.

You got all those extra rides.

Tom, we need you to come out here.

He’d be like, “Okay.”

I do remember when you asked. You were like, “Do you already have a ticket?” Crystal was like, “Absolutely.” She’s like, “What about Tom? Does he have a ticket?” It’s a fair question.

That was the most important question like, “This is super exciting. Let’s have The Clip Out hosts. Let’s have them interview John Foley.” I was like, “Wait a second.”

Can we get them in?

It is important, but that was so much fun and thank you both for being amazing. Everyone had a great time.

Our next question is also from Gina and she says, “The community has become such an integral part of how Peloton operates in the overall experience. Have you ever considered starting your own Peloton-specific social media platform?”

She has great questions.

She does marketing if you can’t tell. She gets the whole business aspect and what’s okay to ask.

Right now, Facebook is working for us and that’s where our members organically started engaging with one another. Dema Han started the OPP and our own social platform is our touchscreen and our digital apps. We do continue to add new social talk functionality. When you purchased the bike, there were not really from the beginning, but we implemented the following feature. We added high fives for milestones and we do want to continue applying those types of social features to make the experience more fun and engaging. In terms of engaging directly with social media, Facebook is truly working. I think going back to, “Have you ever thought about shutting down OPP?” It’s been super great for us. Most of the team here are in the group. They’re reading things. It also provides that real-time feedback when we release something, whether it’s an issue that we experienced or just reading how our members are posting or when we have the Feature Fridays when we can see what our members care about the most. It truly helps us. Facebook is where our community is.

That is where everybody is. Gina has another question. She wanted to ask, “What has surprised you the most about the community and/or the company during its rapid growth?”

In the beginning, we saw these types of things. It surprised us more and more. We saw that our members were setting goals, holding each other accountable, providing feedback to us, but what has really surprised me the most is the diversity and the generosity of the community and giving each other support both on and off the bike. Some examples that I could provide will be Michael Savino’s story. He had 30 days and ten rides into owning the bike. He posted in the group that due to his wife’s medical bills, I think it’s a result of EDS which is a rare genetic disorder, he needed to sell the Peloton bike.

I do remember that. That was crazy awesome.

Members getting excited on new announcements about Peloton products is a reward for the company. Click To Tweet

Within probably seconds or minutes, two members jumped right into action and set up a GoFundMe. There’s a streamline of comments and I got tagged on it. We’re all talking about it here at Peloton. Not only did our members raise enough to obviously cover the bike cost, they ended up raising over $25,000 towards her medical bills. That’s within a total of two days, 48 hours. John was like, “Let’s do our part.” We ended up comping one year of the membership and sending him a care package. I was emailing him and making sure that this was all okay. We didn’t want to make this a big deal. That’s one of the powerful things that happen in the group. A lot of our members feel comfortable talking about personal stories and struggles because they know that everyone else there won’t judge them. They will be there to support them. That’s given, all the negative stuff that happens, that’s still what’s so powerful about the community. Everyone’s super generous even though they have no idea who Michael is.

When they saw this post, they just know that they have something in common, which is we both have a Peloton Bike. I totally feel you and this is something that will be with you. Going back to the together, we go far value and this happens more than what Peloton is aware of. We see these types of posts all the time in the community. One of our members will be right there for support. I also have to give Nuvia a shout-out here. I’m not sure if you guys are familiar with her. She is a breast cancer survivor and her mom was posting for her in the group to keep the community updated and in the loop with updates during her surgery. We, here at Peloton, were so blown away that everyone was there to give her strength, love and support. They set up a ride to honor her. That is, again, what motivates me to do what I do and what also has surprised me because I know that not only do our members support each other and hold each other accountable to keep riding, but they’re also there for support off the bike. Thanks, Gina, for the question. These are two examples.

I want to say that I appreciate how much you and the rest of the Peloton respond to that and takes it seriously. That is also part of why people respond to Peloton the way they do because there are many companies that ignore what people say and they don’t get involved the way you do. That’s super special. I hope you know how much everybody appreciates that.

I was going to say that I don’t think you’re going to hear the head of GE on a podcast getting choked up about interacting with their customers. It’s awesome that you care to that degree.

Our next question is from Rowena Orpilla. She is curious as to if you are a Filipino?

I am Filipino. It’s probably on my Facebook. If you want to be Facebook friends with me, you can add me as a friend.

It’s probably pretty cool to see somebody’s friendly face. She’s probably like, “Is she? Is she not?”

When we got the question, my first thought is like, “What place is this question coming from?”

We didn’t want it to sound like we were being offensive or anything since we’re the ones saying the question out loud.

I could also understand Tagalog which is the language. I’m having a hard time having a conversation in Tagalog, but I still understand it.

It is funny the way the mind can do that because one of my best friends, his mother is Russian and his father is Turkish. He’s the same way. He could understand it, but he can’t speak it. He taught himself Turkish so he can speak that. He could always understand it because I remember being in his house when his kid and his grandmother would be screaming at me in Russian like, “I think she’s invading something.” He would tell me what it said.

I could tell on her tone that she’s not happy.

He couldn’t speak back to her in Russian, but he could understand every word she was saying even when she wasn’t enraged. It’s easy to figure out those words.

We have another question from Billy Lenoir. He would like to know if he can be a moderator on the OPP.

You can be a moderator of the OPP, but not the OPMP. I want to say how much I appreciate the gesture of wanting to help and to answer your question since this is a Peloton Group, we have guidelines set in place to make sure every Peloton member gets treated the same and with respect. It is important to note for us or our team that we moderated the groups’ content restrictions and code of conduct by using our Peloton terms of service, which can be found on our website. That’s one of those things that are implemented specifically for the group. When posts get reported over to us, I can’t take that as, “I don’t like this post, I’m going to remove it.” That’s not how we treat the group and that’s not how we want to treat our members.

Our terms provide guidelines in terms of what’s fair, what’s part of our policy, what’s not and it’s tougher than what it seems. Sometimes, a lot of people will say, “Why is this post still here? Why is this member still here? They cause trouble. They cause this and that.” For us, we do have to make sure that we are treating every single Peloton member the same. If they’re not a Peloton member, that makes it easier for us to moderate and monitor. However, if they are a Peloton member, we do have to abide by Peloton’s guidelines and terms of service. That makes it a little tricky and it’s not because we want to keep these hateful comments. Going back to when I see things, I need to make sure that I’m putting myself in their shoes as to why they set it or why this post was created and do a lot of digging into what could have caused it.

Sometimes, it may look as simple as, “Let’s remove it for the sake of removing.” In order for me to make sure that I’m treating everybody the same, I need to make sure I’m looking into everything first and investigating before removing a post or a member of the group. We also make sure we communicate whenever someone gets removed from the group and let them know exactly, “This is our guidelines. I want to make sure whether it’s something that you violated. We all are here to talk about Peloton and the experience and keep it positive and supportive.” Going back to why we have this group in the first place, either if you don’t want to follow that and if you want to cause trouble, then the group’s not for you. Dealing with that on a one-on-one basis can also take time. I appreciate everyone’s patience whenever there’s something that starts up because we know about it, but we want to make sure that we’re treating everybody the same.

A lack of action is not necessarily inaction.

Those are two very different things and I think that’s super helpful to know. People will appreciate hearing from you directly saying that. You’re going to get some feedback on that.

When you reach out to somebody direct like that, do they normally chill out or do they double down and get jerky by and large?

For some, they’re simply not aware that there are rules. There are some cases that they didn’t know this was the OPP or the OPMP is ran by Peloton employees. Sometimes, it’s more about informing them and making sure that they know and understand. When the person replies and says, “I understand,” we hold that person accountable for all of the things that he or she will do after that. Everyone basically gets chances because we don’t know why it happened in the first place. Going back to investigating and digging into it, we want to make sure that we give them a chance. If the offensive behavior continues or whatever it may be, then that’s when you lose access to the group. At the end of the day, if the person, the member is not willing to abide by the rules of the group and want to cause trouble, then we don’t need that. It’s affecting other members who are there for positivity and needing help, support and motivation because that won’t motivate anybody.

Our next question is from Cristina Ribeiro.

Her leaderboard name is also fun, Little Powerhouse.

I didn’t even know that. I know Cristina, but I didn’t realize that that’s her username.

She starts off by saying, “I love Jayvee Nava!!” She asked, “What is the most exciting part of your job and what’s something you would change if you had the power to?”

The most exciting part of my job is meeting members like Cristina and being able to interact with our members every day and hearing about their personal and success stories. My response to that and how I replied to it, I felt passionate about hearing these personal achievements because of what the bike has done and what the community has done.

What’s something you would change if you have the power to with the magic wand to make a change?

I don’t have anything that I want to change as of now. I will let you know if there’s something that I do want to change in the future.

That was your chance to get me on the bike, but that’s okay. The next question is she wants to know as a writer if you have a favorite instructor, which we know you won’t answer, or perhaps a type of class that you prefer.

Tom, I was going to answer that. I’m just kidding.

I didn’t think you would. I thought you’d be like, “No way. I won’t tell you my favorite instructor,” because you’ve got to look them in the face.

It varies. If I have a bike in my little tiny studio apartment in New York. If I’m already in the studio, I typically take the 7:00 or 8:00 AM classes, 8:00 AM rides. Right before coming into work in the morning. Whoever is teaching those classes, I take them. If I’m riding at home, I take a bit more time in choosing because there are many good classes. I am also influenced by what the community talks about. If they’re like, “There’s a Robin 30-minute pop ride from 9:27,” I will go home and take that. I also get influenced by our community and what you guys say, but what you, Crystal, would suggest. It also depends on how I’m feeling. I would take a 20, 30 or 45-minute pop, hip hop, hit rides. However, if I am training for a race, I will take a long ride like a 60 or 75-minute to build my endurance. I don’t have a particular, it’s all about timing and what I hear from our members too.

She was also curious what you enjoy doing when you’re on that brief sliver of time when you’re not consumed with Peloton.

I got scuba diving certified. When I have the time and I can, I’ve gone to Florida twice, one is to get certified and then I did my first dive down there and then I came back and went on for more dives. That was amazing. I didn’t know that I had a spirit animal until the sea turtles. I’m now obsessed with the underwater world and I’m not as scared about sharks anymore. However, that was definitely a fear of mine and something that I didn’t want to do or didn’t think that I would do. Going back to making that more Peloton related. Whenever I do see like you, Crystal, when you did that IRONMAN, I feel proud of our members in stepping out of their comfort zone. To me, it’s like, “How could I apply that?” I’ve started to do half marathons too, but how could I apply that same mentality for other things? That’s something special that from our community when we see things like meeting up for coffee or for cocktails or races and doing good and stepping out of the comfort zone. I’ve never thought that I would do this, but with Peloton in the community, I’m going to do blank and I want that same feeling. That’s part of the reason why I did it.

That makes me think I’m going to call an audible, I’m going to go off the board and ask Peloton and their vast social media community, “Have there been any marriages because of that? People that completely met through Peloton and are now madly in love and super fit?”

TCO 79 | Official Peloton Member Page

Official Peloton Member Page: The most challenging part of managing the group is to not take things personally.

 

In terms of members, I do remember someone getting engaged and asking Robin to be there. I think they took Robin’s class in the studio and he proposed after class. Robin was standing right there. He reached out to Robin and said, “I’m going to do this after your class one day,” and it happened.

That’s pretty smart. If they will say yes when you smell like that, like, “You are good.”

You can’t say no. That’s the only one that I’m aware of. It is awesome when that happens. Sharing the same passion and love for Peloton and then getting engaged in the Peloton studio, aka the Mothership.

You can start having a little wedding chapel there to have people come in and get married. It sounds like a whole new revenue stream.

Is that another idea?

I picture all of the instructors doing the internet thing where they get to become officiants and they perform ceremonies for the riders. That’s what popped into my head.

Marla Kaminsky would like to know, “What is the most challenging part of managing the OPP?”

Managing the OPP requires a lot of patience, understanding, care and passion for not only our brand but for our members as well. The most challenging part of managing the group is to not take things personally. I think that being able to ride through the ups and downs, there’s no better feeling than seeing when we make an announcement or announce new features, our members get super excited and we see it. All the likes, the hearts and the comments that we get when we add new content to enhance and add more value into the Peloton experience. That’s a good feeling, but there are also times where it’s not all positive. I’m going back to how we went when we started this interview is that I’m also the messenger on both sides. I’m the face, I’m the voice on both sides and handle the bad stuff.

When you asked me about what do you do when you get tagged in a million times, what do you do when it seems like everything is going bad or there are all negative posts in the group? It’s tough to step back and say, “They’re not talking about you.” Sometimes it’s tough because they are tagging my personal Facebook. This is one of those moments where I have to tell myself that they’re not mad at me, but it does come across that way. To me, that is the most challenging part because as a Peloton employee and as a Peloton member and a part of the community, I do feel sometimes like, “This could be a lot. It’s too much. I care a lot.” That’s tough when you care so much, but then you don’t want to take it personally. I liked that question a lot because it helps me think about what is that part that gets tough about managing a community of 112,000 members in a group.

I don’t know how your phone is ever charged.

She has all the alerts off.

I am starting to find that balance though.

It is difficult, especially because it probably crept up on you. It didn’t start at this level of intensity.

It also required a lot of understanding of what our community wants or what our members are talking about. What did they care about? How should we be speaking to them? There are all these points that we’re learning as we go. All of those things that we had to do in the beginning are now catching up and we’re trying to figure out, “Is this something that could scale?” At the end of the day, that was all part of the history and what made this group so incredible and powerful.

Thank you very much for taking the time out of your day.

I do have one more ad hoc question. Would you like to share what your leaderboard name is if you would like people to follow you on your bike?

It is Jayvee. Follow me on Peloton leaderboard. Let’s be friends.

Do you have anything else that you would like to push or promote while you’re here, whether it be your Instagram?

Any social media, anything from Peloton or anything personally that you want to push?

No, but thank you for asking me. I want to say thank you to you, Tom and Crystal, for being such good, loyal members who go above and beyond for Peloton and the community by highlighting members’ stories on your show. I truly love being a part of the show.

Thank you. It would not be possible if you had not been so open to it. We appreciate you letting us do that.

Thank you so much for taking the time out of your day. We know you’re super busy and we appreciate it.

Thank you so much.

Thank you.

Does Jayvee have a recipe for us?

No, I didn’t ask her for one. She’s a busy lady. They are launching stuff left and right over there.

That’s true. She’s always on the go. She probably would have sent us a link to DoorDash or whatnot. Is that what it’s called? Uber Eats? Who do we have in store for people next week?

We will have Myke and Mel Yeager. I’m super excited about that.

Where can people find you?

They can find me at Facebook.com/crystaldokeefe. They can find me on Instagram and Twitter and of course, on the bike @ClipOutCrystal.

You can find me on Twitter @RogerQBert or on Facebook at Facebook.com/tomokeefe. You can find the show on Facebook at Facebook.com/theclipout. Don’t forget our group. Also, don’t forget to find us on iTunes rate, review and subscribe. We’re now available on Spotify. There’s all that. That’s it for this one. Thanks for reading and until next time, keep pedaling.

Important Links:

12: Steven Little Chucks Peloton In The F**K It Bucket. Plus, Part 2 Of Our Jenn Sherman Interview

TCO 12 | Steven Little Peloton

 

#LittleGate has hit the internet, and Tom and Crystal O’Keefe are here to break down what it means for the Peloton industry. Such a divisive and speculation-filled issue deserves a good discussion, after all. Also joining Tom and Crystal is Jenn Sherman, a long-time fitness instructor working with Peloton. Jenn discusses life for instructors, and the little nitty-gritties of the job you may not always realize.

Listen to the podcast here:

Steven Little Chucks Peloton In The F**K It Bucket. Plus, Part 2 Of Our Jenn Sherman Interview

This is Crystal O’Keefe.

This is Tom O’Keefe.

My lovely husband. 

Pick a bad day to do that.

You’re in a crabby mood. 

I’m in a crabby mood.

We shouldn’t come back from vacation ever. 

That’s true. Not coming back from vacation is called being homeless.

I know, which is why we come back. I didn’t count on you being all crabby. 

It’s not my fault. It’s Charter Spectrum’s fault.

I didn’t have any internet guys. That means I couldn’t ride the bike this morning. That’s two days in a row. I haven’t been on the bike after being out for nine days. I’ve had one day on the bike in twelve days. Not cool. 

Do you know how long it’s been since I looked at porn? It’s awful.

You poor baby. 

You have your workout. I have mine.

It’s totally the same. I don’t know where to go from there.

Don’t forget some shameless plugs. We’re available on iTunes. You can go there, rate review, subscribe. It helps us tremendously. We do have a new review.

Can you read it? 

It is from Entice18.

I wonder if that’s Nancy Tyce. 

That would make sense. I like Entice. That’s pretty. That’s a good initial combo. I wonder if her parents thought of that. If they thought of that when they named her.

We’re going to need some feedback on this one.

It’s weird on the thing, someone would look at a little baby and go, “She will be enticing.” That’s what I’m saying. Maybe it wasn’t an accident. If she’s married, there’s no way they could have foreseen that.

That would have been an impossibility unless it was an arranged marriage. We are way off-topic now. What is happening?

We are. That’s what we do. We’re still in vacation mode. Her review was, “Great to listen to all things in Peloton. Friends and family are tired of the bike talk.” We understand. “Great interviews, love listening. #GratefulMD.” She’s a doctor.

She’s a doctor who’s enticing. We don’t even know it’s a she, do we? We think its Nancy, but we don’t know that.

If it’s Nancy, it’s fairly safe assumption.

I know, but we don’t know that it’s Nancy. 

No, we don’t.

He’s crabby guys. There may not be as many jokes on this episode. I worry now. I will do my best. 

There’s the review. We also had somebody comment that there are ways besides iTunes to get podcasts which is absolutely true. Part of the reason we don’t mention it is because iTunes is 50% of the podcast market, probably even more. There are ways on Android devices to get podcasts. You can use Stitcher. I believe the Google Play Store now or Google Music or whatever you can get podcasts through their player. You can get them through Podkicker. There’s Podcast Addict. There are lots of different podcasts delivery services and we should be fed out to pretty much all of them. We went through and did all that, however you can find podcasts. If you’re not sure, go to the Google Play Store, type in Podcast Player or something like that. It should give you options. You could kick an old school and stream it off of Acast at Acast.com/theclipout, you could do it that way. You could do it old school and we could call you on the phone and talk about Peloton.

You could come hang out at our house. You had to drive or fly to Missouri. If you want to go old school, we can have a conversation in person.

If you want to go old school, we could pass notes back and forth in class. “Do you like Peloton? Yes or no? Check this box.” I don’t think that was a very well-kept secret.

I wasn’t trying to keep it a secret. 

Anyway, coming up on the show this week, part two of our Jenn Sherman interview in our most recent episode was wildly popular. It’s our fastest downloaded episode ever. Thank you very much for that. Don’t forget if you have friends that like Peloton that maybe aren’t familiar with The Clip Out, you should tap them on the shoulder digitally. Somehow, it sounded dirtier when I said that. You should digitally manipulate them and let them know about the show so you can share it. It’s another feature of Peloton that you can share with your friends to make them go, “Jesus Christ. We get it. We bought a bike.”

You could do that too. 

We have part two of Jenn Sherman interview. We will have a recipe.

One of the appeals of Peloton is getting to have multiple instructors. Click To Tweet

There is no recipe. 

Jenn Sherman only sends this one recipe, that lazy?

She’s busy. You back off to Jenn Sherman. 

She didn’t know that we would split up her interview in the two parts. Make last week’s recipe, but with chocolate or something.

We’ve got some other things to talk about, anyway. 

I believe you’re referring to leaderboard name, Little Gate. Is that what they’re doing? It’s a hashtag. Sometimes there’s a hashtag or the leaderboard name. How am I supposed to keep all this straight?

If it’s a hashtag, then it’s a hashtag. If it’s a leaderboard name, it’s a leaderboard name. 

Maybe somebody changed your leaderboard named to Little Gate.

Even if they did, that’s not what we would be talking about. We’d be talking about Little Gate.

It makes him sound like a Native American, Chief Little Gate.

Somebody’s going to make a meme for that now. There’s a lot of Steven Little memes out there. That would be a good one.

That sounds like I could get offensive pretty quickly.

I feel like Tom Labelle or Colby. I feel like that’s something they would do. If they’re so inclined, make a meme but don’t be offensive when you make the meme. We have some news to discuss. 

Steven Little, I always want to say he’s no more. He’s still alive. He’s not going to be working for Peloton. He will be alive in places that aren’t a Peloton.

Blinked to be exact. Are you familiar with Blinked?

His wife owns it and it’s an app I can’t get on an Android.

That makes it completely inaccessible to me until they roll it out at some point. 

We were on a family plan.

I was letting them know that.

I figured they knew we were on a family plan. It’s getting serious. We took the jump.

We made it that far. He’s crabby. Are we jumping into that? 

He’s going to work.

He’s going to lead the fitness division of Blinked. 

I still don’t fully understand what Blinked does.

It’s a recommendation service. It’s like Yelp. I don’t know because I haven’t used it. That’s how I envision it. If I’m giving you something to think of it similarly to, it would be Yelp.

Yelp for what?

For all kinds of things. Apparently, they’re going to add fitness to their platform and that’s why they have him. I know he would put things on Facebook that he had recommended through Blinked so it could be anything. There were times that he recommended Crickets, for example. That was a big thing. There are times that he recommended restaurants, desserts or fitness gear like a heart rate monitor, things like that. It could be about anything. I wish we could’ve had him on the show. I would love to ask him all these questions, by the way. I don’t understand how that needs an entire division to be headed up. Is that because there’s some money flowing back and forth? As things get recommended, there’s money for that and that’s why it needs to be managed. To me, you could recommend anything. If you need a division to head it up, then that implies in my head that you would be pushing certain products more than you would be pushing others, which means that it’s not being recommended. 

It’s not a review service, it’s an advertising platform.

I’m confused and I would love to understand it better. 

I am also confused.

If anybody out there has used Blinked and you have some insight, we would love to hear that. We did reach out to Steven Little. For anybody who’s asking, get their selves that question.

Before we get to that, we should back up. A lot of people were very upset because he kept disappearing from the lineup of upcoming rides. It was unfortunate because there were some people that had planned home studio rides that are in studio rides. I know Rhonda, who’s a huge Steven Little fan.

There was Megan, she had like a train ride. She was trying to find out, “Do we need to cancel this?

Peloton went silent and wouldn’t answer anybody. They were getting very frustrated, which I get. I also know that Peloton was in a prime position where they knew what was going on, but they couldn’t say anything yet. I’ve been in that position, where I’ve had a concert that’s getting canceled that I know it’s getting canceled. People are asking me. “Is this getting canceled?” I can’t officially tell them that yet. I don’t want to say no and then lie to them and come back two days later and be like, “Now it’s canceled.” You’re like, “I don’t want to do.” You have to hang tight. I also get that if you had a train ticket or a milestone ride that you had built around Steven Little, that it has to be maddening.

I get both sides of that. I felt a lot of sympathy and empathy for fellow writers who were waiting to find out what was going on. I also could understand that, from Peloton standpoint, there are lots of HR considerations. I don’t know what the specific rules are for New York, but I do know that every state has very clear rules about what you can and cannot say. It can be very tough to walk that line. Even if you take the HR considerations out of it, it’s allowing that person to say their piece, their own way, with dignity, and giving that person respect and privacy. That’s tough because here we are in a very public forum. Steven Little and all the coaches are in front and center. We feel like they’re our friends, working out with us and they enjoy working out with us as much as we enjoy working out with them. We feel like we’re entitled to that information, but we’re not. It made me feel sad to watch people get as upset as they did at Peloton. 

Even though I understood in a lot of cases, especially if you were making a special trip, those are the people realized. The other people, “You pick a different rider for a day and you’ll be okay. It didn’t disrupt your life.” At the end of the day, it sounds like it was a choice he made. It’s not something Peloton did. It was a decision for whatever reason he made. If the dude doesn’t want to work there anymore, the Peloton can’t chain him to a bike.

TCO 12 | Steven Little Peloton

Steven Little Peloton: If you are really looking for a shoutout from your instructor, the leaderboard is growing immensely by day, so it’s getting much more difficult to scroll around and give those shoutouts.

 

Nobody would want that, except for Rhonda. There’s a lot of readers who would like him change to a little bike, but that is a different reason altogether. It’s sad that he’s leaving and a lot of people were put on the spot. I’m sure he had his reasons for not coming to people publicly prior to that. He had a lot of soul searching to do. I personally think this has been going on for a while. 

That’s why I said, “Let’s talk about the other part later.” We reached out to him a while back and he seemed very eager to come on the show.

In fact, we were discussing topics like we were good to go. 

Ironically for everyone out there that was so angered by Peloton’s radio silence, Steven Little went radio silent with us and stopped replying. It’s a tactic both sides have used although one a little bit more publicly and affecting infinitely more people in us.

I’m sure he had his reasons for doing that. He didn’t want to share with us his plans because that would be rude to everybody else he hadn’t shared them with which I get. For anybody who might be wondering, based on the timing of the silence, this has been out there for a while. I’d say a few weeks.

It took a bunch of vacations. If you know you’re leaving a job, what do you do? You burn through all your vacation time. That’s not a Peloton specific thing. That’s what people do. “I got two weeks. I’m going to take that and then put in my two weeks or whatever.”

I would like to get on my soapbox for two seconds. I have seen a lot of people guess why he left or think it’s somebody’s fault in particular or of certain reactions, fault. Something happened or didn’t happen at Peloton. I don’t know. It doesn’t matter. In my mind, everyone should approach this as it was a decision he made and the company made together if nothing else. It’s none of our business. Let’s not all waste a lot of energy on that. Be nice to each other out there on these discussion boards. Be respectful. There are lots of people that are going to miss this guy a lot. He was a huge part of so many people’s fitness journey. We should be respectful and supportive of that.

He was one of the instructors. When people first came to Peloton, he resonated with them.

He’s quirky and he’s very blunt. He says it as he thinks it. He also doesn’t appear to cater to people or politics. That’s appealing. 

The other thing to remember is that with a finite exception, you didn’t buy the bike for Steven Little. There’s a couple of people that did but, by and large, you bought the bike and then you discovered Steven Little. It’s not the other way around. You’ll find another instructor and there’ll be fun. Think of it like a weekend update. Chevy Chase is going to be on weekend updating. Who could ever replace Chevy Chase? The next thing you know, the quote of the week is, “January girl slut.”

They need some time to process and to mourn. It’s like any loss, they needed some time. They’re out there airing their grievances. You guys go right ahead and do that. Anybody who’s got a problem with that, don’t respond, skim on by it. You don’t need to say anything.

In the meantime, it seems like a lot of people are migrating from heart rate training to Matt Wilpers’ Power Zones.

They are. Peloton does need to pay attention to the fact that so many people seem to love the structured training that Steven Little gave and that Matt Wilpers continues to give. That is not to take away from any of the other instructors.

That’s why you have multiple instructors. That’s one of the appeals of Peloton. If you’re in the mood for a fun ride, they’re out there. If you want something a little bit more structured or scientifically minded and crafted, you had heart rate training, you have Power Zones. You can toggle back and forth. It’s great that they have all these different avenues that people can explore.

It reminds me in response to the huge influx of interest on Power Zone training, they have started a new tribe. Jacque Cincotta, Elizabeth Wiley and I know at least one other person that I cannot remember off the top of my head, they started a whole new tribe. It’s a new page on Facebook, it’s not a tribe, but it’s the Power Zone Tribe page. They discuss all of Matt’s teachings. There are links to his Cadence blog. There are links when he appeared on The Clip Out, his interview about Power Zones. Everything Matt Wilpers related that you could possibly be interested in is out there. It’s a great place to be. For anybody who’s a little tired of some of the drama on the OPP, it is drama free for now. If you are a drama person, take it elsewhere. It’s a great group.

If you’re looking for more information about Power Zone, you can go back to episode two. Matt Wilpers discusses them in depth. We’re talking about all the different things you can do on Peloton. I find it interesting. When we were on vacation, we stopped by a Peloton store. The one in the Cherry Creek Mall in Dever. It’s very fancy. I felt like they were following me around the store, it’s like I was going to put a bike in my trench coat, they are fancy.

They were trying to bike in the car. It’s what they were doing. 

I thought it was interesting, but sometimes I wonder if the people in the store know what they’re doing but get the full appeal of the bike. I noticed that they were pushing like there are these scenic rides you can take.

There are a lot of people that like to do the scenic rides.

I have no doubt. It’s interesting that if you’re on the Facebook page and all the different groups, I’ve never heard anybody say once anything about the scenic rides.

The lady that was in there looking at the bike, I wanted to go over to her and be like, “This is so great. You don’t even know you need to buy this bike right now and here’s why. Forget the scenic rides. Here’s the good stuff.” 

The lady that was in there, she had on her athletic way. She was clearly in shape, not trying to be pervy but she was in shape. She was clearly athletic. I’m like, “This lady isn’t here for scenic rides.” You sell scenic rides to the chubby guy like me like, “You can look drive by donut shops.” To her, she doesn’t want scenic. She wants something that’s going to kick her ass.

I thought that was interesting too but we did walk in midway through the conversation. She may have specifically asked about those. 

She might also have a fat and lazy husband. Is that what you’re saying?

I wasn’t going to say anything. 

You certainly did and say. “What?” Anyway, if you’re looking for someone to replace Steven Little in your training regimen, if not in your heart, you could check out Matt Wilpers.

You could and don’t forget we have those two new instructors started. I believe it’s Dennis and Emma and all the ladies are digging Dennis. 

It didn’t seem like he is a Winchester to Steven Little’s Frank Burns? A new character that’s different but there to fill the same role. It’s not that Steven Little was like Frank Burns.

I know what you’re saying. They both have the chiseled jaw and the rugged good looks. 

Did you say he was hot?

No. 

That’s what it sounds like to me. All I said was somebody was in shape.

He’s in shape. He’s a spin instructor.

When you spend a lot, does it make your jaw chiseled?

If you’re lucky. 

Maybe more rugged.

No workout relies on music as a backdrop the way indoor cycling does. Click To Tweet

Do you want to get on the bike and find out? 

I believe the term you used was rugged, which I know is code for, “Throw me around like a ragdoll.”

You were watching porn. 

Take home rider invasion became hole rider invasion.

We ladies wish.

Next year, you’ll be showing up in your catsuit.

No.

I will.

I would never have that confidence 

I’ll be there in a catsuit.

Will you?

Yes.

You can ride the bike?

No, my tail would get caught in the wheel. There are two new instructors. We’ll be prattling on for a while. Perhaps we’ll discuss in the next episode in more detail about the two new instructors.

We should jump into the interview.

We should. This is a part two of the interview. The first one was part one. It was very popular as well. It’s our fastest downloaded episode ever. It was a little lengthy. We got talking which is great. She gave us a lot of her time and we were very appreciative of that. Without further ado, because we’ve been doing up to place, here is part two of our interview with Jenn Sherman.

I am who I am on the bike. I’m a little bit of an open book, maybe too much information at times but that’s not contrived. That’s who I am. It’s organic. Stuff comes out of my mouth and it shouldn’t. Sometimes, I will watch a class back from time to time. I will tell you, as a little side note, that people might find interesting. I despise watching my rides back. I’m not talking about the old footage from years ago. I’m talking about I despise watching what I did this morning at 8:00. I can’t watch myself. I will do it from time to time because it’s always a good, useful tool to try to always get better and looking at things that I could do differently and whatnot. I’m glad that everyone does love the stories and they love the little bit of chat. The feedback has been great. I’ve continued to be who I am and not make any changes there. When I watch myself back and I listened to myself tell those stories, I want to shoot myself, just so you know.

I’m sorry you feel that way, but we all enjoy it. I have a question. When you talk about how you’re very much yourself on the bike, what do you think of, “JSS is magic?” What does that mean to you when you hear other people say that? 

That has taken on a little life of its own. Has it not? My dear, I will call her a friend. She’s a friend to me at this point, Lisa Getty. She came up with that little hashtag, that little line and it had a little snowball effect. I’m trying to get used to being comfortable with things that make me a little bit uncomfortable. I’m not so good at receiving compliments, believe it or not. When people ask me about the JSS has magic, all this stuff that is starting to happen as this community grows and as Pelo nation gets larger every month, there are more and more accolades and attention. I’m learning to embrace it. Believe me, it’s a blessing. I’m so thankful for all of it. It’s all a little bit uncomfortable. I try to have fun with the JSS is magic. It’s a fun little thing now that I can even joke around and make fun of myself like I’ll say something to a writer and then it’ll be, “That’s so funny that she said that.” I said that thing earlier and then, “JSS is magic.” I know things that I’m magic. I take it all in Jess, but it’s all amazing stuff. I don’t take it too seriously but it’s pretty cool. Thank you, Lisa Getty, for that one.

I’m sure it has to be a weird, surreal experience that you’re going through in terms of, you didn’t set out to be a spin instructors thinking and maybe I’ll become a celebrity of stores.

It’s funny because when I reflect back to that earliest conversation, that very first cup of coffee that I had with John Foley back in May of 2013. He may not remember this. He talked about Peloton and the vision and where he pictured it going. He said, “I want to hire a roster of instructors and you guys are going to be celebrities. How do you feel about that?” I looked at him like, “He was out of his mind.” I looked at him like he was crazy. I’m not in it for any of that. I certainly do not look at myself like that at all. Can I stress that even more? I can’t stress that more strongly. I’m saying that in capital letters with exclamation points, like not at all. I see myself in that light in any way. That said, I’m starting to see what’s happening. It’s strange. It’s surreal going into restaurants, being spotted on the street or being out with my family and getting stopped.

It’s all amazing. It’s not at any level at all, by the way, where it’s uncomfortable, intrusive or bothers me. Let’s set the record straight. For me personally, I can’t speak for any other instructor. It’s happening and it happens frequently, but it is not at any level yet at all where it’s bothersome, annoying or intrusive. It’s all been fun and nice but it’s happening. I noticed it when I was away with my family over Christmas vacation. We got to the airport and someone noticed me on the Chuck in line and then on the TSA line. When I was walking to my gate. I had riders at the gate and on the flight. We got to the resort in Mexico and every single day there were new Peloton riders arriving that were excited to come up and chat with me. That was a real intense dose of, “Holy crap, this is real.” My poor kids that are like, “Mom, you’re so annoying.” A whole lot of that.

Next thing you know, you’re having a private dinner in Rome and Bruce Springsteen walks over to your table and he’s like, “I hate to interrupt but.”

Let me say something about that if I can. I admitted to you on this podcast that I am a little bit of a celebrity stalker. I love my celebrities. I’m as fascinated with celebrities and pop culture as the next person. I’m not going to lie to you, not even for a second. When I think about these celebrities that have our bike, it’s not private info. You guys know that Ellen and Michelle Obama’s got a bike and there’s a ton of celebs out there that have bikes now. That is crazy town. I don’t know who they’re riding with, but there are only ten of us. I’ve got a 1 in 10 shot that someone cool is taking my class and I don’t know it. That thought is a little bit of a bug out. I’m not going to lie. That’s a little bit of a thing. None of them may have discovered me yet. I have no idea. I don’t know. Ellen DeGeneres would like a sing-along ride. That’s all I’ll say about that.

That’s a fair theory. 

I know that she’s discovered it. I don’t know that she has any idea what that is. I am pretty damn sure that she would love a little sing-along ride. That’s what I think.

I joined Twitter because I was doing this podcast. Tom likes to make fun of me because I followed immediately Ellen DeGeneres and Peloton. I’m going to tweet Ellen and I’m going to tell her she needs to take a Jenn Sherman sing-along ride.

I would appreciate that. That’d be great.

Have you had to do any of your classes with famous people in studio?

There’s a tiny bit of that. No one like worth mentioning. If I had someone awesome ride with me but this whole interview would be about that especially for VIPs and celebrities. I’m not saying that none of them will ever come into the studio and take a ride. Most likely, this bike is a dream come true for celebrities. They can’t get out of the house and take a small boutique fitness class in LA or New York or wherever they live. I am sure it’s got to be a reason why they’re loving it and enjoying it so much. I don’t expect that many celebrities will walk into the studio to ride. Although, did you hear that Justin Bieber did come in for a smoothie?

I did hear that. I saw it. If somebody mentioned it and I was like, “What just happened?” They were like, “He didn’t take a ride. He came in for the smoothie.”

He was thirsty and he popped into Peloton and he went over. If you guys have been to the studio, we have that amazing coffee bar in our lounge and he was accompanied with his bodyguard apparently. He ordered a smoothie. I’m telling you everyone that he ordered a PB and Jenn Sherman smoothie, that’s on the menu right now. It’s the best damn smoothie on the menu. I’m assuming that he did order that.

Segueing back into bike stuff more specifically, what is a good way for someone to get a shout out? Is there something you look for specifically? This is something that’s very important for people and they would like to know.

If you ride with me often, you will from time to time hear me call out a screen name that does not deserve a shout out. Let me define what that means. When your leaderboard name is Crystal O’Keefe. If you had chosen CK8146 as your leaderboard name, you can pretty much guarantee you’re not getting a shout out from me. Not for any other reason than it’s not easy to say. It doesn’t stand out. I always say to people, “Come up with something that will catch your instructor’s eye if you are looking for a shout out.” Unique, witty, cool names always stand out for me. When I see a series of letters and numbers she mushed together, my eye doesn’t even see it. Every once and again when I do see one, I will hopefully make a joke and I always say, “I’m half kidding with you, but you should quickly change that screen name to something that’s going to catch our eye.”

If you are looking for a shout out, the leaderboard is growing immensely by day, so it’s getting much more difficult to scroll around and give out those shout outs. I always say to people, “I’m great about reach out to me, let me know what you’re celebrating.” Even if you’re not celebrating or a milestone, maybe I’ve been going through X, Y and Z, and I have found this bike or I’ve had a rough week, whatever it might be. I’m receptive to those kinds of messages and I’m open to any of that. If I get a message from someone and I know they’re going to be riding with me that week, I will take a moment to try to find them on the leaderboard, to give them a little extra love during that ride to try to push them through. It’s reaching out for them.

TCO 12 | Steven Little Peloton

Steven Little Peloton: So many celebrities have bikes now. It’s crazy town.

 

If push comes to shove, they can always change their leaderboard name to something Springsteen-related.

That would work too. By the way, there are several that have Springsteen-type related names. Those people get mega shout outs.

Where does Clip Out Crystal land? Is that a good one or not? 

Do you mostly ride on demand?

I have been lately because I’ve been riding. I’ve been trying Matt Wilpers’ six-week training program. 

You’re a brave woman.

I went straight to advance. I saw that Steven Little started adding in running. I tried to mesh his plan with Matt Wilpers. I’m running twice a week and I’m taking the on-demand classes. I get to do your classes on the weekends. I didn’t get to do it this weekend.

You’ve been so kind and wanted to interview me. Some are going to think that I am saying this is a little suck-up move. You have a great leaderboard name. It flows. It stands out. It’s clever and cute, Clip Out Crystal. That is a leaderboard name that would stand out. Are you not getting shout-outs from my other instructors because I’ll have a talk with them?

I changed my leaderboard name because I thought it was a boring name. To your point, I felt like I needed to change it. I was looking for a good name and then when we decided to do the podcast that was a good time to change the name. 

This is a great name. This one stays.

This one stays, got it. I feel better about it now. 

I can take credit for your leaderboard name too since I came up with the show title. 

Let’s not get crazy over there. 

Give him credit where it’s due because it happens to be a great podcast name. It’s a great leaderboard name. It’s here to stick.

I see that a lot of instructors have their clothing line. Is that something that you see in your future? 

The way it works now with Peloton, we each do our collection. I was the first instructor, you would call me the guinea pig. It was Joe Foley who runs our retail department or area. That’s John’s wife, amazingly awesome person and doing a great job with our boutique and our clothing line. I’m giving her a little love and shout out. She came up with the idea that each instructor would have their own personally designed collection if you will. That began on 2019. It takes time to sit down and come up with what pieces you think you’d like. It’s how you’d like them to look.

It’s what you want them to see if you want any graphic wording or logos and things like that. Every instructor does their collection for Peloton. I believe we have made it all the way around and everybody’s collection. We have all debuted our first collection. In fact, I received an email from Jill not long ago telling me I should start thinking about what I want to do next because after summer, it’ll be time to sit down and start designing my second collection. In terms of my clothing line on my own. I haven’t given that any thought. Anything I’m doing is for Peloton and would wind up and land in the Peloton boutique.

You’ll have to give everyone a heads up when that happens. 

They’ll promote that all over the place.

I can’t wait. I think that you have the most fun rides because you do have such great music. 

That’s a compliment, thank you.

If I’m in a bad mood, your rides always put me in a good mood. I always end up happy. How do you keep the music so fun and entertaining? 

That’s the easiest part of it for me. I can say that quickly and easily that answer comes right to mind. I mentioned when we started talking about Bruce, music is a major love of mine. I had a love affair with music. It’s like the background and memories in my life, connect to music and songs. It’s something that’s been an enormous part of who I am my entire life. The music portion of this whole thing is how I fell in love with indoor cycling in the first place. When my friend took me to my first spin class to a local instructor out by where I live, who played amazing music, I connected to the music that he was playing. There are all kinds of workouts out there. We can go on and on about the many different workouts that are out there but there is no workout that relies on music as a backdrop the way indoor cycling does. The music and the playlists are the most fun and the easiest part of this for me. I don’t want to say it’s what it’s all about for me, but it’s part of what brings me such joy to teaching on the bike. There’s no great ride without a great soundtrack behind it. I always tell people when they ask me a little more and they want to learn a little bit more about playlist thing. For me, you don’t take songs 12, 13 songs and throw that together.

That doesn’t work. There is a methodology to what at least the way I build a playlist taking people on a journey, understanding musicality and rhythm. I do have that as a little talent of mine. I’ve got a whole lot of rhythm. Hearing the beat and knowing breaks in a song. The right time to push and pull back. How certain songs can take you on that incredible climb and get you back down the other side. There’s a lot that goes into it. Maybe not for everybody but for me, certainly. I can agonize over a playlist because I love the music that much. There are days where it comes together quickly. There are days depending on what that playlist is. If it’s a theme ride or whatever it is, I can spend hours on a playlist and pull songs out and throw new stuff back in. It’s sequencing and linking it together. That makes it all work for me. I hope that part of shows. You can see it when I teach on the bike. I’m so lost in the music and the ride itself. It all comes together. It’s all one thing.

It absolutely does.

It reminds me of scheduling music and radio. The good music directors would sit there and be like, “No, you can’t play this into that.”

You are not allowed to give her other job ideas. She is perfect at this job.

She’s going into technology that’s on the upswing radio. I might as well tell her to go like, “Have you ever thought about being a blacksmith? There’s a lot of future in that. You can be the town’s Cooper.” Is there a playlist that’s especially memorable or sticks in your head is something you were like, “Yes. That’s the one that they will talk about in my obituary.”

They are all prizes in my eyes. I take such pride in my playlist. Go back to the days of the cassette tape and I was the queen of the mixed tape. It’s no wonder that I’m doing this for a living and I playlist all day long. It’s something that I did as a kid. I made those mixed tapes. It was like, “If you could score a Jenn Sherman mixed tape, you were psyched.” I could’ve gotten into business. When we did away with the day when the cassette tapes were done and gone and we moved on to CDs. Fast forward ahead, we moved on to iPods. If I could tell you, I would be such a wealthy woman if I charged money for the amount of iPods that I loaded up for friends and friends of friends out of the goodness of my heart. When you ask about the music and how do I keep it so fun and entertaining, it’s because I love it so much. That’s what it is. I’ll admit, I’m selfish. I play what I love and I guess thankfully for my riders, I love a whole lot of stuff. I seem to be me because of when I was born and my age and the music that I grew up with as a teenager that shaped and molded who I am. You’ll hear like, “She’s the rock and roll girl. That gets thrown around a lot.”

I have no issues with that because I love my rock and roll. I am a rock and roll classic, rock and roll chick at the heart of it. What I don’t like about being coined as the rock girl, especially if you’re new to the bike and you’re not familiar with my rides, I love hip hop. I love pop music. I’m doing a Bieber Ride. I’ doing a Justin Bieber ride on Thursday and I couldn’t be more excited. As much as I’m known to be the rock and roll girl, I want to be known as the music girl. That would make me happier because I do love it all. I play it all. It might seem strange to weave together a playlist that can have Chance the Rapper and it can finish up with AC/DC. Somehow I like to think that I weave it together in a way that it works. It’s very easy for me to keep that part fun and entertaining.

It works, I assure you. It’s good. 

The singing on the bike, I might have to curb the singing on the bike. I was trying to think if I might have to.

You can’t stop singing.

As many people that say no, I bet there are so many that don’t even take my rides because I sing. Do you ever think about that? I love the music too much. I can’t help it.

That is job security for the other instructors. 

There you go. 

Certain songs can take you on that incredible climb and get you back down the other side. Click To Tweet

You’re given back.

You don’t have any beyond-the-ride content right now. Why is that? 

I’ve seen on Facebook recently, there have been some people asking about that. It’s gone under the radar, I felt. I thought it went under the radar for a little bit. Maybe it wasn’t under the radar. For no other reason, I haven’t pushed to do it. It’s the first time I’m saying that. It’s more of my decision than any others. That’s not to say that I’m not going to possibly begin to do it, but I feel most comfortable on the bike. That is organic for me. I feel like I’m an expert in that. I would hope to think that people would consider me that I am. There’s no real reason. There’s no real drama around it or I’ve been told that I can’t or I shouldn’t. It’s not something that I have pushed that hard far. That’s pretty much the way I could describe it.

Do you have a bike at home? If so, do you touch it or when you go home, are you like, “I’m done, I’m at home now?”

I do not have a bike at home. I have considered purchasing the bike for my home. People would wonder if we have bikes or we were given bikes. I don’t have a bike at home that was given to me by Peloton. I would be happy to spend every dollar that bike is worth to have the bike at home. I don’t and I have contemplated buying the bike to have it so I could do some work at home and work out some things on the bike. I don’t live in the city so I can’t get over to the studio as easily as some of the other instructors. For that reason alone, it might make sense. You did hit something on the head. I do a lot of riding and I don’t know that I would come home, hop on, clipping and take rides. I don’t know that I wouldn’t because I admire this team of coaches greatly. There’s some amazing content on that bike. We don’t get to take each other’s classes which sucks. We’re all working so hard. I don’t want to speak for anyone else, but we’re pretty tired at the end of the day, especially when we’ve taught back to back classes, etc. All of us are busy with our lives, our families, our spouses, our children, and all that good stuff. I don’t know how often I would be clipping and ride, but it might make some sense to have it here for me to be able to get better at what I do for all of you.

That makes sense.

What would your leaderboard name be then? 

I’ve thought about that. Spin To Breathe, Spin Is Life. Maybe, I’ll play now because JSS and magic and all that stuff has taken off and taken on a life of its own. I’ll play on a JSS Is Magic or something like that. I would have to come up with something creative. Here I am, cool and creative. I would make sure that I did. I’m the first one to tell someone to change their leaderboard name and I’ve got nothing for you. I’m not sure. They would be so much pressure for me to have a cool leaderboard name.

She’d be like JS319.

That is what I should do. Come out with a whole bunch of letters and numbers. That’d be great.

Hit your keyboard at random like FDSA&. 

Luckily, I don’t have to come up with a leaderboard name yet, but when I do, I’m going to run a couple past you and you’ll let me know what you think.

You got it. 

Clip Out Jenn.

That would be such a cop-out. That would be like stealing. You see all these people are up in arms when their screen names get taken by someone else. You see that stuff that goes out on the Facebook page. They took it out. It does get heated. I’m a smart girl. I try to stay out of the heat.

I don’t blame you. Thank you very much for taking the time. I know we occupied a lot of your evening and we greatly appreciate it. 

Thank you so much. 

This was a lot of fun. This was awesome. Thank you, both of you for even wanting to have me on. What did I say to you, Crystal? Who wants to listen to me talk? Nobody. No one wants to listen to me for ten minutes, but here we are an hour and 22 minutes in. Thank you, guys. You made this easy and fun.

You’re welcome. It’s very Pavlovian. Just hearing your voice, my wife has been peddling in her chair the whole time. 

That would have to be a part of my leaderboard name. Now that I’m thinking about it. JFDI would have to be in there somewhere.

That’s a good one. I love all the JFDI, the TSTM, they’re all good. You’ve got some good people coming up with some stuff for you. Those are all awesome. 

That is for sure. It is all good stuff. Thank you both again so much. This was really great.

You’re very welcome. Before we go where can people find you?

There are a couple of places. You can always reach out to me on my personal Facebook page. I know I’ve reached the limit. We discussed that. You can always send me a message there. I check that frequently and I always make a point to get back to people. You can also message me at the Jenn Sherman Peloton page. The Peloton sponsored page also has an inbox. Feel free to write me there. I would love it if you would follow me on Instagram, @PelotonJenn. You can write me a little message there as well and I can always respond there too.

In case you or the readers don’t know, even though you’re at your friend limit, they can still send you a friend request and Facebook will automatically make them a follower of your page so your stuff would still show up in their feed. They wouldn’t be “friends” with you on Facebook.

I didn’t even know that. Look what you learn. Look at you, Tom, so Facebook savvy. That is impressive.

Look who’s in marketing, this guy. 

By the way, we came up with a leaderboard name for you, This Guy.

Somebody out there, please steal it. That way I can say that name has been stolen and I can’t do it now. It gets me out of it. 

I’ve got the power of editing.

Thanks again for joining us. 

Thank you, Jenn. 

Thanks, guys. Thank you so much.

That was very cool that she spent so much time with us.

Yes it was. 

There’s our big Jenn Sherman interview in two parts. We don’t have a recipe this week because Jenn Sherman is so lazy. She only sent one.

TCO 12 | Steven Little Peloton

Steven Little Peloton: There is a methodology to the way instructors build a playlist for taking people on a journey, and it involves understanding musicality and rhythm.

 

You better leave Jenn alone because at some point, she’s going to make you that monkey’s playlist and then you’re going to have to ride the bike publicly in a catsuit with the cheer fairy. There are lots of things rocking up here.

There’s a whole lot of stuff going on in there. She wasn’t lazy. She didn’t know we were going to break it up into two parts. One recipe was more than ample. I was going to eat any of them anyway. There is no recipe this week. We got lazy. We’re still in vacation mode so take that. Before we go, don’t forget, we’re available on iTunes. Go there, rate review, subscribe or wherever you get your podcast. Even if you use an Android Podkickers, ditch your Podcast Addict, Google Play, all of that fanciness. We should be available in all of them. We’ve been very equitable to the Android people which are funny because we are the Android people. That’s what we use. That’s it for this episode. What’s coming up on our next episode? Who are we interviewing?

It’s very exciting. Chris Merrill is up next. He is known as C Teddy but we’ll get more into that. 

Coming up on our next episode, we will have an in-depth conversation with Chris Merrill. That’s it for this week. Thanks for tuning in and until next time.

Important Links:

About Jenn Sherman

TCO 12 | Steven Little PelotonJenn Sherman took her first indoor cycling class more than a decade ago and was instantly hooked. As Peloton’s very first cycling instructor, Jenn came to NYC from her hometown in New Jersey, where she’d been selling out studios for years.

Jenn brings a focused intensity to every class she teaches, showing Members what they’re made of with her empowering playlists you just can’t help but sing along to.

 

About Steven Little

TCO 12 | Steven Little PelotonSteven Little has been teaching specialized indoor cycling for 10 years, and has helped launch some of the most recognizable indoor cycling studios in the country — but none have been as exciting for him as Peloton. Steven loves having the opportunity to train people everywhere through a digital experience.

In his own words, “there’s a kind of community that just doesn’t exist anyplace else, and Peloton is the most advanced kind of indoor cycling training of its kind.”

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