Peloton tread

143: Homecoming Sells Out in 9-Minutes! Plus our Interview with Nicole O’Mara

TCO 143 | Peloton Tread

 

There’s a lot of hype around the online sphere for the Peloton Bike, but there’s a new movement gathering around the Peloton Tread.

After all, some people enjoy their bike workouts, but others do need a good run.

Nicole O’Mara is one such Peloton enthusiast who’s mostly made the switch to the Tread.

Nicole shares her experience of making the switch with Crystal and Tom O’Keefe.

Could the Peloton Tread be more your speed?

Find out now!

Watch the episode here:

Listen to the podcast here:

Homecoming Sells Out in 9-Minutes! Plus our Interview with Nicole O’Mara

The sickness is setting in.

I don’t feel good. I think it has arrived. I blame you.

You should. I had it. I still have the cough.

I over did it signing up for homecoming. That’s what the final straw was.

Not to give too much details, but I lost three-and-a-half pounds. That is not hyperbole. Low carb bulimia is not advisable, but it is effective. Hopefully, you don’t get that end of things.

I hope not.

I also learned a very valuable lesson about when and when not to sneeze. Let’s leave it at that. What do you have in store for people?

We are going to talk about Peloton, shocking. We’re going to talk about homecoming. We’ve got lots to talk about. We have an interesting article from Motley Fool Investing. We’re going to talk about an instructor that’s no longer with Peloton. We have a visit from the Peloton Prophet, then all kinds of little detailed information about things that are happening.

Before we get to all that, shameless plugs, don’t forget, we’re available at Apple Podcasts, Spotify, Stitcher, Google Play, wherever you get your podcasts, you can find us. While you’re there, be sure and subscribe so you never miss an episode. Of course, you can find us on Facebook, Facebook.com/theclipout. While you’re there, like the page, join the group. You’ll get all sorts of things like handy tips about how to get your homecoming tickets. We had people saying that we were the reason they got their tickets. They were like, “Thank you, Crystal, for the tips. I have tickets now and it’s all because of you.” That’s what they said. That’s another valuable service that we offer. Of course, you can feel free to leave us a review there in Apple Podcasts or Facebook, wherever. We have a new review. It’s from iLisa1983. She says, “Peloton Prophet FTW. I only had my bike for about six weeks and binge-listened to all the episodes because I was so pumped. I especially love the Peloton Prophet and getting insider information. Keep up the good work.”

To be clear, the Peloton Prophet does not work for Peloton, so it is not technically insider information.

We like to put that disclaimer on there, so Peloton doesn’t think we’ve infiltrated the company. That’s all of that. Let’s dig in.

I can’t tell you how relieved I am that we got homecoming tickets today. I can’t even imagine what this household would have looked like had we not managed to secure at least one ticket. I would stand out on the sidewalk and wait patiently for you. By patiently, I mean at the comedy cellar. It would not have been good. We don’t mean to rub it in the face for people who maybe tried and didn’t get tickets, but I’m just saying it would’ve been ugly.

I was ready to go. I had three computers. I had my phone. I’ve talked about my coworker before who’s my boss who gives me a lot of crap for a lot of things, including how slow I am. He slow-shames. He speed-shamed me. I got to work and he was there and I was like, “This is not good a day for him to be here. Today’s a big day for me, you can mess with me all you want after I have the tickets, but until I have the tickets, you need to leave me alone. From 11:00 to 11:15, do not talk to me.” It’s 11:00 to 11:15 because we’re Central time. They went on sale at noon Eastern. He came over and stood next to me while I was typing in the credit card information and he was like, “What are you doing?” I was like, “Stop it. I will tell you in 30 seconds when this goes through.” Then it went through and I was like, “We can all breathe now, people.”

I feel confident that the people were breathing the whole time. I got it too.

I’m so grateful you did because the first time, mine didn’t go through. It was like, “We had an error. Could you do that again?” I was like, “No,” so I did again and it went through that time. It was all good.

Last year 2019, it’s all out in twelve minutes. This year in nine minutes.

I actually don’t know how many minutes it was last year. Last year 2019, the difference is that they had Saturday packages and Sunday packages and there were all kinds of confusion. Saturday sold out fast. Sunday never sold out. If it sold out in twelve minutes last year, that was only for Saturday. This year it sold out in nine minutes for the whole shebang.

It was when people are upset because they didn’t get to pick there. The thing is even if you did get to pick, you probably wouldn’t have gotten to pick.

I get that people want to be in a class with somebody. They probably need to figure that out. They need to say like, “I want to take a class with this person,” and add a box to be able to do that. Then you’d link each other, but it’s so hard. I think that it went beautifully compared to 2019. It was perfect compared to 2019. Last year 2019, it didn’t even happen on the first day.

The site didn’t crash, they didn’t have to refund a bunch of tickets and have everybody start over. It was a market improvement over the last year 2019.

And I know that it sold out really fast, but there are 750,000 subscribers to Peloton and there are 3,000 tickets. You can see that coming.

Unless they figure out a way to accommodate more people. This is not going to get better anytime soon. At least I hope it’s not. If it gets easier to get tickets, it means nobody’s interested anymore.

It’s tough because a lot of people are like, “I don’t want to deal with it on Peloton. I don’t want to deal with homecoming weekend. I want to go on my own. I’ve been whatever.” I get that. For us, we have to go. I mean that I want to go. We can’t go to New York two or three times a year, so this is it. I want to see as many people as possible. I love it.

Hopefully, you got your tickets. If not, if you’re wait-listed, hopefully someone has a change of plans.

For those of you wait-listed, there’s a lot of you that have a very good chance of getting in because you can refund up until for one. The schedules come out on March 9th, so whatever classes you picked, “I have these five bike instructors, I have these three tread instructors,” so let’s say that people get their schedules on March 9th and they’re not happy with it, so now they’re not going. They’re going to be asking for a refund. That means you on the wait list move up in line. I do think that’s going to help.

A lot of people that can go to New York frequently that live close or travel a lot for work, if they don’t get the classes they want, I think you will see them bailing, and those wait-list people will move in.

It happened in 2019.

Keep your fingers crossed. Don’t lose hope.

Another date you need to know is February 24th. You can make changes on your preferences for the instructors you chose up until February 24th. Log in and make your changes. That’s February 24th, schedules come out on March 9th, refund until April 1st.

I thought it was interesting that someone posted on our page that people in the UK, they were wanting to buy tickets and they were struggling because it made you enter a zip code and they don’t have zip codes. Over there, they call them postal codes.

TCO 143 | Peloton Tread

 

It wouldn’t accept foreign zip codes. They only accepted US zip codes.

I thought it was great that apparently some people that lived over there, they only knew one zip code and it was 90210.

There are a lot of people coming from 90210. That made my day. That was so funny.

If you see lots of people with British accents, but with large sideburns, it’s because of 90210.

I think this is going to be great. Did you want to talk about anything that’s coming up for homecoming? You talked about you wanted to go through the site and talk about all the stuff. Now you look like you have no idea what I’m talking about.

I was like, “You should go through the site.” Were there any highlights that you saw that you thought people should know about?

Things are different from last year 2019. One thing I’ve learned about Peloton is they change things every year. They don’t do the same thing twice, which I appreciate. Last year 2019, everybody was ticked off that there were a limited amount of spots for the community run. This year 2020, no limit. Everybody was invited. Friday, 3:00 PM, everybody can join the community run. That means that it doesn’t count as one of your classes, which I don’t think it did last year 2019 either. You still get a studio class. This year, another thing that’s different is you don’t get to pick your studio class because last year 2019, you had the stress twice. You had the stress of buying the ticket. Then once you had the ticket, you had to go and pick your instructor. That was insanity. That was a knockdown drag-out fight and everybody ended up pissed off about it.

You get one class, and for those of you who are new to this whole realm, not everybody’s going to get a Bike class. There are 3,000 people coming. There’s no way to fit 3,000 people on the bikes in one weekend. We think there are only 70 Bikes, so you can’t. The math isn’t there. That means, some of you are going to be on Treads, some of you are going to be on Bikes, some of you are going to be in Yoga. You’ve got to pick from two and then you say, “I would like these instructors,” and you pick from five on the Bike, you pick from three on the Tread. All of that was different from last year 2019. In March 9th, you’re going to get handed an instructor. That’s all different.

That instructor is yours to keep. Do you get to take them home?

No, Tom. Another thing is they have said that there is a community celebration, but we don’t know. Is it Friday night or is it Saturday night? We don’t know anything yet. We do know it’s at a place called Terminal Five and it’s a giant ballroom. It seats 3,000 people. The look of the place tells me we’re going to have another musical guest, but I don’t know if that’s the case. That is purely speculation on my part. I’m very curious to see.

It’s a concert venue. I think it very much stands to reason that there will be some musical guests attached.

Also it’s in Hell’s Kitchen. That would be the first time I’ve been in Hell’s Kitchen. Not that it matters. I just like saying that. There are two hotels that they recommended. There was the EVEN and then there’s the Crowne Plaza. I have heard that the rooms are all booked at the Even already. In Crowne Plaza, last I heard they’re still available. “Can you transfer an event package to another member?” No, you can’t. Don’t even try. They’re not going to let you. It’s not happening.

I can’t scalp mine on the secondary market?

You cannot. Also another question I have heard a lot, “Can I still attend the warehouse sale?” No, you can’t. It says, “Only if you have a package.” They stuck with it last year 2019. They were like, “No.” There are a lot of people who are like, “I live in the city but I’m not going to the homecoming, so I want to come hang out with you.” No, you can’t. We can always meet up with people, but they can’t come to these things. It’s not a thing. It’s going to be a great time. I know there are some of you that are nervous like, “I don’t know if I’m going to like all these people.” You will because there’s a ton of first-time people that come, you will recognize people.

I feel like as it gets bigger, you’re getting more first-time people coming. A lot of people are like, “I liked it better when it was smaller.” The people that had been doing it every year are starting to be like, “No, thank you.” Because of that, more first-timers can come. It’s at least based on chatter online, that was my takeaway.

When someone tells you they ran a marathon, you can't help but be in awe of those people. Click To Tweet

I think that you will have a good time. You’re only going to get one studio workout, but you could come Thursday if you wanted or you could stay an extra day, obviously if your schedule budget allows.

If you do, that’s something to consider.

The other thing I will tell you is last year 2019, on Sunday it was really dead. There might be some things that you want to do that you didn’t think you should stay for. It was slow in the open space where they had all the instructors compared to Saturday. I don’t know what it’ll look like this year because the schedule is not out, but keep that in mind. People seem to be focused on the Saturday activities. Also, everyone stays up late the night of the celebration. There’s a lot of drinking. A lot of people don’t make it to their classes Sunday morning.

Do you have any anecdotal evidence that would back up this theory?

Make sure that if you want to take classes, show up on those mornings because they usually have a waitlist right there that you can hop in.

Odds will be very good on the Sunday. I think you’re three for three now, right?

No, I did my classes last year 2019.

Didn’t you have a Sunday class blew off last year 2019?

I don’t think so because I only had one and I took yours. All the years are starting to mingle.

Anyway, there’s a whole bunch of information for you and more tips and things to look for and whatnot. We talked about the stock price and the quarterly earnings reports.

I was so pumped after that earnings call.

We were so wrong, which is another good example of why you should not come to this show for investment advice. We do not know what we’re talking about. Motley Fool, an investing website and I believe podcast, had an interesting article about why the stock decline after that quarterly earnings report was dumb.

Literally, the title is Why Investors Overreacted on the Peloton Q2 Earnings. They overreacted for sure. We talked about in the last episode, I’m not going to recap all of that. I felt like it was great and I explained to you about the difference between last year versus this year and how it meant that there were 6,000 orders they pulled in the second quarter, which meant they lowered their quarter earnings, like estimates. Apparently, that was the panic button issue because they lowered third quarter so, “It must be terrible.” I feel like, “If you had gone to the earnings call, maybe you would have understood that.”

That’s the problem with the stock market. They’re basically trying to incentivize them to not deliver the Bikes as quickly as possible so they would land in a different fiscal quarter. That’s dumb and short-sighted. Thank you, Peloton, for not doing something dumb.

This article covers that. They covered how it’s going to make this year compared to last year. It’s going to be tough because if you’re looking at Q3 compared to Q3, that’s not going to be apples to apples anymore. All of that was addressed in the earnings call. Their recommendation is to stay in the course because the Peloton raised the full year guidance. They reduced the third quarter, but they raised the full gear from $1.53 billion to $1.55 billion. That is a 68% year-over-year at the midpoint. That is crazy high growth. As I said in the last episode, it’s going to be between 920,000 and 930,000 subscribers. That is an increase of 81% in subscribers at the midpoint over last year 2019. Those are fantastic numbers.TCO 143 | Peloton Tread

 

Basically, it’s a bunch of people that want to make money right now and they’re mad about it.

That’s the way the stock market is.

They’re like, “Gut your company and give us all the cash now and then we will love you.”

They haven’t figured out that Peloton is different.

JJ had resurfaced.

Jennifer Jacobs, for those of you who are new to the community, she popped up on the internet. She was on the television show, I’m sure everybody’s heard of called The Doctors. Jennifer Jacobs was on and she was in a segment that they were talking about how to get out of a weight loss plateau. There was also one of our own Pelotoner, Sherri. I know she is a Peloton owner and I know she has worked with Jennifer Jacobs. Jennifer Jacobs had tips for her. They worked out together. They did a whole thing and Jennifer Jacobs did a great job. I think that she is hitting the media circuit hard. She is trying to make her own niche as an influencer outside of Peloton.

I think that’s smart. If you want my tips for overcoming the weight loss plateau, I would recommend the stomach flu. The Peloton Prophet has returned and has a new prediction for us.

Lots of people have been asking. I have been getting messages daily, “When is the new super studio opening?” The Prophet says in March. I don’t have an exact date. The Peloton Prophet did not give me one, but The Peloton Prophet is very confident it’s happening in March. That means for those of you keeping score, we’re going to have all new experiences during homecoming. We don’t know how big the studio is going to be or how many bikes there will be or how many treads there will be. We do know that it’s all going to be in one place. How amazing will that be?

That’s pretty cool. Do we know anything about places to wait nearby?

We don’t. It’s in Hudson Yards, which actually is huge. It’s like a giant mall thing, I think maybe you can walk around. Don’t forget, Dr. Jenn Mann might be there, Tom.

I’ll wear a disguise. I’ll wear a tracksuit. She’ll never expect to see me in athletic wear.

Your laugh will give you away. That is very exciting though. I can’t wait to see.

It’ll be cool to see what the new digs look like. Here’s your moment of awe. There was an engagement at the studio.

It happened live. Peloton social media captured it. It was all over the place. It was right after Kendall’s ride on February 8th. It was Dina M and Jeremy B from Laredo, Texas got engaged. That was sweet. I wonder if they’re going to have the wedding at Peloton.

I’m going to predict, no. Although if they do, Matty should become an officiant.

That would be amazing.

You want to get remarried just so we could do that?

I do. I wonder if Matty would do that.

The Comeback program is officially a year old.

They have guests, but do you know how many people that they have provided comeback bikes for? One year, 400 bikes. It’s amazing. For anybody out there who say Peloton doesn’t do nice things, suck it. I disagree with those people. That is a lot of bikes. I can’t do math. Is it like five a week? That’s a whole bunch. A YouTube video was created by Peloton and it’s amazing. I feel like you need to cry if you watch this but in a good way, like in a heartwarming beautiful way. If you didn’t cry Tom, you have a heart of stone.

I do have a heart of stone though.

This is a beautiful video. They did such a good job on it.

My heart only is malleable for you and I guess the kids and stuff. They’re okay. Matty and Anna made a trip to Cleveland. There are not a lot of cities people in St Louis can make fun of. I feel like Cleveland is one of them. Look at all the cool bands they won’t let in.

That’s true. That is a really good point.

Take that Cleveland listeners.

They also had a wonderful visit from Matty Maggiacomo and Anna Greenberg. They were there for a meet and greet on February 12th. You could get all of your gear personalized if you brought it in. I’m super jelly because we didn’t have that here.

They had a little machine that would stitch your name on it?

Yes.

That’s spiffy. You could probably find a store that would do that.

I know, but there’s something about having it done officially. I like the official stuff. There’s a ton of illegal Etsy stores out there that I can buy Peloton knock-on stuff, but I would like to buy the real Peloton stuff.

TCO 143 | Peloton Tread

 

I bought a cool Clip Out Crystal shirt. It’s just not the same.

They take the logo and use it in these illegal Etsy stores. It’s pretty egregious. The ones on Instagram are really bad though.

It’s like those Facebook t-shirts that lists 100 adjectives, “I’m a soccer drive mom who loves starfruit and once went to Australia and also now I have a t-shirt.” What is happening? It’s like someone threw a bunch of refrigerator magnet poetry at a T-shirt. There’s a new artist series. They’re doing Peloton’s celebration of artists I’ve met. The last time it was The Spinners. This time it’s with smokey Robinson.

The first one is with Hannah Marie Corbin. There’s going to be a ride on Thursday the 13th at 8:30 PM Eastern. Hannah is also doing a Post-Ride Stretch On Demand on Sunday. Then Matty is doing a stretch on Valentine’s Day at 8:35 AM Eastern and Denis Morton is doing a 30-minute Yoga Flow on Tuesday the 18th at 6:00 PM Eastern. It’s all good stuff. The ten-minute stretches really threw me off. They’d never done that before, so I’m curious.

Finally, there’s an instructor quote collection that’s on sale.

It’s been up, but they brought back everything and they placed it under the Sale tab. In the past, it was a new collection. When you went to the page, it was right there but this one was buried under the Sale tab. A lot of people missed it, but they brought back all of the sports bras for all the instructor quotes that were in the winter collection last year. They have all the t-shirts. Aall of the instructor stuff was back. I think we’re down to very limited selection again, but there was everything a couple of days ago.

The takeaway here though is maybe every once in a while, you have to come through those other sections.

You should keep an eye out on that sale one because they don’t announce it all the time. When they do announce it, they announced it after it’s been up for a while. For those people that constantly keep an eye on the boutique, they get the dibs and then they tell everybody on Facebook and it’s gone. I’m one of those people, so that would be me. Sorry.

Joining us is Nicole O’Mara. Nicole, how is it going?

I’m good. How are you?

We’re excited this is happening.

Me too, I’m very excited. I’ve been thinking about it since you emailed me.

Tell us how you originally found Peloton.

Peloton came into my life because my very good friend was an avid SoulCycler. She was preparing for her wedding and she was spending so much money on taking these SoulCycle classes that her husband had said, “You have to stop doing this.” She did some research and found out that there was this bike that came out that you can purchase and take these classes from home. Me not being athletic or doing any physical activity, I made fun of her and said, “This is ridiculous. You’re going to ride a bike in your apartment.” She said, “Yes.” I realized I hadn’t purchased my husband a birthday present yet. I said, “This is the time. I’m going to do this.” I bought it and they called me later that day and said it’s coming in a week, which was perfect because it arrived on his birthday. I was thinking, “He uses Spin many years ago, this will be pretty good.” During that time, I was doing a lot of research about it. I said, “I want to get into shape. I want to lose some weight. This is something that I want.” Even though it was a present for him, I still say it’s my bike.

How does he feel about that?

It's wonderful to have instructors that care enough to get to know you. Click To Tweet

When we would argue over whose turn it was to take a class, he’d say, “This is my present.” I’d say, “I bought it.” I would always win. It was a battle in the beginning.

You said you weren’t working out before this. You work out all the time, so I didn’t realize that.

I lived in the city for several years. While I was there, I had a personal trainer because even though I belong to a gym, I couldn’t trust myself to go. If I did go, I wouldn’t know what to do. Someone wasn’t forcing me to do something. I got a trainer. When I moved out of the city, I was here for a few years and did absolutely nothing. To get a bike and to all of a sudden start working out with something that was completely new to us. It was a great addition for us.

Who has more rides?

I do. He did celebrate his 250th. We went into Studio Four and it was great.

I can’t remember what number on. I was like, “I know it’s a lot more than 250.”

It would have been a lot more, but I had bought the tread years ago. That’s what had happened.

What do you think your fitness level is now compared to then?

It was a zero then. I work in the city so walking up subway stairs. I used to not be able to do that without huffing and puffing. I’m able to do that. I did the Peloton 5K. I remember Alex had a 90-minute ride. I must have taken that class twenty times. Being able to have a cardio level that I could do at all is something that’s mind-boggling to me that I have the ability to do pretty much anything after not doing anything for a long time.

You got the tread, how did you end up forming the You Get To Crew? How did that happen?

Having the bike, I immediately fell in love with Alex. I loved his positive vibes. I love hip hop music. It was an instructor that I immediately had a connection with besides him being easy on the eyes. The thing was important to me, wanting to take a class because you love the music and liking the person and their vibe. When I had gotten the tread, my friend Gina had said to me, “If you like Alex, you’re going to love this girl, Jess.” I got the tread and I saw that she had a twenty-minute ‘90s hip hop class. I said, “If there’s nothing else in the world, I love more than ‘90s hip-hop.” I took it.

Song after song was as if it was being taken off of my playlists. The songs that my friends say, “I can’t believe you still listen to this music,” I was like, “This is great.” Her vibe is so positive and great that I fell in love with her immediately. Her tagline, “You don’t have to, you get to.” It’s a privilege to be able to move our bodies like this. It’s something that hit home for me a lot because I didn’t know physical activity for such a long time. I also was diagnosed with multiple sclerosis many years ago. Being a young woman living with MS and I couldn’t find anything that I wanted to do to improve myself physically, it was something that was hard to wrap my head around.

When she said, “You don’t have to do this. You get to do this,” it took my breath away because riding the bike, I would do it because there are many people out there that are physically unable to do that. It’s something that I would always think of whenever I would step into any class. As soon as she said that, I was like, “This is amazing.” I was at the bike studio with the Feel Good Family. We were taking one of Alex’s Club Bangers classes and she walked past me. I stopped her and I said, “You’re Jess Sims.” She said, “Yes.”

At first, I thought that she was shocked that she had been recognized. Little did I know that Gina had done the same thing two seconds before in the lobby. She was coming off of her fangirling and she turns a corner and I’m like, “I need to come into a studio. I want to take a class with you.” She said, “Anytime you want.” I spoke to a couple of my other girlfriends that were liking her. I said, “We should do this.” Every week I would go in and I would see her. I said, “We started this tribe and we’re at 100 members. We’re at 200 members.” She was flattered and blown away because at that time, she was the newish tread instructor. We hit 1,300 members and it happened in less than a year.

It is crazy particularly since she arrived at either the tail end or after all the rest of the instructors had left the group. It is fascinating that it’s grown as much as it has, considering that she’s not even in the group. You do a great job of allowing Jess to have a voice in the group through you. That’s awesome that you do that.

TCO 143 | Peloton TreadShe wants to play as much of a role as she can. The instructors are very limited in what they can do with their tribes, but if something great is going on like I’ll ask her advice on something. We do a lot of challenges. I’ll say, “We’re doing a monthly challenge. How do you think we should balance this?” I’m not a fitness instructor. I don’t know what I’m doing. I want everyone to be able to do what they’re physically able to do and to do it safely. She’ll say, “Be careful. Don’t work out too much. A rest day is important.” She’ll give the advice to us, which is great. She’ll interact with us as much as she can. The tread instructors are lucky because the classes are small. If you’ve ever taken a class with her live, there’s a five-minute window between when the camera starts and when it goes live for a replay. During those five minutes, she’ll ask everybody in the studio their name, where they’re from and something funny like, “What’s your favorite food?” She cares that she wants to know about everybody. It’s wonderful to have an instructor that cares about that stuff.

Since you have a tread too, where do you gravitate there?

My bike has collected a lot of dust since I’ve gotten the tread. I feel very accomplished on the treadmill because I’d never run before. My friends have run marathons and I say, “You are out of your mind.” The fact that I can even keep up any pace, I amaze myself. I feel very accomplished on the tread. I liked the bootcamps. I like being able to take the class and go on the floor and do weights and stuff. I feel proud after taking a biking class, but the tread for some reason all of a sudden, I feel like, “I could be a runner even though I may run slower.” I think that I’m moving in the direction of being a runner.

I never realized it because it’s about exercise, so I never thought about it. How many people are intimidated by running versus biking?

When you’re running, you’re propelling yourself, your entire body. Whereas biking, you’re using your legs to propel yourself on wheels. It’s a lot harder to run than it is to bike. That’s why it’s so intimidating. When you don’t have the fastest speeds like myself, you can see an improvement as well as you go through time. I was never super-fast on the bike either. I don’t know because there are so many people that own the bike, there are a lot of people that are at the bottom of the leaderboard with me. On the tread, that’s not necessarily true.

Who was the tread a present for?

A few years ago, at HRI and the buzz was the tread because they had announced it and everyone was talking about it. My husband, his name is Lucas, he said, “This tread seems interesting,” because they were talking about the bootcamps and stuff like that. I went and saw the other room and I reserved one. Funny enough, it came the week before Christmas, so there you go. It was his Christmas present. They wheeled it in. He was like, “What is that?” I’m like, “Merry Christmas.” He’s like, “What?” The same arguments happened. I thought it was my birthday present, I should be able to ride it. That’s my Christmas present. I should be able to run. I’m like, “Take it easy over there.” I live my life with it’s easier to ask for forgiveness than it is to ask for permission.

I was picturing the conversation when he was like, “That sounds interesting,” and you’re like, “If you insist.” He was like, “I didn’t insist.”

Do you consider Jess your favorite instructor on the tread, but Alex is still your favorite bike instructor? How do you manage that?

Alex is my person on the bike. I have nothing against any of the other instructors, but as you know, you vibe with one person more. Jess is definitely my person on the tread. I love her techniques. She’s funny, quirky and she says things sometimes, I’m like, “What?” With the whole You Get To Crew, we laugh at it. It’s not that we mock her because that’s not what we’re doing. Can you believe that Jess says that she can’t stand the word bulb? I’m at home and I’m like, “What did she say?” You have a whole conversation about it and it’s hysterical. We’ll change our pitchers to things that she doesn’t like, hashtag in different locations to stick it to her. She interacts well and she’s very quirky. I liked the way that she teaches classes. I feel like I’m able to follow her well and she’s a nice person.

I like her listening games. I liked how playful she is with the other instructors. When she went on the trip with Becs and she had all those funny things, those were the best Instagram stories ever until Matty scared the crap out of her. Tom, I don’t know if you’ve seen it, but I’m sure you’ve seen it. Matty is going to do her class for her and so she did an age progression filter on Matty for the class and he’s an old man in the picture. She said, “Grandpa Matty.”

The banter back and forth is great. It’s very playful, but they’re also supportive of each other.

Do you think that the community for the tread is different than the community for the bike?

The community for the tread is how the community for the bike was when the bike first started. I’ve had the bike for several years. I remember taking classes and there were 400, 500 people in the class. Even when I started to take the tread classes, there were 40 people in the class. There were 400 people in it the class when Jess did it. Matty’s Gaga run, there are a lot of people in it, but it’s great to have been in the beginning because when you see the same 40 names on the leaderboard, you get to know them a little bit better. It’s the same thing when I was on the bike. You would see the same people in your classes and you meet them in person and you get to make that connection.

I feel that everyone that got the tread that it’s being had is very similar to how the bike was when the bike first started. Everyone is very tight-knit. I want that to continue in the You Get To Crew because everybody there was inspiring. They amaze me with their accomplishments. It’s nothing against people who ride the bike because they’re amazing too. When someone tells you they ran a marathon, you can’t help but be in awe of those people. We started doing this thing in which we feature somebody every single day. I asked people who want to participate to send me their leaderboard name, something about themselves, what you do for a living, your favorite memory of Jess and why you consider yourself to be a badass.

The things that people say that they have accomplished, we’re talking cancer survivors, people that are living with cancer, parents of twins, people that have one child, people who have special needs kids. Someone who tore both of their ACLs and then played basketball in college. Someone who got hit by a car and ran a marathon. A woman who plays first out of all women in this di-tri competition. These people are amazing. I’m in awe of them. I’m lucky to be with them. There was a woman that we featured and she said that Peloton allowed her to step back into her power.

That made me warm and fuzzy because that’s exactly what we’re doing every single time. We’re getting on the bike or stepping onto this tread. We’re taking the power back. We’re taking time for ourselves. Everyone could be doing a million other things every single time but they choose to get on one of those pieces of equipment. I feel that us showing up for each other, we’re showing up for the instructors also. To have a leaderboard go from 40 people to 400, how great does that make you feel? How great does that make the instructors feel? I feel like that because it’s starting up, that community is tight. It’s an amazing thing to be a part of because everyone was amazing.

Part of that comes from the leadership within each group because every group has their own vibe. I appreciate how you have such a positive personality and you’re always cheering people on and saying great things to people. I know lots of other people appreciate that too. You have a lot to do with that community doing well.

Thank you. I appreciate them.

Do you have that in your job place?

No, definitely not. I’m a private banker in Manhattan. I’m positive for my clients but no. When I was first diagnosed with MS, I had this calm that came over me and I said to myself, “I’m going to be living with this for the rest of my life. I need to be strong. I need to be mentally there.” As I was coming to terms with it myself, I realized that my family around me was having a harder time than I was having. Coming to terms with this is something that’s happening to me. I tried to be extra strong for them. I realized that that’s something that I’ve carried with me. The number of times I said, “I’m fine,” when I wasn’t, but I had to be fine for them because they were falling apart in the inside.

I have that positivity in me. I want everything to be fine because it has to be. In the group when it’s like, “I wanted to get three miles in my 30-minute class,” it’s like, “You got 2.98. You’ll get it next time. Everything’s fine. We’re all doing a great job. We’re all showing up. We’re all here for each other.” If I’m taking a class that’s on-demand and one of my friends had gotten a milestone and called out, “Congratulations on your 200th run.” I cheer as if I’m standing right next to them screaming behind them to keep going. It’s a crazy thing that you have this connection to people virtually. It’s an amazing thing. To answer your question, no, I do not have that in my career in the least. I feel like it’s something that I had grown into, for sure.

This question is non-Peloton related, but I’m curious what exactly does a private banker do?

I have a very wide range of clients, mostly based in Manhattan. Anything that you need as a business owner, I do for you and I make your life a lot easier than it needs to be. You call me when you need a transaction to be done, you need to order checks, you need that. It’s a lot of schmoozing. I’m interacting with people all day, so maybe that does help me with my interactions with people. I talk to everybody and make their lives a lot easier.

Are you an employee of the bank and they assign you to certain people or do people say, “I need a private banker,” and they hire you one-on-one? How does that work?

I’m an employee of the bank and I bring in my own clients. If you’re looking for a banker to bank The Clip Out, give me a call.

It’d be a lot of like, “Can you make sure our overdraft protection is working?” You worked for the bank, but you go and find the clients. How do you find people that need private banks? That seems like such a niche.

It’s going on meeting people. It’s very interesting because if you talk to a business owner and you say, “Who do you bank with?” They name one of the megabanks, and it’s like, “How is that working out for you?” They say, “They don’t care about me. I’m a client to them.” I’ll say, “If you ever want personal care, let me know and we can set something up.” It’s amazing how much people don’t know that they need a private banker until they have one. It’s a very interesting job. I love my job. I’ve been at the bank for several years.

Were you always in banking or did you fall into that?

I was always in banking professionally. I went to college for criminal justice and forensic science and I stepped into banking. I knew that I will work at a bank and they got me in and I switched to the bank that I’m at. When I first started, I worked in the compliance department and the anti-money laundering area. I switched over to a sales position. I switched over to the private banking position.

TCO 143 | Peloton TreadHow often do you get in the studio?

It’s as much as I can. Jess’s schedule changed. She used to teach 5:30 on Thursdays and I would go every Thursday. I try and go in every Saturday that I can. It’s great because I’m very fortunate. I live 40 minutes outside of the city. I work in Manhattan so I can leave work, take a class and go home. On the weekends and stuff, especially people that want to come in, it’s amazing. The You Get To Crew, they fly from everywhere to come in for these classes. I feel very responsible that when they’re coming in, I try and organize things, whether it’s a group class. I was emailing with the studio.

I have three group classes booked. We have people coming in. I have a group of friends that I met through the tread. It was like you had to take a certain number of classes every week. I was placed on a team with these five amazing people and I clicked with them immediately. I talked to these women every single day. We are on Messenger all day. They’re all coming in. I took off of work and we are doing all things Peloton. I feel like they’re my best friends. It’s like I’ve known them forever. We’re taking Jess’s class and they can’t wait to meet her. The majority of them had never even been in the studio before. They’re flying in from all over. We have someone coming in from Utah. We have somebody coming in from here and from there, so I use it as an excuse. I say to my husband, “I have to go, my people are coming in. I have to organize everything.” It’s great to meet people face to face. As much as I can, I’ll be in the studio.

What is your leaderboard name?

My leaderboard name is CocoLoco6. Obviously, my name is Nicole. When I was born, my older sister couldn’t say Nicole so she called me Coco. My entire family calls me Coco. It’s very rare that anyone ever calls me Nicole. The Loco comes in because I’m a little crazy and the number six because my birthday is on the sixth. It’s been a name that I’ve had my entire life.

Do you find that being a little crazy is something people look for in a private banker?

What’s interesting about it is that I remember when my sister had come to the city one day because she lives in Ohio. She came to the city and she said, “I want to see where you work. I need to see you in a professional setting.” I said, “Sure.” She comes in and everyone’s like, “Nicole’s sister is here. We have to meet her.” She said to my boss, “Is Nicole different in work than she is outside of work?” My boss is a young guy. He’s a couple of years older than me. He said, “No, she’s the exact same person.” My sister said, “That’s petrifying.” I can’t be anything other than like how I normally am. People love it.

It sounds like it’s a career based on relationships. If you have a little personality, you have no relationships.

When I joined my boss’s team, he said, “When it comes down to it, it doesn’t matter what you know because you don’t know what I can teach you, but people like you and that’s what we need.” I said, “Me, sure, whatever.”

Are you from the New York area or the Ohio area?

I’m from the New York area. I grew up on Long Island. I went to school in Pennsylvania and when I graduated, I moved right into the city when I had first started working.

Your sister grew up in New York and moved to Ohio, she’s doing it backward.

She’s a professor at the University of Dayton. After all of her many years of schooling, that’s where she settled.

Do you have any advice for people starting out with the bike or the tread?

I would suggest taking classes with every single instructor. Once you find your people, connect with their tribe. I don’t think that I would have enjoyed the biking community of Peloton as much as I do if I hadn’t met the Feel Good Family. The same thing with the You Get To Crew. If I didn’t have them, I don’t think that I would enjoy it as much because I feel you get good friendships with that. Set a schedule for yourself so you know that every single day you’re going to take this class at this time. You’re depending on yourself to show up every single day. If you set a schedule, find your people and everything will fall into place.

How can people find you on social media?

You Get To Crew on Facebook and @YouGet2Crew on Instagram.

Thank you so much for taking the time out of your busy private banking day.

Thank you.

That wraps up another episode. What do you have in store for people in the next episode?

I am excited because Tunde is on the next episode. I got to introduce her because Tom wasn’t here at the beginning.

That’s a story we will tell in the next episode. I was running late for no fault of my own as you can tell because we are still married.

That is true.

That is what people will have to look forward to.

Tunde tells a lot of stories. You do not want to miss it.

Until then, where can people find you?

People can find me at Facebook.com/CrystalDOkeefe. They can find me on Instagram, Twitter or on the Bike and at the Tread at @ClipOutCrystal.

You can find me on Twitter, @RogerQBert or on Facebook at Facebook.com/tomokeefe. You can find the show online at Facebook.com/theclipout. While you’re there, like the page, join the group. Don’t forget we’re available wherever you get your podcast. Be sure and subscribe, so you’ll never miss an episode. Sign up for our newsletter at TheClipOut.com. That’s it. Thanks for tuning in. Until next time, keep pedaling and running.

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85: Crystal’s Tread Has Arrived Plus An Interview With Abby Blake And Jen Parker

TCO 85 | Retail For Peloton

 

Marketing is a huge challenge for all brands. However, it becomes less of a hassle when you understand the magic of a community. Here to talk about what it’s like working for retail at Peloton and what strategies they are using are Abby Blake and Jen Parker, SVPs of Retail for Peloton. Crystal and Tom O’Keefe give an update on an upcoming fun event started by one of Pelotonia’s members. They also share some experiences on the new tread, the top rides of the year, and the Android app.

Listen to the podcast here:

Crystal’s Tread Has Arrived Plus An Interview With Abby Blake And Jen Parker

What have you got in store for people?b

We’re going to talk about a new fun event coming up. It is started by one of our members in Pelotonia. We’re going to talk about that. We are going to talk about the fact that my Tread came and all the updates about that and how my experience went. We’re going to talk about the Android app because it’s here too. There was some new content that dropped. Denis was spotted somewhere. There is lots of rumors happening. We need to discuss it. There was a fun article that we found that talked about Peloton’s top rides of the year and our interview with Abby Blake and Jen Parker that took place at the St. Louis opening.

We have lots and lots to do. Before we get to that, don’t forget, we’re available on Apple Podcasts. We’re also available on Spotify. We got to be everywhere.

You had to be asked to get on Spotify. There was a brief window and we were in that window for two seconds.

For four days, we were ahead of the curve and then they opened it up to everybody.

I’m pretty sure they were like, “We already know we’re opening it to everybody. You let them in.”

I thought I was special for a moment and then everybody took a crack at it. We are also on Stitcher or wherever you want to get your podcasts, you can find us. Don’t forget Facebook.com/theclipout. You can like the page, join the group, stay up-to-date and all that stuff. Let’s dig in.

It’s PeloFondo.

We’re going to have our first Annual Peloton Fondo and it is courtesy of Nathan Wehrman. He has put together a PeloFondo. This is going to be so fun. Do you have any idea what a PeloFondo is?

No.

Have you ever heard of the Gran Fondo?

No.

It’s a biking tour and they do 100 miles on purpose and everything. It’s outdoors, but we’re going to do it indoors. You can sign up to ride together as many miles as you want. The idea is that we’re going to ride all day and you’re going to ride real easy in zone 2 or 3. We’re not going to get all heart rate crazy. We’re going to take it nice and easy. You can ride anywhere from five miles all the way up to 100 miles or you can hop on and ride as time permits. You can fill out a form so we know who you are. You can put a little hashtag out there called #PeloFondo and then put however many miles you’re doing. If you’re doing 100 miles, you’d say #PeloFondo100 and we would know you’re going to do 100 miles that day.

I would do like #PeloFondozero?

Yes, if you had a leaderboard name and then you would ride from 9:00 AM Eastern, you would ride until you get to your destination mileage, whatever that was going to be. There’s no winner.

The winning is participating.

It is. It’s because we’re all riding together. We’re going to cheer each other on. We’re going to keep it cool. You’re going to have a nice low power output but a lot of miles that day and a lot of fun. It’s going to be cool. There is a group and it’s called PeloFondo. If you can’t find it, let me know. You can ask me. You can also ask Jacqui Cincotta or Nathan Wehrman who’s putting this all together.

You have a personal guarantee within this group there will be no Viet Cong.

I wonder what are we talking about?

I’m so excited.

Your Tread got here.

It did. It arrived. I was so nervous because I’ve read a lot of horror stories. A lot of wonderfully non-consequential deliveries have occurred, but there have been some notable ones that have been very scary.

Most people don’t go on the interwebs to be like, “Everything went fine, just letting you know.”

I knew that we were going to have a delivery from XPO which can be a little dicey. You’ll never know what you’re going to get. My Bike delivery was beautiful. There was not one thing wrong with it. It was perfect.

They had delivered a bunch by the time you ordered the Bike.

I was not at the early end of this curve.

It was old hat whereas this is new hat.

TCO 85 | Retail For Peloton

Retail For Peloton: Pelofonda is an indoor biking tour for as many miles as the rider wants.

 

It was new hat for me. As I found out, they had already delivered a ton in Missouri. The guy was way down the list.

If you sit there and think, “Clip Out Crystal probably gets also.” No.

I ordered within twenty minutes and I was not at the beginning of that list. They had already done tons and that means that my delivery was smooth as silk. They brought it in. Luckily, I only had to go downstairs. They explained to me that going upstairs is hell with that thing and going downstairs is much easier. They had a nice little sled technique going down the stairs where one guy was at the bottom bracing himself against each step so that it didn’t crash into the wall. I’ve heard it done at some people’s houses. That’s going to be a whole team in and of itself like that. They earned that Bike delivery fee and they got a tip because they deserved it. They were in and out of here super-fast. It was beautiful. I have no complaints.

They raved about Peloton owners.

They did. They said, “Peloton owners are the best tippers. Hands down, I deliver a ton and nobody cares.” I show up at something Peloton. Everybody’s like, “My Peloton delivery is here,” every time. I was getting live updates because our friends that live here in St. Louis, Stacy Dawn, who we met through the Peloton St. Louis group, she was getting live updates. Her Tread got delivered first. All morning, I’m getting, “They’re on their way. The box is here. It went great.” She told them who I was and that they were coming to my house next. When I got the call, they’re like, “We’re over here at your friend Stacy’s and we’re on our way.” It was great. They thought it was hilarious and they were having tons of fun.

You already took a ride or a run?

I have done three. We got it on Monday. I told my boss I took a little lunchtime run. It was twenty minutes. I did a quick boot camp.

You were technically working from home.

I was working from home, but it was over lunch. By the end of the day, I was ready to go again. I was very excited. I got to take my first live tread with Matty Maggiacomo and we did a 60-minute boot camp. I say we because Mrs. TheFred, her actual leaderboard name is RunSpinRun and it’s Leslie Wachter. She was like, “You have to take your first tread tonight.” She got on to go with me. We treaded together and I got a surprising amount of high fives from people that were on. It was so cool. There are only 26 people on the leaderboard and I was at the bottom but I had a blast. It was so much fun.

You got a very nice shout-out from Matty.

Matty gave a great shout-out. Tom got a shout-out. He’s like, “Where’s Tom? Is he in the room eating a sandwich while you do this, Crystal?” I took another one on Wednesday morning. It was a boot camp and then I did an interval’s run. It was a twenty-minute boot camp and then a twenty-minute interval run. It was an intermediate interval run and I found out I’m not ready for intermediate. I did not know my heart rate could get up to 180 and stay there. I was a little concerned. I was like, “Matty, what did I do wrong?” He was like, “Calm down. It’s going to go down as you continue to condition.”

He steered you to work towards one of the classes for the elderly.

He didn’t say that yet but thanks, Tom. Don’t give him any ideas.

We have a special class for the infirm.

It’s been a blast. It has been so much fun. I absolutely love it. It is everything I thought it would be and it’s beautiful. Just so everyone is aware, people who have shakes, it doesn’t shake, etc. I have zero problems with the shaking. There is a noise coming from it. It’s not silent.

It’s a machine.

Yes, but it is by no means like the monitor shaking even at fast speeds. Even going all the way at twelve, it was not crazy shaking. I was not on the tread when it turned into twelve because I would never have been able to stay on the tread if I turned it up to twelve. We’re starting off. It’s going to be a great addition to our household. Even the kids were hopping on. Your son, Brian, already took his first run. He was super excited. He did it with bare feet. He was going faster than I was. He loved it. Sydney might walk on it. You never know.

She’s more like me which is odd since she’s your child and not mine. When it comes to physical movement, she gets that from me.

Try this. It is wonderful.

If that wasn’t as exciting enough for you, the Android app has arrived.

It has and just in time for our trip because I’ll be able to do yoga. I could do an outdoor run with any of the instructors. I probably won’t because we’re going to do a lot of walking. The Android app is here and it is the unreleased version. It means that they’re not done. They haven’t put all of the features in it.

It’s a Beta. You can’t release something and then call it unreleased. That’s like if somebody puts a video on YouTube and calls it rare. No, it’s not. It’s on YouTube now.

It doesn’t have all the features in it that it will have eventually. It’s out there. It can be used and downloaded. It’s beautiful to behold. You can go in and you can select that class you’re going to take and it’s so cool. You can see your shout-outs and you can record them right on there. It’s no more of this baloney that we had to do before. It’s so much easier. We’re getting caught up. Peloton has delivered on all their promises.

Yes, it is also, I should point out, still the fall.

I want to be serious about this because it is creating quite a bit of drama for those people who have not gotten their Tread, who ordered back in January. At this point, there are people who ordered in November and December that have delivery dates. There are people that never got it from January. I understand there’s going to be some differences there. What I don’t understand is how it can be that significant. How did you whip through so many people? Let’s say the DC market or Rhode Island, you had so many that came in and then you sold them all. You brought them all out, but you can’t get to Omaha. I don’t understand. It’s not that far.

I don’t know. It must be how many you’ve ordered there.

The future of showrooms lies in the opportunity to let people experience it for themselves. Click To Tweet

I feel like Peloton is doing their best. I want to be clear about that, even when I was at my most frustrated with not having my Tread. I know that and I knew that then. I will say this, I think that Peloton could make their own lives easier if they could figure out when they’re getting to that market. If it’s three more weeks, it’s three more weeks, then tell people that.

You could say, “Sorry, it’s going to be another three weeks. Here’s $100 for the boutique,” or something.

If it’s going to be three months, you need to tell people that because they need to wrap their heads around that rather than every week think there are 1,000 more people that announced they got their tread and I’m not one of them. It’s very upsetting when you’re waiting. Good luck to everybody out there. I hope that you get your Treads very soon so we can run together. It’s going to be fine.

You’re going to hop on there too, Tom?

There’s more new content.

There is. A bunch of new outdoor runs dropped. Selena Samuela, she has a 30-minute ‘80s rock fund run. There are also new runs from Andy Speer, Oliver Lee, Rebecca Kennedy, Olivia Amato and Robin Arzon, all new content.

When you take an outdoor run, do they tell you when to turn around and head back?

They tell you you’re halfway. I’ve only done one because this was before they had the Android app. It was difficult to get that. It was very complex. I did run and it was one of Matt Wilpers’ runs. What he did is he broke it down into four segments. I did a 60-minute because it was when I was training for the thirteen miles. I was like, “Two-hour runs were nothing.” I was out there for an hour and he was like, “We’re halfway through. We’re going to do four blocks.” When you’re done with the second block, you know you’re halfway through. It’s not like it is now. Time for you to turn around and go back, but it’s very much structured in a way that you know you’re halfway done.

We hate to do your 30-minute run and they’d be like, “I’ve got to do a 30-minute run back.” Denis was spotted out and about. He’s setting the rumor mill ablaze.

It’s on fire. It’s hot. He was at a yoga studio on the Upper West Side in New York City. He was there and the Peloton Prophet thinks he was there recruiting for new yoga instructors for Peloton. Another rumor that’s going around is that Denis is the one that’s going to be heading up the whole yoga thing because he hasn’t even been announced as an instructor. It’s completely a rumor. I don’t know but it does make sense. Why else would he be there observing a class? He wasn’t there taking the class. He was there observing a class. That is why it is believed that he was recruiting.

I guess we’ll have to keep an eye out for that to see what comes out.

I’m not sure what to do because normally I’m doing this via Skype or phone. We’ve got people here in real life, in the flesh. We are at the opening of the St. Louis store. Joining us from Peloton Corporate, it’s Abby Blake and Jen Parker. Welcome to the show. Why don’t you give us your official job title? I’m going to go on a limb and say whatever your job titles are, they’re job titles where we’re still going to be like, “What does that mean?”

I am Jen Parker and I’m the SVP of Retail for Peloton.

I’m Abby Blake. I am a Senior Brand Manager on the marketing team at Peloton.

What does that mean?

Pretty much on my end, it means I run all of our retail showrooms, micro-stores and the expansion of retail as you see us pop up in cities across the country. We had a lot of growth this year, a lot of showrooms opened.

How many has it been?

I want to say by the end of this year, it’s 62. I’m going to do my backward math. It’s around 30-ish in 2019. My hesitation of not knowing off the top of my head is because we’ve done about eighteen.

That includes the US and Canada. We’ve been all over the place.

What does your title mean, Abby?

I work on the brand team. Peloton is thinking about every place a consumer is interacting with the brand and how the brand is represented and brought to life. I focus on how our brand is brought to life at retail, how people engage with our showrooms, how they learn about them, how they understand the value and experience that the showrooms bring and then any marketing that gets the word out about them.

Where did you guys come from before that? What led up to this?

I like to take my story way back. It’s so interesting thinking about at what age do you click to know what you want to be when you grow up. When I was little, I always thought I was going to be a fashion designer. I had a great grandmother who immigrated from Italy who owned her own dress company in New York City. When I was little, I got to go and hang out with them. I thought that was my career. In my junior or senior year of high school, I realized I wanted to be more on a business end of things and not so much the creative designer. My family ran a candy store for fifteen years on Cape Cod.

That’s a dangerous mix. On the one hand, I want to work in high-end fashion. On the other hand, I’m going to fatten people up.

I took a lot of candy. I keep the inventory in our house. It’s funny because now I have children who are 11, 9 and 6. Every day they’re like, “When are we opening up our candy store? Grandma and grandpa had one.”

Are you a total candy snob? Somebody brings you a Hershey bar and you want to punch them in the throat?

Yes, but now as I get older, I shouldn’t be eating that much candy but everybody who works closely with me knows it’s the weight of my heart and they’re like, “JP, you needed me to get you some candy? Are you having an okay day? What’s going on?” When we travel, they all know that we have to stop in a candy store. It has to end or start the day there. Working my family’s business, I got exposed to every single piece of running a family-owned business which was incredible. We continued it while I was in college. I went to college and studied marketing. While I was at school, I’m still taking a lot of side jobs, working three different jobs over the summer, including that candy store and getting experience doing everything.

TCO 85 | Retail For Peloton

Retail For Peloton: Peloton is thinking about every place a consumer is interacting with the brand and how the brand is represented and brought to life.

 

The summer before my senior year, I interned for Macy’s. At that time, it was the Federated Merchandising Group. I got a job right out of school with them doing merchandising. I was lucky. I worked there then I went to Bloomingdale’s. I was a buyer and a planner at Bloomingdale’s. It was a great experience at the height of contemporary. It was a great market to be in. I learned a lot. I left Bloomingdale’s to work at Theory, which is another fashion brand. I was there for eight years and did all the different roles and planning. I ran stores and operations for them. After eight years of being there, I realized I needed a break. I wasn’t challenging myself the way that I wanted to.

I quit without having a job. It made my husband a little nervous with three kids at home. I did some soul searching to say, “Where do I want to go that I’m going to be inspired every day? What’s going to push me?” I’m the type of person that if I work and I’m leaving my children, I want to be pushed. I want to be inspired. I want to go to work every day and be that best version of myself. The Peloton was nowhere on my radar at all. I saw a job posting for this job. I applied. I looked at my husband and said, “I don’t know anybody there. I don’t know the company that well.” He said, “It’s you. You need to apply.” I did. I had amazing interviews and I found my place where I belong. That’s the place that does bring out the best to me every day. It inspires me. I love going to work.

I’m a little jealous right now.

We always have this internal battle because I love my job so much. Not that you don’t like your job. I have a different passion level because I get to do fun stuff.

It’s so interesting because I’m running a business. I’m running retail. It’s that part of me that I always wanted and what I went to school for what I wanted to be when I grew up. I love it and it’s something I’m so passionate about. It inspires me. It’s creative sometimes. It’s stressful days other times, but at the end of the day, when I go home, I love my job. It’s so nice to be able to say that and to find your true calling.

Did your family own an ice cream parlor?

I grew up in New England. Luckily, we had lots of other good ice creams off.

How did you end up at Peloton?

Similar to Jen before Peloton, I was unfamiliar with the brand. I started my career after college, working in digital marketing. It was pretty tactical, not that exciting things to do, but I was passionate about learning about consumers and consumer behavior and figuring out how to reach the right consumer with the right message. I moved into something called communications planning. A lot of it was identifying target audiences for different brands and then identifying what they were passionate about, what types of media they interacted with and how we could make the most effective marketing plans for them.

Because my work in communications planning was so consumer-focused and so engagement-focused, I was able to transition onto the brand side, which is where I wanted to be. I went to a company called Birchbox, which is a beauty subscription brand. That’s where I was before Peloton and I was working on subscriber engagement marketing and thinking about cool ways to keep our subscribers continuing to subscribe. I was customizing their monthly subscriptions, delighting them with new products, figuring out new ways to present the brand to them. That was fun. From there, I came to Peloton. It was a similar thing where I was pretty unfamiliar with the company. I went to some interviews. At that time, I was not putting a lot of stock into them because I was surveying my options. I showed up at my first interview in ripped jeans and Converse. I was like, “We’ll see how it goes.” It’s no big deal.

When I went back for the second round, I looked a little better because, at that point, I was very excited. At Peloton, I started working similar to what I had done at Birchbox on member engagement marketing. Introducing new instructors, all of the new software launches, anything that was a message for our existing members was what I owned as part of the marketing team. At some point, we realized, “We’re opening a lot of stores. We should do some marketing for them.” It got handed to me because our members, in any existing community, were a big part of getting a new store off the ground. Thinking about how do we reach out to members, let them know that there’s a new showroom nearby and have them help us spread the word. I started working on that as part of my existing scope. As our retail business continued to grow, we realized it needed to be a full-time role. It’s a part of the business that’s exciting. Peloton is doing retail in a cool and unique way. I wanted to be a part of that. Now, I handle retail marketing full-time.

What made them focus on retail when they started off as very much internet. You buy it online, they deliver it. They had a studio. They got to have one, but they’ve gotten aggressive. It’s not a store here or there. It’s a major expansion.

It’s how I ended up at St. Louis.

If you’re coming here, that’s a major expansion. We’re not on anybody’s top twenty.

As they were building the business, but when they decided to test and say, “Let’s see what retail can do,” they did it in such a smart test manner. They opened a location several years ago in the Short Hills Mall, which is a suburb of New York City in New Jersey. It’s very smart to go to Short Hills. It’s suburbia where a lot of people leave New York City to go live. They knew their core client of who they thought their customer was live there. They were nonchalantly about it at the time to say, “Let’s pop up into this space. Let’s see how it goes over the holidays. If we sell a few bikes, we’ll be happy.” They did. They opened up this concept store. I remember all pulled all-nighters from their stores.

John Foley himself was there on Saturday selling bikes. It clicked and it worked. John, Tom and Ryan were all there together. They saw their customers. They realized that people want to walk in, get on a bike, touch, feel and see what they’re spending $2,000 on. Don’t get me wrong, there are plenty of people who buy the bike unseen and they know that it’s the right thing for them. There’s a good percentage of the population who wants to try it. As we’ve been opening up more retail stores over the past few months, Abby and I have seen this to the power of doing a test ride and doing trials. I’ll let her speak to it, but it’s something that we push on our end because when you click into the bike and now take a test run on our tread, put headphones on and immerse yourself in it. It’s so magical.

It speaks to how strongly we believe in the Peloton experience. We think the experience is so compelling. If you’re considering the Bike or the Tread and you want to experience it for yourself, we want to provide that for you. That’s where we think the future of our showrooms lies, is in this opportunity to let people experience it for themselves. We do a lot of consumer research and what we’ve found, not surprisingly, is buying a Peloton Bike or a Tread is considered purchase. Not only is it something that you’re not spending $2,000 on a whim, but you have to figure out is it going to fit in your home? Is it something that’s going to become a clothes rack like whatever other pieces of fitness equipment you may have bought in the past? What we found is that experiencing the product in person addresses those barriers head-on because you see it, you realize how small the Bike is. In the case of the Bike, you realize it will fit in your home. You understand the immersive quality of the classes. You understand the charisma of the instructors. That’s what pushes you over the edge and we love being able to provide that to people.

Is that why you guys have gone on some of the areas where you have more room in your stores? Is that what you’ve had to the private rooms?

Yes, it’s all in service of that test class opportunity.

The way that we think about our retail footprint is not the way that everybody else in this mall looks at their business. I love that about us. It’s not transactional. We look at who’s walking into our stores and what’s happening and how much traffic one might get than the other. What I gauge a good business on is the people walking in. What are the relationships you built? Who did you get to know? Everybody’s buying process is different. It might take somebody a few days to decide that they want to purchase a Peloton Tread or Bike. It might take you 90 days and whatever it is that’s okay. We want you to be part of our family and we want the relationship to start right when you walk in and you were greeted by somebody on the retail staff.

We train our team to think much more in a sales-oriented way and it’s definitely a relationship sale. The beauty of it is you’re buying a product and you don’t have to come back in and purchase anything else, but our relationship was made. Abby and I always talk about why retail, you’re going to make sure that your form is right and that you’re fitting a drain and we’ll do that for you. You might come back in and celebrate your birthday as somebody did in our Short Hills location. Her whole family came in with balloons and she did a birthday ride.

That’s a huge piece of the business because establishing ourselves as a community hub for these different cities and making sure that people feel invited in long beyond when they make that first purchase.

I don’t have to leave this store. I’m already pretty at home here.

You’re never going to leave.

You can stay as long as you want.

You’re an honorary member. Let’s see how many bikes you sell. Brian, our store manager here is going to call you up and say, “How many referrals have you done to my store?”

I don’t know about this store, but I’ve already maxed out the year.

It's such a cool thing to know that we are able to deliver an experience that makes people so passionate. Click To Tweet

We love that. We love celebrating milestone rides, buying people cookie cakes. It’s still a little touch. That goes a long way and that’s what’s important to us, building that heartbeat in these communities. If people aren’t able to get to our studios and enjoy a class with the instructors in person, how do we bring that to life here in St. Louis for everybody? Community, as you guys know, is so strong for Peloton. We want to make sure that they feel it out of our showrooms.

When you go into a market 3, 4, 6 months later, do you see that those markets have a disproportionate number of bikes now than other non-retailed markets?

We look at it across the country and when we’re going to decide where we want to open. There’s a lot of thought that goes into that until we do. We look at where we’ve sold bikes. I look at it now more because of our expansion. I’ll use Dallas as a market. It’s a very strong market for us. Now, we have three locations within the Dallas market. I also look at how many bikes we’re selling before we open up, while stores are opening and growing and how many more can we also sell. We see a lot more coming up as we open up more retail. It’s not out of a retail showroom, it’s on the web through inside sales when people call in. I feel like we’re only scratching the surface. We still have so much opportunity with this brand and that’s what’s exciting.

I feel I am constantly telling people about Peloton. They’ve either never heard of it or they’re curious about it and they’ve heard of it, but they’re not ready to make the leap so full. If you’re having those conversations with people in St. Louis, I would say wait three months and have those same conversations because a lot more people will be familiar with us.

We’ve been working on the floor. We love interacting at openings and talking to members and talking to non-members and so many people came in and said, “I’ve seen your commercials.”

That’s what makes Abby smile. “We’ve done it. We’ve reached them.”

We had people waiting outside before the doors open and that is our real measure of success.

The things that make us happy.

How did Peloton arrive at the name Peloton?

For those of you who don’t speak French, which I’m assuming would be most people, Peloton is a French word that’s used if you watch any professional cycling or if you’re reading any new story about Tour de France or something like that. Peloton is a word that refers to a pack of cyclists who ride closely together to reduce drag and they can go a lot faster when they’re riding closely together. It’s a cool word to describe this idea of being stronger together. That’s core to the Peloton brand. It’s pretty cool because it’s a cycling term, but it’s more broadly a term that ties into how we think about our brand. This idea about a community being so central to our brand. One of the things you see it on our t-shirts and you see it on our websites, we say it all the time is this idea of together we go far. That’s rooted in this same concept of Peloton as a term that speaks to the power of community and the sum being greater than the individual parts. That’s important to us. 

Do you guys have any concerns as you move forward that’s associated with the Bike community? As you move into other product lines, how do you plan to address that?

I would say we benefit from the fact that most people don’t know the meaning of Peloton. Even though it does have cycling at its heart, so do we as a brand, we will always be a company that started as a cycling brand and that’s not who we are anymore. We’re a fitness brand. We’re providing fitness opportunities for people through a range of products at this point. No, I don’t think it’s a problem because at its heart, the meaning still carries beyond cycling.

It’s like how Walt Disney’s famous line about, “Never forget, it all started with a mouse.” They sell a lot of things that aren’t mice.

It’s so funny if you’ve heard people speak and our instructors come on, they talk about our company culture and that’s our culture too.

It is. We live and breathe this idea of being passionate about our community and about each other. That’s why hosting things like HRI is so essential to who we are as a brand. It’s so cool to me from a marketing perspective to work at a brand where there is so much brand love. That’s something we do not take lightly. That is a huge responsibility and it’s such a cool thing to be able to know that we are able to deliver an experience that makes people so passionate. They start a podcast about us.

They get tattoos.

Did you get a tattoo?

Not yet.

They do everything in the St. Louis store.

Honestly, it’s a great idea for a store opening, live tattoo. 

I was in the Tampa opening and we spotted another in the wild Peloton tattoo and it gets us so excited.

It says a lot. A tattoo lasts forever. If you’re willing to put that on your body, that says so much. 

What better testament to the experience we’ve created then forever.

Our next question, we should say that these were submitted by readers. 

How do images of the instructors play into Peloton marketing because you see certain instructors pop up in commercials or on different pieces of advertising? I’m curious as to who gets chosen.

We talk about this all the time and each instructor is such an instrumental part of our brand. The instructors personify the brand for a lot of people and people form close relationships with them and they feel empowered and motivated by them. Our full range of instructors is important in making sure that everyone feels like they can have the best possible experience with Peloton. My guess to this question is related to who we featured in recent TV commercials. My answer to that would be TV is one part of our marketing. We feature our full range of instructors in social media, email, on our website. We bring different instructors to each of our showroom openings. Even though people see our TV commercials, hopefully a lot, we think about making sure we are playing up each of the different unique personalities and strengths that our instructors bring to the table because that full line-up is so important to make sure that people have a personal experience with Peloton.

Do you ever choose different instructors for different campaigns based on a target demo?

TCO 85 | Retail For Peloton

Retail For Peloton: Community is so strong in Peloton that it builds the heartbeats for these people.

 

I can speak to that from a retail marketing perspective. When we are thinking about opening a showroom and we’re starting to plan for an event, we’ve traditionally brought instructors to showroom opening events because our members are such an important part of opening a showroom. We want to thank our members for being there even before we had a physical presence. We want to find a way to bring them in the door and delight them with new apparel from the boutique or special swag or whatever it might be. Bringing an instructor can be such a cool experience for so many people to meet them in person and get to thank them for the experience they’ve had with us. We’ve seen some crying. We love it.

We love hearing the stories and how we help them transform the hardest part of their day and of their life and the instructors got them through it.

Our instructors love it too because it’s a cool opportunity for them to coach people in real life or hear people’s individual. Maybe someone’s going through a particular challenge in their training. An instructor can talk them through it and it’s motivating. When we think about what instructors we want to bring to what event, we do look at if a particular instructor index is higher in one market than another, we are opening in a market like Denver where there is a big outdoor cycling community and so Christine or Matt would resonate because they are thinking about the technical parts of their training. We do think about that. We also think about if we are bringing two instructors, what the vibe of you with two of them and how can we make sure that we’re bringing people a special experience.

When we opened up in Charlotte and had Alex and Cody together, that was magical.

Cody is from North Carolina and they have such a great rapport with each other. He had roots there. They have a strong relationship. It was a line out of the door the entire time. It’s so much fun. 

It’s cool because now we get to bring our tread instructors. When we first brought the Tread to all of our showrooms, it was the gateway to be able to start bringing tread instructors. We’ve done 3 or 4 events with them at this point at different shower rooms. It’s cool because members come in who are super familiar with the Bike, maybe they’ve had their Bike for years, but learning about the Tread is something brand new for them. To have one of our instructors there to be that first opportunity for them to learn about it and why it’s such a cool experience. We want people to get to know them in person because they’re special. It’s such a great crew.

They love it now too. They’re so early on in their Peloton journey, so to experience it this way is inspiring for them. They get so excited.

I’ve always been fascinated by you using the instructors to open a store. I get that it’s going to bring in some people but it’s going to bring in people that have already purchased bikes. If they haven’t, they wouldn’t know who these people are because the non-purchasers are going to be like, “It’s a guy in activewear.”

That goes back to Jen’s point too. We believe so strongly that the showroom is as much a place for our members as it is a place for someone who is thinking about making a Peloton purchase. We want every one of our showrooms to be a community hub. We believe that it’s a great opportunity for us to launch in the market with a bang if we delight the people who believed in us before they even had the opportunity to try Peloton in person. Hopefully, they feel good enough to spread the word. 

We’ve seen in new markets where we don’t have an existing retail footprint. There is this build-up to the showroom coming. You have this natural occurrence where people knew we were coming so they were waiting to do their purchase with members and they collide together. It’s fun to watch and see.

That’s special because our members are selling the bikes for us.

We did have showrooms where we might be pitching a bike and members come in and we’ll literally say, “I got this, let me handle this.”

They’ll walk by and be like, “Just buy it. Just do it.”

At some point, the store numbers will plateau. In terms of the number of locations, will you then circle back around and bring instructors back to locations that have been around for a while?

We’ve done that before where we’ve hosted events at showrooms outside of it being an opening, but because of the volume of openings we’ve had in recent months, that’s where our resources have been focused. We would love to do that. We love being able to give that experience to people across the country.

Have you guys considered using real people for marketing ads and commercials?

“There are so many success stories of transformations, finishing marathons, triathlons, etc. I’m sure any writer would welcome the opportunity and it would be free for Peloton. They don’t have to pay modeling fees.” That’s from Shaz.

I love this and it addresses something that’s important to us as a brand. That is that everything we do is inspired by or in reaction to something we’ve heard or seen from our members. If you think back to the TV campaign that we did during the Olympics, it was a TV commercial called Better Is In Us. It was the first time we told a brand story instead of focusing on the experience with our product and told the story of a busy family and a mom who was using the bike as a release, escape, an opportunity to be her best self every single day.

That was directly inspired by stories and quotes and in-person interactions that we’ve had with our members. Our commercials don’t necessarily feature our members, every story that we’re telling is a direct response to what we hear from our community. We try to feature posts from our members on our social channels. We try to repost what we see, our instructors do the same thing. We want to make sure that we are paying homage to what our members have told us and making that a bigger and bigger part of our brand. It’s important to us.

I’ve always noticed that I don’t pay that much attention to fitness advertising, but I feel like you’re the first one I’ve ever seen that doesn’t rely on before and after photos.

That’s a great observation. If you think about what you’ve seen in Peloton marketing, you’ve never seen that and you never will. That is because we believe that everyone’s personal goals are different and it is about becoming the best version of yourself and how you define that as up to you. We would never want to be prescriptive. We would never want to be judgmental. We want to provide the platform for people to be empowered and to feel stronger and to be better. For us, to define that as weight loss or bikini body or whatever that is, that’s not who we are. We don’t believe in that at all.

I love it. That’s so thoughtful.

I’ve seen commercials where it’s somebody’s before picture and I’m like, “It’s not that bad if there’s somebody watching that. It is their goal.”

We want to support everyone in whatever their fitness journeys are. For us to say this is a before and after, that’s in large part speaking to fads. Those things come and go and that’s not how we want to be as a brand. We want to be about the journey and empowering people to figure out what their own goals are and surpass them and set new ones and surpass those too. 

That’s why our member community is inspiring to us as employees as well. There are some pictures that are posted on our member page. Because of those pictures and you see that transformation, I went and got addicted to Emma Lovewell’s core workout. It was one of my favorite workouts for a while because these members were like, “Look at my transformation.” Abby is right. It’s not the ethos so we think of our marketing, but when we see it in our own members’ stories that they’re sharing with us on Facebook or in person and telling us these things, it’s so inspiring.

When we were first talking about doing the podcast, I was thinking the interviews with the writers. I’m like, “Every week, it’s going to be the same story.” It’s going to be like, “I used to weigh a lot and now I weigh less.” Honestly, it’s not that we haven’t had those stories, but we haven’t had many. I’m sure people have lost weight and gotten in better shape, but that’s not the story they’re telling.

It’s that the community is life-changing. We were saying, it got us through a hard part in our life and I couldn’t have done it if it wasn’t for that instructor who motivated me every day. We talk about it being definitely physical. You need that workout that a Peloton gives you, but it’s also mental. If it makes me a better employee, if it makes me a better mother, if I have to shut the door for that 45-minute Ally Love Live ride on a Sunday morning and then I go back to my kids, I’m better because of it. That’s what Abby is saying too, with that better is in us. A lot of the things that you see us pick up on is because it’s what is happening to all of us. We all believe it so much as employees when we have the time, when we’re using the app, when we’re on the road, these guys are making us better too. We all believe in it.

Everything done is inspired by or in reaction to something that has been heard or seen from our members. Click To Tweet

Our next question is from The Grizz. “In regards to retail, where is your strongest growth region in the US for the Bike and now the Tread? I’m wondering if the northern states and their winter months are driving sales.”

It’s so interesting. I love looking at the data of a business and looking at the stats. That would be your initial reaction to say there are certain months out of the year where you’re stuck inside. We see in here that all the time, especially as we go into the snowy season in most of the country. It’s just as good as in Texas as I was saying because there are months in the year that you don’t want to be outside in Dallas and you’re not doing your outdoor rides because it is hot and sweaty. Especially in Houston, we’ve seen it. My best growth right now is honestly coming, believe it or not, from some of my existing markets like in Short Hills who had their fifth anniversary. They have had explosive numbers. It’s so exciting for me to see again as this traditional retailer to say my growth year over year in my locations that have been around for a while is not slowing down.

My managers, I know they love me for this. When we talk about growth and when I give them their budgets, I tell them, “Don’t accept what everybody else is doing. We’re Peloton. We’re going to crush it, we’re going to do better. That’s why you work here. That’s why you come to work. This is what you want to do. You want me to raise that bar and set it high and then you guys go and perform beyond even that.” I see it there, I see it in DC, in Tysons Corner, it’s an incredible mall. Their growth is extraordinary. I can see them in a lot of markets across the country. It depends. It’s not about cold weather, it’s cold, hot time, who’s spending the most time in the car commuting and they don’t have that time to then get back in their car and go to the gym. That’s why it’s resonating with a lot of people across the country.

There’s that convenience factor too. To Jen’s point, Peloton can save you time on your commute. You have a demanding job and you don’t have a lot of time to get to the gym or get to a class. You have a big family and that’s demanding your time. It’s not just the weather. There are a lot of factors that make Peloton the answer to a lot of people.

What does Peloton look for in hires at the retail store? How are they trained and what is the management structure. That is from Meimei.

People is my favorite thing to talk about because I’m a people believer. You’ll talk to anybody in the company and they’ll say that. I’ve heard people come on and talk about how they sit at a table and they’re in awe of who they’re surrounding themselves with and how smart people are. That’s what Peloton looks for. I have an amazing retail recruiter. I have to give a shout-out to Allie because she’s my right-hand woman. She does so much for me and she finds the best people. We debate this and we say, “Is there a category that we will go after that we know makes a good store manager or a sales associate?” There’s not this background that you have to come from to walk into these four walls and run it. It’s about who you are.

The way that I like to describe it is there’s this grit in people because Peloton is a very special and unique company. Believe me, it’s not for everybody. To understand it and understand how it works and to thrive in it, there’s that something in you that you’re okay with the hustle. You’re okay rolling up your sleeves and getting the job done and figuring things out in the parameters at which we operate as a company. There’s definitely this unique personality trait that we look for more than anything. We love it when we can grow and develop from within. It’s a big mission of ours, especially going into next year as we opened up so many stories this year and hired too many people to be able to develop our own and have managers move around the country. We look for that.

Training and development, we’re getting better at. It’s definitely something that we continue to improve upon. When you are a big believer in people, you want to give it your all and give them everything to be successful. We continue to work on it. The best quality we have when it comes to it is we want to set you up for success and we want you to walk in on day one feeling supported and loved by us. We try to do these simple gestures. We try to welcome people. I got a note from somebody on my team because for all the new store openings I’ve been sending them two books. Two of them have been John Foley’s recommendations. One of them is one of my favorite books with a handwritten note that says, “Welcome to the Peloton family. I’m happy that you guys are open. Here’s something to start your library so you never get tired of learning.” We want everybody to stay hungry and stay eager and push yourselves to be your best. Even if we don’t have the best foundation yet for training and development, learning all these different things, everything that we do is so thoughtful and we do it with a lot of care behind it. We want people to know how we believe in them and we want to see them be successful.

What is the most popular item besides the Bike that’s sold in the store?

It really is the Bike. There’s an attachment rate to how many bikes we sell and accessories to it. Our apparel business has grown. Jill is doing an incredible job growing this business year on year. Listening to people’s feedback and what they want and what they’re looking for. The core of what we do, it’s our Bike.

I can’t keep up with the clothing line. I am keeping up.

Especially this new delivery.

I’ve heard that the next line has the quotes in it. I’m already reserving some of my funds for that.

I heard that if you’d like holiday, wait for this next line to deliver because it’s even better than what we see. That gets me very excited. 

Me too. Why doesn’t Peloton do small popups, retail stores in big malls when there isn’t a full retail store? It seems like they could hit more people that way and that’s from She Spends a Lot.

We do.

She Spends a Lot, depending on where you live. You might not have seen it yet. I’ve seen feedback about these micro-stores as we call them. There are 300 square feet. They’re small and it’s exactly that. When we know, we want to go into our market, but let’s say the right real estate isn’t available yet. We have to wait rather than waiting a year or two for something to open up for a full showroom. We go into these markets and they’re so quick, nimble and easy to do. It’s an amazing brand moment. They’re beautiful. You can’t miss it. They’re right there in front of you glowing and saying Peloton. We open up these micro-stores right now, the majority of them don’t sell any apparel.

We’ve been testing it out in a few and that’s a lot of feedback that we get from our members that they want these micros to sell apparel so they can have that full experience. We do what we can with 300 square feet and introduce people to the brand. From a retailer standpoint, they’re so magical. The productivity of them is so good. People are eating them up, they are riding in them, they are taking these trials and they are buying. We love testing and trying new formats. The beauty of Peloton is we don’t need necessarily four walls to do our business. I always joke with my team, “You’ve got a bike and you’ve got an iPad, you can sell.” We’re always testing and trying new creative formats.

Does that mean that in places where there are pop-ups, that they can expect a traditional retail store at some point in the future?

That’s always the plan that if they perform, we should flip over and go. If we don’t, then it’s a different business decision. For example, we had a micro-store in a Montgomery Mall and we decided to move to Bethesda Row in Maryland with our full showroom rather than staying in Montgomery. It’s definitely a test and try model. It’s what makes us special and what we’re doing at retail because a lot of other retailers can’t act this way.

When you’re looking to open new locations, does it make more sense to like, “We sell a lot of bikes there already,” or does it make more sense to go, “We’re not selling a lot of bikes there, let’s goose it?”

We look at it both ways that if we know that it’s a market where we should have a strong presence but we’re not, we dig into the why not, what do we need to do to lift it and see how we can change it? It does go back to what I was saying, we know where we’re selling bikes across the country through different sales channels. We’re lucky that we have three different ones to dictate. We look at it knowing our demographic and who are our average Peloton users. Are we hitting that person? I also turned to Abby a lot of the times where if I’m in a market and I know I should be selling more, she gets these cryptic notes for me. It happened and I was like, “I hit send too soon. I thought you could read my mind and knew what I was saying.” That’s when you know you work with good people.

I had interpreted it at that point. The key question is the strategy to amplify what’s working or is the strategy to try and turn a trend around. We want to do both those things.

We challenge ourselves. We take nothing for granted. We could be doing so well and we still dig deeper and say, “Let’s look at this. Let’s understand why. What are we doing well? What can we still do better? How do we do this in more markets? How do we replicate what we know works for us?”

What factors are different than when you decide how large the store will be? 

A lot of that is based on real estate, what a landlord has available at that time. Are we happy with the overall square footage? What’s the minimum that we want to be in that we’re okay? Honestly, that changes so quickly. What was good for us six months ago might not be good right now and it might not be good six months from now because it is ever-changing. That’s happening at Peloton, which by the way, we love. I love it. I always tell my team, “If you’re somebody that’s not comfortable with change, you’re in the wrong place. You have to be okay knowing that we’re moving in the forward direction all the time.”

That’s the beauty of John and his vision and the same with William. They have this future growth that we all stand behind and we’re like, “Let’s do this. Let’s keep taking on. Let’s challenge ourselves. Let’s stay in this lane and go fast.” We try to balance it. We look at square footage, we look at the frontage, how much window space we’re going to have. You want people to notice you and it’s easy in a shopping center or mall to walk right by. We want to have those wow moments for people. Abby knows because I always say to her, “What are we doing to draw people in? What does it look like from the outside that makes you stop and pause and say, ‘I want to go in there?”’

One of the coolest things that have happened totally organically is members riding on the display bikes in our windows at showrooms. There is no better way to bring people in the door than someone fully sweaty, maybe screaming at there by taking a live ride in the front window of a showroom. We love it. 

TCO 85 | Retail For Peloton

Retail For Peloton: When you are a big believer in people, you want to give it your all and give them everything to be successful.

 

We’ve been known to take a few live rides in the windows at showroom opening.

How far in advance do you plan in a store opening?

Sometimes not far enough. I give credit to some of the people that you’ve met. They were coming in and out. The team I talked about are working with a great group of people. There is not a hustle that we all come together and we’re like, “We’ve got six weeks to do it, let’s make it happen.” Sometimes we have 14 weeks, 20 weeks. It depends, but we take on challenges. You hear a lot about our mission and our values at Peloton. You’re going to find that in all of us that we act with this drive to be okay in a very smart manner. It’s never haphazardly. We’re not the type of people that will let it be that way but in a very smart manner. We’re doers and we put a plan and we’re like, “Go, let’s make it happen. All hands on deck. We can do this.” Construction is tough on the retail side and you could be told that they’re handing you over a store five days in advance of the opening and that can change to one day in advance of opening. When we look at each other, we’re like, “We’re going to start to open in 24 hours. Who’s ready?”

That can be on the marketing side. That’s why you don’t hear about a store 8, 10 months in advance. Even if maybe we’ve signed a lease on it because we don’t want to announce a date, push it back by day, move it up by two weeks and whatever it is. We want to make sure that we are giving people the right expectations for what’s coming. We don’t announce any given store opening. I would say my average is around two weeks in advance. No more than that because there are still so many things that could change in an instant in that time period. We want to make sure that we’re not setting false expectations for people and that when we do announce a store like it’s happening and people can get excited. 

There’s so much anticipation on our end. You can feel that from us.

There are other factors at play. Even if I don’t send an email announcing a store, there’s a barricade up and people know a Peloton store is coming. They might walk by this storefront two months ago and see Peloton is coming, but we haven’t sent anything yet. We’re letting the buzz build, but we haven’t told people when exactly we’re opening and that creates this fun sense of anticipation before we’re ready to make an announcement.

Thank you very much for taking the time. I’m sure you are super swamped with launching a store and you still sat down with us.

We’ve loved it. Thank you for having us.

This was fun. Thank you.

Thank you so much.

Did our interviewees have recipes for us?

They did not. We talked about it, but we’re going to have to give them a pass because they’re in LA opening more stores. They did not have time.

That’s a shame because she was talking about some bacon thing and then they had it at the store opening and it was good.

They were going to tune in. Jen Parker and Abby Blake, if you can get the recipe to us for those delicious bacon things, Tom would be forever grateful.

Even if it’s not for us to share with everybody else but I would like to know how they were making those bacon things.

I never tried them.

You slapped to the platter out of that lady’s hand.

I did. I was like, “What do you mean to take one? Why are you looking at me like that?” A platter is technically a plate. It’s okay. In her defense, I could have at least used my fingers, but they were good. What do you have in store for people?

It’s Barbara Norsworthy. She lives in Bermuda, so she’s having her holiday on the beach.

She’s got up all those pictures of Santa in Bermuda shorts lay around his neck.

I saw her pictures on her Facebook and I did not get that impression. They do the traditional Christmas stuff. We get to hear all about how she got to Bermuda.

How miserable it is to live on an island.

We’ll hear all about her connections to the HR Crew because she is part of the HR Crew. She’s one of the admin. We’re going to hear a lot. Barbara has been part of the community for a very long time. She has a lot of very rich Peloton history.

We have that to look forward to. Until then, where can people find you?

People can find me at Facebook.com/crystaldokeefe. They can find me on Instagram or Twitter or on the Bike and now the Tread, @ClipOutCrystal.

You can find me on Twitter @RogerQBert or on Facebook at Facebook.com/tomokeefe. Don’t forget to like our Facebook page, Facebook.com/theclipout while you’re there. Join the group so you can stay up-to-date on stuff. Find us on Apple Podcasts, Spotify, Stitcher, all that stuff. That’s it for this one. Thanks for tuning in and until next time. Keep pedaling and running.

Important Links:

68: An Interview With Matty Maggiacomo Plus A New Peloton Activity Tracker

TCO 68 | Peloton Activity Tracker

 

Continuously providing great services to users, Peloton has been launching so many new and exciting updates. Letting you in on the latest, hosts Crystal and Tom O’Keefe give you a lowdown on The Denis Morton collection that is hitting stores. They also tap on the new way to track your Peloton activity and the Tread release date rumors. Joining in on the excitement is one of the newest instructor in the Peloton community, Matty Maggiacomo. Matty shares with us his transition from TV and journalism to fitness, tackling on the latest Tread as an instructor and connecting with the people at Peloton. He then answers some of the questions from listeners about what to expect from his classes, how he keeps his shape, how to begin with Peloton as newbies, and more! Don’t miss out on this conversation.

Listen to the podcast here:

An Interview With Matty Maggiacomo Plus A New Peloton Activity Tracker

What do you have in store for the readers?

There is a lot of great information. There is not going to be a visit from the Stat Fairy. There is no visit from the Peloton Prophet. We got two and we get zero.

You are slacking off. Do you think they were mad? Do you think they each were like, “If you’re having the other one?”

I heard a lot of squeaking and buzzing. They were flying by. I don’t know what happened. They didn’t choose to translate for me.

Maybe they wounded each other.

You never know. Those wings are sharp.

They could be.

We also have some news about a new clothing collection. There’s a new feature to talk about. There’s some St. Louis local information. There’s some Chicago information and there’s also some information about a past guest, some Tread rumors and our very exciting interview with Matty Maggiacomo.

Before we get to that, don’t forget, we’re available on iTunes. You can go there to rate, review and subscribe. We have a review. This one is from GG326. They say, “I love my weekly dose of Crystal and Tom. They keep me informed and make me laugh. I appreciate all that they do to advance the Peloton Community. Keep up the good work. #Glass_Girl.”

Glass_Girl, GG.

It also says, “#PelotonHRI.” I don’t know if they were there.

I don’t know either. I don’t remember that leaderboard name. It’s hard to say because when we don’t have a real name. Glass_Girl, reach out to us. If we met you, we’d love to know. Thank you for the review.

Thank you very much. Also, don’t forget. You can find us on Facebook at Facebook.com/theclipout. While you’re there, join our group, stay up to date and say hi.

I’d also like to point out two things. One, when people like the page, that’s not joining the group. We’ve had a tremendous amount of people liking the page. For anybody that might be reading and they think that they like joining the group by doing that, the group is separate but it’s linked to the page. If you found the page, you should be able to find the group. If you have any trouble, let me know. The group is how you get all the information from us on a regular basis because that pushes it into your feed.

The difference between a page and a group is that if you’re in a group, any post that shows up unless you’ve changed your settings for that not to occur. Any post in the group is going to show up in your Facebook feed, but any post from a page will not. Some will, some won’t. It’s really hit and miss. You never know. If you want to see the updates that we post throughout the week, you’re better off in the group than on the page although we’d love to have you on both. Let’s dig in.

Denis has a new collection coming into the stores.

Do you remember when we talked to Jill Foley and she said that each instructor gets to have their own collection? Since then, we’ve seen the Emma Lovewell Collection. We saw the Ally Love Collection but we haven’t seen the Denis Morton Collection and that is happening very soon. I heard that it’s already in the Ohio Showroom, but none of the other showrooms because he was in Ohio. I don’t know the details. These are rumors that I hear but there were pictures taken of the items that are supposedly part of his collection.

He went there and left it behind like Pelotonian Santa Claus except he got paid for it.

We have that to look forward, which would be very cool. We do, I just don’t know the timeline for it. That is exciting. I can’t wait to see what he comes up with.

Will that be for men or will there be women stuff?

The only instructor that has been male while I’ve been part of Peloton has been Matt Wilpers. He had male and female products. I would assume that it will be both.

I was curious. Are there new features?

There is a new feature on the Peloton page on your Bike which shows up on the computer too. I didn’t check the computer, but they have what’s now called the Monthly Activity Calendar. Before you would get an email with your monthly stats and if you were looking at your account on the bike, you could see what you had done. You could see your overall but you couldn’t break it down like by month or a certain time period. Now, there’s going to be a Monthly Activity Calendar that’s going to show you for that month what you did and all of your stats. You can also go to other months and compare. That will allow you to set goals for the next month coming up. “This is how much I did last month. This is what I should be doing this month if I want to increase my activity.” It looks neat too. It shows you the calories burned and how many rides you took, your favorite instructor, all those cool details.

I wonder if they’re moving to try to graduate people from Strava and bring that all in house with a Peloton branded especially as they’re coming out with more equipment.

I don’t think you could ever get rid of Strava altogether. I couldn’t. The reason I say that is because I realize you could use this for the Tread but if you’re going to round doors, you wouldn’t be able to see the mileage. Strava collects your mileage overall. It collects it whether you’re on a treadmill or you’re outside, it doesn’t care. That’s not true. I lied to you. You can record it and say how many miles you did, but you have to enter it manually. It doesn’t know how many miles you went on Strava if you’re using a treadmill. Peloton is great for tracking the Tread, but Strava is great for tracking outdoors.

I’m wondering if that could be a feature that they would add to make that obsolete and keep all of that internal.

If you’re going to run outdoors, I don’t see how you can get to that point because it’s the activity. It’s what you’re wearing that gets you there.

Strava is an actual device that you buy.

No, it’s an app but it’s connected to the GPS on your phone. You’re saying, could Peloton do that? I was thinking that wouldn’t work. It doesn’t work for me because I don’t have an Android app and it doesn’t do that on the iPhone. I finally got to where you’re coming from, maybe that’s a plan.

New York is the nexus of opportunity. Click To Tweet

As they’re collecting all this data, they’re giving you more ways to parse it. They’re adding pieces of equipment. It seems at some point it would be pretty easy to be like, “It can sync to your phone and track your running,” since they have outdoor classes.

How would that work when they have a partnership with Strava? I would be like, “It sucks for you guys. Get out.”

Google used to have a partnership with the iPhone and then they didn’t. I am taking the place of the Peloton Prophet. I am conjecturesizing.

That’s the closest to exercising you get.

I can get close to you and you exercise. By osmosis, I’m fit. I’m pretty sure that’s how that works.

That’ll be interesting to see. I know there are a lot of engineers that they’ve hired and they still have. I checked their website to see what positions are still open.

Do they need a counter promoter?

No, there wasn’t one of those on there. They have still a ton of engineering positions open. Anything could happen. There was still an Android app people they’re hiring too.

I could be on to something.

You could. I have to run that by to Prophet and see what they think.

St. Louis is getting a Peloton. I don’t know if you knew that or not. Are you aware of that?

Yes, I am so aware.

That one that’s coming to St. Louis?

I’m so excited.

People have started to get mailers locally.

My coworker Carol came in and she said, “We got a Peloton ad in the mail.” Her husband, Dave, had taken pictures of it. He texted it to Carol so I could see every page of it, which was sweet, by the way. I thought that was cool. They must be getting close because they’re starting to get people’s minds around it. The interesting thing was it didn’t appear to have any websites or anything on it or saying coming soon. There didn’t appear to be anything indicating that there was a store coming soon. We thought that was interesting.

What was it for, just the bike?

It was talking about the bike. That was it. It was how awesome the bike is.

I wonder how she ended up on their mailing list.

I have no idea. I thought she might be within a certain parameter of the mall because she lives in a zip code that’s pretty close.

It’s a hoity-toity mall and she lives in hoity-toity adjacent neighborhood. It would make sense. My thought is you can pull that data like what are the highest income zip codes.

I’m certain she fits within that.

Explain why we didn’t get one.

I just haven’t come yet. They were like, “There are a lot of people involved and they already have one.”

They took you off the list because they know it would be a waste of their $0.50.

I’m sure that they are paying that close of attention, but it’s exciting nonetheless that they are showing up in mailboxes.

It’s getting here.

It is.

Some fellow Peloton users have put together a virtual baby shower.

TCO 68 | Peloton Activity Tracker

Peloton Activity Tracker: Try to stay away from the processed. Eat as many fruits and vegetables as you possibly can.

 

We have a Pelotonian who is going through a very rough time. I made sure that this was okay to talk about before I did. Her name is Kathleen Sheldon. Her husband died on March 24th of a ruptured brain aneurysm. It is not something they saw coming. I can’t believe this, but she already is a mom to a two-year-old son. She’s due in September with their second child. All of this is going on. She’s had to deal with the trauma, the loss of her husband and now, there’s a baby coming. There’s a lot of stress. Alicia Queally suggested, “Let’s put a virtual baby shower together for her from her Peloton friends.” They’re raising money to give to her. You can go to this link that I will post on our Facebook.com/theclipout Page and you can enter her email address in which I will also include. You can send her a gift card of any denomination, whether it’s $1 or $5, whatever you can afford. She clearly is going to have a hard time. It’s not a one-time expense, she’s on her own. This all started in the Peloton Mom Page. There’s an Official Peloton Mom Page. That’s the only other official Peloton Page by the way. At any rate, all the moms go there and started. I thought, “What a touching wonderful thing to do.” I’m all about the causes. That’d be a good opportunity to raise awareness of it.

If you want to chip it on some level, you can find that on our Facebook page.

On a happier note, Mel Edwards went to the New York City Marathon.

The marathon took place on November 4th of 2018. She’s been doing a fundraiser to raise money. That she could go. She reached her goal. She exceeded her goal. She raised $2,800. She raised more than that, I’m not sure, but it’s called the Team For Kids. That’s the organization that she was raising money for.

She’s not raising money to fund her trip.

No.

She’s raising money for charity.

Team for Kids is a team of adult runners who raise funds for critical services that are provided by the New York Road Runners Youth Program. Those programs empower youth development and encouraged healthy habits via running and character-building programs across the country. It’s a cool program that helps encourage future runners. It comes full circle. It’s been a dream of Mel’s to go to New York City to do the marathon. It’s so exciting for her and I’m so proud. She’s worked so hard to get her running where she wants it and to be happy with her time. Congrats, Mel and good luck in November.

Congratulations. We might have a non-Northeastern Tread released into the wild.

Rumor has it and it is a rumor that apparently the Tread is supposed to show up in the Palo Alto store.

It’s interesting. I guess they’re tracking it.

That’s what I figure. It’s got to.

They get a track with 1 or 2 more Treads on there as long as you’re going in that direction.

Maybe they will. That’s the only one that people have talked about that I’ve seen. There could be other rumors that are circulating that I missed.

It doesn’t sound like you.

Sometimes I can’t keep up on all the doings, all the goings-on.

Speaking of Tread rumors, there’s a rumor going around about when the Tread won’t be in a store, but will be coming to your home.

You would hear about the final purchasing details. I have seen a couple of posts that people have said that on September 23rd, you are going to get an email about how to purchase your Tread. I checked with some Peloton employees. This is Peloton-verified. That is not true. They say that there are no dates that have been finalized. Nothing has been finalized, but they are still projecting that all of the Peloton Treads will begin shipping in the fall. That’s all I could get out of them.

That’s the official word from Peloton, squashing your rumors. They did confirm that August is not in the fall. Is that correct?

They didn’t. I didn’t ask that question. Nobody said anything about it.

You don’t need to ask that question because August is not in the fall.

We’re going to have to agree to disagree. Kids are going back to school. Our kids are going back to school, Tom. That’s the fall. When does school start? The fall?

Not anymore.

It’s starting in the fall. If you live in New York City.

When you run, you should wear a hoodie. You got logic.

It’s not fall if there are no hoodies? If it’s too hot to wear a hoodie, it’s not fall?

It instantly reverts back to summer. If it’s too hot for a hoodie. That’s how that works.

Regardless, they are shipping in the fall for the pre-orders.

Shipping in the fall which is not August.

We all have this preconception of what a treadmill has always meant to all of us. It's probably the first thing we all ever exercised on. Click To Tweet

Joining us is one of the newest instructor, extraordinaire, Matty Maggiacomo. Did I get it right?

You got it, Tom. One point for you.

What’s his middle name?

I feel like it should be an M-word though. Is it an M-word?

No, I have the same initials as Mary Tyler Moore. It’s Thomas.

That’s a nice monogram though.

As soon as I get rich and famous, I’m going to put it on all my pillows and in my bathrooms.

Matty, we are all curious about how you ended up at Peloton as a Tread instructor. How did you hear about it come to find out about the magic of Peloton?

It’s a great story. Some of you may know him, but my very good friend Cody Rigsby came to me one day and said, “Matty, I have this opportunity. It’s called Peloton. It’s a start-up. They’re going to be filming the classes. I’m going to be teaching cycling. I know you’ve been in fitness for a little while. What do you think?” I said, “Cody, go for it.” I know at that point in time, he was still in his dancing career. He was hustling around. My advice to him was basically, “This is going to be a stable job.” This is me thinking, having no concept of what John Foley’s and the company’s vision was. I said, “You’ll make a couple of hundred bucks on the side every week.” I thought it was going to be a great opportunity. Skyrocketing through the time, you see where the company is now. I would have never envisioned how much growth the company would have encountered, the popularity and the loyalty of the member base.

It’s through Cody that I discovered it. One day, I asked my mother, “Have you ever heard of Peloton?” She goes, “Of course, I know Peloton. Everybody I know has a Peloton.” The opportunity presented itself to join the team. When I found out that the company would be growing and branching out into different areas of fitness, specifically the Tread, which I had six and a half years of experience teaching on treadmill-based classes. It was a calling for me. The more I learned about the company, both from the outside and the inside and I will tell you this as wonderful and beautiful as this company is from the outside. Take my word for it. It’s as beautiful on the inside. It is an amazing place to work. By far, the most innovative company that I’ve ever worked for in my entire life.

I wish I could find that out firsthand. I am so in love with everything Peloton.

I know you guys are and so am I. The people that walk these halls, around HQ and the studios, they wear it proudly. They do. I’ve never seen anything like it. You guys know that I came from the world of television. I was in the broadcast. Since I was a kid, I wanted to be a TV news reporter. I spent a lot of time on TV. I can’t say the same about some of the environments at the big networks. It’s a very cut-throat. It’s a different place, fitness, it’s the endorphins. People that work in fitness are pleasant people to work around and live with both in the studio and at work.

I have a question about your broadcast stuff. Did you work anywhere where people might already know you from? 

I was very local and mostly behind the scenes. I was a shooter. I started my TV career as an NBC Page. It was made very first when I got out of college. I used to give tours of Rockefeller in NBC studios. That’s how they break you in at NBC. That was an amazing experience. I’m such a TV nerd. I write it in all my profiles. I am a TV geek. For a fitness person, I watch the entire television. I used to watch all the morning shows, The Today Show, I was an intern at GMA. I even worked over at ABC. I was a shooter for NY1. If you’re not familiar with NY1, it’s our hyper-local news channel.

It’s a home of Robin Scherbatsky. 

There you go, Roger Clark and the rest of the crew. That was a lovely place to work. My first week as a shooter, behind the camera, it was the week of hurricane Sandy. I hadn’t even learned how to use the camera. They sent out an email, all hands on deck. I was like in the Rockaways, underwater with my crew. I was still figuring out how to use the camera. It was an experience. That was a tragic event for the tri-state area, talk about being on the front lines.

How did you even transition from TV and journalism into fitness?

It was a hustle because at my next job after NY1, I was on camera and I was a reporter for a station owned by Verizon Fios. I was freelancing. I was making a freelancer salary which was not much to live on especially living in New York City and trying to make it. I got to a point where I had to take different jobs. I was bartending and my first job in fitness was with Barry’s Bootcamp. I started to teach. I was straddling both restaurant, hospitality, fitness and TV which as you can imagine, could drive a person crazy because I had three different sets of bosses. I was looking to streamline. When I found fitness, I was realizing, “This is something that I get to be in front of people.” That was what I wanted to do in the first place. I’m a people lover. I love to work with people. I don’t want to be hunched over a desk. I want to connect. I found that this was a passion. I always loved fitness, but I never realized that I loved it enough that I could be the one to lead a class. I could be the one to teach things to people.

That ended up taking over. I hung up my hat with TV for the time being and started to make a very good living working in boutique fitness. Peloton comes around. Wouldn’t you know it is the convergence of everything that I ever trained? The day I found out about the job and certainly the day that I was offered this opportunity, I talked to my mom a lot. I said, “Mom, this is everything I’ve ever trained to do. I felt I hit the jackpot. I feel like this was created for me.” She got so mad at me. “You didn’t hit the lottery. You didn’t hit the jackpot. You earned this. You worked so hard. You used to wake up at 2:00 AM to work on your new shift.” I was like, “I know, it’s true.” I put my time in and I’ve taught thousands of classes and fallen wholeheartedly in love with fitness. The fact that I sit on a platform along with these amazing instructors and these brilliant people. You know everybody that works at Peloton is brilliant. I’ve never worked with people that were smarter, more intelligent. We sit around the table and everybody has a good idea. I’ve never worked in an environment where that has happened. I feel blessed. I do feel like I won the jackpot even though at least we’d be mad that I was saying that right now.

I have to say that your enthusiasm shows. The way that you communicate with those of us on the other end who are your fans. The way that you are enthusiastic when you’re teaching your class and you’re funny and also natural. You seem to enjoy it so much and it comes across. As a person who takes your classes whenever I can, I appreciate that. 

Thank you. It’s a zeal for what I do. Now that Peloton digital is live and the Treads are on the brink of shipment, we have twenty people in the studio during class. I’m connecting with those people in the studio, but I get an opportunity to connect with people all over the country and it will soon be even broader. I need that connection. Even though I’m not perfect about commenting on 100% of the posts, I like people to know that I’m engaged with them. I’m hearing their stories. I’m blown away by their stories. I love when people post, when they DM me, when they’re engaging with me on Facebook. That’s a fun part.

They also get to learn quite a bit about me. They get to see the softer side because we’re doing hard work in that studio. I know there are moments where people are cursing my name. If they can see a softer and I’m a bit of a clown. I do not take myself too seriously. I’m very serious about what I do if that makes sense. Every time you’re in my class and you take my class, whether in a studio or on the Tread, you’re always going to get a kick-ass workout. We’re going to do our work. If I can’t even put a smile on your face or make you forget about that sprint that we’re in for 30 seconds and even make you laugh, then I’ve done my job.

Have you ever ridden in the studio? Do you have a bike? Do you take the tread classes at home, anything like that? 

All of the above except that I do not have a bike because I live in a New York City apartment. It’s either Luther or the bike. He takes up a lot of room. We don’t have a bike, but when we upgrade at some point, I’ll be able to get myself a bike. If we upgrade even more, I’ll be able to get a Tread. I’ve taken every single one of the Tread and cycling instructors. You’re shoulder to shoulder with the most world-class instructors in the fields. Why would you not take advantage of the fact that you can learn from them? Everybody has a different flavor and style. I learned from my peers, I learned from these colleagues who have become my family. You have seen the pictures and we’re not pretending. We genuinely like each other. We love each other. We hang out. We’ve got each other’s back. If somebody gets sick, comes down with a cold and can’t talk, we are there to cover and help. That’s the camaraderie, especially in fitness. That exists.

What’s your leaderboard name and can we all follow you? 

It’s not creative. It’s MattyM.

When you’re talking about if you upgrade your apartment, here’s what I envisioned in my head is you want to bike and Luther on the treadmill right next to you.

We keep his weight down. He’s not a 60-pound bulldog. For a 42-pound English bulldog, he is incredibly active. You guys have seen, he goes on speed boats. He has been on paddleboards. This weekend, he was running along the beach like it was his first time on the beach ever. He was running after the waves as if they were teasing him. He couldn’t quite figure out what was going on and why these waves were coming at him and then running away from him. He was taking mouthfuls of saltwater and sand.

He’s like a little tiny James Bond dog.

TCO 68 | Peloton Activity Tracker

Peloton Activity Tracker: When the tread hits the market and is in people’s home, they’re not going to be afraid of it. They’re going to see it as a companion to improve their lifestyle.

 

He’s more like a pig.

I picture him wearing a tux. He has these faces. It’s all one expression.

He has a million faces. Growing up, we have dogs my entire life. I never had a dog that has so many faces. The personality is hysterical. He is 100. He is the love of my life, the best dog in the world.

We reached out to some readers and said, “Submit questions for Matty.” We’re going to pound through some of those if that’s okay with you. The first one we have here is from Laura Conley Kwitek. She says that she would love to know if you do any road running races such as half or full marathons and if you would be open to doing a Ragnar Relay.

My last half marathon, I ran in December. It was the Big Apple Half and it snowed the day before. The Central Park and those Harlem Hills get very hard when they are icy. It was a great race. I love long races. Now, I’m not training for one because I have had all eyes on the physicality of what this job entails. We are doing this workload. I could have never guessed my body has changed so much in the past few months. I’ve turned a heavier emphasis on my nutrition. I have always been the guy who eats anything, but now we’re running so much that I need to eat more of it.

I’m trying to make sure that I strike the nutrition balance, strike my own personal exercise balance so that I can still effectively teach. The Ragnar Relay is amazing. The best part about the Ragnar Relay is a team. How cool is that, anything that’s team-related? New York City run clubs are so popular because it’s great to have that camaraderie and there’s so much support. You don’t feel you’re totally flying solo. I would totally be up to it. I would have to see that my schedule could allow it. As teaching comes first and this Tread is about to hit the market in a big way. I need to make sure that I have my eye on the prize for you guys.

This is not a Peloton-proof question, but when you say about to hit the market.

Peloton-approved is coming soon.

I have an Android phone, Matty. You would laugh if you saw what I had to go through to take a class with you, the steps are funny.

I appreciate you. I envision the set up with a tin foil and like an old school TV antenna.

When I’ve seen her struggle, it reminds me of when I first had a VCR, but I couldn’t figure out how to hook up to the TV. I would take the TV camera and film the television so I could watch the show.

That’s what I’m doing. I take my phone and put on voice recorder and put it on top of my iPad to record the audio. Back to the Peloton-approved questions. Marianne Howard would like to know more about Luther. What brought him to Long Island from Rhode Island? 

Luther has always lived in Long Island City. We got him a few years ago. I was raised in Rhode Island. My family is still there. I moved to New York City to attend NYU. I was eighteen. I’m a city boy. I’m a New England boy at heart. I still like to go home to Rhode Island and have my chowder. I was just home and my mom’s like, “What do you want?” I’m like, “I want lobster.” She made steamers. The clams, they’re steamed. I still very much wear my Rhode Island pride proudly. It’s the smallest state. It gets a lot of crap but it is a beautiful state. I love to go back in the summer. My grandmother, my mother’s mother always lived in Westchester County in New York. I was always exposed to New York and we would take day trips into the city when we went to visit my grandmother.

I was always so enthusiastic about everything that New York City had to offer. It was calling me from day one. I always knew I wanted to go to college in New York. When I found NYU, I knew it was the perfect college for me. I also knew it is the nexus of opportunity because you have great companies like Peloton that have their headquarters here. For me, I knew that and my young career goals were to be on television. You have to be in the media capital of the world. I wanted to put myself right in the middle of the action. I didn’t need a traditional college experience. I didn’t need the campus. I knew I loved Greenwich Village and the NYU campus. I quickly knew that I could find a community there. I did. I’ve been happy ever since and have no intention of leaving.

Did you have an accent that you had to have beaten out of you for broadcast?

It’s 100%. I tried very hard to lose the regional accent because it is charming but it is very telling and there are certain words. You lose your “ahhs” and it does slip out and being on camera as much as we are at Peloton. In Rhode Island, you drink a beer. You get chased by a bear in the woods. The cupboard is bare.

I hate to be so corrective, but someone needed to say it. We have a little run of questions from Paul Kittinger. To start with, he would like to hear something crazy about Cody that he wouldn’t want us to know.

Cody hates all of my clothes. Cody hates everything that I wear but he’s done a very good job as I have a birthday or Christmas comes by. He’s very good at buying me signature pieces and giving me gifts. It is his goal to make sure I have a little bit more style up my game. I’m very grateful to him for doing that.

That’s nice that he brings you. He’s like, “I don’t like your clothes but I’m going to help you rebuild your wardrobe.” That’s nice of him to do that.

That’s a good friend.

Paul also would like to know, other than teaching, what do you do to stay in shape?

I do take the time to lift some heavyweights. I like to keep a little bit of mass. Running as much as we do. It’s easy to get that runner’s body which for me, I have an ectomorph frame, if you will. I have long extremities. I tend to get very skinny very fast. I try to lift heavy so that I keep up that muscle a definition. I want to make sure that I’m keeping my body up to par so you all can look at me and say, “He has an aspirational body.” I still want to look like my body is attainable. Lifting weights is part of that. Yoga is something that I do regularly and I should do more because flexibility is something that I have struggled with. Incorporating that into my weekly routine is something that’s very important for me. I’m tall so I struggle with a little bit of back pain. I’m speaking to a lot of people out there. Back pain is the most common melody out there, especially for tall people. I find yoga helps that immensely. If I keep myself flexible, I keep my hip flexors open, I feel that I can run faster. The running is unencumbered and it paints the picture and makes me able to do what I need to do for you.

What stuff do you eat to stay healthy? What do you eat when you’re making the choice to not be healthy?

My partner Aaron, he’s also very fit but we do like to cook. That’s the first part. We try to avoid as much takeout as possible and we try to cook for ourselves. You know what goes in your food when you’re cooking it versus ordering takeout. You’re not 100%, were the ingredients organic? Where is it coming from? Are there any additives? Cooking helps that. I’m Italian. We do have a pasta Sunday. I made a full pan of lasagna on Sunday. I do have to have that pasta Sunday.

I’m not going to lie. I’m a little disappointed because in my head when you said pasta Sunday, I was picturing some pasta ice cream mashup. I was like, “Where is this coming?” 

I’m a salad fiend. My partner always makes fun of me. He’s like, “In your family, it’s always three courses with you.” When we first started dating, he would come to my house and my mom put out the first plate and he’s thinking, “This is great.” He’s finished and I’m full. We’re like, “No, Aaron, we just started eating.” He said, “It’s the main course, the salad and dessert. What are you talking about?” We still have to take a nap and then come back and finish. For people that ask me about nutrition, I’m not a licensed nutritionist or dietician. The rule of thumb is to try to stay away from the processed. Eat as many fruits and vegetables as you possibly can, lean meats. I eat a lot of yogurts. I would say my diet goals are simple like me. It’s very common sense.

They always say it’s simple but it’s not easy. You must not have a huge sweet tooth like myself because you were saying that you’re running all the time. You can eat everything. I’m like, “I’m running all the time and I can eat everything.” Our everything is a little different.

I don’t have a huge sweet tooth. My Italian-American grandmother would take us to the movies and she wouldn’t let us buy candy. Instead, she would bring Italian delicacies like marinated olives, mushrooms and artichokes. She’d pop these jars open. It’s like the sheets of sliced prosciutto. This is what we would eat at the movies.

There is one more question from Paul. He says, “The fun socks, is there a story there?”

It’s just any opportunity to add a splash of color. I love some high socks because my legs are so long. I’ve always worn high socks. It’s not until I get to Peloton. I was like, “I can jazz this up and match my socks to my shirt.” My sock drawer is overflowing these days.

If you're just not feeling right, it's important to take that time to recover. Click To Tweet

Our next question is from Diane Kazalski. I should try preface by letting that her leaderboard name is Mother of Bulldogs, one of her bulldog children edits the show. 

Chat is her son, not a bulldog. Tom is convinced that he has paws. Chat is one of our interns and he edits the podcast for us.

She is asking if she can set up a dog playdate, that’s with Eugene and Clarence. She left out Chat who does all this work on the show. All this work on the show doesn’t even get a play date. He’ll go straight to Eugene and Clarence. That was her question, a doggy playdate.

Luther loves other dogs. He’s the sweetest, most delightful. Other Bulldogs, his best friend is a French bulldog. They will run around for hours and hours. Luther is up for a playdate 100%.

The next question from Lori Emerson. She says, “How does Peloton plan to incorporate new runners and joggers into the classes?” She bought the Tread because she loves the bike, but she’s never been a runner. She wants to know, what is the plan to keep newbies injury-free but still engaged? She’s very excited to run with you on the Tread this fall.

Crystal, we’ve been getting this question quite a bit. We have gone through it so thoroughly. I couldn’t even count the number of meetings and seminars that we’ve done in-house where we have sat and talked about how to make this accessible to somebody who has never even stepped foot on a treadmill before, who is graduating or making the transition from the Bike to the Tread, who hasn’t gotten on the Tread in a very long time. It even blows my mind how much programming we’re unveiling that is geared specifically for those people that are beginners that might be scared. I’m going to say treadmill in the sense of the treadmill that we all know from the 1980s that hasn’t changed at all.

For most people, it has become a very expensive clothes hanger and sits and gathers dust in the basement. What we’re doing with this product is we’ve reinvented it. We have made it more accessible and more inviting especially to the people that have dreaded treadmill workouts in the past. We all have this preconception or conception of what a treadmill has always meant to all of us. It’s the first thing we all ever exercised on. When the Tread hits the market and when the Tread is in people’s homes, I can assure you they’re not going to be afraid of it. They’re going to see it as something that is a companion to their lifestyle. That is going to only improve their lifestyle.

We try to make it very clear in our introductions that these classes are for everyone. We will be delineating the different levels. The very beginner, the very intermediate and we’ll have advanced for the people out there that are much more advanced in level. The sweet spot for us is we want to make people fall in love with working out again. We want to make them fall in love with it as much as they are in love with working out on the bike. We’re going to be sure that there are hours of basic programming, there are hours of beginner programming like you would a video game. You’re going to level up. One day you’re going to realize, “I mastered Rebecca’s Beginner’s Class. I’ve taken Andy’s Beginner’s Class and I’ve taken Matty’s Beginner’s Class and chase him back. I’m ready for an intermediate class.”

It won’t be a 45-minute intermediate class. Maybe it will be a twenty-minute intermediate class. People will have options to be able to do that. On the flip side, we’re also going to make sure that if there are days where you’re not feeling it, I don’t have it in me to do a 30-minute class or 45-minute class. Those snackable ten-minute classes, how great are those? It’s like, “I’ve got ten minutes. I don’t know if I can get on the Thread but I’m going to do a ten-minute core class body weight. I’m going to be on the floor the whole time.” It’s going to be such a great menu of options. That’s all we want to do. That’s what we’ve been doing since May is banking all of this amazing content. The minute you receive your Tread, you’re going to have thousands of classes to choose from.

I’m enjoying those ten-minute classes. I can’t do any of the bootcamp because I don’t have a Tread. I’ve done one outdoor class but I love those weight classes. On Sunday, I did a low impact bike ride, a leg workout, an arm workout, chest and back workout and a core workout. It was great. It was awesome.

You can choose your adventure. I love seeing how people have been posting on Instagram where they line all of these ten-minute classes up. You’re not getting bored because people are taking all the different instructors and it’s brilliant. It’s a lot of fun. My mom is the same. I know she’s not the only one out there. She’s renovating her basement so she can get this Tread in there and she can create her own little fitness center. The excitement is palpable.

I was lucky enough to meet your mom when I was there for HR. She’s so nice. We got rid of an old elliptical that we’ve had forever that I never touch anymore. There is a space. I’m ready for the Tread.

Our next question is from Susan Burton. She would like to know what your daily morning routine is.

It depends when I teach class. If it’s an early class, I take my time. I shower. I warm up to make sure I’m in full voice. I do some vocal warm-ups in the shower. I make breakfast. I do some hard-boiled eggs, protein shake, walk Luther and get to the studio an hour before class. This gives me time to center. I plan my class programs a day or two before so it’s fresh in my mind. I run through. We have a great little green room at the Tread studio. I run through some of the exercises. I make sure the flow is correct. I double-check my playlist. My accessory of choice is a giant gallon of Dunkin Donuts iced coffee. I walk around with it and I sip on it and I typically finish it before I start class. Midway through, sometimes I have to pee badly but you’re on camera and you can’t say, “Hold on a minute. I have to use the bathroom.”

I have a question that’s not on our list but I’m going to ask you. I’m going to go rogue and going off the book. I used to be in radio and there’s a nightmare every disc jockey has which is showing my age. The CDs are all stacked up and you knocked them over and he can’t find the next one and he has dead air and you can’t fix this. The dead air nightmare, every DJ has it. If you were in plays in high school, it’s the, “What? The show is tonight. I haven’t even seen the script yet.” Is there an instructor nightmare that’s like that?

The show must go on. As in radio, as in TV, thankfully, we’ve all had hours and hours of practice, things do go wrong. Maybe somebody trips the fire alarm in the building. As long as nobody is injured or in danger, you keep going. We haven’t had any situations where we had to stop. If it’s anything, it comes and goes and we push right on. I would say 99.999% of the time, the member at home has no idea if something happened.

Beyond real things that might’ve occurred, is there something that you wake up in the middle of the night that lays in your subconscious like, “Now we can’t pedal the Bike or the Tread won’t turn?”

I would say if I’ve programmed a class that wasn’t the class that was on the schedule. I’ve been close to doing that because sometimes we line up classes. I’m getting ready to teach my 6:30 and here I am thinking I’m teaching a bodyweight class and all of a sudden, it’s an arms’ and treader’s bootcamp. Thankfully, that’s why I have my morning ritual or my pre-class ritual. Making sure that I’m pressuring up on my Shakespeare before I get to the studio.

Susan had another question. She said, “You are a celebrity in our eyes,” which is totally true.

That was a huge compliment.

She would like to know, have you trained any celebrities or have any celebrities come to any of your classes before? 

My previous employer was Barry’s Bootcamp. I had a wonderful career with those guys. That is a brand that is very popular with the celebrity center. There was a range of different celebrities, models and TV personalities that would come to class. I don’t name-check because I like to give them their anonymity for the most part but I see like when Hugh Jackman shouts out Alex. The day that Ellen tweeted to Cody, I almost died. Ellen is one of my role models. She posted on Facebook and I called him up. I was like, “Cody, you have made it.” It’s a huge honor that these people and these Olympians are taking a class with us. Not that we don’t deserve it but to see these gods amongst men are over here and they have a Peloton Bike and they’re using the app. That is got to be the coolest part of the job. If I’m lucky enough, I’ll get a shout out. It is enough for me to hear from each and every one of you. I certainly don’t need that.

The connection for me is more important. I had somebody reach out to me. She said, “Matty, I’m a mom of five. They’re all under the age of ten and I have no time to work out. I have the app now. I’m using Peloton Digital. Thank you so much for making it convenient for me to work out in between the kids napping. Without this, I would never get the time to myself.” That is worth more than any celebrity shout-out. I’m a very emotional person and that makes me want to burst out into tears. This is a fun story. I had a former client who used to come and take class with me at Barry’s. It’s only a handful of times and she was ten days away from her due date.

She was on the treadmill and she was sprinting at ten miles per hour. Her belly was out to here. It was almost hitting the front console of the Tread. I said, “When is this baby due?” She’s like, “It’s coming in ten days.” She had her baby the next day. She posted on Facebook. She took a glutes and legs class with me on the app and she posted on either my Peloton page or my personal page. She said, “I have an announcement. I want everybody to know, I took Alice’s 30 minutes. It was an intervals ride. I took Matty’s ten-minute glutes and legs. I gave birth to my new baby. If anybody wants to induce labor, take Matty’s.” That’s by far the most fun story I’ve heard from a member so far.

Have you ever had a running-related injury?

Not at all. I’m a very cautious person. It’s super important that you’re wearing the right shoes and listen to your body. I’ve always listened to my body. I know when things are a little out of whack. Some days you wake up and I’m not feeling it. That’s a rest day for you. That’s a recovery day for you. I’m happy to say that I experienced some lower back pain and we’d bought a new mattress too. We’ve upgraded to an old lady, firmer than the firm, hardest mattress you could ever buy. My spine is not ready for a soft mattress anymore. That’s my advice to the people out there. If you’re not feeling right, it’s important to take that time to recover. What we’re providing on Peloton Digital and both on the Bike and on the Tread is we are offering so much of this recovery, this stretch content. You’ll hear us in class. We’ll teach a class and we’ll say, “Make sure after you finish this class, you pop into one of the ten-minute or five-minute post-workout stretches.”

My tagline is, “Your body will thank you.” We have gotten into this mindset where it’s like, “It’s not a workout unless I’m dead after or I’m sore for days.” I don’t believe in that. You need to take the time to recover. It is so important to be stretching because that’s only going to gear you up to be able to get on the Bike or the Tread the next day. I love that people are going to have so much optionality here that you do a tread run on a Monday, but the next day, it’s going to be a low impact day. You’re going to get on the Bike and take a low impact class with Robin or with Matt Wilpers. People are going to be at being able to manicure and program out their week to serve what their body needs the most. That’s how you’re going to avoid injury.

Our last question is a set of questions from Gina Mitchell. I want you to know that she threatened us that if we did ask these set of questions, she was going to cut Tom. That’s what she said.

That cute little woman.

TCO 68 | Peloton Activity Tracker

Peloton Activity Tracker: You need to take the time to recover. It is so important to be stretching because that’s only going to gear you up to be able to get on the bike or the tread the next day.

 

She wanted to know how things are going with your pillow bestie. One of her questions was, “Were you scared when you saw her shirt that said she’s your bestie?”

Not at all. I was floored. I thought that was the sweetest gesture. She is representative of how loyal the members are and how loyal these people are to the brand. For me, they’re quickly becoming family. I never thought that in one fell swoop have people like Gina and like you guys. I don’t want to name because I don’t want to leave anybody else out, but be so invested. I’m getting to know them and that’s what I love most about the job. The fact that she connected and we were able to connect. That’s the experience of the Peloton member, period. I’m not saying it’s the Peloton member every single person’s going to be connected to me that way. They’re connected to each and every one of these insightful, knowledgeable, beautiful instructors that I know that they inspire and across the board. Each and every member finds their person or people on this instructor roster. It becomes a synergistic relationship. We get as much out of you as you do out of us.

If you weren’t there, we would be teaching to an empty room, to a feed of cameras that are not broadcasting to anybody. What’s the point? It’s a reciprocal relationship. I’m so hyped and pumped that it was evident at HRI when everybody was coming. They didn’t even know who I was. They still knew who I was. It was like they knew about Luther, they knew where I was from. I can’t believe I look forward to this is the start. I can’t wait to share so much with you people. I can’t wait to grow with you. I have learned so much about being an instructor in the past since May and even before that, working shoulder to shoulder with experts in the field. Rebecca Kennedy and Andy Speer and Robin, any of these guys know so much about the body and the art form. It is so cool to learn from everybody. Learn from you and what you guys love. We’re going to keep doing it.

We were warning people at HRI. We were like, “Get your pictures with the Tread instructors this year because next year, the lines are going to be crazy.”

They were already long this year.

It was like when I saw Guns N’ Roses open for Aerosmith. This isn’t going to last long.

I was blown away. Up until that day, I had no concept of what it was like. It’s extraordinary.

I’m so glad that you have joined Peloton. Thank you so much for taking the time to do this interview. We really appreciate it.

You guys were lovely. It was definitely the highlight of my week so far. It’s just amazing.

Saturday we’re going to do the talk. He’s going to be running on the beach with Luther, he’s going to forget all about us. 

Before we go, do you want to remind everybody or tell them for the first time if they haven’t taken a class yet? Where can they find you on the interwebs?

First and foremost, Peloton Digital right now. You’re going to get to know me by taking my class. You’re going to love me. You’re going to laugh at me. You’re going to hate me. There are certain points when we’re in a minute plank or bear plank, there’s a band playing. It’s my favorite position. I sleep in the bear plank. I’m on Instagram @MattyMaggiacomo. My official Facebook Peloton page is Matty Maggiacomo-Peloton, you can find me out there. I will interact. I love when you guys send out the shout-outs, screenshots. That’s the way I’m going to get to know you. You have my promise. I will do my best to comment and interact and like as much as I possibly can. This is just the start. I can’t wait to get to know the members even more.

Thank you very much for taking the time out of what I’m sure is a very busy schedule to talk to us.

Have a great rest of your day and I will take your classes on-demand via a recording with my phone. 

Thanks, Tom. Thanks, Crystal.

Matty did not have a recipe for us.

He did not. He was getting ready to go on vacation. He’s on vacation. He’s in Italy. The man was busy.

He should have got us a recipe for something Italian, like lasagna or something.

He was too busy. He didn’t have time. He did our interview and recording classes. He had to pack and then he had to go. You can only expect so much from him. Let him off the hook, Tom.

I was going to eat this one. I was like, “Tom, this is going to be the turning point for me to eat healthy. I’m going to eat whatever recipe Matty sends in and now there’s no recipe. I think I’ll go ahead and stick with chicken tenders and pizza.” I take it as a sign. That brings this episode to a close.

It does.

What do you have in store for people next week?

Ron Orth, “Mr. Mayor.” He’s the mayor of Peloton. He’s a big deal.

He’s very instrumental in the existence of a Facebook page for Peloton. He will regale us with tales of olden times.

I can’t wait. I’m so excited to talk to him.

Where can people find you until then?

They can find me at Facebook.com/crystaldokeefe. They can find me on Instagram, Twitter @ClipOutCrystal or on the Bike @ClipOutCrystal.

You can find me on Twitter @RogerQBert or on Facebook at Facebook.com/tomokeefe. If you would like to find us online, you can do so at Facebook.com/theclipout. While you’re there, join the group, stay up-to-date on things. Don’t rely on the algorithms of Facebook to decide whether or not you see things. You can also check out our website at TheClipOut.com. Buy a shirt or something. That’s sitting over there, if you want to do that. That’s it for this one. Thanks for tuning in and until next time.

Important Links:

About Matty Maggiacomo

TCO 68 | Peloton Activity TrackerMatty joins the Tread team eager to bring his passion for fitness and his high-energy, entertaining teaching style to the Peloton community. A born entertainer, former television reporter and pop culture guru, Matty loves to bring the party to every workout.

He lives with his partner, Aaron and English Bulldog, Luther in Long Island City. Learn more about Matty on his Peloton Facebook Page.

40: We Talk To Rebecca Kennedy Plus Jennifer Jacobs Has A Facebook Home!

TCO 40 | Peloton Tread

 

Becoming physically fit can be quite challenging but with the right tools like a treadmill, you can push yourself to reach the health goal you need. The Peloton Tread is one of the best fitness tools you can have at home, making running indoors more interactive and fun. Rebecca Kennedy, Peloton Tread Instructor, introduces to us this product and also shares her story of how she came to work with the company. Rebecca talks to Crystal and Tom O’Keefe about her program that includes a guide on using the treadmill efficiently. She then offers some running advise including stretches and other words of motivation. With her background in gymnastics, track and field, and dance, Rebecca Kennedy might just inspire you to get on the treadmill and be on an interactive indoor fitness journey!

Listen to the podcast here:

We Talk To Rebecca Kennedy Plus Jennifer Jacobs Has A Facebook Home!

This is our midlife crisis episode. This is 40.

How fitting that it’s a special episode?

We’re available on iTunes. You can go there to rate, review, subscribe. We have a new review. This is from JL CSF. They sayid “Great find. I got my bike in May of 2015 and am amazed at how the community has grown. It’s hard to keep up with the OPP, but this show does an amazing job of summarizing the highlights of the week. It’s super fun and informative.” Thank you. If you would like to leave a review before we run out, you can do that at iTunes. Don’t forget you can also find us on Facebook at Facebook.com/TheClipOut. While you’re there, you can join The Clip Out Group. The difference between the page and the group is if you join the group, the things we post will automatically show up in your feed. If you like the page, while we appreciate the like, a lot of times the stuff you post, who knows what Facebook’s algorithms will do to it. If you want to stay up to speed, that’s the difference between the two.

I’m glad you mentioned that because I saw we got a ton of new likes, which is great. Thank you. In case you’re not in the group, you might want to be in the group because they also get special little features, little heads up about what’s going on in Pelotonia. For instance, when we had Rebecca Kennedy on, we asked the group, “What questions do you have?”

The group got to chime in with questions and when you read her interview in this episode, a lot of those questions were supplied by the audience. We should probably take this moment to do a little caveat. We tried to read the names that’s attached to the questions and a handful of people have got their names read. What happened was she started answering the questions organically before we could ask them.

It got awkward to try to push them back in. A lot of people did not get mentioned this time around. We appreciate that you submitted the questions and thank you for taking the time.

We don’t want you to feel like you got slid or you were like, “What happened there?” Once she started answering the question, then it was hard to circle back around. It all spun out of control. It was madness.

Did you say the TheClipOut.com?

There are all of our shameless plugs.

Besides Rebecca Kennedy, we have all kinds of things to talk about in this episode. It’s groups galore. We have all kinds of group updates. We have an update on one of our instructors. We also are going to talk about a new collection in the boutique. We have a new feature as well.

Let’s dig in.

Shopping is always at the top of my list. There was a new collection that dropped. It was the new Jess King’s PlayFULL Collection. All the instructors get to have their own collection. This is a little bit different because Jess King already has her own line of clothing called PlayFULL. This particular line is a mix of Peloton and her line PlayFULL. It dropped. There was a little snafu. One of the leggings got put up for $0. They sold out in five minutes.

I can’t imagine why, people like free. Did Peloton honor?

Peloton honored. They didn’t even get an email. It just shipped.

That’s nice of them. This happens to retailers sometimes. About every 6 to 8 months you hear something like Walmart screwed up and sold a flat screen for a nickel. When I was a kid, flat screens cost a nickel. Typically, the retailers go like, “Clearly, that’s a mistake. We’re voiding your order.” Maybe they’ll offer you a little bit better discount than you would’ve gotten, but they still buy it.

Employees of the fitness industry aim to motivate, uplift, and inspire. Click To Tweet

For anybody that complains anything about Peloton, let’s remember this. Let’s remember something that I don’t see how you could possibly fall to Peloton for it. They had an accident and they let it go. I had one in my cart and it was gone. I tried. It’s a cute collection. There’s also a catsuit in there because it’s Jess King. She’s the one that wore the catsuit at our HRI.

Some of our longtime readers might remember, longtime because we’ve been around for 40 episodes. A while back we talked about Hannah Corbin’s mother had kidney issues. We have an update on that.

I am excited to let everybody know that Hannah Corbin’s mom, Sharon Corbin, got her donor. She got a donated kidney. My understanding is that everybody is healing. Everybody’s doing great. I have to tell you about this awesome thing that occurred on the GoFundMe page. There’s a GoFundMe page that’s been out there for a long time. They originally had a $15,000 goal to raise to help with medical expenses because it’s super expensive. When I checked after I heard the news, they were $12,000. It’s been up there for a few months, but still great. People have been super great. However, we have some awesome tribe members and a couple of people you might know, who’ve been on the page. Nancy put a little post out on the JSS Tribe and they said, “For every dollar that you donate going forward, we’re going to match that donation up to $5,000.” How amazing is that? I checked it and guess what the amount is up to now?

What?

It’s $28,692. When this community decides they’re going to do something, they freaking do it with style. It all started because a few months ago, this GoFundMe got put out there and it’s been going and going. All those people donated and then Paige and Nancy got it to a whole other level. Everybody’s been giving. It’s gone from $12,000 to $28,000. You guys are freaking amazing. We did donate. I’m happy for Hannah’s mom, Sharon. How exciting that she finally got that? What a relief for the family. That’s such a hard thing to go through. If you haven’t already, reach out and tell Hannah Corbin congratulations to her mom. Thank you, Paige and Nancy.

There’s a big news in the world of Jennifer Jacobs’ crew.

A little bit of an update. I told you there’s a new fan page a while back and it was called Jacob’s Tribe. You also might remember that’s what got me kicked out of the Fast Times group that I talked about. I still find that hilarious. However, Jennifer Jacobs has now joined the group. Not only has she joined the group, but she also put a lovely message on it. They have rebranded. They are now JJ’s Crew. There is this message from Jennifer Jacobs, “There are no words that will express exactly how I feel about this crew that has come together to celebrate all the positivity that this community has to offer. At the least, I want you all to know that I appreciate you. It is a privilege and honor to lead this crew. Truly, this is not about me. This is much more about each and every one of you that come together to form this crew. Thank you from the bottom of my heart for all the love sending it right back to you.” How amazing is that?

People over time have asked, “Does she have an official Facebook residence where they can land and get updates in the same way that Jenn Sherman does or Hannah Corbin?” Previously there hadn’t been one and now there is.

Jennifer Jacobs is still going to be involved in the Heart Rate CREW and all the other group. She’s going to be on the official Peloton page, wherever she was originally found. She’s still be in there. She’s not going away. It’s cool that she has an official home at this time that she recognizes as her official home.

If you’re looking for that information, you can go over to Facebook and search for JJ’s Crew.

There’s been a lot of excitement about the Peloton Tread. Some people got together and said, “We need a new group for the Peloton Tread.” There is now a group for the Peloton Tread and it is called Peloton Tread Group.

There’s something to be said for keeping it simple.

There are a lot of groups out there and you want to have Peloton in the name so that people can find it easily. The Peloton Tread Group, we’ve got some admins that you might recognize: Rachel Boutine, Ellen Beck and myself. In the interest of full disclosure, I wouldn’t want anyone to think that I was not telling them that I was an admin. Here I am saying go over to the group and join. If you’re interested in the Tread, you should join this group because it’s all about the Tread. We’ve got the OPP for the Bike. Let’s have a group for the Tread. We can keep them all separate plus new people that have never had either. How nice is it to go into a nice, clean, fresh group? They get to start from scratch.

If a potential Tread purchaser stumbles into the OPP, they’re going to be like, “No, thank you.”

Now they have an additional place to go.

TCO 40 | Peloton Tread

Peloton Tread: There are certain features that made the art of Peloton tread so different than any other experiences you have done before.

 

With all the excitement about the Tread, Peloton has not forgotten about the Bike. There are some new features that they unveiled.

We’ve got a couple of things. One is called a class plan for the class detail. You’re out there looking for an on-demand class. You click on the class. Now you can see exactly what’s involved in the class. I know that doesn’t necessarily mean much to you, but specifically you can see how long you spend cycling. You can see how long you spend on arm segments or how long you spend on the warm-up. It lays out the entire class plan. You can see clearly are their arms on this one? No arms. Am I going to be in the saddle the whole time? Is there going to be a lot of hill work? Are there going to be lots of intervals? Is this an endurance ride?

This sounds like a feature that they’re getting in place because of the treadmill.

I think so too. People will know more about what we mean once they read Rebecca’s interview. It’s going to help people decide what class they want to take. I am excited that it’s coming to the Bike because it’s fabulous to be able to get an idea of what’s in store before you get on the Bike. We’ve got our music that everybody asked for. You can see your list. You can see who’s playing. Before you even get into the class, you can see exactly what’s in store.

You said there were multiple features. What else do they have?

The second one is called a member search. Apparently, you can search by username or your Facebook friends. You tap on the More button on the bottom right hand of the home screen and select Find Peloton Members or you can select Find Facebook Friends. You’re then going to be able to get both. It’s an easy way to find people you’re already Facebook friends on the Bike and vice-versa.

I wonder if you will discover Facebook friends that had a Peloton that you didn’t know.

So far, that has not happened to me, but we live in the Midwest. There’s not as many here as on the Coasts. Also, a couple of little things that Peloton did not officially announce, but that I have noticed on the Bike that I thought I would tell everybody about. If you haven’t looked at your friend’s list lately or the people who are following you, if you click on Followers, you used to scroll all the way to the bottom to see who your new followers were. Now they’re right there at the top, which is super handy because if you start to scroll, you could be there for a while. The other thing, and I didn’t notice this, but somebody else brought it up about their emails. When we get the emails from Peloton, it used to say their name and their leaderboard name. Now it just says their leaderboard name. This is a small thing, but I think it’s for privacy concerns. It’s interesting that it changed. I wanted to put it out there in case people had not noticed.

Everyone in Peloton world has been all super excited about Peloton Tread. Rumors have been circulating. People would post something and then it would get taken down. It was always craziness. It’s finally official. It’s here. How more official could it be than we have your new Peloton Tread instructor, Rebecca Kennedy. Rebecca, how’s it going?

I’m great. Thank you for having me.

Thank you for being on the show. We’re so excited.

We figured we should talk to you upfront because soon you’re going to be super busy.

There are a few things that I might have to do in the upcoming months. In all honesty, it’s exciting. I can’t wait to get my feet wet with everything. I’ve been working with the company behind the scenes collectively with the hardware and software engineers and all of our production teams to make sure that this is something that I feel good about giving to not just the local community but globally. Everyone that already exists in this community, something that we feel good about that’s going to be game-changing and also life-changing. It’s freaking cool.

It sounds like they didn’t build a treadmill and then hire you. It sounds like you had a great deal of input on features of the new device.

You got it. They started developing the treadmill several months ago and I joined the team a few months ago. It definitely was in the early stages. I thought the first prototype having been built after had been an idea in a conversation and then it started being built and sourced. When I came on board, I had the opportunity to work closely and give a trainer and user feedback on what would make my life better or my job easier. As a user, what would make the treadmill less daunting or taxing? There are certain features on what made our Peloton Tread different than any other experience you’ve had before. From the way you operate it hardware-wise, but then you all know when it comes to that 32-inch screen, which is almost double the size of what’s on the Bike, you’re getting this content and in-your-face personal training that doesn’t exist anywhere else.

If it isn’t broke, don't fix it. Keep doing what you're doing. Don't bounce around. Continue to hone your craft where you're at. Click To Tweet

When I was working with them, it was awesome. It became a team atmosphere. Usually, it’s like, “Come in and try this,” but they were like, “Come and try this and tell me your thoughts.” After I did tell them my thoughts and give them my ideal case scenario, “Can we do it?” They do everything in their power to make it happen. I got pretty much my whole wish list. As a trainer developing a treadmill, I’m like, “This is phenomenal.” It’s not like I have to run on this every day. I get to run on this every day. I wish I had space in my own tiny little New York City apartment to have one in my home because I would use it every single day.

When you walked in and saw it, was there one glaring thing that you were like, “My dream treadmill has got to have fill in the blank.”

It’s not even something that was already on there that I wanted them to change. It’s a feeling. It’s an experience. When you step on the treadmill, you want it to have the cushion that is comparable. If you step into a gym and get on any treadmill that’s in a big box gym, the belt is slippery. If it’s an old treadmill, it gets pulled and stretched and then it jerks you around a little bit. I was like, “We’re going to make this something that my joints feel good stepping on every day. It’s going to absorb the shock. It’s not going to be propelled by the belt, but I want to propel it by myself. I want to use my body as I would outdoors. I want there to be comparability to that outdoor run.”

While I don’t want to run in 10, 20-degree weather, I do still want to run in the winter. I do still want to train year-round and I don’t want it to feel like that normal feeling that everyone has attributed to a treadmill where it’s like running my knees, my hips, my ankles. I can tell you that I ran on this every single day, eight miles a day, five days in a row and my body felt great. It was something that you can’t even get outdoors. I live in New York City and it’s the concrete jungle because I have an option of running on concrete sidewalks, street or highway.

While I take advantage of that, having an opportunity to train on a device that’s going to alleviate a lot of those problems and also give me some badass instruction and music. That’s another thing when I worked with the hardware team. Anyone that owns a Peloton Bike is going to be astonished at the difference between the sound quality between the Bike and the Tread. Our soundbar is now facing forward and the loudness, volume, clarity, bass, everything that you want an experience in a studio, you get that in your home. It’s phenomenal.

I cannot wait to try it. I’m starting to run for the first time in my life and I’m approaching 40. It was cold and it was hard to make myself go out and do that.

I am proud of you for getting out there and doing that because in that cold weather and a newbie runner, you need to have a lot of self-motivation. That’s huge. That’s amazing.

It was 17 degrees and that’s warming up compared to where it’s been.

It’s been ground zero. I was like, “It’s close enough to 20 degrees that I can justify that. I can go out there.” A couple of days ago, it was cold. We were walking through a parking lot and my face felt like it was getting the frostbite on it. I’ve gotten many questions. People have asked like, “How did you end up at Peloton?” Tell us about your work history and how you got here.

I’ve lived in New York City for almost a decade and the reason I moved here was I was a dancer and I got my Bachelor’s degree in college in dance. While I was finishing up my senior year, I got into both Alvin Ailey and also Broadway Dance Center internship program so I could continue studying. I jumped on the opportunity to move to New York and start dancing. I got signed with an agency quickly and was working as a professional dancer. I met Emma Lovewell, Ally Love and also Hannah Corbin back in the day as we were all dancers. I’ve known all those girls for such a long time. It’s great to be full circle back with them more. I started fitness modeling and doing a lot of on-camera work back then. To stay in shape, I was working at a gym.

As a dancer, you don’t make a ton of money. I paid off my gym membership by working for the Director of Fitness Fair. My mentor for this entire time of my career here in New York suggested that I look into teaching. He was like, “I think you have the personality for it. You always take a class. You’re bouncing around the gym nonstop. You’re a performer. It makes sense.” As a gymnast, I had personal trainers growing up and I always love how empowered and how I felt like I had the upper hand in my board and in my craft because I was getting stronger in the gym. When I got certified and I started teaching class, I was 21, 22years old. I was, “Lord, thank God there was no video footage of me teaching back then.” You got to get your feet wet somehow.

We all learn experience is the best teacher, but I’ve been teaching for many years now. I used to listen to this YouTube video in my headphones when I was at the gym and it was this workout that existed in LA called Barry’s Bootcamp, which we all know now. They weren’t here in New York City. There was no boutique fitness here in New York City back at the time when I first started teaching, I would always YouTube it. Somebody had randomly videoed their class or got some footage of it. I would make up my own interval workouts. I thought they were fun and super effective. Once I got wind that they were coming to New York City, I jumped at the chance to go meet the CEO. I met him for the first time and I said, “I want to work here. What do I need to do?” He was like, “Okay, let’s get you into the next training group.” It was as simple as that.

There was only one studio back then. There were about eight instructors maybe. I was hired within the first year that they were open, six months that they were open. At that point, I had been teaching in New York City for a few years and doing a little personal training and getting my bearings and a lot more training and programming under my belt. When it came to teaching at Barry’s, it felt grounding for me. It felt rooted in my beliefs as a total-body training system. At that same exact time, I was working as a fitness model with Wilhelmina and they sent me out to an audition for Nike. I got hired at the same exact time as Barry’s as I did with Nike as a master trainer, which was cool.

We got to start teaching bodyweight training classes, strength training classes with equipment for all women around the world, anywhere between 10 to 300 women at the same time. It was always powerful, big statement messages. I felt incredibly blessed to work with these insane companies. Nike’s been around for decades and they continue to show upwards growth. Working with a company like that, you get to learn the inside workings and get a great solid business background. Working with a startup company like Barry’s, a mom-and-pop company where they bring you on as one of their own families, I got to get a lot of different experiences as a trainer, but also as an employee and a leader.

As the fitness boutique industry in New York started to grow, I saw a lot of new concepts opening up and people trying to reinvent the wheel, offerings of the workouts that we do here. I always felt that if it isn’t broke, don’t fix it. Keep doing what you’re doing. Don’t bounce around. Continue to hone your craft where you’re at. I always believe we get one reputation, one credibility, and you need to put in your work. You need to do your diligence. I always feel passionate and grateful that I had that time to build it. I met John and Jill Foley taking my bootcamp classes a few years ago before they even started Peloton. They didn’t even have the Bike completely developed yet, but John always came up to me and Jill. They’re wonderful people. I love them. “Rebecca, we’d love for you to be the fitness model for our Kickstarter campaign.” I was like, “This is crazy. I would love to do that.”

TCO 40 | Peloton Tread

Peloton Tread: Anyone that owns a Peloton bike right now is going to be astonished at the difference between the sound quality of the bike and the tread.

 

I get to ride one of the first Peloton prototype Bikes in their home in New York City. I saw that they not only reached their goal but surpassed their goal. From there, it continued to get bigger and bigger. I’ve watched their journey and dedication to this company grow and it’s been phenomenal seeing a dream not just become reality but become many other people’s dreams and realities at the exact same time. When Robin Arzon reached out to me, letting me know, “Rebecca, we’re looking for a master instructor for a Tread,” it felt like this role was made for me. I’ve spent all those years working at Barry’s, all of those years working with Nike, keeping myself grounded in one place, gaining all that experience, taking on leadership roles and working with clients. Seeing them develop into these unleashed athletes, there was no way I could turn it down. Working for Peloton was a dream. They always ask like, “How did you know?” I said, “The fact that I would shave my head to work for this company, that’s how I know.”

It’s been a wonderful experience before I even started working for them, before I even signed. I love the ability to grow within a company. I love seeing them honestly celebrate women. Here’s a cool fact, other than myself as a master instructor but our VP of fitness, our head of PR, head of marketing, our design hardware and software engineers are all women. Seeing a company not just celebrate but build itself on strong female leadership. I couldn’t wait to be a part of that. It felt like I was walking into a home and somewhere where I was valued. I think as an employee and also especially in fitness when we’re here to motivate, uplift, design and continue to inspire, you want that to exist in your place of work as well. That’s how I got here. I’m excited and grateful to be here as well.

Since you knew John Foley and Jill Foley, you were the fitness model for the Kickstarter and then you watched this whole thing explode. Was there a moment of a kid in a candy store with his face pressed up against the window but no money in his pocket? Did you feel like, “I want to be on this train?”

They did bring me in to audition. John wanted me to be a Peloton instructor years ago, but contractually I was working with another digital fitness brand and I couldn’t get out of it for a little while, so it didn’t work. In all honesty, I love the Bike. I love taking all of the classes. I love all the instructors. I love what they’re doing. Did I feel like I was a kid in a candy store looking through the window? No, only because I knew that what I was doing is serving a purpose. I was gaining experience and I was invaluable. Hindsight’s always 20/20. Looking back had I left earlier, I don’t know if I would have been the right candidate for this role now.

That makes a lot of sense. It feels like it was meant to be timing-wise.

It reminds me of Billy Crystal was supposed to be on the first episode of SNL and they cut him for time and he never came back. He was like, “I missed my window and I’m going to go do something else,” and then 10, 12 years later, he circles back around and it makes him a huge star. It reminds me of that. They’re at the beginning but not quite in front of the people. Now, this is your moment.

I love that story for him too. It’s comparable. That’s exactly how it feels. When I called my mom, I was like, “You’re never going to believe this, but this is what they want me to do.” She was like, “Are you kidding me?” I’m like, “I know. I’ve only had one interview, but hopefully it goes well.”

You’ve been there for a few months. Was it super hard to keep this a secret?

Only because when I got hired, I wanted to scream from the top of the mountains with joy and tell everyone what I was doing because I had built this community here locally, but I also felt excited to jump in like eager beaver, two feet in. I want to be a part of your community now. They’re like, “We’re going to save your reveal until we reveal the treadmill.” I said, “When are we revealing the treadmill?” They said, “January.” I’m like, “What’s the game plan? How am I talking about this?” I’m staying out of photos, exiting studios in different ways, and trying to keep it low key. I’ve been auditioning all my instructors that were going to be on our Tread team. They all had to be equally secretive. It was hard, but at the same time I knew that it would be that much more potent when the Tread reveal came because there would be much excitement built around it and to be associated with such a great moment. It was worth waiting for every single second.

What a great reveal. This probably doesn’t fit in with that super well, but I want to make sure I get this question. We have a bunch of followers that submitted questions as well and one of them was talking about how you have your RK Solid brand and you had an RK Solid Retreat that you did. They were curious if you were still going to do that again.

The long-short answer is I hope so. I definitely have no plans of doing it in spring specifically because we’re all hands on deck getting the studio and all of our programming ready, doing all of our rehearsals and recording. It’s not going to be in spring, but there might be 1 or 2 in the fall and winter. Stay tuned. It would definitely be small and intimate like my last one, specifically because I like to be hands-on with all of my attendees and make sure everyone’s getting good training and also have that one-on-one experience. Yes, possibly. I have already linked up with a couple of retreat centers and different locations, but definitely Peloton is my number one priority. Honestly, it’s going to be one of those things where if we’re super busy in the fall, I’m not going to be leaving anytime soon. I will definitely keep you updated. It’ll be on my social and on my website. If that was something that anybody was definitely looking forward to, stay tuned. I will be posting away and giving you all the details. I’ll give you enough time to book a trip across the world.

That question was from Katie Arman. She rides the Bike. She’s super excited to hear that you’re the instructor for the Treads.

Katie, I can’t wait to see you on my retreat and on the Tread.

Our next question is from Stacy Revere. She asks, “How much do you stretch before running? What stretches do you do?”

Before I run or workout, it depends on the workout, on the run, on the specific structures that I do. The question that she asks was how much. In all honesty, it’s whatever amount of time I have that I can get a good amount of work done. It has to be specific to the workout that you’re about to do. I don’t do static stretching before I run or before I work out because the muscles are not warmed up. I do dynamic stretches prior to my runs and I work out specifically because I get a better run, a better workout and better results when I do that. I’ll take a minimum of five minutes, a maximum of 30 minutes. After my workout, a cool-down stretch on a good day, I’ll get an hour. On a day that I need to wrap things up super quick, I’ll take 5 to 10 minutes. Making sure that you do something is better than nothing. If you do have that time where instead of sitting down on a couch and watching TV, throw your yoga mat or your Peloton mat on the floor and get into some stretches and multitask. You can walk and chew gum, you can stretch and watch TV.

Running is definitely a universal language. You can go anywhere around the world and there are always people running everywhere. Click To Tweet

How did you originally get into running?

I ran track and field in high school. I was a 100-meter sprinter and hurdler. I also dabbled in the triple jumps. In gymnastics, to keep your conditioning up, part of what we did was run on-site. It was never long distance, but it was long enough that it definitely stayed a part of my regimen throughout my entire life even after I quit gymnastics. Every single sport incorporates running into it specifically because it is one of the best ways to condition your cardiovascular system. When I moved to New York City and I needed to get some cardio in, I always would run in Central Park, the West Side Highway or in Brooklyn over the bridges. It was a great way to get to know my city but also an easy way to get connected with myself and find out how I was doing.

It was a good check-in, not just an escape, not just a place and time to meditate, but also a time to see how I’m improving. Every single run will tell you where you’re at now. It’ll be the first flag of where your energy is, how your pace is, where you’re sore, where you’re not sore, where you can push, where you can pull. Running is definitely something that will always give back to you. As I was getting into my career in fitness, to stay in top shape, I always saw my best results physically when I added running into the next and longer duration runs as well as intervals. I’d mix it up always. When I got hired with Nike, part of Nike Training Club is also Nike Run Club. It’s coinciding with it. Everyday training always incorporates some running in my head. In every training system that I’ve ever worked with, it celebrates it because it’s honestly one of the best ways to condition your body and you can continue to do it on a regular basis with it always giving back to you.

It has to be the oldest form of exercise.

You definitely said at birth, every single culture, it’s a universal language. You can go anywhere around the world and join a run club and go to any city and there are always people running everywhere. There might not be people doing the same dance everywhere or lifting the same way or training the same way but running is definitely a universal language for sure.

Since you’re not teaching classes yet for obvious reasons, there’s no one to teach them quite at this moment. What do you do all day?

Every day I’m still building my team and we are working on our training manual. We’re putting together all of our content and I work with the music team. It’s a long journey to get from point A to the studio opening. Even looking at the timeline, which seems like a long way away. I know from our studio opening and getting the treadmills into your home, we have a ton of work to do on the backend to get everyone ready. We’re going to be offering hundreds of different types of classes and we all want to be teaching every type of class with the same intention, the same goal. Learning how to incorporate the leaderboard into our running and how to incorporate heart rate training on and off the treadmill. There are institutions of different protocols that we’re putting into place. Long story short, it’s a lot of behind the scenes stuff that you won’t see front-facing, but everything that we’re doing is going to make the experience 1,000 times bigger.

It’s helpful for people to know that. We are excited. You might have picked up on by now that this is an intense community. We’re all supportive and excited to find out every detail that we can. Everyone’s anxious. When you talked earlier about the Tread, you said that it’s different than a regular treadmill. It’s different than running outside. What is a running experience like on the Tread compared to a regular treadmill?

Other than the belt itself, it has 59 different hand-laid flats that are super-cushioned. It’s not going to slip on you. The shock absorption is insane. The knobs go from a walk to a sprint. It’s fast, like driving a Ferrari. You literally slide the knob forward and then slide it right back and there’s no lag time. I come from a background where interval training on the treadmill was our shtick and that’s what we did every single day. You’d have to either type in the numbers, press enter and if you went over the range, you would get stuck, you’d have to start it over. You were pulling on the emergency cord to stop fast enough. We eliminated all of that. That was one of the first things I said, “There needs to be a quick way, one-touch for me to go from 0 to 60 in a blink of an eye.” We managed to make that happen and it’s extremely intuitive.

Do you know those fidget spinners? It’s like that where it’s addictive. You’re like, “I want to go fast.” You’ll notice that’s the first thing you do. If anyone’s leaning over the treadmill and talking to you, they’re probably going to play with it and all of a sudden, you’ll be going from walking to running fast. It’s super fun. It almost ends up feeling like a video game that you’re immersed in. It’s a wonderful experience. For me, it reminds me of the IMAX experience when I used to go into an old movie theater and you knew what to expect. You’d sit in uncomfortable seats that didn’t lean back and the screen was right in front of you and it’d be a little blurry. You’d always have that first in the corner where they’d cut the scenes, but then all of a sudden as we started to evolve, you’ve got new technology behind.

The seats started going back, the screen started getting bigger, the sounds are getting bigger and everything gets greater. When you take into consideration the user experience, now we have incredible sound. We have this screen that takes you into our New York City studio and then also when you’re touching the screen, you can input your own themes that you’d want it to be for a walk, a jog, a run and a sprint. Instead of even throwing the knob forward or back, you can literally touch the screen once and go to the exact speed that you’ve pre-programmed and your user profile to be your jog, run and sprint.

I know that there are a ton of different classes that you can take. Can you tell us what they’re like? What’s a walking class like? Tell us about the different classes and what they’re like.

This is definitely something for everyone here, for every level of fitness, every age, everybody’s different days. Even if I look at my week, some days I’m going to want to walk. Some days I’m going to want to run. Some days I’m going to want to climb. When we designed this, we’re definitely going to have a bunch of walking classes. Some of them will incorporate walk runs. If you’re looking to start running but it’s not in your repertoire yet, you start off by doing different styles of intervals of walking. Maybe it’s twenty seconds on and 40 seconds off or one minute on and one minute off or two minutes on and one minute off. There’ll be different styles of intervals. There’ll be walking, hill climbs which would feel like a hike. You can imagine if you’re ever going to go on a hike in the summer or fall, you can do all of your training on the treadmill.

That would be also some steady hill climbs with a gradual increase of the incline or some rolling hills. That would also be applicable to our running classes. Some days we’re going to do hill repeats to get our legs strong. Some days we’re going to do fartlek. Some days are intervals, tempo, or threshold runs. These terms come from a running community. If you’re not invested in the running community and you want to go for a fun run, as we have on the Bike, we’re going to have on the Tread. You’ll have your hip hop, rock, country, and all of your different scene classes. We’re definitely going to do all of that, pop classes on the treadmill itself, and then you get even more stuff on and off the treadmill. You’re going to have hybrids, walking and strength training classes, running and strength training classes. Classes that are fun on the treadmill and fun on the floor, body weight, resistance bands, toning classes. There are over 100 different styles of classes that we’re going to be leading. We’re going to have beginner, intermediate and advanced classes for all of them. Low-impact classes, you name it, it’s definitely probably in there because I want there to be something for everybody here.

When you do one of the classes that incorporate floor work, is it like you get off of the treadmill one time? Is it like you’re on the treadmill, hop off, do some floor work, hop back on, then you do it again? How many times would you do that in a typical class? Does that depend on how long the class is?

TCO 40 | Peloton Tread

Peloton Tread: Making sure that you do something is better than nothing.

 

It’s all depending on how long the class is. If it’s a twenty-minute class, you would split it up half and half, ten minutes on the treadmill and ten minutes on the floor. If it’s an hour-long class, then it can go a bunch of different ways. It could be split up 30 and 30, four quadrants. It could be split up into three different rounds. It’s all highly dependent upon what the instructor is specifically working on that day. Maybe they want to do an upper body, a lower body, and a core section on the floor. Maybe that’s why you’re doing three rounds on the treadmill independently.

You’ll know what you’re going to get when you select and there’s the class description so you’ll know exactly how it’s broken down before you even link into it. It’s definitely always going to be a little different and that’s what’s going to make it great is that you’re going to trust your instructor to give you the best quality material. I’ve been taking the entire time I’ve worked at this company thus far and I’m still looking to find the best trainers in the entire world. I feel confident and I know that you are going to be able to trust every single member on this team that’s going to give you the best content.

We have a lot of people who do marathon training while they ride the Bike. I know a lot of people are excited to have the treadmill option. Is there going to be something within the Tread that you can use for marathons? If you want to go a certain amount of miles at a certain pace, can you do that but be in a class atmosphere?

We’re definitely going to be doing race prep classes, anything from your best 5K to your marathon training classes. While we won’t have twenty-mile classes like long runs or anything longer than 60 minutes on our actual board for options, the runs that we’re going to put in there and queue will be for the long runs and will be specifically for race preparation. If you ever do want to run longer, you have several different options. You can double up on classes and go into on-demand. You can take an encore class.

You can go the extra mile, which is one of my favorite classes. I designed this extra class called the extra mile and at the end of any class, you can add the extra mile on. That comes up both live and on-demand. Sometimes if you want to get extra mileage that day or you want to challenge yourself and see what your fastest pace is that day or you want to burn an extra 100 calories or whatever your reason is, it’s going to be there for you. We also have a Just Run feature. If there is ever a day where you want to hop on the Tread and hit your long run, you can go for your twenty-miler right there too.

You could do a manual run and capture the metrics and not necessarily even be in a class.

You’re missing out on the queuing and specific tailoring to race preparation. If you know what you need to do specifically for a race and you want to lock into your Just Run feature that day, it’s definitely an option that exists on the table.

How does a class work? For anybody who hasn’t taken some class that incorporates treadmill classes of some kind, how does the queuing work? Is it just, “Adjust your resistance to X?” Because you want to keep it fun. Everything Peloton does is fun. We know that’s going to be there.

You’re asking specifically how do you develop your metrics?

I’m asking the format of the class. In a Bike class, they might say, “Let’s hop out of the saddle,” and then it’s designed in a whole bunch of different ways. Is there a better way to say it?

I think what you’re asking and what I’ve been thinking is that people have been familiar with the concept of a spin class that’s been around for a while. People think of running as more solitary. They don’t necessarily think of it as something that gets taught in a class environment. What’s that look like? What’s the structure of that? Is it comparable to a spin class? Is it modeled on that? Is this an entirely new thing?

It could be compared to it in a high-level way. Let’s take a spinning class for example. There’d be a warm-up phase where you’re getting the legs going. Maybe that’s a walk and maybe that’s a light job. Maybe that’s going to be some run-specific exercises. If you look at track athletes and the way we warm-up for any sprinting or faster runs, we definitely want to activate glutes. We want to activate the core. We want to make sure that our hip flexors are turned on, that the hamstrings are nice and warmed up. Maybe you’re going to get into some side shuffling. Maybe you’re going to do some run-specific exercises on the treadmill or off the treadmill before you get into your run. When we’re talking about the run itself, most first miles are generally warm-up miles and you’re getting some junk miles out to get the heart rate going. You can then get into the body and the meat of your workout.

A fartlek workout, which in Swedish means speed play, would look like a fast and then a slow workout. You could compare that to an intervals class and on a spinning Bike where you might increase your speed and then slow down. We also have the variable instead of adding in resistance. What would resistance look like on a treadmill? That would be called inclined. If you’re running outside, a lot of times we don’t even realize the dips that exist in our own topography where we’re living.

It’s definitely much more apparent in some ways if you live in San Francisco. Even if you’re going at the same pace the entire time and you’re maintaining your speed, the minute you add in an incline, whether or not it’s super high-grade or even negligible, it adds a different challenge. Automatically, you’re going to feel that in your lungs and you’re going to feel that you need to increase your cadence to hit your same pace over and over. There’s definitely running as a sport, like cycling as a sport. In any sport, there’s a method and a practice to get better at your craft. It would be like saying, “How would you get better at playing football?” You’re going to have football-specific exercises and you’re going to have to get out there and you’re going to have to scrimmage. You’re going to have to play some ball. You’re going to have to get out there after you have some run-specific exercises. You’re going to have to get out there and run.

It doesn’t have to be a single pace that you go for a long distance. I think that’s where a lot of people misinterpret what running is a lot of times and how it gets translated into a classroom atmosphere. There are many options on the table, a directly-translated sport to classroom program for running too. We have variables like time, distance, speed and the plane of action. Whether you’re going forward or sideways or backward, you can add in intervals. You can add in run-specific exercises off the treadmill. If you want to do a strong run, maybe you’ll have some squats, lunges and calf stretches in between that you’d get on and off the treadmill to make for a stronger run the next time around. Without giving too much away of the actual specificities of our classes, there’s plenty of fun and variations within every single workout that there’s not even a possibility of becoming bored with it.

Be that crazy person that says your name out loud because it validates that you're trying and validates that you can do it. Click To Tweet

Would you say the same thing about total body classes that are focused on the mat? Are there a million different options that you could do? I didn’t know if there was maybe a certain structure or how it would work, I guess you do the workout. Whatever is up on the screen is what you do.

Here’s the thing about floor-based work out. They are a great opportunity for you to get a full-body workout if you’re not going to run every single day. Especially for our new runners, if you’re not already running five days a week, I wouldn’t recommend starting off running five days a week. Some of your classes should be walk class, some of them should be a floor-based class. We want to make sure that we’re giving you a well-rounded program and maybe some of it’s going to start off with bodyweight and beginner-based class. Some of us might start off with resistance and to add in a little bit more of strength in a different format. Some days you’re going to use dumbbells and you can use light to heavy dumbbells. They’ll also be broken down via the upper body, lower body and core. You’re going to get run-specific workouts. You’re going to get calisthenic workouts.

In all honesty, there are many cool, fun things that you can do in a floor-based workout. There are no limitations. Our bodies can do much, especially now that we’re able to get off a piece of equipment and continue to work out. We have the world at our fingertips. We can do so much. There’s going to be a ton of different classes on a daily basis. We’re going to be using equipment, no equipment. There’ll be some workouts that are designed to kick your ass and then some workouts that are designed to be low-impact and being nourishing to your body in those post-recovery, post-run stretches and pre-run workouts. It’s specific to what it is that you are looking for that day.

Every instructor brings their own unique energy to the Bike so far. Going forward, any piece of equipment, what can we expect from you?

You can expect music to be the forerunner of my class. I am obsessed with having music that is perfect for the actual class that you’re doing. If I have a low-impact class, I want that to be reflected in my music. At the end of the day, every single class, the two things that you’re always going to feel from me are going to be motivating and are going to be challenging. Challenging in a way that’s not scary and it’s almost like a coach wrapping his arm around your shoulder and saying, “We’re going to do this together. You got this. You’re with me because I’m with you every single step of the way.” Not to say that every day is going to be hard and every day is going to be easy, but there’s going to be challenging moments for every single workout. It’s something that we have to expect because that’s the way our days go. That’s what makes us stronger every single day. I always think that the reason that I’m here is that we all need a little extra motivation and that’s what I want to bring to the table.

Do you have certain kind of music that we can expect, that’s your favorite?

I’m obsessed with hip hop, my number one. I have to admit when I’m sprinting, I love rock. My dad is a musician and I grew up with everything from listening to Eric Clapton to The Beatles to The Turtles and everything from Aerosmith and Metallica, you name it. I can’t pick one favorite, but I’ll say the majority of my music that I consistently train and teach to is hip hop. When I want to sprint, I need that hard, heavy rock.

Was your dad a professional musician?

He still plays out.

Was he involved with something we might know?

He does more local stuff. That’s definitely a passion project of his though.

As you could probably tell by the latest boutique collection, the Peloton users, Pelotonia, they love their slogans and catchphrases. Do you have a catchphrase that people could expect to hear?

My catchphrase for lack of better words or my motto is always, “You can do it.” When I was training for my triathlon, I had torn both of my hamstrings and I was coming out of it. I was on my 10K portion of my race and I remember out loud having to coach myself every time I would go for a run and I was getting my hamstrings back into working mode. I out loud, like a crazy person, said my name. I’d always say, “Rebecca, you can do this. Rebecca, you got this. You’re doing well, Rebecca.” It was like hearing somebody else say it because we don’t say our names out loud our self. I highly encourage you to try this and anybody that’s reading the next time you’re in a moment where you want to give up, whether it’s a plank, push-ups, pull-up, running, cycling. Say your name out loud. Who cares who’s listening? Nobody cares about what you do. They’re always worried about themselves. Be that crazy person that says your name out loud because it validates that you’re trying and validates that you can do it. There’s somebody right there at that moment that believes you can do it and that person is you. It’s powerful. It works every single time.

A question that we have here is, “Will there be playlists for these workouts like there are now on the Bike?” Everything that people have come to expect on the Peloton Bike as far as the leaderboard, the way that music playlists are put together, how all those things exist, they will still exist within the treadmill?

Absolutely.

TCO 40 | Peloton Tread

Peloton Tread: The knob to actually go from a walk to a sprint is so fast. It’s like driving a Ferrari. Everything Peloton does is fun.

 

I know some people were asking about that. I know you’re still working on building your teams. I don’t know if you know the answer to this. Will there ever be professional runners that come in similar to how they have people come in for the Bikes, like George Hincapie and others like that?

That’s a great question that I honestly can’t give you a yes or no answer to. I would love that to happen. That would be amazing. It’s definitely something that we celebrate on the Bike now having professional cyclists come in and deliver a class. That is such a unique and special moment for everyone to be able to experience. I would love to mimic that on the treadmill. We will see.

Some of the questions have been answered organically, but I want to be sure and attach a name to this one so I don’t sound like a weirdo, but this is from Melissa, Karen, George and Bradley. They wanted to know if you’re going to be at HRI.

I am going to be at HRI.

We will get to meet you then because we will be there too.

I saw the email come out and we’ve been talking about it. Finally seeing it in writing. I’m like, “It’s a few months away.” It’s going to be fun.

I have one last question that isn’t on Crystal’s organized list that I’m going to throw at you. Everyone in the Peloton community loves their shout outs. I was going to ask, as a personal favor to me, Crystal’s leaderboard name is Clip Out Crystal. Could you make her your first official shout out now?

Clip Out Crystal, I got you. Now you have to come to the first class too.

I will be in your first class, I assure you. We have a treadmill reserved. I will be there.

I cannot wait.

Let people know where they can find you on the social media that exist out there.

You can visit my Facebook page. I am Rebecca Kennedy – Peloton page. If you want to go to the rider page, you can either slide on over to my profile and find me there. It’s @RKSolidNYC. I’m on Twitter, Instagram, Facebook, Spotify. SoundCloud if you have playlists. In the meantime, you can get a little taste of my music. You can do all of that. Follow me and I’ll follow you back.

Thank you for doing this.

Thank you for having me.

What would Rebecca Kennedy like us to eat?

There's somebody right there at that moment that believes you can do it and that person is you. Click To Tweet

She would like you to eat protein pancakes.

Good luck with that.

I think you could do this, especially if I didn’t tell you the details as I was doing it.

In other words, I should not eat any of your pancakes for the next several weeks.

I don’t know, let’s see what happens. Don’t forget, we also had those yummy chocolate waffles from Rachel.

That’s true. I’ll eat the waffles, but not the pancakes.

I don’t have a waffle maker so you’re going to have to have pancakes.

This starts with a ripe banana and we have some Promix vegan pea protein with B12. We have some organic unsweetened almond milk, but you can use any milk that you enjoy. It also suggests 1 or 3 egg whites and then organic pure Madagascar vanilla extract or scrape of vanilla bean. I don’t see you scraping a vanilla bean. I’m definitely going to have to make these for you. You can optionally sprinkle in some cinnamon, some nutmeg and some cardamom. You mix it all up and put it in the skillet and heat it up. She also had some suggestions. If you wanted to add more protein, you could do that after using plain Greek yogurt instead of milk. She also suggested you could also add in Promix powdered peanut butter to the mix and an extra tablespoon of yogurt. If you wanted to take it on the go, you could make an extra batch and store it in the freezer bag in the refrigerator. You could eat with your hands on the go as a pre-workout snack. Also, as a bonus, you can get 10% off Promix by using the RKSOLID10 code at checkout. That’s at PromixNutrition.com.

Where can they find all that? That’s a lot of information to take in.

TheClipOut.com or Facebook.com/TheClipOut.

What do we have in store for people in the next episode?

Ben Schirmer is in the next episode. It’ll be much fun. Ben is great. He’s hilarious.

We will have that to look forward to. Until the next episode, where can people find you?

They can find me at Facebook.com/CrystalDOKeefe or on Twitter at @ClipOutCrystal or on the Bike at @ClipOutCrystal.

They can find me on Twitter at @RogerQBert or on Facebook at Facebook.com/TomOKeefe or on the Bike not at all. In case you weren’t aware, I won’t be on the Bike at all ever and for always. Don’t forget if you want to keep up with the show, you can do that at Facebook.com/TheClipOut or the Facebook group that you could join while you’re on the page or on our website at TheClipOut.com. That is it for this episode. Thanks for reading. Until next time, keep pedaling.

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About Rebecca Kennedy

TCO 40 | Peloton TreadRebecca’s background in dance, gymnastics and track & field laid a foundation for movement and body awareness that she brings to every Tread class.

As a former bootcamp instructor, a Nike master trainer and NFL cheerleader, Rebecca aims to make every workout the best part of the day by celebrating movement and empowering through positivity. Learn more about Rebecca on her Peloton Facebook Page.

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