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Peloton Second Quarter Earnings Call, FISCAL YEAR 2023

Although Peloton (PTON) has yet to see a profit for the 8th straight quarter, net losses have narrowed from a year prior and it appears as though Peloton CEO Barry McCarthy is finally on its way to righting the company ship, calling the results a “potential turnaround.”   In a letter released to shareholders ahead of…

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Out With the Old, In With the New: Potential New “Here Now” Leaderboard Feature for On-Demand Peloton Classes

New "Here Now" leaderboard features have been spotted for on-demand Peloton classes.

Looks like even Peloton enjoys a good January declutter. New “Here Now” leaderboard features have been spotted.   It’s no secret that the “Here Now” leaderboard in On-Demand classes can be a bit crowded, with Member profiles who have long since finished a class.  But, thanks to an anonymous tip from a keen-eyed Member and The…

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Peloton Appoints Leslie Berland as Chief Marketing Officer

Peloton has announced the appointment of Leslie Berland as Chief Marketing Officer (CMO), replacing former CMO Dara Treseder.  She will report to CEO Barry McCarthy and will oversee brand and product marketing, creative, consumer insights, membership, and global communications as a member of Peloton’s leadership team.   Leslie Berland as Chief Marketing Officer “Leslie is an…

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Consumer Product Safety Commission Announced: Peloton Agrees to Pay $19 Million in Tread + Penalty

On January 5, 2023, the Consumer Product Safety Commission (CSPC) announced that Peloton Interactive, Inc. has agreed to pay a civil penalty in the amount of $19, 065,000 for failure to immediately report Peloton Tread+ treadmill entrapment hazards and for the distribution of recalled treadmills.  This settlement effectively resolves all charges that Peloton knowingly failed…

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Peloton Fighting Explicit Images Pornographic Spam Accounts

Got a new follower? Proceed with caution. Peloton announced in a press release this morning that a rather nefarious bot is trying to get a little too friendly with members. This bot is creating accounts with inappropriate profile photos and following members en masse. And for those unsuspecting members, the beloved “You have a new…

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Your Favorite Peloton Instructor… But Make Them Minis

Your favorite Peloton instructor is now a thing. For every Peloton member who has ever secretly, or not-so-secretly, wished to have Alex or Robin in their home, your opportunity came (and went pretty quickly!) this morning.  Your Favorite Peloton Instructor… But Make Them Minis This Holiday Season, Peloton made a list, checked it twice, and the…

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Peloton Unveils the 5 Motivational Languages

Overwhelmed.  Much like mystery casseroles at the office potluck and houseguests that stay just a little too long, the feeling of being overwhelmed can be a common, and unwelcome, guest during the holiday season.  This year, though, Peloton’s got you, Boo! Peloton is ready to deliver a metaphorically gift-wrapped solution for that stressed-out, inundated, bottom-of-the-to-do-list…

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