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“The Netflix of Wellness”: Inside the Hollywoodization of Peloton

Author: Courtney RubinPeloton News

Published June 14, 2021 

In many ways, Peloton operates like an old Hollywood studio, creating star instructors who are on multiyear contracts, producing all its own content and controlling its distribution. Peloton’s desire for absolute control is such that it attempts to trace leaks to the press, says a former employee, who had knowledge of multiple leaks that appeared on The Clip Out, a Peloton fan podcast.

You can read the entire article here.

“The Netflix of Wellness”: Inside the Hollywoodization of Peloton

Peloton News

Author: Courtney Rubin
Published June 14, 2021 

In many ways, Peloton operates like an old Hollywood studio, creating star instructors who are on multiyear contracts, producing all its own content and controlling its distribution. Peloton’s desire for absolute control is such that it attempts to trace leaks to the press, says a former employee, who had knowledge of multiple leaks that appeared on The Clip Out, a Peloton fan podcast.

You can read the entire article here.

During the "Peloton Christmas Commercial" controversy of 2019, Crystal O'Keefe was asked to appear on KSDK (the local NBC affiliate) to discuss the issue.

You can listen here.

During the "Peloton Christmas Commercial" controversy of 2019, Crystal O'Keefe was asked to appear on KSDK (the local NBC affiliate) to discuss the issue.

You can listen here.

'The Clip Out'

Author: Kevin C. Johnson

Published March 18, 2021 

Available on Apple Podcasts, Spotify and YouTube • theclipout.com

Tom O’Keefe, the manager of booking and marketing at Family Arena, has been able to keep busy as the venue has handled COVID-19 testing and vaccinations. But he and his wife, Crystal, have also had their hands full with their podcast, “The Clip Out.”

The show, which they started in 2017, features weekly conversations about Peloton, the popular brand of exercise equipment. They do interviews with celebrities, instructors and others.

He says “The Clip Out” gets 40,000 downloads a month and is closing in on 200 episodes.

You can read the entire article here.

'The Clip Out'

Author: Kevin C. Johnson

Published March 18, 2021 

Available on Apple Podcasts, Spotify and YouTube • theclipout.com

Tom O’Keefe, the manager of booking and marketing at Family Arena, has been able to keep busy as the venue has handled COVID-19 testing and vaccinations. But he and his wife, Crystal, have also had their hands full with their podcast, “The Clip Out.”

The show, which they started in 2017, features weekly conversations about Peloton, the popular brand of exercise equipment. They do interviews with celebrities, instructors and others.

He says “The Clip Out” gets 40,000 downloads a month and is closing in on 200 episodes.

You can read the entire article here.

Author: PHOEBE BAIN

Published: May 10, 2021

Credit: Francis Scialabba

From the Peloton Wife debacle to the time the fitness company told the world it “turned off” advertising because of rising interest in home workouts during the pandemic, the brand has had a wild ride (no pun intended).

But the latest news surrounding Peloton is sure to change the larger story of its brand—and, therefore, its marketing strategy.

ICYMI: Ahead of its earnings call last week, Peloton recalled its Tread+ treadmills after one child died in an accident involving the machine, and many more were injured. On the call, the company said it expects Q4 sales to decrease by $165 million because of the recall.

So how will this affect the brand’s future ads?

You can read the entire article here.

Author: PHOEBE BAIN

Published: May 10, 2021

Credit: Francis Scialabba

From the Peloton Wife debacle to the time the fitness company told the world it “turned off” advertising because of rising interest in home workouts during the pandemic, the brand has had a wild ride (no pun intended).

But the latest news surrounding Peloton is sure to change the larger story of its brand—and, therefore, its marketing strategy.

ICYMI: Ahead of its earnings call last week, Peloton recalled its Tread+ treadmills after one child died in an accident involving the machine, and many more were injured. On the call, the company said it expects Q4 sales to decrease by $165 million because of the recall.

So how will this affect the brand’s future ads?

You can read the entire article here.

Is It Just Us or Is Everyone Obsessed With Their Peloton Bike? We Answer Your Top Questions

Author: BRITTANY GALLA

Published December 23, 2019 

Mackenzie Biehl has a million reasons why it’s hard to find time to exercise: She works 50+ hours a week in sales and marketing. She’s a co-host for her local TV channel. She serves on the board of directors for The Alzheimer’s Project. She runs a popular blog. And oh yeah, she has a toddler too. But none of those stop her from working out—or should we say, strap in—thanks to her Peloton bike, an indoor spinning bicycle that allows people to live-stream workouts or choose from an on-demand list. It’s a love affair that started when Biehl made the purchase in October 2018. You can read the entire article here.

Is It Just Us or Is Everyone Obsessed With Their Peloton Bike? We Answer Your Top Questions

Author: BRITTANY GALLA

Published December 23, 2019 

Mackenzie Biehl has a million reasons why it’s hard to find time to exercise: She works 50+ hours a week in sales and marketing. She’s a co-host for her local TV channel. She serves on the board of directors for The Alzheimer’s Project. She runs a popular blog. And oh yeah, she has a toddler too. But none of those stop her from working out—or should we say, strap in—thanks to her Peloton bike, an indoor spinning bicycle that allows people to live-stream workouts or choose from an on-demand list. It’s a love affair that started when Biehl made the purchase in October 2018. You can read the entire article here.

Author: CAITLIN DEWEY

Published: March 16, 2021

The internet of Peloton is vast, but easy to miss if you’re not looking for it. God knows I white-knuckled alone through many a sprint before discovering the Facebook group that first sucked me in.

Like thousands of other riders, I’d bought my $1900 bike at the height of the pandemic, with hopes of arresting my quarantine slide into sloth. But in the bike, I also found an unexpected ticket into a weird virtual universe—one where optimistic, attractive, aspirational people punctuate their every sentence with exclamation points and build elaborate, hand-lettered shrines to Peloton in the basements and rec rooms of their sun-drenched suburban houses.

You can read the entire article here.

Author: CAITLIN DEWEY

Published: March 16, 2021

The internet of Peloton is vast, but easy to miss if you’re not looking for it. God knows I white-knuckled alone through many a sprint before discovering the Facebook group that first sucked me in.

Like thousands of other riders, I’d bought my $1900 bike at the height of the pandemic, with hopes of arresting my quarantine slide into sloth. But in the bike, I also found an unexpected ticket into a weird virtual universe—one where optimistic, attractive, aspirational people punctuate their every sentence with exclamation points and build elaborate, hand-lettered shrines to Peloton in the basements and rec rooms of their sun-drenched suburban houses.

You can read the entire article here.

Did You Know You Can Use Clubhouse to Get Healthier? Here are 20 Clubs We Love

Author: MARGIE ZABLE FISHER

Published May 9, 2021 

Clubhouse is the new, fast-growing, invite-only social networking app that allows people to voice chat about a variety of topics. Health is one of the fastest-growing areas of discussion. In fact, at any time, day or night, you can find conversations about health, wellness and wellbeing on Clubhouse.

A warning: Clubs are led by a variety of licensed professionals, as well as enthusiasts. When you listen and participate in these discussions, it’s wise to heed the disclaimer offered by many clubs—that information shared is for the purpose of education or entertainment, and is not a substitute for therapy or medical advice. You can read the entire article here.

Did You Know You Can Use Clubhouse to Get Healthier? Here are 20 Clubs We Love

Author: MARGIE ZABLE FISHER

Published May 9, 2021 

Clubhouse is the new, fast-growing, invite-only social networking app that allows people to voice chat about a variety of topics. Health is one of the fastest-growing areas of discussion. In fact, at any time, day or night, you can find conversations about health, wellness and wellbeing on Clubhouse.

A warning: Clubs are led by a variety of licensed professionals, as well as enthusiasts. When you listen and participate in these discussions, it’s wise to heed the disclaimer offered by many clubs—that information shared is for the purpose of education or entertainment, and is not a substitute for therapy or medical advice. You can read the entire article here.

Author: Erin Griffith

Published:

 

As Peloton officially filed the IPO documents, many news outlets are rushing to discuss Peloton and bring a unique angle.  Erin Griffith discusses if Peloton will last or be a flash-in-the-pan, like... you know the thigh master.  However, Crystal did get quoted:  Crystal O’Keefe, 41, a Peloton owner in St. Louis, said she had made so many new friends through Peloton that she travels to New York several times a year for meet-ups. “It’s just a whole new family,” she said.

You can read the entire article here.

Author: Erin Griffith

Published:

 

As Peloton officially filed the IPO documents, many news outlets are rushing to discuss Peloton and bring a unique angle.  Erin Griffith discusses if Peloton will last or be a flash-in-the-pan, like... you know the thigh master.  However, Crystal did get quoted:  Crystal O’Keefe, 41, a Peloton owner in St. Louis, said she had made so many new friends through Peloton that she travels to New York several times a year for meet-ups. “It’s just a whole new family,” she said.

You can read the entire article here.

How Peloton exercise bikes became a $4 billion fitness start-up with a cult following

Author: Tom Huddleston Jr.

Published Tue, Feb 12 2019 • 9:07 

The Upstarts/CNBC

Tom Huddleston, Jr. wrote a huge article about the Peloton Community and published it on "CNBC Make It" portion of CNBC news.  There is a lot of history about Peloton here, as well as interviews with instructors, Peloton executives and several of the members of the community!  We are very proud and excited to announce The Clip Out podcast also had a mention!  An excerpt is below.  Click the link to read the entire article.

THE PELOTON BIKEThe idea of feeling connected to the Peloton community is also a big draw for Richards, she says, as it is for Crystal O’Keefe, a 40-year-old project manager at a healthcare organization in St. Louis who hosts a Peloton-themed podcast, called “The Clip Out, ” with her husband, Tom.

After buying her Peloton bike in 2016, O’Keefe immediately loved the competition aspect of Peloton, including watching herself rise up the leaderboard in real-time on her bike’s touchscreen. And once she started posting in the Peloton Facebook group, she felt embraced by the community to the point that she’s formed friendships with riders in other cities. O’Keefe, who says she’s struggled with weight loss her entire adult life, has lost about 30 pounds since she started using Peloton.

“I never found time to work out consistently before, and between the community and the total availability of the classes — I mean, it is nothing for me to work out seven hours a week,” O’Keefe tells CNBC Make It.

The Clip Out Releases Exclusive Interview with Peloton Tread Master Instructor Rebecca Kennedy

January 26, 2018

Peloton Tread Master Instructor Rebecca KennedySt. Louis, Mo. – The Clip Out Podcast, the Peloton fan podcast, has released its exclusive interview with Peloton Tread Master Instructor Rebecca Kennedy.

The announcement of the Peloton Tread and Kennedy’s position came on January 9, 2018 at the Consumer Electronics Show in Las Vegas, Nev. The Peloton Tread is a top-of-the-line treadmill that allows users to stream built-in live and on demand workouts in their homes.

The Clip Out hosts Crystal O’Keefe and Tom O’Keefe are joined by Kennedy to discuss exclusive information about the Tread and answer listeners’ pressing questions.

Some of the highlights include what Kennedy will be working on until the Fall release of the Tread, the hiring of her new team of instructors, details about class types and formats, pre-programming options, and special features offered.

“I designed this extra class called ‘The Extra Mile,’ and basically, at the end of any class, you can add an extra mile on,” said Kennedy. “We also have a ‘Just Run’ feature so if there’s ever a day where you just want to hop on the Tread and just hit your long run, you can go for your 20 miler right there, too.”

Kennedy gives listeners an inside perspective of the development and design of the Tread and details on how different types of classes can be used for different purposes and goals. She also wants listeners to know what they can expect from her as an instructor.

“You can expect music to be the forerunner of my class,” said Kennedy. “But at the end of the day, every single class, the two things that you’re always going to feel from me are going to be motivating and they’re going to be challenging.”

The Clip Out Releases Exclusive Interview with Peloton Tread Master Instructor Rebecca Kennedy

January 26, 2018

Peloton Tread Master Instructor Rebecca KennedySt. Louis, Mo. – The Clip Out Podcast, the Peloton fan podcast, has released its exclusive interview with Peloton Tread Master Instructor Rebecca Kennedy.

The announcement of the Peloton Tread and Kennedy’s position came on January 9, 2018 at the Consumer Electronics Show in Las Vegas, Nev. The Peloton Tread is a top-of-the-line treadmill that allows users to stream built-in live and on demand workouts in their homes.

The Clip Out hosts Crystal O’Keefe and Tom O’Keefe are joined by Kennedy to discuss exclusive information about the Tread and answer listeners’ pressing questions.

Some of the highlights include what Kennedy will be working on until the Fall release of the Tread, the hiring of her new team of instructors, details about class types and formats, pre-programming options, and special features offered.

“I designed this extra class called ‘The Extra Mile,’ and basically, at the end of any class, you can add an extra mile on,” said Kennedy. “We also have a ‘Just Run’ feature so if there’s ever a day where you just want to hop on the Tread and just hit your long run, you can go for your 20 miler right there, too.”

Kennedy gives listeners an inside perspective of the development and design of the Tread and details on how different types of classes can be used for different purposes and goals. She also wants listeners to know what they can expect from her as an instructor.

“You can expect music to be the forerunner of my class,” said Kennedy. “But at the end of the day, every single class, the two things that you’re always going to feel from me are going to be motivating and they’re going to be challenging.”

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